Archives For facebook places

During the month of December I conducted a location-based marketing/applications survey from the readers of and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

infographic - location- deals-check-ins-demographics
via and The Location Based Marketing Association

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[code] infographic - location- deals-check-ins-demographics
via and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

QR Code check-in signs

As you know I’m a huge advocate of QR Codes. I believe that between QR Codes, RFID tags and NFC (Near Field Communication) technologies, QR Codes will have the largest impact, making it easier for people to check-in using location-based services. At least I’m betting on it. While working on TriOut version two (aka world edition), Lawrence Ingraham and I decided to build a QR Code Reader into the app, but that’s just one part of the QR Code implementation. The second part of incorporating QR Codes with TriOut was adding a custom check-in QR Code generator to the analytics section of TriOut, (aka TriOut For Business).

By adding custom QR Codes to TriOut for Business we allow any verified business to create a check-in QR Code for their location. This not only works for store fronts but for mobile food trucks, conferences, trade shows and locations that may want to direct customers to check into multiple areas inside of their buildings, what we call micro-check-ins. It’s easy to setup and implement as well. First you verify your location on TriOut.

TriOut for Business - Local Advertising and User Engagement

After verifying your location you can log into TriOut for Business and click on the QR Code generator.

TriOut For Business

Next click on the map where you’d like to create the custom location for each QR Code

Custom TriOut check-in QR Code

After you have created your custom check-in QR Code, you can download and print the check-in QR Code for signs, window clings and/or posters. To check-in just have your customers use TriOut to scan the QR Code to check-in. What’s great about using TriOut iPhone app and QR Codes is that it simplifies the check-in process, provides verification/accuracy and can still allow users to check into multiple services at the same time.

By using TriOut version two iPhone app, you’re not limiting your customers to just one location-based platform, as TriOut supports checking into Facebook Places, Foursquare and Gowalla too. Now, not only can you use TriOut and QR Codes to check-in but your customers are not limited to one service and a business can offer check-in specials/deals/coupons and measure the results with one platform.
You can download TriOut free from the iTunes App store here: or verify your location here:

If you think NFC, RFID or any other technologies will assist in location-based services going main stream, fill out the location survey here.


Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE iphone app

Location-Based Apps Names


@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

  1. The real Facebook burglaries story
  2. Pros And Cons Of Mobile Marketing
  3. How Local Businesses can use Facebook Places
  4. Plan and share your trips with Tripline
  5. The U.S. is Catching Up to The World in the SMS Marketing Race
  6. Nick’s Crispy Tacos offers free taco via mobile challenge
  7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
  8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
  9. Comparing Check-In Apps: the Location-Based Check-In and More
  10. Skyhook Adds Location Engine to Layar App for Android
  11. Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
  12. Foursquare Gets Down To Business With Insights
  13. Indoor Positioning and Navigation – The Next LBS Frontier?
  14. Gap Taps Foursquare Cofounders for Holiday Ad Campaign
  15. Today in Location Based Services and Apps
  16. Retailers find value in location based services Shopkick, WeReward and SCVNGR
  17. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs
  18. WeePlaces adds Gowalla and Facebook to visualize check-ins
  19. Stickybits at the Zoo
  20. Skyhook: Google forced Motorola to drop our location service, delay the Droid X
  21. Bravo celebrates their newest show with the Just Desserts Badge — and free desserts
  22. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hour
  23. Why Geo Location Matters and Why You Should Attend Geo M
  24. The Panthers Purrsuit is On — A Social Media Challenge!
  25. You Can’t Beat the Location
  26. 10 Ways Touring Bands Can Leverage Location Apps
  27. 10 foursquare secrets worth making ‘public’
  28. Case Study: McDonald’s ups foot traffic 33% on Foursquare Day
  29. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing
  30. 5 Important New Trends in Location

Location-Based Apps Names

Another week and that means it’s time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

What Sucks About Foursquare Today
View more presentations from JESS3.

