Qrcodes | SocialWayne.com by Wayne Sutton

Posts Tagged ‘qrcodes’

Posted on September 12, 2011 - by Wayne Sutton

A QR Code infographic about what you need to know about QR Codes

via SystemID – the barcode people

Posted on September 3, 2011 - by Wayne Sutton

Victoria’s Secret uses QR Codes to help you undress women with your smartphone

I almost called this post Victoria’s Secret brings sexy back to QR Codes but QR Codes were never sexy so that would be a lie. Instead I went with “Victoria’s Secret uses QR Codes to help you undress women with your smartphone”. What do I mean? Just take a look at the photos below from Victoria’s Secret new “Sexier Than Skin” ad campaign.

You may not be exactly undressing a women but the QR Code is placed in the right position covering up parts the models body that you can only see after you scan the QR Code. It’s cleaver in terms of finding a way to use QR Codes / sex sells QR Code marketing campaign by Victoria’s Secret. Outside of that, I’m not sure how many people would actually want to be seen stopping and scanning the QR Codes in public unless they just didn’t care. I could see this used in print ads with a higher QR Code scan rate.

I bet Calvin Klein is somewhere thinking why didn’t they think of this earlier this year when they replace an sexy ad billboard with just a QR Code.

Would you scan the QR Code from Victoria’s Secret “Sexier Than Skin” ad campaign if you were walking down the street?

Want more information on QR Codes see:
The QR Code Statistics you have been looking for – infographic
11 iPhone QR Code Reader Applications to get you ready for the QR marketing madness
The iPhone QR Code Reader and Group Chat App for Everyone!
How to find a free QR Code Reader for the iPhone, Android, Nokia, Palm, Windows Mobile & Blackberry mobile phones
11 must see QR Code Marketing and Implementation Campaign Videos

H/T: FastCompany: Americans: Y’All Love QR Codes and 708Media

Posted on May 31, 2011 - by Wayne Sutton

7 recent QR Code marketing examples by major brands, music artist and publications

Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders” or a super savvy “social media guys/gals”. I chuckle because there’s a huge educational curve for QR Codes to go main stream in the USA but they have taken off and proven valuable as when have seen over the years in Japan/China with all of their smart technology. Personally I think the biggest problem for some marketers is that no one person can claim to “own” the QR Code space and you can’t put QR Codes in a box to say, QR Codes are only good for one thing because QR Codes have various use cases. See 101 Ideas for Using QR Codes.

Also using QR Codes for marketing/promotion in any type of campaign requires more than just thinking of tweets and things to say to make you sound cool. Using QR Codes requires thinking about the time and location of where a QR Code may be seen offline. It requires working with various teams about creating smart, fast, valuable mobile content. It requires thinking about mobile users, social users and offline users along with existing marketing efforts. It requires thinking about in-dept /instant mobile analytics. Thus is one of the reasons I think we have seen a lot of bad QR Code examples so far.

During my recent travels and keeping an eye on QR Code usage in the wile I came across a few smart ways major brands, music artist and publications are using QR Codes. Below are a few photos and examples after I scanned some of the QR Codes with my iPhone app.

1. 2011 Ford Explorer magazine QR Code with Kevin Hart.

After you scan the QR Code you’re sent to a mobile content/video page.

2. Hartsfield-Jackson Atlanta International Airport QR Code ad

After you scan the QR Code you’re sent to an airport mobile directory page.

3. Download load the Delta app QR Code print ad:

4. American Heart Association QR Code Kroger sign

After you scan the QR Code you’re sent to the American Heart Association local information mobile site.

5. deliver magazine QR Code

(note the qr code is on the back but I photoshopped it on the front)
After you scan the deliver QR Code you’re sent to a mobile deliver website

6. Download the Redbox app using QR Codes

via http://qreateandtrack.com

7. Starbucks, Lady Gaga, Srch QR Code Digital scavenger hunt

More on this later but check out the Starbucks qr code frappuccino scan video below via QR Codes Anywhere blog.

To sum it up out of the seven QR Code marketing examples we have.
Scan the QR Code to download a mobile app (2x)
Scan the QR Code to see a promotional video and learn more information about a product.
Scan the QR Code for additional magazine or location or venue information
Scan the QR Code to start a digital scavenger hunt

Note if you’re looking for a fast QR Code reader/scanner iPhone app try my app here.

What are some other creative ways you have seen QR Codes being used recently?

Posted on May 8, 2011 - by Wayne Sutton

Awesome Google I/O countdown clock landing page with Android app QR Code

This is just cool. Google I/O starts tomorrow and Google created an awesome countdown clock, along with the Android logo holding a QR Code sign that will take you to the Google I/O Android App or app site page.

To capture the awesomeness I recorded a screencast of the Google I/O page.

Scanning the QR Code with an iPhone took you to the Google I/O Android app page

Scanning the QR Code with an Android App took you to the app’s page in the Android App market.

Via Google I/O 2011. Tip> HackerNews

Wish I going to Google I/O … maybe next year! Are you?

Posted on April 30, 2011 - by Wayne Sutton

This awesome QR Code example will help you not to hate QR Codes

Looks like my friend Jeff Turner has seen enough bad QR Code marketing examples the he was about to go postal on QR Codes.

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. via Jeff Turner

I know what you mean Jeff! It’s not QR Codes as the technology but poor implementation and the lack of value people think of when using QR Codes in mobile marketing. Lucky enough Jeff received a tweet from Jason Crouch about the Reporters without Borders book project where they use QR Codes similar to the genius QR code resume idea. Take a look: