Posts Tagged ‘location based apps’

Posted on April 15, 2011 - by Wayne Sutton

Coming Soon! 4 New Location Based iPhone apps by minority founders with awesome landing pages, +1

In October of last year while speaking at the Blogalicious conference I bumped into James Andrews, founder of Social People.TV. Both of us were speaking at the conference and had a quick moment to catch up. James, busy traveling and working with celebrity clients discussing social media strategies and I spent most of last year speaking about location-based marketing, apps and TriOut. James also knows Tristan Walker who manages business development at foursquare and we both smiled at the fact that two minorities are very active and visible in the location based startup space.

Fast forward to the end of quarter one of 2011 and four new minority founded location based iPhone applications are prepping to establish their own footprint in the space. Each one with a unique location based twist and with an awesome landing page design. I’m truly excited to see more minority entrepreneurs go after their dreams and launch a startup no matter if it’s in the location space or not. I wish each one of them much success. Here are the four minority founded location based apps coming soon.

1.

Cued

change the way you experience location”

founder – Angela Benton
url – getcued.com

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2.

Mosion

Mosion is a mobile relationship discovery service that uses location-based technology to introduce you to people that you really ought to know.


founder – Wesly Michel
url – signup.mosion.me

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3.

Arrived

Let them know you’ve arrived

founder – Clarence Wooten
url – getarrived.com

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4.

Toour

Create, share, and discover toours

founder – Jessica Faye Carter
url - ontoour.com

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+1

As for the +1 it’s Aaron Bannister who I got a chance to meet at SXSW 2011 and was recently covered on Black Web 2.0 about his location based startup called locaii. Locaii provides a way for you to interact with others while at your favorite places.

Regardless if you apart of the minority tech bubble, I think you should check out all five of the location based apps. If you’re aware of other minority founded location based apps let me know in the comments.

Which iPhone app above are you excited to see launch the most?

Posted on January 3, 2011 - by Wayne Sutton

location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

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via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

Posted on December 7, 2010 - by Wayne Sutton

Comic – A simple lesson about location-based applications and privacy from Batman and Robin.

This is too funny especially if you’re a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don’t check-in at your home base or other places where you don’t want people to find you or a secret place. I think this may be my new meme when speaking about location-based apps and privacy, “Don’t check-in at the Batcave!”

Do you check-in at home using location-based applications?

Posted on September 24, 2010 - by Wayne Sutton

#GEOChat Transcript from September 21, 2010 – Tweets about location-based services

GEOChat covers all things location/geo related offline and online. The discussion also covers your favorite location-based applications such as Foursquare, whrrl, brightkite, Gowalla, TriOut, Facebook Places, SCVNGR, MyTown and more. Other topics includes privacy, API application mashups, offline marketing of location-based campaigns, and how does the entire GEO spaces affects businesses today.

If you have suggestions/questions/topics for #GEOChat please let me know in the comments. #GEOchat is held every Tuesday at 2:00 P.M. EST.

Here’s the #GEOChat Transcript from September 21, 2010

Posted on August 25, 2010 - by Wayne Sutton

What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one

Yesterday kicked off the first #GEOChat about all things location on Twitter. It started at 2:00 P.M. EST and lasted to 3:00 P.M. During #GEOChat I asked four different questions and received a lot of great feedback from location-based fanboys/ladies and a few from existing location platforms such as Pegshot and TriOut. You can read a full archive of #GEOChat via the TriOut blog here: #GEOChat one Archive .

Below are the four questions I asked during #GEOChat:
1. Who’s using Facebook Places as their primary location-based service?
2. What is your number one concern about privacy using location-based apps & what apps has the best privacy features?
3. What will drive the success of location-based services in the future? Gaming or group buying or coupons and why?
4. What features not in your favorite location-based service you would like to see implemented?

There were a lot of great tweets/feedback from the #GEOChat participates and if I was location-based service, brand or an agency I would pay close attention to what users are saying about the location space. Here are a few highlighted tweets from #GEOChat.

Again, thank you to everyone who participated. Next week we’re going to cover a slew of new location-based apps, QR Codes and mobile coupons during #GEOChat.

Looking for more location-based conversations on Twitter? @LBSchat will be starting this Thursday at 9:00 P.M. and/or join us for #GEOChat two next Tuesday.