The Video Guide to Facebook Places for Businesses

Foursquare usage curve « turnbulled
  1. Tourality – Location-Based Game
  2. GetGlue: The Entertainment Social Networking App for iPad
  3. Miso is a PepsiCo10 Company!
  4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media
  5. TriOut opens new office at Design Box downtown Raleigh
  6. Virgin America Sees Success!
  7. Geolocation is now rewarding
  8. Beyond the check-in to the check out
  9. Will Check-Ins Spur the Return of ‘Must See TV’?
  10. People Robbed After Checking-In On Facebook
  11. Geo-location is where it’s at, but should financial services brands check-in?
  12. Moviefone 2.0: National Post is using Foursquare to add content and context to the Toronto Film Festival
  13. Foursquare usage curve

  14. The Video Guide to Facebook Places for Businesses

  15. Foursquare 2.0 to leverage webOS 2.0
  16. SCVNGR Review: Could this be the foursquare of real estate
  17. IFC and Foursquare: The Always On, Slightly Off Guide to America
  18. Why Your Church Should Be Listed On Foursquare

  19. Foursquare & Buzz: Building Community or Too Close for Comfort?
  20. Location-based services not connecting with consumers

  21. Colleges Discover Foursquare
  22. Location-Based Services and Social Media
  23. Study: Location-Based Services Users are Passionate but Niche
  24. Foursquare’s Indonesia “problem” isn’t really a problem at all
  25. Will Facebook Places pay off for location-based companies?
  26. PlacePunch Launches Location-Based Marketing Platform For Foursquare, Twitter And Facebook
  27. Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
  28. Context Optional Helps Brands Run Location-Based Promotions On Facebook Places
  29. I’m the mayor of cinnabon on foursquare
  30. Inside the most-popular location game maker

  31. Volvo, H&M Eye Unique “Virtual Currency” Mobile Marketing In Booyah’s MyTown App
  32. Bizarre findings from Myxer’s location based survey
  33. The State of Localization, InfoGraphic
  34. State of Location Based Services
  35. GetGlue for iPad Wants to Be Your Couch Surfing Companion
  36. Four Seasons Joins Geo-Social Gold Rush With California Campaign
  37. Washington Redskins Tackle Foursquare
  38. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hours
  39. Why larger firms are losing out under Google Places Optimisation
  40. Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
  41. 3 Questions About Location-Based Social Networks with Loopt CEO Sam Altman

Old School: From IBM in 2002 Location-based services: Wherever you are, wherever you go, get the information you want to know

Location-Based Apps Names

If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald’s and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah’s new InCrowd iPhone app was released. InCrowd was first announced during the Facebook Places announcement. My thoughts so far on InCrowd? It’s not for hardcore check-in users. It’s more like an avatar game made for kids who want to check-in, IMHO. Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B In 2015 and you wonder why we started TriOut? Speaking of TriOut founder @LawPower posted this week about the future plans for the service along with more version two features. So was it a slow week? No, to catch up here are 41 location-based articles from last week that you may have missed.

