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SocialWayne.com by Wayne Sutton

Posts Tagged ‘lbs’


Posted on December 15, 2010 - by Wayne Sutton

infographic: The Top 10 merchant locations foursquare users are checking into

Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.

Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here’s the list of the top 10 merchant locations foursquare users are checking into from the last seven days.

A Year of Twitter

Are you surprised by the merchants on the list? Any merchant locations you thought would be on the list but didn’t make it?


Posted on December 14, 2010 - by Wayne Sutton

3 Ways to check-in to your favorite TV show or movie and how to earn the TRON badge

L.C. and Daisy Bates Watching Television
flickr photo by: Wisconsin Historical Images

As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.

GetGlue:

GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.

CrunchBase Information
GetGlue
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

Miso

Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.

CrunchBase Information
Miso
Information provided by CrunchBase

TV/Movie Check-in AppsTV/Movie Check-in Apps

ScreenTribe

ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.

No Cruchbase profile found.
TV/Movie Check-in AppsTV/Movie Check-in Apps

Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.

Miso numbers

TRON

I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.

Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?


Posted on December 13, 2010 - by Wayne Sutton

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!


Posted on December 8, 2010 - by Wayne Sutton

I just checked into your blog

Checking in image by Fibrogal6 on Photobucket

At the core of location-based services is the term check-in. The act of checking in using location-based applications can announce to your friends and/or social graph that you are physically present at a location. From there a business/location owner can reward you for visiting the location or by publicly announcing that you’re at a location your friends may join you. The location could instantly turn into a hot spot with more of your friends joining you in a matter of minutes. Now, take the same concept and apply it to websites.

With most static websites there’s very little interaction. You read information and if the information is valuable you may email a link to a friend and the only interaction the website owner may have with you is a cookie or IP address. If you have a blog there are a few ways to interact with your visitors. They can leave a comment, like a post via, Facebook or Disqus and if they share a link via Twitter or other social networking sites you can enable social backtracks to see who they are.

Now playing off the success of location-based apps a new wave of web applications have launched or either added features to enable site visitors to check into your website. Some are calling it participation engine or add game mechanics to your website and others saying turn your visitors into loyal fans. Either way, here are seven web applications to allow your website visitors to check-in.

Screen shot 2010-12-08 at 1.06.21 PM

1. Badgeville

2. OneTrueFan

3. Meebo check-in bar

4. Marginize

5. Bigdoor

6. bunchball

7. Reputely

Bonus: You could create a location for your blog using TriOut World, give it a QR Code and let people scan the QR Code to check-in. For super geeks only. #TriOutShamelessplug

You may be wondering why would anyone want to check into a website? I’m sure the same question was asked four or five years ago about using a mobile device and checking into a businesses. By offering a way for visitors to check-in to your website or blog provides a way for you to reward them with badges, points and can increase time spent along with social sharing. Just like with a few popular location-based applications these platforms are building on the success of adding game mechanics to increase visitor loyalty and engagement. There’s always talk about moving beyond the check-in and rewarding customers, in this case you could reward your visitors if they check into your website or blog.

OneTrueFan - @jodiontheweb - socialwayne.com

I’m currently using OneTrueFan on SocialWayne.com via hat tip to LouisGray. Have you check into a website or blog before? Would you add a check-in bar to your website or do you think the whole idea of checking into a website is lame?


Posted on December 7, 2010 - by Wayne Sutton

Comic – A simple lesson about location-based applications and privacy from Batman and Robin.

This is too funny especially if you’re a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

To the Batcave
To the Batcave | Agent-X Comics

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don’t check-in at your home base or other places where you don’t want people to find you or a secret place. I think this may be my new meme when speaking about location-based apps and privacy, “Don’t check-in at the Batcave!”

Do you check-in at home using location-based applications?


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    Wayne Sutton Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).

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