Archives For tags

As you know I’m a huge fan of QR Codes but let’s not forget about Microsoft Tags. Like QR Codes, Microsoft Tags have a similar value in allowing mobile users to easily scan and interacte with mobile content. To explain, the Microsoft Tag team has create the The Growth of Mobile Marketing and Tagging infographic. Take a look below.
mobile marketing and tagging
Learn More about Mobile Tagging at Microsoft Tag.

Have you scanned or seen a Microsoft Tag recently?

Google Places with Hotpot
Leading up to 2010 everyone said it would be the year of location-based services. The blogs were all saying location, location, location as the next big thing and apps such as Foursquare, Gowalla, Yelp, Whrrl and TriOut were all trying to capitalized on the opportunity. While most location-based services are mobile applications for the iPhone and Android with the steady momentum in the location space what does it mean for the search, especially Google. For most part of the year Google Latitude, Google’s most popular location-based application was only available via a web application for the iPhone and as in opt-in feature on Android powered devices. But Google Latitude provides very little features outside of updating your location in real-time and/or “stalking” following your friends.

Then there were the failed acquisitions for Google. Earlier this year Yelp turned down a half billion dollars buy out and recently Groupon declined Google’s 6 billion dollar deal. Before trying to acquire Groupon Google promoted their vice president of search products, Marissa Mayer, to a new role focused on location and local services. Regardless of being turned down from both Yelp and Groupon and with Marissa in charge Google has a list of location-based related products for the enterprise, small business and location-based fanboys to choose from. Here’s the list of Google location related products.

Google Latitude

See where your friends are right now.
Google Latitude lets you stay close with your friends from your phone, computer, or both

Google Places

Local recommendations powered by you and your friends

Google HotPot

Rate places and get personalized recommendations.
hotpot+rating+app.jpg (964×667)

Google Maps

(for web and mobile devices)

Google Tags

Google Tags are yellow markers that allow business owners to promote important aspects of their businesses in Google Search results. Scroll over tags on Google or click on the sponsored link to view offers, photos, or other select features.

Google Boost Ads

Boost ads are eligible to appear in the “Sponsored Links” section of and Google Maps search result pages.

Google Goggles

Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.

Google NFC with mobile devices

(New) Search location filters
coffee raleigh - Google Search


Google +1

aka future social networking layer.

Google Ventures Investments:

SCVNGR and Miso

Google clearly has a plan to dominate the location-based industry in 2011 with all nine of their products and when Google +1 launches I’m sure location will be a key element linking all the data points. If not Google will probably make another attempt to acquire a location-based platform and this time not make the same mistake as when Google purchased Dodgeball in 2005.

Will Google dominate location in 2011 or will Google look to acquire another location-based service? How many Google location platforms do you use?

are we Simler?
The Pitch, a new online community built to connect people with common interests, announces the public beta launch of its service ( Unlike other social networks, which essentially see viewers connecting with the same people from site to site, regardless of their personal connections, Simler is focused on finding similar people through similar interests. Upon signing up, a new user “tags himself/herself” with relevant attributes that describe him/her, and Simler uses these “tags” in order to connect people with similar interests.

Discussion in Simler is used to meet and converse with other users. Users can meet other people that share similar tags, for example, soccer players can find other soccer players on a local and network-wide basis. Users can also find those that have the most in common with them by comparing multiple tags they may share in common. The service focuses on meeting like-minded people while making it amazingly simple to talk to them about the things they have in common.

With an eye for design and an emphasis on usability, Simler strives to make interest-based networking a simple endeavor. Finding other users is quick and painless, and then participating in topic related discussions is just as easy.

“Simler is based on the notion our deepest relationships are built on common ground. Sure, it’s fun to talk to your friends. But it’s even more fun to talk about the things that you like,” said Simler’s founder, Ryan Goodwin. “We believe social media should be smarter, allowing you to not only decide who you would like to hear from, but also what you’d like to hear from them.”