Video: Shopkick CEO: Here’s What Sets Us Apart From Foursquare

  1. ABI: Location-Based Marketing To Reach $1.8B In 2015
  2. Seven upcoming location-based events you should follow… I mean attend
  3. GEO M. Future of Location Half-Day Conference
  4. Huge Facebook Places Backlash Spreads Through Status Updates
  5. do you want to triout foursquare for real estate?
  6. Scobleizer on Google, Facebook, Location, iPad, and Android
  7. Shopkick CEO: Here’s What Sets Us Apart From Foursquare
  8. TriOut v2 Dev Journal: Right Now Screen
  9. Foursquare offers reward for checking in after STD checkups
  10. Technology Aside, Most People Still Decline to Be Located
  11. Foursquare: Shiny Object or Mainstream?
  12. How SCVNGR is turning the world into a game, one location at a time – with Seth Priebatsch, Chief Ninja
  13. Check (In) Yo’ Self Before You Wreck Yo’ Self: Why Foursquare Users Check In “Off The Grid”
  14. Foursquare Now 3 Million Strong
  15. How to Hack Nike+ for Automatic Foursquare Check-ins
  16. Nearby Friends: New Cyber-Stalking App for Tracking Facebook Places Check-Ins
  17. iTunes Features Location Apps with New “On the Grid” Section
  18. Facebook Places, Revisited
  19. How Amazon gave Whrrl’s founder his startup inspiration
  20. Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
  21. Location-based services not connecting with consumers
  22. Virgin America Checks In to Fifth Largest Revenue Day Ever with Loopt
  23. Booyah releases InCrowd for iPhone and iPod touch
  24. Mobile marketing has a new friend in WeReward
  25. Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
  26. Start Saving Today: SCVNGR Announces Rewards Programs for 50+ Local Businesses in Boston
  27. Gowalla adds new Highlights feature
  28. Will Americans Be More Likely to Share Location With Facebook Places?
  29. Which Geolocation Platform Is Best For Sports Marketers?
  30. Facebook Places is Terrible
  31. 5 New Ways Small Business Can Offer Location-Based Deals
  32. The History of the Cell Phone Infographic
  33. Check-in, Chicken
  34. Sharing Locations with Google Maps
  35. Booyah’s InCrowd Helps Find Mr. and Mrs. Popular with New App on the App Store
  36. Payless Shoe Source offers a nationwide foursquare special for first-timers
  37. Why Foursquare is the (almost) perfect travelling companion
  38. Gowalla rolls out Gowalla 1.0 for BlackBerry
  39. AOL Acquires Mobile Development Firm “Rally Up” To Bolster New “Mobile-First” Initiative
  40. Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS
  41. PlacePop Facebook App Brings Places Check-Ins Feed To The Web Interface

Location-Based Apps Names

Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Not to be left out of the spotlight this week Foursquare updates their Mayor algorithmic and Foursquare founder @Dens was misquoted saying Facebook Places is boring. Yelp also made a little news this week by announcing their group deals as they try to keep up with not only the other location-based services but Groupon too.

Another location-based service called Foodspotting received funding this week and TriOut continues pound away with version two of their much anticipated iPhone app with another video sneak peek.  Also this week we saw two location twitter hashtag community chats launched. One called #GEOChat and the other @LBSChat.  GeoChat is held on Tuesday’s at 2:00 P.M. and #LBSChat on Thursdays’ at 9:00 P.M.  Here are 52 location-based articles and videos you may have missed from last week.

Seth Priebatsch runs SCVNGR,

TriOut version two beta video uploading features

Really!?! with Mike and Eric: Facebook Places

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch (Warning profanity used)


Facebook Places: Google-backed SCVNGR Says It Will Win

SCVNGR’s Secret Game Mechanics Playdeck

AT&T Teams With Location-Based Game SCVNGR To Help Launch Samsung Captivate

SCVNGR Launches Support For Facebook Places

Checking in While Driving? Zipcar Partners with SCVNGR


There is Toyota and there is BMW

Looking into the foursquare crystal ball: 10 things “coming soon” to foursquar

Foursquare building self-serve tool for brand profiles

Facebook Places ‘boring’ says Foursquare chief

How I Became A Cyber Stalker…On Foursquare…

People Magazine points you toward celebrity hot spots on foursquare

7 Awesome Foursquare infographics showing how users are collecting badges and checking in.

How beneficial is Foursquare for businesses and individuals?


5 recent check-in specials from local businesses using TriOut

TriOut v2 Dev Journal: Photo and Video Sharing

New 3rd Party Integration: TriOut

Other Location-Based Services and news

Foodspotting & Zagat Partner to Share Restaurant Photos and Guides

It’s Still Too Early to Value Location Services, Businesses Say

TIME’s 50 Best Websites 2010: Gowalla Picked over Foursquare?

