Posts Tagged ‘social media analytics’

Posted on April 16, 2010 - by Wayne Sutton

Photos from SAS Global Forum Social Media Analytics product launch event

Earlier this week at the SAS Global Forum in Seattle Washington, SAS launched their SAS Social Media Analytics product along with other announcements on the company’s products and culture.  The SAS Global Forum is the world’s largest gathering of SAS users, attended by more than 3,000 business and IT users of SAS software and solutions. Here are some of the photos from the announcement and other sessions during the conference.

Links on SAS Social Media Analytics product:

• The official press release of Social Media Analytics
• The product information page
• Solutions Brief PDF: How can we best apply the knowledge we glean from online conversations?

*Disclosure: “SAS invited me to their SAS Global Forum user event as their guest to attend the launch of SAS Social Media Analytics. They paid my airfare, hotel and conference registration fees and gave me access to the product for evaluation.”

I will be posting more SAS Social media Analytics product in the upcoming days.

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.