SocialWayne.com by Wayne Sutton

Posts Tagged ‘conversations’


Posted on February 12, 2010 - by

Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets

Crimson Hexagon :: About Us

Here’s the last report from the #Duke vs #UNC Social Media Challenge. This report is provided by Crimson Hexagon. Crimson Hexagon has a VoxTrot listening platform that provides companies with actionable insight into consumer opinion of their brand, product, or market.” VoxTrot technology can identify opinion from large quantities of text, whether it’s an in-house content repository or the vast blogosphere.” - http://www.crimsonhexagon.com

Here are the results:

We knew ScoutLabs and Sysomos would provide plenty of data on volume. We wanted to tell you something new. We analyzed almost 10,000 tweets from Feb. 10th and Feb. 11th that contained either Duke or UNC (with or without the hashtag).

UNC-DUKE-1

By our tally, Duke won the online contest (in addition to the game), with 22% of Twitter conversation expressing support for the Blue Devils. Since Opinion Monitors don’t use keywords to make this determination, Cameron Crazies who tweeted their distaste for the Heels without mentioning Duke by name can rest assured that we captured their support as well.

Our analysis also uncovered some unrest among those who bleed Carolina Blue. While 10% of tweets backed the Tar Heels, an additional 7% expressed frustration at UNC’s fast fall from glory. Coach Roy Williams’ comment about Haiti certainly didn’t help matters – 5% of tweets expressed disbelief at his remarks.

In addition to measuring the “interesting” conversation, it is worth pointing out that Crimson Hexagon also identifies the boring bits of Twitter with equal precision.  All those tweets (47%) that contained the words Duke or UNC without referencing the game make up the irrelevant conversation, while boring tweets about the final score or straightforward “I’m watching the game” messages are classified appropriately as facts (9%).

From Crimson Hexagon’s point of view, there’s more than volume to the final score.

A big thanks to Crimson Hexagon/ Megan and the entire team for the impressive report even thoughs it shows another lost for UNC.  You can follow @crimsonhexagon on twitter or visit their web site: http://Crimsonhexagon.com for more information about their social media analytics platform.

Here are the links to the other reports from Sysomos and Scout Labs
Sysomos Report
Scout Labs Report


Posted on October 8, 2009 - by

Twitoaster launches API and WordPress plugin to bring twitter conversations & analytics to your site.

Twitoaster logo

The Pitch
Twitoaster ( http://twitoaster.com ) – the service threading conversations on Twitter, favorite of New York Times writer David Pogue – is launching its open API on Thursday, October the 8th.

This API will open all Twitoaster’s data and services (conversations threading and archiving, statistics, search…) to third party applications.

This could be a great news for many Twitter app developers, as they’ll find here a very easy way to integrate conversations and statistics in their applications.

Companies looking to manage efficiently their Twitter(s) account(s) could also be interested. For example, it will be quite simple to include their Twitter conversations in their CRM.

For bloggers, a WordPress plugin using the Twitoaster API has also been released ( http://wordpress.org/extend/plugins/twitoaster/ ). The plugin automatically retrieves Twitter replies to Blog’s posts. These “Twitter comments” are displayed like comments, on the posts pages they are related to.

Twitter: http://twitter.com/twitoaster
Site: http://twitoaster.com

Being that Twitoaster WordPress plugin was just launched today and I just installed it here on SocialWayne.com, I wil follow-up with a review in a few weeks but if you ReTweet this post, then you should see how Twitoaster works.

Disclaimer:
I have no investment or relationship with the creators of this site.


Posted on May 13, 2009 - by

The #fixreplies twitter show, why @Twitter ? – episode 035

Today on Talk Social News Kipp and Wayne tries to make sense of the Twitter replies change and like everyone else asking Twitter to #fixreplies.

The Video

The podcast:
Talk Social News daily 035 – length 13:00 download or click to play:[audio:talksocialnewsdaily035.mp3] Subscribe to podcast in iTunes: talk social news itunes subscribe

If you would like to sponsor Talk Social News email us at contact@talksocialnews.com. Thanks


Posted on March 22, 2009 - by

Loic Le Meur @Loic at #SXSW on @Seemic, Facebook, video comments and startups

We had a chance to talk with Loic Le Meur @Loic founder of the video conversations site Seesmic.com at #SXSW on the new Seesmic for Facebook app, the slow adoption of video comments, blogging and launching a startup in the 2009 economy.


Posted on December 23, 2008 - by

Hill Harper makes history using social media. Hollywood takes a back seat to the web.

