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Yesterday kicked off the first #GEOChat about all things location on Twitter. It started at 2:00 P.M. EST and lasted to 3:00 P.M. During #GEOChat I asked four different questions and received a lot of great feedback from location-based fanboys/ladies and a few from existing location platforms such as Pegshot and TriOut. You can read a full archive of #GEOChat via the TriOut blog here: #GEOChat one Archive .

Below are the four questions I asked during #GEOChat:
1. Who’s using Facebook Places as their primary location-based service?
2. What is your number one concern about privacy using location-based apps & what apps has the best privacy features?
3. What will drive the success of location-based services in the future? Gaming or group buying or coupons and why?
4. What features not in your favorite location-based service you would like to see implemented?

There were a lot of great tweets/feedback from the #GEOChat participates and if I was location-based service, brand or an agency I would pay close attention to what users are saying about the location space. Here are a few highlighted tweets from #GEOChat.

What I want is real-time, geo-specific, personally-relevant information (content) about what’s happening around me #geochat @MomentFeedTue Aug 24 18:26:22 via TweetDeck

A3: Gaming is only sustainable for a small subset. Discount promos and long-term customer engagement will drive growth. #geochatTue Aug 24 18:29:04 via TweetDeck

Consumers don’t care about the app or technology. They care only about the value and relevance of the deal! #geochatTue Aug 24 18:31:47 via TweetChat

I anticipate a tradeoff Privacy for Relevance via mobile shopping. Mobile banking will change the meaning of loyalty #geochatTue Aug 24 18:51:19 via TweetDeck

@waynesutton I’d like to be able to private message people on Foursquare via the Android app. Don’t think I can do that now. #geochatTue Aug 24 18:57:32 via TweetDeck

I’ve seen many of my non-tech friends trying Facebook Places where they hadn’t used any other LBS before #geochatTue Aug 24 18:05:17 via TweetDeck

@HarrisonPainter @ripsup and value for the masses is discounts, coupons or cash rewards…virtual “dukedoms” only lasts for so long #geochatTue Aug 24 18:57:40 via TweetDeck

@waynesutton Places is pretty lame as is IMHO, I don’t plan on using it. Will stick with @gowalla, @foursquare, and of course @trioutTue Aug 24 18:08:37 via TweetDeck

Q5 biggest “features” missing from LBS? real value, non-gimmickable need, 1000 more experiments to see what sticks #geochatTue Aug 24 19:00:34 via Seesmic twhirl

RT @AsifRKhan Brands need to think LBS in the context of a multi-channel media buy that’s location-centric. #geochat [savvy guy]Tue Aug 24 19:01:44 via Tweetie for Mac

Q1: Foursquare is still my primary LBS. Facebook’s “places” database isn’t as accurate. #geochatTue Aug 24 18:06:01 via TweetChat

@waynesutton Shopkick has carved out a nice niche. But it will be limited by implementation & adoption. Still powerful #geochatTue Aug 24 18:52:38 via TweetDeck

Again, thank you to everyone who participated. Next week we’re going to cover a slew of new location-based apps, QR Codes and mobile coupons during #GEOChat.

Looking for more location-based conversations on Twitter? @LBSchat will be starting this Thursday at 9:00 P.M. and/or join us for #GEOChat two next Tuesday.

wayne sutton podcast

This week on the Podcast I interviewed Lawrence Coburn (@lawrencecoburn) CEO of Double Dutch and Rate-it-all. During the podcast we discussed the future of location-based apps, why he named his location-based startup “Double Dutch”, the location-based app war and more. Take a look at the questions below and listen to the podcast.


  • Who is Lawrence Coburn and how did you involved in the startup industry?
  • Double Dutch just launched during SXSW, give us the pitch and what was the inital feedback?
  • Is Double Dutch just iPhone only?
  • Why the name Double Dutch, cutting it close to Foursquare?
  • Double Dutch says it’s Great For: Conferences Hotels Universities: What’s Double Dutch idea client and who’s using it now?
  • Will Double Dutch work with clients to help make their “double dutch” location based social network successful marketing wise or are you just selling the platform?
  • How does Double Dutch populate its database for new cities using their service/app?
  • The location-base space seems very competitive at the moment why do you think so, is there really a war or just startups fighting for check-ins?
  • Do you think hyper-local will be the driving factor for checkins with small business or more success with national big brands or both?
  • You recently wrote: The New York Times Fights Back against Foursquare and Yelp on Do you think we’ll see more apps like the Scoop from other media outlets?
  • How does Double Dutch plan to make money?
  • What are your thoughts about those dealing with check-in fatigue and say not another check-in app?

