Posts Tagged ‘search’

Posted on March 22, 2011 - by Wayne Sutton

How to Improve Your SEO With Social Media Links – infographic

via designbysoap

Want more to learn more about SEO and Social Media see, An infographic guide to getting started with SEO

Posted on February 25, 2011 - by Wayne Sutton

More Google search algorithm changes to help users find high-quality sites

More Google search algorithm changes announced from Google today. This time its about finding more high-quality  sites from search results as the search engine war vs content farms continues. They also mention what roll the Google Chrome Personal Blocklist Chrome extension played in making changes to the search algorithm. Here’s an excerpt from Google’s official blog.

 

It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.

So, we’re very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results. We’ve been tackling these issues for more than a year, and working on this specific change for the past few months. And we’re working on many more updates that we believe will substantially improve the quality of the pages in our results.

via Official Google Blog: Finding more high-quality sites in search.

Posted on January 29, 2011 - by Wayne Sutton

Google search algorithm changed with more focus on original content

Yesterday Matt Cutts posted that Google has changed their search algorithm to focus more on original content. Below is an excerpt from his post:

My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

Matt’s post summary is the short version from his post on Google’s offical blog entitled “Google search and search engine spam“. This is great news as it seems like the beginning of Google trying to remain the #1 search enginge and fight off what seems like a series of attacks and competition from new search engines and startups such as Wolframalpha, Blekko and the continue traffic increase of Microsoft Bing.

Note, Matt stated that the Google search algorithm change will only affect 2% of search queries but don’t let the small number fool you. Google is under fire about providing relevant content to the answers of search quires and startups like Quora does.

My recommendation for you is to keep providing good, original content and for Google to keep updating their search algorithm or keep buying startups that are answering the questions that people use to search Google for.

Posted on January 13, 2011 - by Wayne Sutton

How Google PageRank works – infographic

Via: zippycart

Posted on June 11, 2010 - by Wayne Sutton

Google announces location-based search tagging and post coupon feature. Will Google Latitude be the most important LBS?

Location-based apps and the geo space continues to be popular topic and business parter with various location-based startups and if you think Google is just going to sit on the sidelines you’re wrong. Recently it was reported that Google Latitude has over 3 million users and Google released Places a site for businesses to update their Google location profile page and add coupons or post. Today on Google’s Lat Long Blog Google announced Google Tags and post for business.

Google Tags is a $25 a month custom message for business that show in Google Maps and search results. More explained from the Lat Long Blog.

For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.

If you try out a query for “massage houston,” you’ll see that two of the businesses whose listings appear have created coupon Tags to promote their current offers:

Google also announced a feature called “post” for business to update their place page:

Posts, a new kind of Tag that enables business owners to create a custom message, is also live. These messages can be changed as often as the business owner would like, making it easy to let the world know about a special discount or limited-time offer.

With the addition of Google Tags/Post Google adds the ability for businesses to have sponsored listing and manage their own coupons for the Google Place listing. Hat tip to the “Understanding Google Maps & Local Search” blog for the post who also made a good point about Google Tags:

At a flat rate of $25/mo per business, Google Maps will have a simple to use paid product in place. Google has noted that 2 million businesses have claimed their listings. If there is even only a 10% adoption rate, it will mean income of $60 million/year for Google.

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What are your thoughts on Google Tags?