Why Recommended Places Are the Next Big Thing in Location

Start Location-Based Conversations With Qilroy

Sneak Peak at Yelp Deals

Facebook Places: What are Facebook users saying about Places one week later

Amid LBS Storm, Booyah’s MyTown Hits 3.1M Users With 15M Checkins Per Week

Why Loyalty and Mobile Marketing is the Future for Retail

Location, Permission, and Receptivity

The Price Isn’t Always Right: How Courting Customer Loyalty Through Discounts Fails

Geo-location and Privacy: A Subtle Balance

Grindr – A Gay Location Based Service

the race to 1,000 rewards

Yelp Officially Testing Yelp Deals

The Booty Call Goes Mobile

Facebook Places: The McDowell’s of LBS

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch

Foodspotting Investors Put Their Money Where Their Mouths Are With $750K Seed Round

Why the future of mobile is hyper local

LBS for Close Friends and Family Only

Facebook Launched Places to Bore Me Silly

Exclusive interview with the AARP: How the 50+ crowd sees geolocation and social media

Why Location-Based Social Media Needs to Get “Passive” Aggressive

Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive

Beyond Foursquare: 5 Location-Based Apps for Your Small Business

What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one

9 location-based infographics showing how and why the mobile world is checking in

Follow Friday: The Location Edition. 15 twitter users to follow who’s all about location

House Hunters Stickers from HGTV

Should Hollywood Begin Rewarding the Most Frequent Moviegoers?

Waze Review and $25 Gas Gift Card Giveaway!

GetGlue, Miso and Philo: Check-in apps for couch potatoes

Facebook (2) | The Facebook Blog
Uploaded with plasq‘s Skitch!

It has been one week since Mark Zuckerberg along with the Facebook Location team stood on stage, told us scary stories about sharing life experiences around locations and announced Facebook Places. The announcement sent ripples through the location space as Foursquare, Gowalla, Yelp and MyTown each had a moment to share how excited they were to see Facebook launch Places and how they we’re early beta testers of the places read/write API. After months of rumors and dealing with a backlash of privacy concerns from previous updates Facebook Places was now live. You can now visit or launch the Facebook iPhone to preform the following seven core Facebook Places task and more.

1. Create a location
2. Check into a location
3. Tag a friend and check them into a location
4. Like a location
5. Comment on a location
6. Claim a location if you’re a business
7. Mark a location a duplicate or inaccurate

As expected some have called Facebook places a Foursquare killer, others have said Facebook Places main target is Google and Yelp. It was misquoted that Foursquare founder @Dens called Facebook places boring although a lot of people tend to agree with the statement and more have said, Facebook Places just misses point altogether. Regardless Facebook Places is hear to stay and being used by early adapters, geeks and users who would never checked in before via another location-based service. I asked via a Facebook Status Update the question “Has anyone stopped using other check-in/location based apps since Facebook Places was announced”? Here are a few of the responses:

  • Adam Holden-Bache Nope and don’t plan to. Just add it to the list of check-in apps. Wondering how this category is going to play out. I figure we’ll start seeing some services merge, others drop off, etc. Anyone have any projections?

  • Anjuan Simmons Nope. Foursquare is still my location based service of choice.

  • Herb Hernandez No still using multiple. But I’m seeing people who NEVER used Foursquare or Gowalla (for example) now checking in on Facebook.

  • Ryan Boyles No. still haven’t tried Place yet. I just got my new iPhone 4 last night. Using Triout only for now.

  • L Curtis Muldrew Still using Foursquare

  • Roger Benningfield I quit messing with Foursquare and Gowalla a long time ago, since no one I knew actually used either. But having similar capability in FB means checking in actually has an impact on people who might care.

  • Corvida Raven No in fact I forgot to use both of them today.

  • Anjuan Simmons ‎@Corvida: You raise a great point. Location based services won’t be adopted by the masses until they become easier to use. There is no reason why these services can’t automatically check me into places I frequently visit. They should also recommend nearby places to visit. Smartphones know where I am and apps need to do a better job of using that information.

  • Niguel Valley I still use nope Gowalla.

Also here a six must read blog post about Facebook Places

  1. Top Five Ways to Use Facebook Places Effectively
  2. 5 Initial Thoughts on Facebook Places
  3. Is Facebook Places Boring? Foursquare CEO Crowley Thinks So
  4. Facebook Launched Places to Bore Me Silly
  5. A Field Guide to Using Facebook Places
  6. 5 Ways B2B Companies Can Use Facebook Places

Since the launch of Facebook Places how are you using it and do you see value in checking in?