Posts Tagged ‘content’

Posted on June 23, 2011 - by Wayne Sutton

JESS3 and Eloqua releases The Content Grid v2 infographic

The JESS3 latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success.

The original grid was recognized for giving insights into content marketing. But v2 goes even further: explaining the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid.

Posted on January 29, 2011 - by Wayne Sutton

Google search algorithm changed with more focus on original content

Yesterday Matt Cutts posted that Google has changed their search algorithm to focus more on original content. Below is an excerpt from his post:

My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.

This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.

Matt’s post summary is the short version from his post on Google’s offical blog entitled “Google search and search engine spam“. This is great news as it seems like the beginning of Google trying to remain the #1 search enginge and fight off what seems like a series of attacks and competition from new search engines and startups such as Wolframalpha, Blekko and the continue traffic increase of Microsoft Bing.

Note, Matt stated that the Google search algorithm change will only affect 2% of search queries but don’t let the small number fool you. Google is under fire about providing relevant content to the answers of search quires and startups like Quora does.

My recommendation for you is to keep providing good, original content and for Google to keep updating their search algorithm or keep buying startups that are answering the questions that people use to search Google for.

Posted on January 2, 2011 - by Wayne Sutton

Launching the “The Check-In” a premium geo/location content newsletter

Strategy, insights and reactions from the geo/location-based industry for business, small and large. Sent once a month with bonus messages. Just $2.99 a month.

You can sign-up here: http://letter.ly/waynesutton

F.A.Q.
Why $2.99 ?
Because “The Check-in” will offer premium content and research not featured on SocialWayne.com

How often and when?
“The Check-in” will be emailed once a month. The first email will be sent on Tuesday, January 18, 2011.

Can you repost content sent in the “The Check-in”?
Not without permission.

What if I don’t want to a pay?
Then join my free newsletter here: http://socialwayne.com/swnewsletter/

Will there be ads in your newsletters?
The free newsletter: Yes, via sponsors.
The Check-in: No

If you have any additional questions feel free to email me at info at socialwayne.com or leave a comment below.

Posted on December 7, 2010 - by Wayne Sutton

Content Marketing infographic: The Content Grid to help you with your Content Strategy

Creating a valuable content strategy and knowing what websites and tools to use to increase your website traffic or for awareness can be challenging if you don’t have a plan. Content strategy is something that shouldn’t be taken lightly no matter if you’re a beginning blogger, experience social media professional or a major brand. But after you have created your content what’s next is content marketing.

To help you with content marketing the Jess3 team has created the content marketing infographic for a visualization of what tools are available.



Tip:eloqua

Do you have a content strategy or a content marketing strategy for your company or blog?

Posted on June 14, 2010 - by Wayne Sutton

Step outside the information bubble and why social media practitioners, content creators and the blogosphere needs sites like LazyFeed and Regator

Depending on when you started blogging or started to dabble in “social media” you may notices a recent shift in the blogosphere. It could be who I follow on Twitter or the feeds that I read in Google Reader but it seems we’re in a main stream blogosphere content cycle for shinny objects that are SEO friendly for page views. The popular tech/gadget/social media blogs are being read by the same PR/Marketing agencies, social media practitioners and main stream media who take their word by law and thousands of less visited but valuable blogs are going unread. Those less read but niche blogs have great content sharing new tools and valuable information screaming read me.

As someone who’s always looking to find new and interesting content this is a problem. What we have created now is an information bubble where everyone is either blogging or reblogging the same stories and most are missing out on tons of great content being published online. But depending on how your RSS feeds look or your research time, finding interesting new/valuable content or niche blogs you’re probably wondering where to start. Enter a few new content startups such as Lazyfeed, Regator (launched in 2007) and My6Sense to help you find blog post outside of your normal reading.

About LazyFeed – http://www.lazyfeed.com

Lazyfeed turns the Web into a stream of everything you love, and lets you enjoy “fishing”.1. You create your own stream by adding topics you love to talk about.
2. You will instantly start getting all the latest updates from around the Web.
3. Pick one, read, and post your thought

About Regator – http://regator.com

Regator.com is a website designed to help you find quality blog posts. It does this by using highly selective human editors to find well-written, topical blogs on more than 500 topics then a combination of semantic algorithms and user interaction to find the most interesting, timely, and noteworthy posts from those blogs. Regator provides you with tools to monitor keywords, find related content, view trends, keep track of favorites, and share with friends.

About My6Sense – http://www.my6sense.com

My6sense connects you with the content that matters, providing you with a sharper and better way to experience your information, on your mobile and desktop.
my6sense presents to you content that is ranked according to your preferences from your various streams. You can view what’s most important to you from all of your streams, within individual streams, and even within specific categories determined by you.

Also don’t forget about technorati.com despite loosing traffic to various social networks and startups like the ones above technorati is still a way to find interesting content.

Why do you need sites like Lazyfeed or Regtaor? Because there’s more content being created than what you may realized and “parts” of the blogosphere is now commercialize where you’ll see only certain post about certain compaines/startups about certain topics creating an information bubble…in my opinion.

Blogger Flickr photo by: cokescroaks

Do you feel as if we’re in an information bubble? Do you use one of the four services above? If so how?