Posts Tagged ‘location-based marketing’

Posted on January 3, 2011 - by Wayne Sutton

location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

Embed This Post on Your Site

[code]
via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

Posted on December 13, 2010 - by Wayne Sutton

Top 143 Location-Based Articles from 2010

It’s that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here’s a look back a the top 143 location articles from 2010.

What was the biggest location news of 2010 to you?

Posted on December 13, 2010 - by Wayne Sutton

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!

Posted on December 3, 2010 - by Wayne Sutton

The 8 roles of location based marketing

Yesterday I posted the tweet “For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code“. I was venting a little but the tweet reminded me of a slide in my Location Based Marketing in 2010 presentation from June of this year. The slide was a list of roles in location-based marketing. Here’s an update and description on the 8 roles in location based marketing.

The Location-based startup / app / company

The location-based startup creates mobile applications that allow users to check into location, search for nearby businesses, content, deals or information. The Location-based startup can allow users to see their friends check-ins, upload photos, videos, write recommendations, reviews or tips for everyone to see.

The Agency

To role of the agency in location-based marketing is to educate clients about various location-based applications, how they can be used with existing promotions or new marketing campaigns that will be valuable for both the business and the consumer. Other roles of the agency is to make sure their clients offer value deals/specials to customers in return of checking in. Also the agency works with brands/businesses to create various online and offline marketing strategies align with have access to location-based services dashboards to monitor the checkins.

The Business or Brand

The role of the a business and/or brand in location-based marketing is to create a valuable deal, special or reward for both the business and the consumer that increase sales, customer retention, word of mouth or social media presence, page views or highlight feature product and services.

The mobile location-based application user / consumer

The role of the a mobile application user is to take advantage of location based promotions, let their friends know where they’re at, write reviews about location, share their experience while at a location by posting photos/videos or use location-based services as a discovery engine to decide where they want to go.The check-in cheaterThe mobile user who uses location-based apps to check into places they are not physically at or close to. The check-in cheater may check into 10 places in 5 minutes or check into a location just to earn a badge or try to win a prize, coupon or something free while not at that location.

The location-based expert.

There are none. Although Foursquare & Dodgeball cofounder Dennis Crowley and Loopt cofounder Alok Deshpande have been in the geo mobile location space since 2005/06, they could be considered as location-based experts but both are more known as entrepreneurs. Others users who have been using location based apps for at least 3 years or launched their own location-based startup could go into this category too, but with all the excitement around location-based services it is too early to call someone a location-based expert. Location-based applications shouldn’t be treated as social media but as a feature and/or additional channel. The entire location industry is evolving as with the Gowalla news announced yesterday.

The fanboy

Check-in everywhere, collect badges, points, joins societies, try to look cool and eat/drink for free by being the mayor or key holder or duke.

The apathetic

This person who doesn’t’ care about checking in, allowing their friends know where they’re at and thinks location-based services are just a big waste of time and have very little or no value. They may use the a location-based application only if a brand or store offers a coupon they find valuable.

What category do you fit in and/or did I leave out?

Posted on August 5, 2010 - by Wayne Sutton

23 location-based terms every marketing agency and business should know

Recently a few reports stated despite the popularity among tech evangelist many individuals were unaware of location based applications such as @TriOut, @Foursquare, @brightkite, @whrrl, @gowalla and more. The reports also stated due to the limited amount of awareness but still having millions of users there was little value in using various location-based applications in marketing campaigns. Some have also stated that location-based apps won’t become as popular as social networks such as Twitter and Facebook unless more businesses start offering more check-in specials/coupons to their customers. Sadly, I believe that is half-way true. But even if that’s the case how will more businesses learn about location-based apps and learn how to implement a location-based marketing strategy? For some it will be in the from of their marketing agency, for others blogs, consultants, coworkers and/or their customers. Regardless eduction will be one of the biggest needs for location-based marketing to take off.  With that being said here are 23 location-based terms every marketing agency and business should know.

Update: Andrew Mager @mager tweeted the following terms that marketers should know too.

What do you think will be the driving force for more businesses to use location-based services?