Posts Tagged ‘lbs’

Posted on April 26, 2011 - by Wayne Sutton

Privacy is still a top concern for U.S. Location-Based Smartphone App Users

When most people are talking about popular location-based applications such as foursquare, yelp, gowalla, and loopt the conversation is more about users, badges, check-in specials/rewards and value and less about privacy. Even though has changed a little with the recent news about both Apple and Google tracking smartphone users. Privacy using location-based applications is still a topic that is not discussed enough.

With that being said here’s some valuable information from the “U.S. Smartphone App Users Concerned with Privacy When it Comes to Location” post via the Nielsen Wire.

According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders, which Nielsen defines as those mobile subscribers who have downloaded an application in the past 30 days, are concerned about privacy when it comes to sharing their location via mobile phone. This concern is more pronounced among women app downloaders, with 59 percent reporting they have privacy concerns compared to 52 percent of male app downloaders.

Age is a factor as well. Mobile app downloaders between the ages of 25-34 were the least likely to have privacy concerns. Privacy concerns were considerably higher among those over the age of 45.

 

Is privacy your number one concern for not using location-based apps to check-in or you just want better check-in rewards/specials?

via Privacy Please! U.S. Smartphone App Users Concerned with Privacy When it Comes to Location | Nielsen Wire.

Posted on February 6, 2011 - by Wayne Sutton

Updated: Over 222,996 people checked into the Super Bowl with foursquare, GetGlue, Miso, IntoNow & ScreenTribe

Earlier today I wrote a post about how to earn various Super Bowl check in badges with foursquare, Getglue, Miso, IntoNow & ScreenTribe. During the Super Bowl, I checked in using all five apps earned four badges and took a few screenshots to estimate the check-in numbers. Take a look:

Not shown is ScreenTribe but early numbers looks like over 68,000 people checked into the Super Bowl with Foursquare, Getglue, Miso, IntoNow & ScreenTribe. Note, these numbers are just an estimate right after Super Bowl 45 half-time and does not include check-in numbers from the actual Super Bowl game in Texas.

Did you check into Super Bowl 45 and/or earn any new badges?

Update:
From @alexiskold CEO/founder of GetGlue

foursquare Super Bowl Venue numbers

Posted on January 24, 2011 - by Wayne Sutton

foursquare sees 3400% Growth in 2010, LBS will go mainstream in 2011 – infographic

Also see:
7 Awesome Foursquare infographics showing how users are collecting badges and checking in.

Posted on January 3, 2011 - by Wayne Sutton

location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

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via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

Posted on January 2, 2011 - by Wayne Sutton

Launching the “The Check-In” a premium geo/location content newsletter

Strategy, insights and reactions from the geo/location-based industry for business, small and large. Sent once a month with bonus messages. Just $2.99 a month.

You can sign-up here: http://letter.ly/waynesutton

F.A.Q.
Why $2.99 ?
Because “The Check-in” will offer premium content and research not featured on SocialWayne.com

How often and when?
“The Check-in” will be emailed once a month. The first email will be sent on Tuesday, January 18, 2011.

Can you repost content sent in the “The Check-in”?
Not without permission.

What if I don’t want to a pay?
Then join my free newsletter here: http://socialwayne.com/swnewsletter/

Will there be ads in your newsletters?
The free newsletter: Yes, via sponsors.
The Check-in: No

If you have any additional questions feel free to email me at info at socialwayne.com or leave a comment below.