Posts Tagged ‘marketing’

Posted on May 13, 2011 - by Wayne Sutton

infographic – How and why firms are using Social Media for B2B Marketing

via Social Media for B2B Marketing Infographic | Ecreative Internet Marketing.

Posted on April 27, 2011 - by Wayne Sutton

Google releases new smartphone data showing how everything is going mobile

79% of top advertisers don’t have a mobile optimized website

 

Today google is hosting a webinar called “The Mobile Movement: Understanding Smartphone Users” at 11am PST/ 2pm EST (Registration link). Promoting the webinar google published a blog post with a lot of data showing how everything is going mobile. One stat not included in the text of the post but in the promotional video was that “79% of top advertisers don’t have a mobile optimized website” which is kinda of shocking to me. It’s 2011 and you know how big the mobile/smartphone market is, so what are you waiting for? Contact me if you need help.

Other important mobile data from the Smartphone user study shows mobile movement under way post:

• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
• 95% of smartphone users have looked for local information
• 72% use their smartphones while consuming other media, with a third while watching TV
• 88% of these users take action within a day, indicating these are immediate information needs
• 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)

 

Here’s the google video providing more mobile data insights.

via Smartphone user study shows mobile movement under way – Google Mobile Ads Blog.

Posted on April 26, 2011 - by Wayne Sutton

Privacy is still a top concern for U.S. Location-Based Smartphone App Users

When most people are talking about popular location-based applications such as foursquare, yelp, gowalla, and loopt the conversation is more about users, badges, check-in specials/rewards and value and less about privacy. Even though has changed a little with the recent news about both Apple and Google tracking smartphone users. Privacy using location-based applications is still a topic that is not discussed enough.

With that being said here’s some valuable information from the “U.S. Smartphone App Users Concerned with Privacy When it Comes to Location” post via the Nielsen Wire.

According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders, which Nielsen defines as those mobile subscribers who have downloaded an application in the past 30 days, are concerned about privacy when it comes to sharing their location via mobile phone. This concern is more pronounced among women app downloaders, with 59 percent reporting they have privacy concerns compared to 52 percent of male app downloaders.

Age is a factor as well. Mobile app downloaders between the ages of 25-34 were the least likely to have privacy concerns. Privacy concerns were considerably higher among those over the age of 45.

 

Is privacy your number one concern for not using location-based apps to check-in or you just want better check-in rewards/specials?

via Privacy Please! U.S. Smartphone App Users Concerned with Privacy When it Comes to Location | Nielsen Wire.

Posted on April 25, 2011 - by Wayne Sutton

Genius mashup of using QR Codes and your printed resume to help you standout above the crowd

Inspired Use Of QR Code On CV, Victor Petit printed a QR Code on the back of his resume. What’s the big deal? Well, like I’ve said previously its less about the QR Code and more about the content that is being delivered after a user scans the QR Code along with the entire mobile experience that makes QR Code valuable. Get it? If not, just watch the video clip below.

As you can see, it’s a genius mashup of using QR Codes and your printed resume to help you standout above the crowd. It’s smart and the video has already been viewed over 49,000 times. In Vimeo numbers that’s.. hate to say it but “viral”.  Not to get into the whole NFC technology vs Google Goggles vs Bar Codes vs QR Codes war, which really there is not one just silly marketing/tech blog ramblings.  This is why QR Codes are successful.  Note I did not say “winning” but successful. QR Codes are successful despite the fact that the common everyday internet/mobile user or business may not be aware of QR Codes or how to use them, a common everyday internet/mobile user or business can create a QR Code mobile marketing experience like the Victor Petit video above and see instant results of their efforts by the number of scans or the lack there of for marketing and/or  customer engagement.  Something the small business or you and I cannot do with NFC technology or Google Goggles at this time. Maybe in a few years but just not right now.

 

Have you seen other QR Code resume mashups like the Victor Petit video? Let me know in the comments.

via Inspired Use Of QR Code On CV | Mobile Inc and HackerNews.

Posted on December 13, 2010 - by Wayne Sutton

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!