Posts Tagged ‘geo’
Posted on December 14, 2010 - by Wayne Sutton
3 Ways to check-in to your favorite TV show or movie and how to earn the TRON badge
flickr photo by: Wisconsin Historical Images
As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.
GetGlue:
GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.
Miso
Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.
ScreenTribe
ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.
No Cruchbase profile found.
Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.
I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.
Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?
Posted on December 13, 2010 - by Wayne Sutton
Location-Based Marketing/Application Survey
2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.
What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!
Posted on December 3, 2010 - by Wayne Sutton
The 8 roles of location based marketing
For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code
Wayne Sutton
waynesutton
Yesterday I posted the tweet “For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code“. I was venting a little but the tweet reminded me of a slide in my Location Based Marketing in 2010 presentation from June of this year. The slide was a list of roles in location-based marketing. Here’s an update and description on the 8 roles in location based marketing.
The Location-based startup / app / company
The location-based startup creates mobile applications that allow users to check into location, search for nearby businesses, content, deals or information. The Location-based startup can allow users to see their friends check-ins, upload photos, videos, write recommendations, reviews or tips for everyone to see.
The Agency
To role of the agency in location-based marketing is to educate clients about various location-based applications, how they can be used with existing promotions or new marketing campaigns that will be valuable for both the business and the consumer. Other roles of the agency is to make sure their clients offer value deals/specials to customers in return of checking in. Also the agency works with brands/businesses to create various online and offline marketing strategies align with have access to location-based services dashboards to monitor the checkins.
The Business or Brand
The role of the a business and/or brand in location-based marketing is to create a valuable deal, special or reward for both the business and the consumer that increase sales, customer retention, word of mouth or social media presence, page views or highlight feature product and services.
The mobile location-based application user / consumer
The role of the a mobile application user is to take advantage of location based promotions, let their friends know where they’re at, write reviews about location, share their experience while at a location by posting photos/videos or use location-based services as a discovery engine to decide where they want to go.The check-in cheaterThe mobile user who uses location-based apps to check into places they are not physically at or close to. The check-in cheater may check into 10 places in 5 minutes or check into a location just to earn a badge or try to win a prize, coupon or something free while not at that location.
The location-based expert.
There are none. Although Foursquare & Dodgeball cofounder Dennis Crowley and Loopt cofounder Alok Deshpande have been in the geo mobile location space since 2005/06, they could be considered as location-based experts but both are more known as entrepreneurs. Others users who have been using location based apps for at least 3 years or launched their own location-based startup could go into this category too, but with all the excitement around location-based services it is too early to call someone a location-based expert. Location-based applications shouldn’t be treated as social media but as a feature and/or additional channel. The entire location industry is evolving as with the Gowalla news announced yesterday.
The fanboy
Check-in everywhere, collect badges, points, joins societies, try to look cool and eat/drink for free by being the mayor or key holder or duke.
The apathetic
This person who doesn’t’ care about checking in, allowing their friends know where they’re at and thinks location-based services are just a big waste of time and have very little or no value. They may use the a location-based application only if a brand or store offers a coupon they find valuable.
What category do you fit in and/or did I leave out?
Posted on November 19, 2010 - by Wayne Sutton
TriOut version 2.0.2 with more awesome. Now supports Facebook Places Check-Ins
Guest Post by Lawrence Ingraham @lawpower, cofounder and lead developer of TriOut
The latest update to the TriOut iPhone app hit the App Store today. Version 2.0.2 brings some great performance enhancements and increased stability. I think we’ve fixed the Photo Upload bug once and for all.
Most importantly, we’ve integrated the new Facebook check in system within TriOut. In order to take advantage of this, you’ll need to re-authenticate Facebook in the app to approve check in access. Just tap on Settings >> Facebook to approve. Then the next time you check in, select Facebook from the menu of services and we’ll check you in on Facebook. It couldn’t be easier.
