Posts Tagged ‘ford’

Posted on May 31, 2011 - by Wayne Sutton

7 recent QR Code marketing examples by major brands, music artist and publications

Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders” or a super savvy “social media guys/gals”. I chuckle because there’s a huge educational curve for QR Codes to go main stream in the USA but they have taken off and proven valuable as when have seen over the years in Japan/China with all of their smart technology. Personally I think the biggest problem for some marketers is that no one person can claim to “own” the QR Code space and you can’t put QR Codes in a box to say, QR Codes are only good for one thing because QR Codes have various use cases. See 101 Ideas for Using QR Codes.

Also using QR Codes for marketing/promotion in any type of campaign requires more than just thinking of tweets and things to say to make you sound cool. Using QR Codes requires thinking about the time and location of where a QR Code may be seen offline. It requires working with various teams about creating smart, fast, valuable mobile content. It requires thinking about mobile users, social users and offline users along with existing marketing efforts. It requires thinking about in-dept /instant mobile analytics. Thus is one of the reasons I think we have seen a lot of bad QR Code examples so far.

During my recent travels and keeping an eye on QR Code usage in the wile I came across a few smart ways major brands, music artist and publications are using QR Codes. Below are a few photos and examples after I scanned some of the QR Codes with my iPhone app.

1. 2011 Ford Explorer magazine QR Code with Kevin Hart.

After you scan the QR Code you’re sent to a mobile content/video page.

2. Hartsfield-Jackson Atlanta International Airport QR Code ad

After you scan the QR Code you’re sent to an airport mobile directory page.

3. Download load the Delta app QR Code print ad:

4. American Heart Association QR Code Kroger sign

After you scan the QR Code you’re sent to the American Heart Association local information mobile site.

5. deliver magazine QR Code

(note the qr code is on the back but I photoshopped it on the front)
After you scan the deliver QR Code you’re sent to a mobile deliver website

6. Download the Redbox app using QR Codes

via http://qreateandtrack.com

7. Starbucks, Lady Gaga, Srch QR Code Digital scavenger hunt

More on this later but check out the Starbucks qr code frappuccino scan video below via QR Codes Anywhere blog.

To sum it up out of the seven QR Code marketing examples we have.
Scan the QR Code to download a mobile app (2x)
Scan the QR Code to see a promotional video and learn more information about a product.
Scan the QR Code for additional magazine or location or venue information
Scan the QR Code to start a digital scavenger hunt

Note if you’re looking for a fast QR Code reader/scanner iPhone app try my app here.

What are some other creative ways you have seen QR Codes being used recently?

Posted on June 23, 2010 - by Wayne Sutton

Video: Riding with @NASCAR driver @David_Ragan at Bristol talking @twitter, racing & engaging with fans #mustang1k

As the Ford Racing/Product team drove closer to reaching 1000 laps at Bristol Motor Speedway NASCAR driver David Ragan joined the team to drive the Ford Mustang V-6 as it crosses the finish line on the 1000 lap mark. Before reaching the 1000 lap mark I had a chance to ride along with David for a few laps and discuss the Mustang 1000 lap challenge, tweeting, racing and using social media to engage with fan. Also I asked a question from NC friend @deirdrereid who submitted her question via @Twitter. Take a look at her question and the video below.

The @David_Ragan interview

How would you like to see NASCAR drivers use twitter/social media more?

Posted on June 23, 2010 - by Wayne Sutton

Susan Pollack on using Social Media for the Mustang 1000 Lap Challenge #mustang1k

Susan Pollack, of PCGCamble has been leading the charge in managing public relations and social media for the Mustang 1000 Lap Challenge. For the challenge they launched a new website https://www.mustang1000lapchallenge.com and used Twitter, flickr, Facebook and YouTube to not only promote the challenge but generator over 51,000 contest entries for a chance to win a Mustang V6. Along with using youtube videos of NASCAR drivers promoting the event,  Susan’s team have been using social media about the on going activities at Bristol Motor Speedway. Check out the interview below as I had a chance to talk with Susan about using social media for the Mustang 1000 Lap Challenge.

Here are a few of the social media channels from the Mustang 1000 Lap Challenge event.

https://www.mustang1000lapchallenge.com
https://twitter.com/FordRacing
http://www.facebook.com/fordmustang
http://www.facebook.com/OfficialFordRacing
http://www.youtube.com/user/FordRacingInsideOval
http://Twitter.com/fordmustang

Posted on June 23, 2010 - by Wayne Sutton

Video: Driving a 2011 Mustang V-6 on Bristol Motor Speedway #Mustang1k

Yesterday while attending the Mustang 1000 Lap Challenge test driving event, I had the opportunity to drive a 2011 Mustang V-6 on Bristol Motor Speedway. It was one of those “dream come true” moments as I’ve always thought about being a NASCAR diver. Even though I was driving at Bristol going fast wasn’t the main goal of the drive.

Take a look at the video below to see Jonathan Mehl ride along with me from Ford’s product development team as we discuss the Mustang’s MPG, driving around Bristol and the Mustang 1000 Lap Challenge.

Posted on June 23, 2010 - by Wayne Sutton

Video & photos of the 2011 Mustang V-6 used for the Mustang 1000 Lap Challenge

If you’re a Ford Mustang fan you have to enjoy the Mustang 1000 Lap Challenge at Bristol Motor Speedway. If you’re looking to buy a new 2011 Mustang you also have to be excited about the miles per gallon it has with the horsepower. The 2011 Mustang is advertised to get 31 MPG with a horsepower of 305. Check out an under the hood look from Tom Barnes and Tim Duerr as they talk about the car and the Mustang 1000 Lap Challenge .

Here’s are some more photos from the car at Bristol Motor Speedway.

The contest to enter to win the 2011 Mustang is now over and there were over 51,000 submissions! Wow!