Posts Tagged ‘pr’

Posted on April 21, 2010 - by Wayne Sutton

6 ways Apple can fix Gray Powell's personal brand PR problem & look awesome by doing so

If you have been anywhere near the internet the last few days I’m sure you have heard the story about Apple’s lost iPhone. I’m not going to go into details about it because it has already been well document all over the social web but you can read more about it here via Gizmodo “How Apple Lost the Next iPhone” But in short Gray Powell, a North Carolina State University 2006 graduate went out for drinks on his birthday and lost the next generation iPhone and the rest is pretty much been capitalized by blogosphere and Grays future with Apple is unknown at this point.

photo via Gizmodo

Today I saw a sad update on the case of the lost next generation iPhone on cnet.com were they interviewed Gray’s father saying that Gray is “devastated” and I can only image what he’s going through. Gray has the dream job that many people would die for, to work at Apple and not only work for Apple but to work in the department that test the next generation iPhones. Now with “social media” and blogs doing almost anything for traffic paying $5,000 for a lost or stolen next generation iPhone, Gray Powell name will be marked in the social web history books as the guy who went out to drink on his birthday, lost/forgot his iPhone and caused a PR media social web nightmare for Apple and an entire case study on blogs and journalism will come out of it.

So what’s next for Gray? At this point I think only Steve Jobs, Apple’s HR department and Gray knows as the world waits to see what will become of his job status with Apple. Some have said it was a simple mistake and some think for sure Gray will be fired. Regardless of what happens here are 6 ways I think Apple can fix Gray Powell’s personal brand/PR problem and look awesome by doing so.

1. Use Gray Powell in a new iPhone commercial showcasing MobileMe remote wipe/find features
2. Bring Gray Powell on stage to announce the next generation iPhone in June (rumor)
3. Record a video Q&A with Steve Jobs, Gray and the iPhone team discussing the entire situation and use that to opportunity to announce the date for the next iPhone event.
4. There’s an official Apple iTunes twitter account called @iTunesTrailers and at one time I thought @appleinc would become Apple’s official Twitter account but nothing happen. Now would be good time for Apple to enter the “social media” space and allow Gray to be that guy who manages it to talk about the life/culture of Apple. This would not only be for Twitter and Facebook but for blogs as well. Not that Apple needs any social media/marketing help but in this case I believe some sort of crisis management plan would have been a better way of handling the entire situation.
5. Let the media/bloggers have Gray Powell for interviews…hmmm
6. Send out a press releases about the entire situation and how Apple plans to prevent things like this happening again.

One or none of the suggested ideas may happen but regardless I wish Gray Powell well and I hope he has a bright future ahead of him at Apple.

*Disclaimer: I live in NC and have friends/partners who work at NC State and Apple but I have had zero contact with Gray or any of his friends or family members regarding the situation.

What would you like to see happen with the case of the missing iPhone and between Gray and Apple?

Posted on January 5, 2009 - by Wayne Sutton

Talk Social News #18 Allen Stern of Centernetworks.com & CloudContacts. TechFuga, embargo & macworld

Happy New Year everyone, we’re a little late but Talk Social News returns with an exciting interview with All Stern of CenterNetworks.com & CloudContacts. Allen was gracious enough to do a second interview with us and it’s just as good as the first one. Allen is an entrepreneur, blogger, consultant and his blog Centernetworks.com was recently listed as one of the top 6 blogs to read for information on social media. For more information about Allen & CenterNetworks.comhere.

The interview: Talk Social News Episode 18 – length 57:12 download or click to play:[audio:Talksocialnews-0018centernetworks.mp3] Subscribe to podcast in iTunes:

Other segments of the podcast:

The what to blog:

New tech news site: http://TechFuga.com

In the fail of the week:

Michael Arrington / TechCrunch on Death To The Embargo

News of the Week:
Steve Jobs Health and MacWorld rumors

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We’re looking for sponsors, if interested see the Become A Sponsor page or email us at: Contact at talksocialnews dot com.

Thanks for listening!

Posted on December 11, 2008 - by Wayne Sutton

Live social media, PR, blogging, journalism & online community building panel with Charlotte's community leaders on WayneSutton.TV tomorrow

I’m excited to announce tomorrow’s live show on WayneSutton.TV I’ll be facilitating a conversation on Social Media, PR 2.0, blogging for community building, online journalism and social networks with some of the leaders of Charlotte’s social media community.

The panel includes:

Justin Ruckman, Designer & cofounder CLT Blog (Charlotte Blog) http://cltblog.com, co-applicant of Massively Multicontributer Online Reporting Platform, (MMORP), you can find Justin at http://jruckman.com and on twitter as @jruckman

Lisa Hoffmann, Chief Copywriter, PRstore DesignCentral, you can find her blogging at http://newmedialisa.com and on twitter as @lisahoffmann

Brandon Uttley, President of Web Business Fredom, you can Brandon at http://WebBusinessFreedom.com and on twitter as @brandonuttley

Jason Keath, social media director, for heels.com, you can him blogging at http://www.jasonkeath.com/ and on twitter as @jakrose

Justin Ritchie, co-applicant of Massively Multicontributer Online Reporting Platform, (MMORP) and works on Duke Energy’s new solar program, you can find him blogging at http://jritch.net and on twitter as @jritch

Josh Cavalier, president of Lodestone Digital, http://www.lodestone.com, and on twitter as @joshcav

To watch the show just go to WayneSutton.TV around 12pm. For updates subscribe to the newsletter or follow me on twitter as @WayneSutton

We’ll be taking live questions from twitter during the show, just send a tweet to @WayneSutton or use the tag #waynesuttontv

The Charlotte community is also working on their first BarCamp, for more information about BarCamp Charlotte follow them on twitter as @BarCampCLT and  http://barcampcharlotte.com

Any pre-show questions feel free to ask in the comments below and I’ll see you online tomorrow.

Posted on December 8, 2008 - by Wayne Sutton

Talk Social News Episode 16: Peter Shankman @SkyDiver on Help A Reporter Out & Hustle

This week on Talk Social News we’re bringing you a special interview only podcast with Peter Shankman aka @Skydiver on twitter. If you don’t know who Peter Shankman is then just check out his blog at http://shankman.com . A hint, he’s a CEO, entrepreneur, adventurist and one of the funniest guys I know. Peter also started the email newsletter called Help A Reporter Out. For those of you who know Peter then, download and listen to the podcast and for those of you who don’t, listen to the podcast and then check out Peter’s blog.

I must say that Peter’s interview was one of the best and funniest we have done yet, take a listen and let us know what you think in the comments.

For our what the blog, the fail of the week and news of the week segments of the podcast be sure to check out the 1st ever Talk Social News live show in the post below. We also interviewed boxee.tv CEO, Avner Ronen during the live show.

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The interview: Talk Social News Episode 16 – length 39:18 download or click to play:[audio:TalkSocialNews0016-PeterShankman.mp3] Subscribe to podcast in iTunes:

Also we’re still looking for sponsors, if you’re interested see the Become A Sponsor page.

Posted on November 21, 2008 - by Wayne Sutton

Presentation: Twitter used as a PR Tool via Social Media PR Class & SlideShare.net

Everyone is talking, blogging, tweeting about Twitter now and most of the conversation is basic 101 information without any real examples. Take a look at this presentation from the Social Media PR Class called Twitter used as a PR Tool for a great overview of twitter along with some examples of companies using twitter and how twitter was used in the election.

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