Archives For miso

Earlier today I wrote a post about how to earn various Super Bowl check in badges with foursquare, Getglue, Miso, IntoNow & ScreenTribe. During the Super Bowl, I checked in using all five apps earned four badges and took a few screenshots to estimate the check-in numbers. Take a look:

Who checked into the super bowl Who checked into the super bowl

Who checked into the super bowl Who checked into the super bowl

Not shown is ScreenTribe but early numbers looks like over 68,000 people checked into the Super Bowl with Foursquare, Getglue, Miso, IntoNow & ScreenTribe. Note, these numbers are just an estimate right after Super Bowl 45 half-time and does not include check-in numbers from the actual Super Bowl game in Texas.

Did you check into Super Bowl 45 and/or earn any new badges?

From @alexiskold CEO/founder of GetGlue

@waynesutton we have 20,000 checkins via 11,000 unique people.Mon Feb 07 04:30:19 via web

foursquare Super Bowl Venue numbers

Super Bowl Sunday

Couch potating
flickr photo by alvi2047

Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral” such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. Visa even has a social media, twitter, measuring dashboard where you can tweet from at


Not to be left out of the social media conversations and Super Bowl hype foursquare has partnered with the to reward foursquare users who check into the actual Super Bowl game in Texas with a special badge. For everyone else watching the big game, you can shout “Go Steelers” or “Go Packers” with your foursquare check-in to unlock a Steelers or Packers team badge. The foursquare Super Bowl Sunday promotion is the startups first global venue and something I believe is the beginning of a pivot for foursquare as they could join other media check in apps to allow foursquare users to check into TV shows, movies along with offering group discounts to compete with Groupon and living social. It’s something I mentioned yesterday during an interview with News14. You can watch the News14 interview here: Foursquare offers ‘Super’ deals for football fans.

But what if you’re not using foursquare? There now four applications that allow you to check into any TV show or movie. Three of the apps I reviewed previously in a post called 3 Ways to check-in to your favorite TV show or movie which mentioned Miso, GetGlue, ScreenTribe and now there’s a forth one called IntoNow.

intonow intonow

IntoNow tagline reads “Connect with your friends around the shows you love” and the iPhone app acts like a Shazam but for TV shows. I really like the simplicity and interface of IntoNow. It’s a much watch startup.

What is your favorite media/tv check-in app?

Google Places with Hotpot
Leading up to 2010 everyone said it would be the year of location-based services. The blogs were all saying location, location, location as the next big thing and apps such as Foursquare, Gowalla, Yelp, Whrrl and TriOut were all trying to capitalized on the opportunity. While most location-based services are mobile applications for the iPhone and Android with the steady momentum in the location space what does it mean for the search, especially Google. For most part of the year Google Latitude, Google’s most popular location-based application was only available via a web application for the iPhone and as in opt-in feature on Android powered devices. But Google Latitude provides very little features outside of updating your location in real-time and/or “stalking” following your friends.

Then there were the failed acquisitions for Google. Earlier this year Yelp turned down a half billion dollars buy out and recently Groupon declined Google’s 6 billion dollar deal. Before trying to acquire Groupon Google promoted their vice president of search products, Marissa Mayer, to a new role focused on location and local services. Regardless of being turned down from both Yelp and Groupon and with Marissa in charge Google has a list of location-based related products for the enterprise, small business and location-based fanboys to choose from. Here’s the list of Google location related products.

Google Latitude

See where your friends are right now.
Google Latitude lets you stay close with your friends from your phone, computer, or both

Google Places

Local recommendations powered by you and your friends

Google HotPot

Rate places and get personalized recommendations.
hotpot+rating+app.jpg (964×667)

Google Maps

(for web and mobile devices)

Google Tags

Google Tags are yellow markers that allow business owners to promote important aspects of their businesses in Google Search results. Scroll over tags on Google or click on the sponsored link to view offers, photos, or other select features.

Google Boost Ads

Boost ads are eligible to appear in the “Sponsored Links” section of and Google Maps search result pages.

Google Goggles

Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.

Google NFC with mobile devices

(New) Search location filters
coffee raleigh - Google Search


Google +1

aka future social networking layer.

