SocialWayne.com by Wayne Sutton

Posts Tagged ‘social media raleigh’


Posted on September 23, 2009 - by

Teaching Social Media at North Carolina Colleges

NC State MBA Social Media

Last week I the opportunity to speak to a group of MBA students at NC State University about Social Media. Since the second half of 2008 I have been asked to either lead session or sit on panel covering various topics such as social networks, video blogging and using social media for journalism at Duke University and the University of North Carolina Chapel Hill (UNC). I have actually spoken at UNC 4 times in the last year and when I was asked to speak at NC State I felt as though I was completing the big 3 Triangle (Raleigh, Durham, and Chapel Hill) university loop. (past speaking events)

I was asked to join a list of other guest speakers as part of MBA Social Media and Management class. A few of the other guest speakers includes Andy Beal, Joseph Jaffe, Katie Morse, Jeff Cohen and Polly Pearson covering various topics such as Blogging and micro-blogging, social networks, creativity, reputation management and B2B marketing using social media (schedule). My topic was social media etiquette, video and community building. The class was 1:15 long and to prepare I made a content outline and a list of questions to ask. One of the first things I told the students was that I wasn’t going to stand in-front of the class and talk for 1:15 and show them a bunch of slides. Not that there is anything wrong with having a presentation ready but if I’m leading a session on social media we’re going to be social.

A few talking points were:

  • Why is video important?
  • Example of video shows
  • Best practices for creating online video
  • Why online communities matter
  • Comparing various communities
  • Creating valuable content
  • Conscious content posting

I’m glad I had an outline and was prepared but after an introduction from Professor Claudia Kimbrough, who introduced Chis Moody who then introduced me, I looked into the eyes of the students they all gave me that here comes another boring social media talk look. So then I decided at that moment to switch things up and as they say in the hip-hop world, freestyle it. I wanted to see what was on the students mind, what they have previously covered in social media and what was at the core using social media effectually. Therefore I asked the diverse room of students a series of questions about what happens during a period of time of online conversations between two new individuals using social media. The outcome was a relationship and trust using various tools such as Twitter, Facebook and Linkedin.

Other topics we touched on were the value of location based sites like Brightkite, uses for Linkedin and Facebook fanpages. While discussing Facebook fanpages we talked about brand engagement and why it’s important for companies not to just post / push content but really make an effort to communicate with their fans. Surprisingly we spent very little time focusing on Twitter and more time on social networking etiquette and what role students online content and behavior could affect their future in the job market.

Near the end of the class I suggested they look at creating a social media policy and I did touch briefly on how much it doesn’t cost to launch an online video show. Then I showed the students Jeff Cohen’s daughter new video blog called Grace Talks about Food to where she’s talking about a Hannan Montana Cereal in a video on YouTube. The reason I showed the class the video is because it’s a classic example of how simple it is to create videos about any topic you’re passionate about and how brands should reach out to their customers who are online posting content about their products. In other words, I’m expecting Grace to get an email or comment from Disney soon.

After the class I thanked Professor Kimbrough for having me and Chis Moody for the invite. While I was leaving I was wondering what the students thought of the session and by the way of tweets, I think they enjoyed it. Take a look.

LindsayCrawford: Thanks @waynesutton for an engaging presentation! He knows his stuff!

MacMan34: sitting in class listening to @waynesutton talk about video, social media, & communities.

lshawtter4: @waynesutton Thanks for dropping by NCSU. Informative and energetic presentation!!

Before the class started I did recved a few tweets from Paul Jones @smalljones a professor at UNC about more Social Media classes being taught by him and Fred Stutzman @fstutzman which can be found here and http://ibiblio.org/pjones/jomc449/wordpress/ and that Richward Waters @rdwaters teaches another class on social media at NC State too on Social Media and Public Relations http://ncsupublicrelations.wordpress.com

For more information on the NC State Social Media MBA class, see the links below.
Class syllabus: http://www4.ncsu.edu/~cbk/schedule.html
Class blog: http://ncstatesocialmedia.wordpress.com/
Professor: Claudia Kimbrough @calliekuhn

Again I would to thanks to Professor Kimbrough and Chis Moody for the invitation. Chris also has a blog post with a few notes from my session that can be found here: How to ACE Social Media: Alignment, Control, and Engagement

If you had the opportunity to tell college students one thing about social media what would it be?


Posted on September 14, 2009 - by

We're having a Deep Fried Tweetup at the @NCStateFair

fairtweetuplogo

Triangle Twitter users will not be confined to 140-character conversations as they experience the Fair’s offerings at the first Deep Fried Triangle Tweetup at the N.C. State Fair on Thursday, Oct. 22.

The event, co-hosted by the organizers of Triangle Tweetup, will be held in the Folk Festival Tent from 7 to 9 p.m. on Food Lion Hunger Relief Day.

“We’ve built great relationships over the past year with our social media followers, and we wanted to organize an event that would help them enjoy the Fair in a new social way,” said Wesley Wyatt, fair manager.

During the Deep Fried Triangle Tweetup, attendees will be able to sample deep-fried Fair food, interact with Fair entertainers, participate in a Twitter-themed scavenger hunt and enter to win prizes throughout the night. The event is part of a growing trend of events where participants have face-to-face gatherings with people they follow on social networking sites such as Twitter and Facebook. It is also one of the first Tweetups hosted by a state fair.

The co-host, OurHashtag, has held 10 Triangle Tweetups during the past two years. The company’s partners Wayne Sutton, Jeff Cohen, Ryan Boyles and Kipp Bodnar are active members in the local social media community, and have planned several social media events including Ignite Raleigh and monthly Triangle Social Media Club meetings. Past Triangle Tweetups have included a charitable component to the main event.

“By holding the Tweetup on Hunger Relief Day, we are able to gather at the Fair without charging a registration fee, and can continue to help our community through charitable contributions,” Sutton said. Anyone who brings four cans of food to the Fair on Thursday, Oct. 22 will get in to the Fair for free.

The N.C. State Fair was the first fair to use Twitter, and currently connects with fairgoers on a variety of social media sites, including:

The Deep Fried Triangle Tweetup is one of several new activities added this year to appeal to the state’s tech-savvy community. Other events include the TXT-O-LYMPIX texting competition and nightly video game contests.

Events

Promotional video

More information about the Fair can be found at www.ncstatefair.org. Space is limited to the first 500 registrants.