Listen to the podcast: | Length: 23:49 minutes

HTML5 Audio Player: podcast
You can subscribe; to the Podcast on: iTunes; or subscribe to the podcast XML feed at;

To learn more about Double Dutch watch the video below or visit:

After listening to the podcast what are your thoughts on Double Dutch and the future of location-based applications?

wayne sutton podcast

This week on the Podcast I had a chance to interview with an interview Schneidermike (@schneidermikeon) of allen and gerritsen. During the podcast I asked Schneidermike 9 questions on Location-Based Services, Foodspotting, Foursquare,, Facebook and privacy. Take a look at the questions and listen to the podcast below.

1. Who is Schneidermike?
2. What are Schneidermike thoughts on why the location based industry is important and where is it going?
3. Schneidermike, you recently moderated a panel with Dennis Crowley, co-founder of Foursquare, and Alexa Andrzejewski, founder of Foodspotting. tell us about the panel?
4. A few weeks ago you wrote a few blog post on and how you felt it missed the mark so to speak. Can you elaborate on that?
5. What businesses and industries do you see taking the most advantage of Location-Based services now?
6. Predict the future: do you think in one year from now, will foursquare and google latitude/places be the major players in location or will it be facebook and a slew of others being used in niche markets still have their role?
7. Should users be that concerned when it comes to privacy, security/stalking using location-based services?
8. What is your favorite location-based social network?
9. Any upcoming project for Schneidermike? How can people find you online?


HTML5 Audio Player:
Length: 25:39.291 minutes podcast
You can subscribe; to the Podcast on: iTunes; or subscribe to the podcast XML feed at

Location, Location, Location, that what was said at the end of 2009 of being the next big thing in “social media’ or marketing or just the next big thing. Has it lived up to all the hype? I would say so but I’m a little bias because of TriOut. Regardless as more brands launch location based promotions and location-based startups just “launch” the location-based services/marketing industry is truly one to watch. Starting today I’m going to post a weekly round of location based blog post from around the social web. You know I wanted to call the post “This week in Location” but I’ll let @Jason and @leolaporte hold on to the “This week in” name for now. :) Here are the location based post round-up for the week.

Brand Security Issues With Geo-Listings
by: @smartfinds

The importance of protecting your brand stems from local consumers performing a significant volume of searches for businesses, products and services in their local area. They look up local information through web searches and through mobile searches. As they look up this information, they get to see pictures, videos, consumer reviews about your business, products or services. If this information is not appealing to the local consumer they will avoid your business.

Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBS
by: @gsterling

And while the individual location history is interesting to review, it’s the aggregated information — such as being collected by Skyhook — that will provide fascinating and valuable “real world analytics” to retailers, restaurants and numerous other types of businesses and marketers.

Where Have I Been? Get Your Answer with the Google Location History Dashboard
by: @GoogleMobile

We’re really excited to make Latitude and your location more useful to you, but we definitely understand that your privacy is important. Just as before, Google Location History is entirely opt-in only and your location history is available privately to you and nobody else. Additionally, you may be asked to periodically re-enter your password when opening any Location History page, even if you’re signed in to your Google Account already (just to make sure you’re really you). Of course, you may always delete any or all of your location history in the Manage History tab or disable Location History at any time.

DeHood: A Location-Based Social Network for Your Neighborhood
by: @fredericl

While DeHood definitely has great potential, the app currently suffers from the simple fact that it doesn’t have a lot of users yet. Given that other networks like Gowalla and FourSquare already have a lot of momentum (though not the feature set of DeHood), it will be hard for DeHood (and other companies that want to enter this space) to persuade users to switch networks and build up their social networks from scratch again.

Check-Ins, Geo-Fences, And The Future Of Privacy
by: @erickschonfeld

When it comes to geo-privacy there are two extremes. Foursquare makes you explicitly check into each place where you want to share your location. That is good for privacy—you only have yourself to blame if you broadcast your location from the strip club—but it makes using the application a bit of a chore. You have to remember to pull out your phone every time you enter a new place and look like a dork while you are checking in. It is also rude when you are at a bar or restaurant with friends and everyone (all the guys, usually) are looking down at their cell phones, but I digress.