Google Ventures Investments:

SCVNGR and Miso

Google clearly has a plan to dominate the location-based industry in 2011 with all nine of their products and when Google +1 launches I’m sure location will be a key element linking all the data points. If not Google will probably make another attempt to acquire a location-based platform and this time not make the same mistake as when Google purchased Dodgeball in 2005.

Will Google dominate location in 2011 or will Google look to acquire another location-based service? How many Google location platforms do you use?

L.C. and Daisy Bates Watching Television
flickr photo by: Wisconsin Historical Images

As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.


GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.

TV/Movie Check-in AppsTV/Movie Check-in Apps


Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.

TV/Movie Check-in AppsTV/Movie Check-in Apps


ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.

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TV/Movie Check-in AppsTV/Movie Check-in Apps

Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.

Miso numbers


I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.

Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?

Location-Based Apps Names


@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

  1. The real Facebook burglaries story
  2. Pros And Cons Of Mobile Marketing
  3. How Local Businesses can use Facebook Places
  4. Plan and share your trips with Tripline
  5. The U.S. is Catching Up to The World in the SMS Marketing Race
  6. Nick’s Crispy Tacos offers free taco via mobile challenge
  7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
  8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
  9. Comparing Check-In Apps: the Location-Based Check-In and More
  10. Skyhook Adds Location Engine to Layar App for Android
  11. Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
  12. Foursquare Gets Down To Business With Insights
  13. Indoor Positioning and Navigation – The Next LBS Frontier?
  14. Gap Taps Foursquare Cofounders for Holiday Ad Campaign
  15. Today in Location Based Services and Apps
  16. Retailers find value in location based services Shopkick, WeReward and SCVNGR
  17. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs
  18. WeePlaces adds Gowalla and Facebook to visualize check-ins
  19. Stickybits at the Zoo
  20. Skyhook: Google forced Motorola to drop our location service, delay the Droid X
  21. Bravo celebrates their newest show with the Just Desserts Badge — and free desserts
  22. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hour
  23. Why Geo Location Matters and Why You Should Attend Geo M
  24. The Panthers Purrsuit is On — A Social Media Challenge!
  25. You Can’t Beat the Location
  26. 10 Ways Touring Bands Can Leverage Location Apps
  27. 10 foursquare secrets worth making ‘public’
  28. Case Study: McDonald’s ups foot traffic 33% on Foursquare Day
  29. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing
  30. 5 Important New Trends in Location

Location-Based Apps Names

Another week and that means it’s time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

What Sucks About Foursquare Today
View more presentations from JESS3.

The Video Guide to Facebook Places for Businesses

Foursquare usage curve « turnbulled
  1. Tourality – Location-Based Game
  2. GetGlue: The Entertainment Social Networking App for iPad
  3. Miso is a PepsiCo10 Company!
  4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media
  5. TriOut opens new office at Design Box downtown Raleigh
  6. Virgin America Sees Success!
  7. Geolocation is now rewarding
  8. Beyond the check-in to the check out
  9. Will Check-Ins Spur the Return of ‘Must See TV’?
  10. People Robbed After Checking-In On Facebook
  11. Geo-location is where it’s at, but should financial services brands check-in?
  12. Moviefone 2.0: National Post is using Foursquare to add content and context to the Toronto Film Festival
  13. Foursquare usage curve

  14. The Video Guide to Facebook Places for Businesses

  15. Foursquare 2.0 to leverage webOS 2.0
  16. SCVNGR Review: Could this be the foursquare of real estate
  17. IFC and Foursquare: The Always On, Slightly Off Guide to America
  18. Why Your Church Should Be Listed On Foursquare

  19. Foursquare & Buzz: Building Community or Too Close for Comfort?
  20. Location-based services not connecting with consumers

  21. Colleges Discover Foursquare
  22. Location-Based Services and Social Media
  23. Study: Location-Based Services Users are Passionate but Niche
  24. Foursquare’s Indonesia “problem” isn’t really a problem at all
  25. Will Facebook Places pay off for location-based companies?
  26. PlacePunch Launches Location-Based Marketing Platform For Foursquare, Twitter And Facebook
  27. Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
  28. Context Optional Helps Brands Run Location-Based Promotions On Facebook Places
  29. I’m the mayor of cinnabon on foursquare
  30. Inside the most-popular location game maker

