Posts Tagged ‘future’

Posted on September 3, 2009 - by Wayne Sutton

Location based iPhone app mini review; Brightkite vs Foursquare vs Whrrl & what's next?

For those of you who follow me on Twitter know what I’m a huge Brightkite fan. I’ve been using the service since it launched and was in private beta. I’m not sure what came next Whrrl or Loopt but when they were launched I decided to give them a try also but neither stuck with me like Brightkite as I found Loopt to be very “spammy” by sending out unwanted messages to my contacts and Whrrl web and mobile app user interface wasn’t as easy to navigate or understand as Brighkite at the time. This was around mid year 2008. Since then a lot has changed for Loopt and Whrrl as for usability and functions but Brightkite seems to have stayed with their core features and design.

New to the location based iPhone app scene is foursquare, which was launched in March of this year during SXSW. Foursquare which seem to be a dodgeball.com spin-off focuses on “ways to explore a city.” allowing “checkins” to various locations in which the more you check-in, the more badges you’re able to unlock. Foursquare is limited to major US cities at the moment but last week I was able to travel to NY and have the opportunity to “play” foursquare. Just like other location based apps foursquare is a social network and has both Twitter and Facebook integration. Unlike brightkite or Whrrl foursquare allows only text based updates and where the other two allow you to post photos. Either way, foursquare seems to have caught the attention of geeks early adopter world, but why? A few things foursquare does over the other location based apps that make users stick is the game mentality of the service. The more you check-in at various locations the more badges you unlock. Foursquare also awards it users by giving them “mayor” badges at locations they visit more frequently than others. Another game like feature is the city leaderboard that’s updated by the day to show the person with the most check-ins.

As with all location based apps there’s always the security concern as sharing to much information. Something I found out while hanging with Brett Petersel in NY is that if you’re friends with someone then you can send them a direct SMS text message from the app allowing users to see your mobile number. We think you have to be friends for that to happen if not that’s a major security flaw.

Still while in NY I used contintued to use Brightkite to check-in add new friends and post photos as it’s still my favorite location based service. A few features that brightkite has over foursquare is the ability to upload photos and have them post to flickr and Facebook. Brightkite’s focus is to have conversations around a location.

As for Whrrl, I used it a couple times at during my NYC trip but between trying to check-in with foursquare and brightkite I often didn’t check-in as I think about using Whrrl more at conferences and events vs random day to day check-ins but I’m continue to evaluate my usage of the service. Whrrl also has done a great job of listening to it users about usability and features. The Whrrl iPhone app version 2.0 and website are a vast improvement over the service initial launch.

When it comes to Loopt, I haven’t used the service enough to really evaluate it and I’m not sure if I ever will. (sorry guys).

Here’s an excerpt from a blog post that Kipp Bodnar and I co-wrote for Louis Gray about the business impact of using brightkite but it also apples to other location based services.

Business Impact of using location based apps

As more businesses are using social media to reach new customers or engage with existing ones online, the business impact of using location-based services can be huge for companies looking to reach targeted local users. We’re already seeing companies using twitter for coupons or promotions and that’s great but what if you wanted to reach people who you knew that visited your company previously or worked near by. With Brightkite you can easily do location based advertising by the block, or city and go beyond advertising to understand the real-word referrers that normally send people to your business.

What’s next?
As for what’s next in the location based apps battle, my guess is augmented reality. Already I’ve seen a brightkite augmented reality mashup and the upgraded yelp iPhone app has augmented reality built-in too. My guess we’ll see other web based apps start to use location based services for marking and building niche communities by location. The question is will they partner with an existing service like Brightkite, Whrrl and foursquare.. only time will tell. Also I think we’ll start seeing the ability to upload video to both Brightkite and Whrrl from the iPhone (I hope).

By the way, no I didn’t go to NY just to play foursqare

What is your favorite iPhone location based app and how do you use it?

Posted on August 12, 2009 - by Wayne Sutton

12 reasons to become a social media Cyborg!

12 reasons to become a social media Cyborg

1. I’ll have a built-in wireless connection via 8G so I’ll be always on
2. I can auto tweet from my Cyborg brain by just thinking it.
3. No sleep, I can work 24/7
4. No feelings, talk all the smack all you want.
5. My eyes will be a webcam and I can live stream from anywhere in real-time. (you see what I see)
6. I’ll have my own social network called “FaceBorg” and you’ll play the game poke the borg
7. I will have a built-in iPhone in my arm
8. My Cyborg OS will run off of a future Mac OS X release
9. I won’t be a race/color,  just a Cyborg
10. No bathroom breaks
11. I’ll have a jet pack and fly to any conference I want.
12. I’ll be unique until the clones start shipping.

Ok, I’m ready to sign-up to be the first Terminator, anybody want to join me?

Any other reasons to become a Cyborg?

Just having a little fun

I c

Posted on October 20, 2008 - by Wayne Sutton

Talk Social News Episode 10:Evernote CEO, Phil Libin, what is a mophie iPhone juice pack and who's failing on twitter.

This week on Talk Social News, we interviewed Phil Libin, CEO of Evernote, to talk about the past, present and future of Evernote. We also discussed the technology challenges of making a mobile application and Phill provides some advice for new startups. Even if you’re not an Evernote fan, I think you’ll enjoy what Phil has to say about what technology has impressed him, the mobile industry and where Evernote is going.

The interview: Talk Social News Episode 10 – length 50:54 download or click to play:[audio:TalkSocialNews0010evernote.mp3] Subscribe to podcast in iTunes:

For our “What the Blog” section of the podcast, we review Mophie’s iPhone juice pack and why you may want to purchase one, even at half the price ($100.00) of the 8GB iPhone.

The “Fail of the week” is none other than Britney Spears on twitter, tweeting at @theRealBritney also know as Lauren from Britney’s PR team. We love Gary Vaynerchuk @Garyvee and he called her out on how she should use twitter. I wonder how long before we see a tweet saying “leave Britney alone” from Chris Crocker like the youtube video?

Some big news of the week is that both Qik and Brightkite are coming out with their iPhone applications. QIk has been available for jailbroken iPhone but per Kevin Rose it’s soon to be in the app store. Brighkite has teased the world yet again and posted a video of their upcoming iPhone app. Both have been a guest on Talk Social News, subscribe to the podcast via iTunes to list to past episodes.

Also we want to thank Sue Polinsky @SuePolinsky the organizer of ConvergeSouth conference in Greensboro, NC. We had a great time and looking forward to next year. See photos from the event via the flickr group here.

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