Following a short beat period, the most popular tags on Simler include:

. Video Games (
. Books to Read (
. Felicia Day (
. Design (
. Dexter (

To get started on Simler, head to and add a few tags about your interests. Soon enough, you will be swinging from the trees with similar people who like the same things you do.

My first impressions:
Another startup with a monkey logo: See -> . Seriously though, I like the concept of Simler that it connects people by interests therefore making it easier for  link minded users to have converations.

Will I use it?
Maybe, it does have that “another twitter” appeal to it but it I do see the value of Simler too.

What features do I like?

  • The navigation
  • The sort by tags
  • The comments by tags
  • The tag stats

What features or information would I like to see:
I have not used Simler enough to answer this question.

What does Simler remind me of?

  • Pounce
  • Yahoo meme

If you would like for me to review your product or site please email: pitches at socialwayne dot com .
Disclaimer: I have no investment or relationship with the creators of this site.

Have you used Simler before? If so what are your thoughts about the product?

Facebook | Tag Friends in Your Status and Posts

The Facebook vs Twitter war just kicked into high gear today as Facebook launched a rocket announcing that soon you’ll be able to “Tag Friends in Your Status and Posts” with a simple notion of the @ sign. Ohhhh, Awww. The initial announcement was made here:

Three of the top social media/tech blogs, Mashable (2), TechCrunch and Read Write Web already have a post talking about the move. Each with a different post title leaning toward how Facebook’s friends tagging feature is related to Twitter.

Mashable Post Title
Social Media News and Web Tips – Mashable – The Social Media Guide

TechCrunch Post Title

Read Write Web Post Title
Facebook's Twitter-Like Tagging: Useful or Tiring?

Personally I really think it’s to early to start saying the death is near for Twitter or say this move will cause people to leave Twitter or say brands will leave Twitter for Facebook. Slow down folks!  The real question is what I think the Read Write Web post tries to discuss is how the @ tagging will affect Facebook users. Who knows it could back-fire especially if it’s not a feature you could turn on or off in your users settings; you never know.  Facebook users may not like it when spammers and brands mentions their name in a lurking move to get their attention on Facebook.  I did read how it will only work for if you friends with a person but still, only time will tell.

Either way the move by Facebook started an instant debate on Twitter about how Facebook mentions may start the downward growth spiral of Twitter. Here are a few of the discussions.

Jim Tobin (jtobin) on Twitter

@kbodnar32 @bmcd67 Bet me! Twitter won’t top 25m users. 30 max, before peeking roughly 8 months from now. F’book will be 10x that. :-)

BREAKING: Facebook to launch @replies in Status Updates. Further proof that F’book is slowly killing Twitter

Kipp Bodnar (kbodnar32) on Twitter

@jtobin so what if twitter tops out at 30 million users it can most likely be profitable at that level, surely won’t die.

@jtobin no you are wrong. they are two different platforms used in two differently ways. Both can exist happily.

Chris Owens (ocell) on Twitter

@eyevariety But I also think there’s value in everyone embracing conventions. Just wonder if Twitter has IP protection around the use of @

@eyevariety See it as adding tags to status updates with an easy interface. Using @ is unoriginal, but it’s only in writing UI, not display

Plus if people can only mention you if you have approved them as a friend, it eliminates the random @ spam we get on Twitter.

David Millsaps (eyevariety) on Twitter

@jefftippett a great feature but not something that will kill twitter- FB is so closed.

@jtobin I guess think of Twitter as new form of media and that that kind of communication eventually will be owned by everyone- like email

Do you think Facebook mentions will hurt the growth of Twitter?  Which tweet from above do you agree with the most?

The tag
Twitter / Cassandra Mary: Haha that's fucked up..but ...

My rant
I can’t take it anymore, I just looked at the trending topics on Twitter and number one is #uknowublackwhen and the tweets that flowing in at an alarming rate are TERRIBLE! Most of the tweets are racist, stereotypical and appalling. To some they may be funny but to me they’re not. It just shows to others that we need to learn some online etiquette ASAP!

