Posts Tagged ‘influencers’

Posted on November 23, 2010 - by Wayne Sutton

Video: Real talk about influence, creativity and what it means to be an influencer

Hat tip to Dave McClure who ironically I’m influenced by for posting the short documentary video called INFLUENCERS on his blog.

The INFLUENCERS video is 13:56 long but it’s worth viewing. Grab a cup of coffee and enjoy.

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.

“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.
influencersfilm.com
facebook.com/​influencersfilm

I’m almost at the point to where I hate the words “influence” or “influencer” but after watching this video, I’m cool with it again just as long as we don’t see anymore find the “influencers” projects in the near future.

A few takeaways I got from the video was:

• If you’re a startup or have a product you have to decide if you want to stay small and cool or go big and be liked by a lot of people
• Looking at trends how brands embrace cultures
• The concept of how brands are trying to reaching “influencers” online is out of control
• Become a mentor

What are some of your takeaways from the video?

Posted on November 9, 2009 - by Wayne Sutton

You Lie! Numbers do matter: How brands look for influencers on the social web

A few years ago showing your RSS subscribers numbers was a big deal for validating your blog success and/or readership. Fast forward to 2009 you’ll see banner ads not saying how to get more blog readers but how to get more Twitter followers. I know you have heard the saying, “It’s not about the numbers“, I have said it before and I’m sure you have heard plenty of “social media speakers” say it before too. But when I talk to businesses and they ask me, how many followers I have and ask how can they reach my audience and gain the same amount of followers and more, it’s tough to say, it’s not about the numbers. Even with Twitter’s new list feature people are already trying to create a social algorithm measuring the amount of followers you have to how many Twitter list you are in and the name of those list compared to your tweet content for validation. Sounds crazy right….

To my point when I say it’s not about numbers, I do mean it. My usual response is it’s about the relationships you have with your connections no matter which social network. It could be a Linkedin or Facebook Fan pages, you could have thousands of connections or fans but without any true relationship with your community, the numbers are just that, numbers.

But what about brands who are now looking to Twitter, Facebook, blogs and “influencers” to create “viral” content to market their product or service? How do brands select who they should reach out to? What are brands going to look at to see if you have an audiences or not? You guessed it, they’re going to look at your Twitter followers, now list count, RSS subscribers and any public analytics number they can find online. So, to completely say it’s not about the numbers? You lie.

Here are 11ways brands look for influencers on the social web

1. Compete.com

2. Technorati blog rankings – http://technorati.com

3. Tweet Grader:

4. AdAge Power 150 Rankings

5. Blog Postrank via http://www.postrank.com

6. Twitalyzer Twitter influence rankings

7. Your Twitter list count
8. RSS Subscribers via Feedburner – http://feedburner.google.com
9. Alexa rankings – http://www.alexa.com
10.  Linkedin Connections

11. Facebook fans

12. BackType comment engagement numbers

Still this isn’t a green light to gain as many fans, friends, connections or followers as possible but evaluate your goals for establishing true meaningful relationships on the social web.