  31. Volvo, H&M Eye Unique “Virtual Currency” Mobile Marketing In Booyah’s MyTown App
  32. Bizarre findings from Myxer’s location based survey
  33. The State of Localization, InfoGraphic
  34. State of Location Based Services
  35. GetGlue for iPad Wants to Be Your Couch Surfing Companion
  36. Four Seasons Joins Geo-Social Gold Rush With California Campaign
  37. Washington Redskins Tackle Foursquare
  38. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hours
  39. Why larger firms are losing out under Google Places Optimisation
  40. Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
  41. 3 Questions About Location-Based Social Networks with Loopt CEO Sam Altman

Old School: From IBM in 2002 Location-based services: Wherever you are, wherever you go, get the information you want to know

Location-Based Apps Names

If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald’s and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah’s new InCrowd iPhone app was released. InCrowd was first announced during the Facebook Places announcement. My thoughts so far on InCrowd? It’s not for hardcore check-in users. It’s more like an avatar game made for kids who want to check-in, IMHO. Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B In 2015 and you wonder why we started TriOut? Speaking of TriOut founder @LawPower posted this week about the future plans for the service along with more version two features. So was it a slow week? No, to catch up here are 41 location-based articles from last week that you may have missed.

Video: Shopkick CEO: Here’s What Sets Us Apart From Foursquare

  1. ABI: Location-Based Marketing To Reach $1.8B In 2015
  2. Seven upcoming location-based events you should follow… I mean attend
  3. GEO M. Future of Location Half-Day Conference
  4. Huge Facebook Places Backlash Spreads Through Status Updates
  5. do you want to triout foursquare for real estate?
  6. Scobleizer on Google, Facebook, Location, iPad, and Android
  7. Shopkick CEO: Here’s What Sets Us Apart From Foursquare
  8. TriOut v2 Dev Journal: Right Now Screen
  9. Foursquare offers reward for checking in after STD checkups
  10. Technology Aside, Most People Still Decline to Be Located
  11. Foursquare: Shiny Object or Mainstream?
  12. How SCVNGR is turning the world into a game, one location at a time – with Seth Priebatsch, Chief Ninja
  13. Check (In) Yo’ Self Before You Wreck Yo’ Self: Why Foursquare Users Check In “Off The Grid”
  14. Foursquare Now 3 Million Strong
  15. How to Hack Nike+ for Automatic Foursquare Check-ins
  16. Nearby Friends: New Cyber-Stalking App for Tracking Facebook Places Check-Ins
  17. iTunes Features Location Apps with New “On the Grid” Section
  18. Facebook Places, Revisited
  19. How Amazon gave Whrrl’s founder his startup inspiration
  20. Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
  21. Location-based services not connecting with consumers
  22. Virgin America Checks In to Fifth Largest Revenue Day Ever with Loopt
  23. Booyah releases InCrowd for iPhone and iPod touch
  24. Mobile marketing has a new friend in WeReward
  25. Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
  26. Start Saving Today: SCVNGR Announces Rewards Programs for 50+ Local Businesses in Boston
  27. Gowalla adds new Highlights feature
  28. Will Americans Be More Likely to Share Location With Facebook Places?
  29. Which Geolocation Platform Is Best For Sports Marketers?
  30. Facebook Places is Terrible
  31. 5 New Ways Small Business Can Offer Location-Based Deals
  32. The History of the Cell Phone Infographic
  33. Check-in, Chicken
  34. Sharing Locations with Google Maps
  35. Booyah’s InCrowd Helps Find Mr. and Mrs. Popular with New App on the App Store
  36. Payless Shoe Source offers a nationwide foursquare special for first-timers
  37. Why Foursquare is the (almost) perfect travelling companion
  38. Gowalla rolls out Gowalla 1.0 for BlackBerry
  39. AOL Acquires Mobile Development Firm “Rally Up” To Bolster New “Mobile-First” Initiative
  40. Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS
  41. PlacePop Facebook App Brings Places Check-Ins Feed To The Web Interface