We’ve also added a new Help menu to get new users familiar with the app. The help menu shows the first time you launch the app and is always available in the settings menu. We hope this clears up any confusion users have had trying to check in.
Your feedback is extremely important to us. We beta tested TriOut v2 for 4 months prior to release but are still finding bugs and tweaks to make it better. If you find a crash, a bug, or something you just can’t figure out, please let us know either by email or through our feedback. We want to make TriOut your go-to app for connecting with your friends, tell us how to make it better.
Posted on November 2, 2010 - by Wayne Sutton
Geospatial Revolution episode 2 now available: How local governments and business use geospatial technology
Produced by Penn State Public Broadcasting
This episode looks at how local governments and business use geospatial technology to deliver services and run efficiently, keeping a continuing eye on future developments and applications.
About the Geospatial Revolution Project from their website:
The Geospatial Revolution Project is an integrated public service media and outreach initiative about the world of digital mapping and how it is changing the way we think, behave, and interact.
The mission of the Geospatial Revolution Project is to expand public knowledge about the history, applications, related privacy and legal issues, and the potential future of location-based technologies.
Geospatial information influences nearly everything. Seamless layers of satellites, surveillance, and location-based technologies create a worldwide geographic knowledge base vital to solving myriad social and environmental problems in the interconnected global community.
Learn more about the Geospatial Revolution project the following ways:
Web: http://geospatialrevolution.psu.edu
Twitter: @geospatialrev
Facebook: http://www.facebook.com/geospatialrev
GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.
Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.
ScreenTribe
ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.
No Cruchbase profile found.
Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.
I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.
Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?
Posted on December 13, 2010 - by Wayne Sutton
Location-Based Marketing/Application Survey
2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.
What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!
Posted on December 3, 2010 - by Wayne Sutton
The 8 roles of location based marketing
For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to codeWayne Sutton
waynesutton
Yesterday I posted the tweet “For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code“. I was venting a little but the tweet reminded me of a slide in my Location Based Marketing in 2010 presentation from June of this year. The slide was a list of roles in location-based marketing. Here’s an update and description on the 8 roles in location based marketing.
The Location-based startup / app / company
The location-based startup creates mobile applications that allow users to check into location, search for nearby businesses, content, deals or information. The Location-based startup can allow users to see their friends check-ins, upload photos, videos, write recommendations, reviews or tips for everyone to see.
The Agency
To role of the agency in location-based marketing is to educate clients about various location-based applications, how they can be used with existing promotions or new marketing campaigns that will be valuable for both the business and the consumer. Other roles of the agency is to make sure their clients offer value deals/specials to customers in return of checking in. Also the agency works with brands/businesses to create various online and offline marketing strategies align with have access to location-based services dashboards to monitor the checkins.
The Business or Brand
The role of the a business and/or brand in location-based marketing is to create a valuable deal, special or reward for both the business and the consumer that increase sales, customer retention, word of mouth or social media presence, page views or highlight feature product and services.
The mobile location-based application user / consumer
The role of the a mobile application user is to take advantage of location based promotions, let their friends know where they’re at, write reviews about location, share their experience while at a location by posting photos/videos or use location-based services as a discovery engine to decide where they want to go.The check-in cheaterThe mobile user who uses location-based apps to check into places they are not physically at or close to. The check-in cheater may check into 10 places in 5 minutes or check into a location just to earn a badge or try to win a prize, coupon or something free while not at that location.
The location-based expert.
There are none. Although Foursquare & Dodgeball cofounder Dennis Crowley and Loopt cofounder Alok Deshpande have been in the geo mobile location space since 2005/06, they could be considered as location-based experts but both are more known as entrepreneurs. Others users who have been using location based apps for at least 3 years or launched their own location-based startup could go into this category too, but with all the excitement around location-based services it is too early to call someone a location-based expert. Location-based applications shouldn’t be treated as social media but as a feature and/or additional channel. The entire location industry is evolving as with the Gowalla news announced yesterday.
