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As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
About Eli Pariser
Pioneering online organizer Eli Pariser is the author of “The Filter Bubble,” about how personalized search might be narrowing our worldview.
Thanks Corvida for the tweet tip:
No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.
A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.
Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.
What tools do you use to manage your online reputation?
As we start to wrap up 2010, brands continue to experiment with technologies to bridge online, offline and mobile users to increase customer interactions. Last month Google along with T-Mobile, DIAGEO, Buick, Walt Disney Pictures, and Delta Airlines launched a new Google Goggles marketing experiment with the focus for people to explore the world using mobile devices. Here’s an excerpt from the announcement.
They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
For a closer look at these specific campaigns, take a look at our video:
To read more about the Google Goggles marketing experiment read the blog post: Offline, meet online: a marketing experiment with Google Goggles
If you are not familiar with Google Goggles watch the Goggles video below from Google.
As some of you know I’m a big proponent of QR Codes over, Microsoft Tags, and even Google Goggles. Why? Because of the simplicity to create, measure and implement with your existing or new mobile marketing strategies. I’m not sure if or when Google will release a way for all businesses to use Google Goggles technologies in print ads or other marketing campaigns. Although I do see an advantage over using Google Googles being that if a mobile user scans a Goggle’s enabled print ad they may seen different content depending on the “goggled enabled” products in the ad versus a QR Code. For QR Codes it’s one scan then directed to mobile content of choice.
Have you scanned or seen Google Goggles marketing poster before?
Today while visiting Crabtree Valley Mall I walked into the Gap store to see if they had any offline location based marketing signs due to all of their recent promotions with Foursquare and groupon. I know the groupon promotion was a one day special but I thought the Foursquare promotion was still going on.
I decided to ask one of the Gap employees about the Foursquare promotion and they said they think it was a certain percentage off after checking into a least three Gap locations. Little did they know that was a test question. Cool and thank you I said the the employee and walked away. I’m glad they were aware of the Foursquare promotion, where often times you ask employees about national location or social marketing efforts and they have no clue.
I did see a nice QR code by the cash register before leaving that said “Do you believe in magic?”, “scan for customer reviews and styling ideas….”. Me being the geek I am, scanned the QR code and it sent me to the page below.
Also the QR code sign mention if
I didn’t have a QR reader I could download the Scanlife qr / barcode app.
It’s interesting to see brands finally start to use QR codes in stores for marketing but I’m also wondering when we’ll see brands start placing logos/signs saying check-in here outside of window clings.
Regardless I give Gap 2 thumbs up for all of their recent success and trying new social/local/group/coupon marketing efforts.
Have you seen QR codes used in other stores recently? If so how?
– Posted using BlogPress from my iPhone
Location:Glenwood Ave,Raleigh,United States