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As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

About Eli Pariser

Pioneering online organizer Eli Pariser is the author of “The Filter Bubble,” about how personalized search might be narrowing our worldview.

via Eli Pariser: Beware online “filter bubbles” | Video on

Thanks Corvida for the tweet tip:

The truth: Eli Pariser: Beware online “filter bubbles” via @TEDTalks cc @waynesutton @idonotes @sarahintampaMon May 02 15:13:11 via bitly

[Source: Visual Loop]

infographic- Pew Internet Research: Generations Online in 2010

Generations Online in 2010 - Pew Research Study Infographic

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.

A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.

Source: Digimind

Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.

What tools do you use to manage your online reputation?

google goggles marketing

As we start to wrap up 2010, brands continue to experiment with technologies to bridge online, offline and mobile users to increase customer interactions. Last month Google along with T-Mobile, DIAGEO, Buick, Walt Disney Pictures, and Delta Airlines launched a new Google Goggles marketing experiment with the focus for people to explore the world using mobile devices. Here’s an excerpt from the announcement.

They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

For a closer look at these specific campaigns, take a look at our video:

To read more about the Google Goggles marketing experiment read the blog post: Offline, meet online: a marketing experiment with Google Goggles

If you are not familiar with Google Goggles watch the Goggles video below from Google.

As some of you know I’m a big proponent of QR Codes over, Microsoft Tags, and even Google Goggles. Why? Because of the simplicity to create, measure and implement with your existing or new mobile marketing strategies. I’m not sure if or when Google will release a way for all businesses to use Google Goggles technologies in print ads or other marketing campaigns. Although I do see an advantage over using Google Googles being that if a mobile user scans a Goggle’s enabled print ad they may seen different content depending on the “goggled enabled” products in the ad versus a QR Code. For QR Codes it’s one scan then directed to mobile content of choice.

Have you scanned or seen Google Goggles marketing poster before?


Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE iphone app

Today while visiting Crabtree Valley Mall I walked into the Gap store to see if they had any offline location based marketing signs due to all of their recent promotions with Foursquare and groupon. I know the groupon promotion was a one day special but I thought the Foursquare promotion was still going on.

I decided to ask one of the Gap employees about the Foursquare promotion and they said they think it was a certain percentage off after checking into a least three Gap locations. Little did they know that was a test question. Cool and thank you I said the the employee and walked away. I’m glad they were aware of the Foursquare promotion, where often times you ask employees about national location or social marketing efforts and they have no clue.

I did see a nice QR code by the cash register before leaving that said “Do you believe in magic?”, “scan for customer reviews and styling ideas….”. Me being the geek I am, scanned the QR code and it sent me to the page below.

Also the QR code sign mention if
I didn’t have a QR reader I could download the Scanlife qr / barcode app.

It’s interesting to see brands finally start to use QR codes in stores for marketing but I’m also wondering when we’ll see brands start placing logos/signs saying check-in here outside of window clings.

Regardless I give Gap 2 thumbs up for all of their recent success and trying new social/local/group/coupon marketing efforts.

Have you seen QR codes used in other stores recently? If so how?

– Posted using BlogPress from my iPhone

Location:Glenwood Ave,Raleigh,United States

Over the last few weekends I have attended and participated in two new / social media conferences. Both were educational, fun, included great speakers but also had a few “distraction” moments in some form of social engagements via Twitter or another similar tool. Regardless of the situation it seems that some people have forgotten that we are all human and have feelings too. In this era of using social media to have a “voice”, be heard or social change, sometimes we don’t need to be heard at the expense of individual feelings or in some cases people’s careers.

When Twitter was first launched at SXSW in 2006, the early adopter community primarily used it to share information around events, new desktop / web applications and communicate with other geeks who “got it” at the time. Now fast forward three years, Twitter is still being used the same way but now that it’s the darling of spammers, gossip sites, news media and celebrities it seems people have forgotten that Twitter is still a communication tool that represents you as an person or brand. In other words how you behave or Tweet on Twitter can be seen as online version of you the person offline. To some this means if you’re a controversial person on Twitter we’re assuming you’re a controversial person offline or nice, or mean or crazy or sweet … you get the picture.

But regardless of how you are online or offline there have always been a few general people / courtesy life “rules” that you follow when interacting with others. These rules are priceless, they have not changed with time and they apply for Twitter, Facebook, blogs and anything else you want to throw in the social media space. The rules are for brands and people even if they’re using Twitter for personal reasons.The rules apply even if you have a disagreement with others or even if you don’t like someone or if you don’t agree with how someone is making a living. The rules are not just Twitter rules but life rules. All of us are guilty at some point of breaking these rules, my self included at some point. Also I believe if major corporations / brands tweeted like some of us have, we’ll have a lawyer on phone faster than someone could tweet “you lie” .

Nevertheless, the “new” Golden Rules of Twitter are:

  • Tweet to people online like you want to be tweeted.
  • Don’t Tweet anything online about a person that you wouldn’t want Tweeted about you or to you.
  • Don’t Tweet and drink or Tweet while you’re drunk. (I’m a non-drinker) so I may be bias/
  • Don’t Tweet when you’re mad or mad at someone. Take a break and count to 140 before you respond.
  • If you can’t Tweet anything good about a person, don’t Tweet it at all.

Sounds familiar? It seems like between, town hall events or Twitter conversations we’re losing our respect for one another. I’m not sure when we as a society started to go down hill but personally I would like to see us it come back up. Does this mean you shouldn’t use your social media “voice” to express how you fill online? No, but there’s a proper way to handle every situation and handling it with a little dignity and respect for others is always better in the long hall.

In closing, are these rules new? Not really but it seems like a lot of people don’t remember them. What would you add to list?

Disclaimer: These rules have not been approved or endorsed by @Ev or @Biz and according to Twitter’s official terms of service, you own your Tweets.

PS: If you go there, I’ll close or delete the comments… it is my blog.

BTW: The best thing about blogs, they just keep going