Foursquare Nearing 1 Million Checkins Per Day
by: @Jbruin

Foursquare Co-Founder Dennis Crowley says that the 10 plus checkins per second figure was on a Wednesday night, and that the company is averaging 700,000 checkins per day. He projects to hit the 1 million mark by mid to late June.

Millions of Incorrect Listings Plague Location-Based Services
by: @fredericl

Currently, there is no single location database with perfectly accurate information that all of the different vendors can access – and that’s probably a good thing, as it allows developers to use the databases that suit their needs best. If Placecast’s data is correct, however, an error rate that ranges from 8% to 40% is simply too high for consumer products that want to guide people to the right location in the real world.

Market for Location-Based Services is Heating Up for Startups
by: @chcameron

As more tools like SimpleGeo make the incorporation of sophisticated technologies and infrastructures faster and more cost-effective for startups, the opportunities to create truly innovative location-based services will continue to grow.

From this week:
Podcast #11 – All about Location with @LouisGray on Foursquare, Google, East vs West check-ins & Facebook privacy
The value of the check in using location based services for businesses and customers. Time to measure those check-ins

Are there other posts you have read about the location-based industry the past week? Let me know in the comments.

Remember this scene from the movie Trading Places?

Yesterday Ben Parr co-editor at Mashable wrote an article called “Dear Foursquare: This Is Not the Right Time to Sell” in which he discusses the uncertainty of the location-based industry and recent rumors of Yahoo buying FourSquare for $125 million. It’s an interesting argument to make if the Foursquare team decides to sell or work towards being the “next big thing” as they have been called by so many industry leaders. In the post Ben highlights 5 factors to consider should Foursquare decide to sell or not: Those factors were:

  • Potential market size: Currently, Foursquare has almost 1 million users. But what is its potential market size? It’s essentially anyone with a smartphone capable of GPS. And while that number is relatively small now, it’s rapidly rising.
  • Competitors: Foursquare’s primary competitor is Gowalla, but it has been breaking away from the app ever since the South by Southwest conference (SXSW) in March. It also faces competition from Yelp and potentially Facebook, which will likely be revealed next week at Facebook’s F8 conference. Yet despite these external threats, Foursquare has a commanding lead and all of the media’s attention.
  • Potential worth: Foursquare’s worth around $100 million currently — can it reach $500 million? $1 billion? $10 billion? Where is the ceiling?
  • Business model: Foursquare currently burns more cash than it takes in — can it create a business model that will make it profitable and sustainable? I believe there’s a ton of potential in location-based advertising, especially now that Apple and Google are helping pioneer this market.
  • Exit strategies: If Foursquare were to turn down the Yahoo offer, who would be able to buy it? Or is there legitimate potential for an IPO?

Here’s my comment on the article
Ben, as a Foursquare user/friend of the team and with the current state of yahoo, I understand your post title and the points you make about selling. But as someone with a location based startup ( I think if Foursquare decided to sell right now, it wouldn’t be a bad idea. Just look at recent Ning news. Also the LBS space is getting more crowded by the day and they have a lot more competition beside Gowalla. The last time I counted there were over 17 different LBS apps and we haven’t seen what Facebook will launch as you mentioned. But we do know it will be big for the LBS industry and it seems almost weekly that Google is making their apps location aware.

Don’t get me wrong, I believe in the team, that they can succeed and continue to grow their user base along with showing their value but a $125 million buyout vs raising $3 & $5 million in a competitive uncertain space sounds like a good number to me. Would you have turned down the half billion from Google like Yelp did?

But hey, what do I know, I’m just a LBS geek from North Carolina. Good luck Foursquare either way and nice post Ben.

Also see:

*Disclaimer: I’m a partner with TriOut a location-based startup in NC where I serve as the Business development/marketing strategist.

It’s one of those cases where you agree but disagree with someone but only time will tell for everyone in the location-based industry.

To answer my own question, “Is the future of location-based apps that great or should they sell, sell, sell?” As we continue to grow and market TriOut, I believe the answer is yes, the opportunity is that great but we’re hyper-local to NC and have our business strategy with financial goals in place. For the rest of the location-based apps, good luck. What are your thoughts?