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SocialWayne.com by Wayne Sutton

Posts Tagged ‘miso’


Posted on February 6, 2011 - by Wayne Sutton

Updated: Over 222,996 people checked into the Super Bowl with foursquare, GetGlue, Miso, IntoNow & ScreenTribe

Earlier today I wrote a post about how to earn various Super Bowl check in badges with foursquare, Getglue, Miso, IntoNow & ScreenTribe. During the Super Bowl, I checked in using all five apps earned four badges and took a few screenshots to estimate the check-in numbers. Take a look:

Who checked into the super bowl Who checked into the super bowl

Who checked into the super bowl Who checked into the super bowl

Not shown is ScreenTribe but early numbers looks like over 68,000 people checked into the Super Bowl with Foursquare, Getglue, Miso, IntoNow & ScreenTribe. Note, these numbers are just an estimate right after Super Bowl 45 half-time and does not include check-in numbers from the actual Super Bowl game in Texas.

Did you check into Super Bowl 45 and/or earn any new badges?

Update:
From @alexiskold CEO/founder of GetGlue

@waynesutton we have 20,000 checkins via 11,000 unique people.Mon Feb 07 04:30:19 via webAlex Iskold
alexiskold

foursquare Super Bowl Venue numbers

Super Bowl Sunday


Posted on February 6, 2011 - by Wayne Sutton

5 ways to check into the super bowl from your couch and collect some badges – Poll

Couch potating
flickr photo by alvi2047

Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral” such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. Visa even has a social media, twitter, measuring dashboard where you can tweet from at superbowl.com.

intonow

Not to be left out of the social media conversations and Super Bowl hype foursquare has partnered with the NFL.com to reward foursquare users who check into the actual Super Bowl game in Texas with a special badge. For everyone else watching the big game, you can shout “Go Steelers” or “Go Packers” with your foursquare check-in to unlock a Steelers or Packers team badge. The foursquare Super Bowl Sunday promotion is the startups first global venue and something I believe is the beginning of a pivot for foursquare as they could join other media check in apps to allow foursquare users to check into TV shows, movies along with offering group discounts to compete with Groupon and living social. It’s something I mentioned yesterday during an interview with News14. You can watch the News14 interview here: Foursquare offers ‘Super’ deals for football fans.

But what if you’re not using foursquare? There now four applications that allow you to check into any TV show or movie. Three of the apps I reviewed previously in a post called 3 Ways to check-in to your favorite TV show or movie which mentioned Miso, GetGlue, ScreenTribe and now there’s a forth one called IntoNow.

intonow intonow

IntoNow tagline reads “Connect with your friends around the shows you love” and the iPhone app acts like a Shazam but for TV shows. I really like the simplicity and interface of IntoNow. It’s a much watch startup.


What is your favorite media/tv check-in app?


Posted on December 20, 2010 - by Wayne Sutton

How Google plans to dominate location in 2011 with 9 different products

Google Places with Hotpot
Leading up to 2010 everyone said it would be the year of location-based services. The blogs were all saying location, location, location as the next big thing and apps such as Foursquare, Gowalla, Yelp, Whrrl and TriOut were all trying to capitalized on the opportunity. While most location-based services are mobile applications for the iPhone and Android with the steady momentum in the location space what does it mean for the search, especially Google. For most part of the year Google Latitude, Google’s most popular location-based application was only available via a web application for the iPhone and as in opt-in feature on Android powered devices. But Google Latitude provides very little features outside of updating your location in real-time and/or “stalking” following your friends.

Then there were the failed acquisitions for Google. Earlier this year Yelp turned down a half billion dollars buy out and recently Groupon declined Google’s 6 billion dollar deal. Before trying to acquire Groupon Google promoted their vice president of search products, Marissa Mayer, to a new role focused on location and local services. Regardless of being turned down from both Yelp and Groupon and with Marissa in charge Google has a list of location-based related products for the enterprise, small business and location-based fanboys to choose from. Here’s the list of Google location related products.


Google Latitude

See where your friends are right now.
Google Latitude lets you stay close with your friends from your phone, computer, or both


Google Places

Local recommendations powered by you and your friends


Google HotPot

Rate places and get personalized recommendations.
hotpot+rating+app.jpg (964×667)


Google Maps

(for web and mobile devices)


Google Tags

Google Tags are yellow markers that allow business owners to promote important aspects of their businesses in Google Search results. Scroll over tags on Google or click on the sponsored link to view offers, photos, or other select features.


Google Boost Ads

Boost ads are eligible to appear in the “Sponsored Links” section of Google.com and Google Maps search result pages.


Google Goggles

Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.


Google NFC with mobile devices

(New)

Google.com Search location filters
coffee raleigh - Google Search

TBD:

Google +1

aka Google.me future social networking layer.


Google Ventures Investments:

SCVNGR and Miso

Google clearly has a plan to dominate the location-based industry in 2011 with all nine of their products and when Google +1 launches I’m sure location will be a key element linking all the data points. If not Google will probably make another attempt to acquire a location-based platform and this time not make the same mistake as when Google purchased Dodgeball in 2005.

Will Google dominate location in 2011 or will Google look to acquire another location-based service? How many Google location platforms do you use?

CrunchBase Information
Google
Information provided by CrunchBase

Posted on December 14, 2010 - by Wayne Sutton

3 Ways to check-in to your favorite TV show or movie and how to earn the TRON badge

L.C. and Daisy Bates Watching Television
flickr photo by: Wisconsin Historical Images

As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.

GetGlue:

GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.

CrunchBase Information
GetGlue
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

Miso

Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.

CrunchBase Information
Miso
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

ScreenTribe

ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.

No Cruchbase profile found.
TV/Movie Check-in AppsTV/Movie Check-in Apps

Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.

Miso numbers

TRON

I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.

Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?


Posted on September 20, 2010 - by Wayne Sutton

This Week in Location: 30 must read location-based articles from the past 7 days

Location-Based Apps Names

Videos

@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

  1. The real Facebook burglaries story
  2. Pros And Cons Of Mobile Marketing
  3. How Local Businesses can use Facebook Places
  4. Plan and share your trips with Tripline
  5. The U.S. is Catching Up to The World in the SMS Marketing Race
  6. Nick’s Crispy Tacos offers free taco via mobile challenge
  7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
  8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
  9. Comparing Check-In Apps: the Location-Based Check-In and More
  10. Skyhook Adds Location Engine to Layar App for Android
  11. Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
  12. Foursquare Gets Down To Business With Insights
  13. Indoor Positioning and Navigation – The Next LBS Frontier?
  14. Gap Taps Foursquare Cofounders for Holiday Ad Campaign
  15. Today in Location Based Services and Apps
  16. Retailers find value in location based services Shopkick, WeReward and SCVNGR
  17. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs
  18. WeePlaces adds Gowalla and Facebook to visualize check-ins
  19. Stickybits at the Zoo
  20. Skyhook: Google forced Motorola to drop our location service, delay the Droid X
  21. Bravo celebrates their newest show with the Just Desserts Badge — and free desserts
  22. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hour
  23. Why Geo Location Matters and Why You Should Attend Geo M
  24. The Panthers Purrsuit is On — A Social Media Challenge!
  25. You Can’t Beat the Location
  26. 10 Ways Touring Bands Can Leverage Location Apps
  27. 10 foursquare secrets worth making ‘public’
  28. Case Study: McDonald’s ups foot traffic 33% on Foursquare Day
  29. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing
  30. 5 Important New Trends in Location

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