The fanboy
Check-in everywhere, collect badges, points, joins societies, try to look cool and eat/drink for free by being the mayor or key holder or duke.
The apathetic
This person who doesn’t’ care about checking in, allowing their friends know where they’re at and thinks location-based services are just a big waste of time and have very little or no value. They may use the a location-based application only if a brand or store offers a coupon they find valuable.
What category do you fit in and/or did I leave out?
Posted on November 19, 2010 - by Wayne Sutton
TriOut version 2.0.2 with more awesome. Now supports Facebook Places Check-Ins
Guest Post by Lawrence Ingraham @lawpower, cofounder and lead developer of TriOut
The latest update to the TriOut iPhone app hit the App Store today. Version 2.0.2 brings some great performance enhancements and increased stability. I think we’ve fixed the Photo Upload bug once and for all.
Most importantly, we’ve integrated the new Facebook check in system within TriOut. In order to take advantage of this, you’ll need to re-authenticate Facebook in the app to approve check in access. Just tap on Settings >> Facebook to approve. Then the next time you check in, select Facebook from the menu of services and we’ll check you in on Facebook. It couldn’t be easier.
We’ve also added a new Help menu to get new users familiar with the app. The help menu shows the first time you launch the app and is always available in the settings menu. We hope this clears up any confusion users have had trying to check in.
Your feedback is extremely important to us. We beta tested TriOut v2 for 4 months prior to release but are still finding bugs and tweaks to make it better. If you find a crash, a bug, or something you just can’t figure out, please let us know either by email or through our feedback. We want to make TriOut your go-to app for connecting with your friends, tell us how to make it better.
Posted on November 2, 2010 - by Wayne Sutton
Geospatial Revolution episode 2 now available: How local governments and business use geospatial technology
Produced by Penn State Public Broadcasting
This episode looks at how local governments and business use geospatial technology to deliver services and run efficiently, keeping a continuing eye on future developments and applications.
About the Geospatial Revolution Project from their website:
The Geospatial Revolution Project is an integrated public service media and outreach initiative about the world of digital mapping and how it is changing the way we think, behave, and interact.
The mission of the Geospatial Revolution Project is to expand public knowledge about the history, applications, related privacy and legal issues, and the potential future of location-based technologies.
Geospatial information influences nearly everything. Seamless layers of satellites, surveillance, and location-based technologies create a worldwide geographic knowledge base vital to solving myriad social and environmental problems in the interconnected global community.
Learn more about the Geospatial Revolution project the following ways:
Web: http://geospatialrevolution.psu.edu
Twitter: @geospatialrev
Facebook: http://www.facebook.com/geospatialrev
ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.
For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to codeWayne Sutton
waynesutton
Most importantly, we’ve integrated the new Facebook check in system within TriOut. In order to take advantage of this, you’ll need to re-authenticate Facebook in the app to approve check in access. Just tap on Settings >> Facebook to approve. Then the next time you check in, select Facebook from the menu of services and we’ll check you in on Facebook. It couldn’t be easier.This episode looks at how local governments and business use geospatial technology to deliver services and run efficiently, keeping a continuing eye on future developments and applications.
The Geospatial Revolution Project is an integrated public service media and outreach initiative about the world of digital mapping and how it is changing the way we think, behave, and interact.
The mission of the Geospatial Revolution Project is to expand public knowledge about the history, applications, related privacy and legal issues, and the potential future of location-based technologies.
Geospatial information influences nearly everything. Seamless layers of satellites, surveillance, and location-based technologies create a worldwide geographic knowledge base vital to solving myriad social and environmental problems in the interconnected global community.
Web: http://geospatialrevolution.psu.edu
Twitter: @geospatialrev
Facebook: http://www.facebook.com/geospatialrev
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About
Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).
Wayne Sutton is an Entrepreneur, Advisor and Partner of NewMe Accelerator.
Ph: 919-816-2230
@: wayne@socialwayne.comSubmit
