Posts Tagged ‘data’

Posted on January 3, 2011 - by Wayne Sutton

location-based applications – deals, check-ins and demographics – infographic

During the month of December I conducted a location-based marketing/applications survey from the readers of SocialWayne.com and The Location Based Marketing Association. My thanks to the 81 of you who responded to my LBS survey request going into the holidays. Here’s the breakdown of your responses.

via SoicalWayne.com and The Location Based Marketing Association

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via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

Posted on April 13, 2010 - by Wayne Sutton

Video: Dr. Jim Goodnight CEO of SAS on cloud computing, iPad, social media analytics & more. #SGF10

Yesterday at the SAS Global Forum in Seattle Washington, SAS launched their SAS Social Media Analytics product along with other announcements on the company’s products and culture. The SAS Global Forum is the world’s largest gathering of SAS users, attended by more than 3,000 business and IT users of SAS software and solutions. During the forum I had chance to interview SAS’s CEO Dr. Jim Goodnight along with a other members of the press. Watch the interview below as Dr. Jim Goodnight discussed his thoughts on Cloud Computing, SAS’s new social media analytics product, handling data, the iPad and being named number one company to work for in the USA.

I have more post on SAS Social Media Analytics product coming soon.

*Disclosure”SAS invited me to their SAS Global Forum user event as their guest to attend the launch of SAS Social Media Analytics. They paid my airfare, hotel and conference registration fees and gave me access to the product for evaluation.”

Posted on November 9, 2009 - by Wayne Sutton

You Lie! Numbers do matter: How brands look for influencers on the social web

A few years ago showing your RSS subscribers numbers was a big deal for validating your blog success and/or readership. Fast forward to 2009 you’ll see banner ads not saying how to get more blog readers but how to get more Twitter followers. I know you have heard the saying, “It’s not about the numbers“, I have said it before and I’m sure you have heard plenty of “social media speakers” say it before too. But when I talk to businesses and they ask me, how many followers I have and ask how can they reach my audience and gain the same amount of followers and more, it’s tough to say, it’s not about the numbers. Even with Twitter’s new list feature people are already trying to create a social algorithm measuring the amount of followers you have to how many Twitter list you are in and the name of those list compared to your tweet content for validation. Sounds crazy right….

To my point when I say it’s not about numbers, I do mean it. My usual response is it’s about the relationships you have with your connections no matter which social network. It could be a Linkedin or Facebook Fan pages, you could have thousands of connections or fans but without any true relationship with your community, the numbers are just that, numbers.

But what about brands who are now looking to Twitter, Facebook, blogs and “influencers” to create “viral” content to market their product or service? How do brands select who they should reach out to? What are brands going to look at to see if you have an audiences or not? You guessed it, they’re going to look at your Twitter followers, now list count, RSS subscribers and any public analytics number they can find online. So, to completely say it’s not about the numbers? You lie.

Here are 11ways brands look for influencers on the social web

1. Compete.com

2. Technorati blog rankings – http://technorati.com

3. Tweet Grader:

4. AdAge Power 150 Rankings

5. Blog Postrank via http://www.postrank.com

6. Twitalyzer Twitter influence rankings

7. Your Twitter list count
8. RSS Subscribers via Feedburner – http://feedburner.google.com
9. Alexa rankings – http://www.alexa.com
10.  Linkedin Connections

11. Facebook fans

12. BackType comment engagement numbers

Still this isn’t a green light to gain as many fans, friends, connections or followers as possible but evaluate your goals for establishing true meaningful relationships on the social web.

Posted on April 27, 2009 - by Wayne Sutton

Will Facebook open the data well and Verizon asking the iPhone can you hear me now? – epsisode 23

Today on Talk Social News we ask the questions; Will Facebook open the data well and Verizon asking the iPhone can you hear me now?

The Video

The podcast:
Talk Social News daily 023 – length 10:00 download or click to play:[audio:talksocialnewsdaily023.mp3] Subscribe to podcast in iTunes:

Back in March during SXSW we had a chance to talk to Facebook’s Dave Morin about what’s next for Facebook. Take a look and let’s see if it’s on target with today’s announcement.

If you would like to sponsor Talk Social News email us at contact@talksocialnews.com. Thanks

Posted on January 27, 2009 - by Wayne Sutton

Recap of Facebook's Technology Tasting event; OpenStreams API announcement. Plus How to sync Plaxo with Facebook screencast.

Today Mark Zuckerberg, Dave Morin and the Facebook team held a Technology Tasting to make a few announcements. Here’s a list of the big news from Facebook.

1. Mark Zuckerberg, a short Facebook history lesson and the direction of Facebook.

2. Dave Mornin talks about Facebook OpenStreams news, developor access to api/mysql.

3. Chris Messina announces Facebook openness.

4. Plaxo team announces they are in a Facebook open relationship. You can use friend connect to sync and connect your Facebook data.
Screencast how to sync Plaxo & Facebook

5. Adobe Air Facebook Desktop App announcement. You can get it here: http://blog.facebook.com/blog.php?post=79988352130

6. Seemic Desktop with Facebook demo from Loic You can get it here: http://desktop.seesmic.com

7. Microsoft Demo of accessing FaceBook photos from Windows 7 from Brian Goldfarb

8. What facebook is doing with Openid update from Luke Shepard. Use Facebook as your real world identity and openid accounts, coming soon.

9. Dave Recordan, from OpenID talking about how openid has evolved over the years.

10. Dave Mornin closes.

You can also watch video clips from the event here:

Basically Facebook is moving towards more openess and is opening the stream (your wall, status updates etc).

What do you think about the Facebook news today? Excited? Worried about your data? Is this a stab at Twitter? Blah? Let me know in the comments.