#uknowublackwhen - Twitter Search

Why is this a problem?
In my world, I talk with businesses about protecting their brand, building content and how to use social media to communicate with potential costumers. Businesses are now looking at potential employees on Twitter, Facebook and Linkedin profiles before they think about hiring them. Do you see where I’m going with this? I’ve been seeing trending hashtags on twitter such as #3wordsaftersex and more and I know all of the tweets are NOT by African-Americans but majority of them are. So if you’re wondering why I’ve been tweeting “be careful what you tweet” that’s why.

I can’t take it anymore
For me this blog post rant has been building up for some time. As one of the very few African-Americans on Twitter since 2006 – and I used to be in the top 100 Twitter users before all of the rappers and NBA players arrived – I feel as though I have a “little” authority to talk about the situation. Sadly I saw this coming and if you want to go on the “who gives you a right to judge” route, I understand but I’ve seen a lot of things happening in the Twitter space in the last 8 months that I’m not happy about. The #uknowublackwhen hashtag just topped the cake for me.

Flickr Photo Download: Google Wave Presentation at BarcampRDU

Where are you?
In the “tech” bubble it’s a hard space to compete in or just to get noticed. There’s very few African-Americans in the technology space and we’re consistently trying to prove our value; that we belong here too. You don’t know how many events I’ve attended where I’m the only African-American person in the room. I’m used to it by now as I’ve been in the technology industry since 1996 but sometimes I look around and I wonder where; are the other minorities? Are they not interested in technology/blogging/social media?

The Future of White Boy clubs | FactoryCity
It is good to know others are trying to do something about it. Read: The Future of White Boy clubs from Chris Messina

I looked for you and now this?
There was even a time in 2007 when I went on a search to find more African-Americans on Twitter because there weren’t many. I did find @JaysonFlint @dj_diva @jbrotherlove and a few more. But now with Twitter going main stream, and Hip-Hop artist and black/urban entertainment using Twitter, there is no short list of African-Americans online.

Can a Race have a voice?
Something I talk about when doing consulting is understanding the community and establishing your own voice online and this goes for individuals and not just businesses. But what about a Race? What’s our voice or personal brand? Is it hip-hop, sports, rims or chicken? As a race we’re online creating content but what kind of content? Do we have be the ones online always arguing, creating provocative content, degrading one another? Then we have the audacity to go after others when we’re the ones hurting ourselves the most. It’s like telling cops to stop killing black people when we need to tell black people to stop killing black people.

Twitter / Chelsea Lewinsky: RT @chikau: #uknowublackwh ...

Twitter / Danie: #uknowublackwhen you read ...

Who’s influencing who and the problem?
In the past two weeks I’ve been asked about why is there is a lack of diversity in social media or diversity in the leaders of the social media space. We are out here but just hard to find and I think not “attractive” enough to grab your attention. A few are @Abenton @lynneluvah @jsmooth995 @corvida @rahsheen But I try to hold my tongue when I see music artists now doing keynotes at social media conferences when there are so many others out there who are qualified to talk – and no I’m not talking about Hammer, he’s cool. If you look at who’s educating the majority of African-Americans using social media like I said earlier, its the entertainment industry and we all know how most urban/hip-hop music is. 90 percent of it is negative with songs like “blame it on the alcohol”, and “jerk”, you take that and start talking and having conversations on sites like Facebook and Twitter – it’s a hot mess.

Again, I don’t want to be like I’m judging at all but I’m begging for celebrities, music artists, athletes and the like to please think about having some sort of online etiquette when having conversations with the general public.

Twitter / Rob Stewart: #uknowublackwhen is a tren ...

Is there a solution?
I hope so? I’ve had conversations with a few friends about having a conference directly for minorities on social networking etiquette and we’ll see how that goes. Also there is the BarCamp Diversity idea. Although I think it comes down to people with followings and influence to educate others in a positive way – but in the mean time …. #THINKBEFOREYOUTWEETPEOPLE!

I’m done . . . for now. Your thoughts?

I’m closing the comments, if you want to talk about it, use the FriendFeed chat below. Thank You.