For Real Solutions

Tonight I felt like I was watching history in the making. I sat at my computer, watched James Andrews @keyinfluencer , host a live video show with famed movie, star and current CSI actor Hill Harper (@hillharper) and participated in an online chat with many other online friends who I’ve communicated with previously through the popular social networking site twitter. The show took place on Hill’s For Real Solution Ning social networking site http://www.forrealsolutions.com along with a Meebo chat. The entire setup used, Ustream.TV for the live show, meebo embed chat, blogtalkradio for audio recording and viewer call-in. I originally heard about the live show via an email from the http://www.forrealsolutions.com ning website as I’m a member their but then I was reminded again by @TheJennTaFur on twitter. You can say she’s was the unofficial marketing person for the event.  The show started at 9:00 p.m. EST but I started visiting the site around 8:45 and was surprised to see many of my virtual friends already online chatting including:

I left the live show before it ended but while watching, the free meebo chat reached it’s limit of 80 users, viewers were redirected to the blogtalkradiochat room and the ustream.tv count was up to 167 people watching Hill Harper engage with friends, family, fans, followers about topics that such as politics, eduction, entrepreneurship, giving back to the community, youth, social media, support for single home families and more.  I even had a chance to call-in and talk to Mr. Hill Harper himself which lead to Mr. Harper asking me about how he could grow his twitter following (I was put on the spot) in which I suggested he tweeting about his life, do Q&A with other of his celebrity friends and about his day to day activities. After that I asked Mr. Harper about how he got involved with social media and why don’t we see other actors using it. To hear Hill’s answer you can listed to the entire show here: http://www.blogtalkradio.com/thekeyinfluencer/2008/12/23/talk-w-hill-harper

For Real Solutions

So why was this history in the making? For one, how many actors do you know willing to take the time to do a live Q&A via the web about almost any topic from any caller? I know their are a few but not that many. Also during tonight’s show I didn’t feel as though as I was watching Hill Harper the Hollywood actor but Hill Harper a friend who has some of the same concerns and passions as I do. For those of you who have been on twitter for at least 9 months then you know transparency, relationships and conversations are three buzzwords that everyone is saying when we talk about social media, well tonight we saw all three in action. But this method of using social media won’t work for everyone and just because you’re an actor or NBA player or rap star or country boy from the tobacco field doesn’t mean you’re going to start a twitter account, host a live show and have thousands of followers on twitter or other online projects, it takes work.
Tonight’s question from Hill had me wondering why Mr. Harper doesn’t have more twitter followers than I do? Mr. Harper currently has 1,229 followers when I last checked. He’s a famous actor, played in various movie rolls, TV shows, written a book, been a guest in music videos and I think he is close friends with President Elect Barack Obama.

Google Image Result for http://www.listal.com/image/28465/180full-hill-harper.jpg

Not only have I seen Mr. Harper on twitter but I’ve seen him record Youtube videos and engage with online users using other digital platforms as well.

In a time we’re we have seen Britney Spears and TylerPerry being called out for not using twitter or social media correctly by having their PR team doing their only promotions here is Mr. Harper engaging the community, having a conversations with his followers the right way. Could Mr. Harper do a better job tweeting, yes but so could the other 100,000 or more new twitter users just signed up in the last few months. (see techcrunch post).  Will Mr. Harper grow his followers online, yes, just as long as he keeps doing projects like he did last night.

Well, me being the twitter guy that I am, I asked on twitter: How would you like to see actors use twitter & social media?

Twitter / Wayne Sutton: Question: How would you li ... - Mozilla Firefox 3.1 Beta 1 (Build 20081007125523)

Here are a few tweets from the 16 replies I received:

@kinalcorp: @waynesutton actors can use social media to promote and support a cause-maybe my cause?www.beatingaddiction.com! social networking + purpose
@brotherjesse: @waynesutton empowering their following at the same time sharing the behind the scenes work it take to be where they are
@z3rr0: @waynesuttonJust like everyone else. No PR – real things.
@KristenEJ: @waynesutton -It’s great when they use it for positive means like Hill, not as a way to get more junk publicity for themselves.
@jdawkinsatl:@waynesutton I would like to read about the other things they may be passionate about. Fav charity or org, craft or hobbie?n My 2 cents.
@3rddeadline: @waynesutton 1st like the rest of us. Engage. Don’t come trying to upsell us on your “brand”. 2nd let us inside ur world as best u can.
@urbaneimagery: @waynesutton I would love to see actors use Twitter and social media to talk about their upcoming projects and community involvement
@ProfAlliHost: @waynesuttonFor updates to live chats, like Harper. They are busy, but occasional interaction would be nice. We pay their salaries :)
@jrmozart: @waynesutton i’d like to see actors talk not just about appearances, films, etc. but abt what they’re doing in their daily lives
@james3neal: @waynesutton In all seriousness, I think actors should use Twitter/social media in the same manner us “regular” people do. Tweet reality.

Most people of the people are saying actors or stars however you want to call them, should just uses the tools like everyone else. Engage, and don’t try to just sell us your brand or ask us to sign-up for your newsletter but let us into your daily lives. Sometimes it is about what you are doing and who are doing it with. With social media you may be on the West Coast but I can be sitting at my desk felling like I was right their by reading your tweets, watching your behind the scenes live stream or participating in a live chat. Can you the busy movie star do it all yourself, no but with the right training or a team you can have as many people going to see your movie on opening night or watching your Thursday night TV show, seeing you online talking about the production of the movie or watching you in between episode takes.

hill harper

Mr. Harper, I admire you, you’re a community leader, a trend setter, and when others in your industry start to copy what you are doing I’m going to say Hill Harper was doing it first.  Keep twittering, recording youtube videos, and growing your social network and I hope I get a chances to chat with you during the next live Hill Harper Q&A video show. Thanks James Andrews aka @keyinfluencer , Liz  @calinative and others who made history last night.

Question: Who are some other actors using social media to extend their brand?


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