Archives For location-based applications

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

infographic - location- deals-check-ins-demographics
via SoicalWayne.com and The Location Based Marketing Association


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[code] infographic - location- deals-check-ins-demographics
via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!

Earlier this week I posted 9 location-based infographics showing how and why the mobile world is checking in, not including a series of Foursquare infographics I’ve seen around the web. Foursquare data and how people are using the platform ranges from how many checkins are created by various communities to what if President Obama used Foursquare. It seems people who love createing infographics love Foursquare too therefore I deiced to have a separate post for Foursquare infographics. If you’re a data and/or Foursquare fanboy/lady here are seven awesome Foursquare infographics showing how users are collecting badges and checking in.

1. Foursquare Check-In Analysis: July 11th through July 17th
Foursquare Check-In Analysis: July 11th through July 17th
Via: Trendrr

2. London’s FourSquare Location Data Mapped [Infographic]
London’s FourSquare Location Data Mapped [Infographic]
Via: thenextweb

3. Top 10 Most Popular Foursquare Badges [Infographic]
London’s FourSquare Location Data Mapped [Infographic]
Via: Hubspot

4. INFOGRAPHIC: If Obama Used Foursquare
INFOGRAPHIC: If Obama Used Foursquare
Via: ReadWriteWeb

5. Ogilvy On: Foursquare For Business
Ogilvy On: Foursquare For Business
Via: ogilvyprworldwide

6. Foursquare & Central London Transport [Infographic]
Foursquare & Central London Transport [Infographic]
Via: Advertising Aphasia

7. Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC]
Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC]
Via: Mashable

You can find me on Foursquare here: http://foursquare.com/user/waynesutton

foursquare-logo.png (442×122)
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If you’re a location-based service/platform/applications and launched before March 2009, I’m sure your shaking your head right now at all of the attention Foursquare has been receiving. But I would say that 90% of the attention has been positive for the entire location-based industry. Foursquare has brought a new sense of awareness and education to what is a location-based service and how one can be used for marketing, customer service, sales and more. Still if you’re Loopt which was founded in 2005, Gowalla founded in 2007, Whrrl founded in 2007 or Brightkite founded in 2007 you have to be shaking your head because now almost every time someone mentions a location-based application it is compared to Foursquare. Also for new location-based platforms launched since 2009 they’re not called “loopt clones” or “brightkite” copy cats they are called “Foursquare clones” and often that is not even the case.

How bad is it for other location-based platforms? Just take a look at a few blog post headlines below.

Will Facebook Debut a Foursquare-Lite Location Feature or a Real Competitor…or What? | Kara Swisher | BoomTown | AllThingsD
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Facebook Fires Torpedo at Foursquare « fondalo social media
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Whrrl: Living In Foursquare’s Shadow
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GetGlue iPhone App Works like Foursquare, Only With Books, Films and Music
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Why Facebook And Booyah Could Burst Foursquare’s Location Bubble - Oliver Chiang - SelectStart - Forbes
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Why Consumers Might Just Flip Off Foursquare & Drop Kick Shopkick - GENWOW.COM
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Looking at the headlines you have Facebook, GetGlue, MyTown/Booyah, Shopkick and Whrrl all mentioned in the same post title as Foursquare. Note I know sometimes bloggers just put foursquare in post titles for SEO reasons. But what happen in the 2-4 years when Loopt, Whrrl and Brightkite were the only location based apps around but didn’t become as popular as Foursquare has become today? I think some of it is luck for foursquare and the rest is timing, along with the genius behind @Dens and @naveen to launching foursquare at the moment when the world was ready for something different at SXSW 2009. Twitter has been out for 3 years and the geeks who have been using other location-based apps were ready for something new. Social Media/networks were main stream and everybody was excited to play a check-in game to become the mayor of their favorite location.

Fast forward to 2010 and start conversation on location-based apps and nine out of ten times Foursquare is mentioned first and most have never heard of the growing list of the 67 plus other location based applications. Even with TriOut when we start to have conversations with potential users or businesses to use our platform, although we are similar to Foursquare we have more features and compatibles, the next few words are often “you’re like foursquare” ….

But does this mean there’s no place for other location-based applications? No, both Loopt with 4 million users and MyTown with 3.1 million users have more than foursquare which has 2.6 million users but foursquare is growing at a rapid rate. It does mean that foursquare’s brand has expanded out of the geek bubble that left Loopt and Brighktie from becoming the standard for location-based application being launched 4 years before Foursquare. It also means that if you’re a new location-based application you have your work cut out for you to show your value and why should users check-in with your application vs foursquare alone. Good luck the other location-based applications and congrats Foursquare. As for TTriOut, we have a plan and stay tuned!