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SocialWayne.com by Wayne Sutton

Posts Tagged ‘social network’


Posted on March 21, 2011 - by Wayne Sutton

What’s new with TriOut and the Robert Scoble SXSW video interview with a sneak peak at TriOut v3

Originally posted on TriOut’s blog
How time flies in the location space. Just one year ago, Lawrence Ingram and myself held a TriOut launch party at the Research Triangle Park HQ and launched TriOutNC.com. At the launch party we announced our first hyper local check in deals contest. Since then a lot has changed. TriOut has added a sales manager Gregg Morris and anther iPhone developer, Josh Johnson.

Over the past year, team TriOut had an amazing opportunity to participate at various location based conference such as geom with some of the other location-based services like foursquare, gowalla and scvanger and at blogworld 2010 we launch version two of our iPhone app. With version two of our app we decided to open up TriOut for anyone to use in the world but still remain a hyper local focus. We also launched an API and a HTML5 version of TriOut.

In the first year of TriOut we have learned a lot and watch as the entire location space has evolved and continues to grow. One opportunity that opened to us was to make TriOut a white label platform in which we could build geo based mobile apps using the TriOut api for businesses, brands, universities and more. This led us to a conversation with NC State University to build a location-based social network for the school called “OnCampus”. We’ll have more news about OnCampus and how other schools can have their own location-based social network soon.

During SXSW 2011, I caught up with Robert Scoble for an update on TriOut and showed him a demo of OnCampus along with a sneak peak at TriOut version three iPhone app in the works. Take a look.

Thanks for the support, especially the local Triangle, NC community. We’re excited about the future of TriOut!


Posted on August 5, 2010 - by Wayne Sutton

2010 Social Networking Map via @FlowTown #infographic

The guys at FlowTown are the kings of infographics. Today Ethan Bloch @ebloch cofounder of @flowtown created the 2010 Social Networking Map infographic which shows a world view of social networks and how it relates to countries. Take a look below.
Social Network Map via flowtown
via FlowTown


Posted on June 19, 2010 - by Wayne Sutton

Facebook Movie: The Social Network Poster: You don’t get to 500 Million Friends without making a few enemies…

“The Social Network Movie” is set to be released in movie theaters on October 1 2010. The movie is about Mark Zuckerberg and the founders of the social-networking website, Facebook. Today Columbia Pictures released a movie poster showing Jesse Eisenberg face who’s playing the role of Mark Zuckerberg with the words “You don’t get to 500 Million Friends without making a few enemies”.

It’s an interesting choice of words to use for marketing the movie with the recent bad PR and Facebook policy concerns. I wonder if they would have used the same words three months ago. Regardless I’m excited about the movie despite getting the feeling it’s going to be full attack on Mark Zuckerberg and how he started Facebook. Something I don’t want to see.

Regardless the movie’s official website is: http://www.thesocialnetwork-movie.com and you can track the status and see a list of actors here on IMDB: http://www.imdb.com/title/tt1285016/

What are your thoughts on the movie poster? Do you think the movie is going to any good?


Posted on January 15, 2010 - by Wayne Sutton

Location Based Poll: What is your favorite Location based social network/app?


We’re only 14 days into 2010 and if there was one social media / technology prediction that everyone have been accurate about so far, it is that location based apps will be the next big thing. Now with 15 plus location social networks available many have already deemed Foursquare the clear leader, and if you look at the compete website numbers you’ll see why. After purchasing foursquare.com around August, their website numbers have passed some of the early location based social networks in just two months by more than double.

I don’t have all the data on how many users each location based social network has, but I do know that despite what many believe, the location based war is still very much wide open. For businesses looking to implement location based marketing to reach out to their customers, I suggest looking at all of the options and find out which location social network / app your customers are using before starting any with geo marketing.

To help businesses with their decisions and to provide me with some research data, I’m interested to see what is your favorite location based social network. Take a second and vote in the poll below. Also feel free to let me know why it’s your favorite location based app in the comments.

If you want to connect on Brightkite, Foursquare, Gowalla or Whrrl you friend on one or all of the profiles below:
Brightkite: http://brightkite.com/people/waynesutton
Foursquare: http://foursquare.com/user/waynesutton
Gowalla: http://gowalla.com/users/waynesutton
Whrrl: http://whrrl.com/person/7392180/Wayne_Sutton

*Disclosure: I’m a partner with TriOut.


Posted on December 22, 2009 - by Wayne Sutton

Pitch: Simler.com opens new social community focused on similar interests

are we Simler?
The Pitch
Simler.com, a new online community built to connect people with common interests, announces the public beta launch of its service (http://simler.com). Unlike other social networks, which essentially see viewers connecting with the same people from site to site, regardless of their personal connections, Simler is focused on finding similar people through similar interests. Upon signing up, a new user “tags himself/herself” with relevant attributes that describe him/her, and Simler uses these “tags” in order to connect people with similar interests.

Discussion in Simler is used to meet and converse with other users. Users can meet other people that share similar tags, for example, soccer players can find other soccer players on a local and network-wide basis. Users can also find those that have the most in common with them by comparing multiple tags they may share in common. The service focuses on meeting like-minded people while making it amazingly simple to talk to them about the things they have in common.

With an eye for design and an emphasis on usability, Simler strives to make interest-based networking a simple endeavor. Finding other users is quick and painless, and then participating in topic related discussions is just as easy.

“Simler is based on the notion our deepest relationships are built on common ground. Sure, it’s fun to talk to your friends. But it’s even more fun to talk about the things that you like,” said Simler’s founder, Ryan Goodwin. “We believe social media should be smarter, allowing you to not only decide who you would like to hear from, but also what you’d like to hear from them.”

Following a short beat period, the most popular tags on Simler include:

. Video Games (http://simler.com/video-games/
. Books to Read (http://simler.com/books-to-read/)
. Felicia Day (http://simler.com/felicia-day/)
. Design (http://simler.com/design/)
. Dexter (http://simler.com/dexter/)

To get started on Simler, head to http://simler.com and add a few tags about your interests. Soon enough, you will be swinging from the trees with similar people who like the same things you do.


My first impressions:
Another startup with a monkey logo: See -> http://socialwayne.com/2009/10/11/startups-and-monkey-logos/ . Seriously though, I like the concept of Simler that it connects people by interests therefore making it easier for  link minded users to have converations.

Will I use it?
Maybe, it does have that “another twitter” appeal to it but it I do see the value of Simler too.

What features do I like?

  • The navigation
  • The sort by tags
  • The comments by tags
  • The tag stats

What features or information would I like to see:
I have not used Simler enough to answer this question.

What does Simler remind me of?

  • Pounce
  • Yahoo meme

If you would like for me to review your product or site please email: pitches at socialwayne dot com .
Disclaimer: I have no investment or relationship with the creators of this site.

Have you used Simler before? If so what are your thoughts about the product?


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    Wayne Sutton Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).

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