Posts Tagged ‘Chris Brogan’

Posted on October 19, 2009 - by Wayne Sutton

BlogWorld Video: How Twits Lay Golden Eggs – The Art of Social Engagement for Business #bwe09

BlogWorld Expo 2009 Session: How Twits Lay Golden Eggs – The Art of Social Engagement for Business

Session Description- How Twits Lay Golden Eggs: The Art of Authentic Engagement for Business Twitter has not only become an online communication phenomenon, but also an invaluable business tool. Learn how to utilize Twitter for business effectively without offending your target audience. Top tweeps will provide you with specific examples of how best to engage your network, tools and tips for sharing tweets creatively, as well as a Tweet Plan for streamlining your Twitter efforts!

Panelist: Nicole Nicolay, Jodee Rich, Chris Brogan, Nick Halstead, Laura Fitton

Video

Posted on October 15, 2009 - by Wayne Sutton

BlogWorld Notes: Internet Marketing For Smart People Panel at @blogworld #bwe09

Internet Marketing For Smart People

Panelist(s)
Darren Rowse, Brian Clark, Chris Brogan

Notes:
Story behind #Tribe3

Is email marketing dead?
No, email marketing drives traffic on days
Is a great connecting point
Is good for connecting the brand
Don’t abuse your email newsletter
It’s not cool to add me to your email newsletter if you receive an email from me.

Relationships
Blogs going from your blog to “our” blog
Be a match maker and set your blog readers where they can interact with each other as much as possible
Being a part of a community is a privalge
The one sell marketing is the kiss of death
It’s all internet marketing even if you call it, content marketing, social media marketing, blog marketing
You have to have relationships with other people in your market
Sometimes having a big blog is a like a battleship
Sometimes smaller blogs having a smaller tighter community is better

What is it do you have a sell and how to find out what to sell?
Listen to your community and see what they want
Provide different type of content to sell
Ask your community before you start selling
Don’t ask for anything, then ask once
Don’t be afraid of selling (baby got to eat)
Wrong: selling is trying to get people to buy something they don’t want
Our entire economy

Audience Question:
Q. Thoughts on Google sidewiki
A. I think it’s stupid

Q. Thoughts on the FTC ruling
A. It’s OK, there are no difference between beginners and professionals selling products
B. Honesty is a great selling point
C. Don’t believe the hype

Q. How do you determine a price to sell.
A. Never ask your audience what they should pay
B. Look around for similar products
C. Check your competition

Q. How do approach and schedule your content
A. You schedule content if you don’t have time
B. Rhythm, find yours and stick
C. Create an agenda and deliver value with your content
D. Social media is great for creating something out of nothing
E. Try to get your reader to transit from a reader to a customer

Q. Discussion between social media marketing / internet marketing / marketing/ PR
A. Add social media to your existing marketing
B. Media is marketing
C. Become a media outlet

Q. How is important is video in the future conversations
A. Video takes work
B. Use videos to help build relationships
C. Video shows your personality

Announcement: 3Tribe
Inside the 3Tribe new product
Copy Blogger Email Newsletter: Internet Marketing For Smart People
Education is the best selling tool.

Posted on March 15, 2009 - by Wayne Sutton

SXSW Day 3: live show on Open source cinema, the sxsw rookie and blackweb 2.0

Brett Gaylor @remixmanifesto – http://www.opensourcecinema.org
Vik Duggal – @vikdug – http://www.vikduggal.com
Angela Benton – @abenton @blackweb20 http://blackweb20.com
Be sure to watch the entire show for a quick guest appearance by Chris Brogan.

Posted on February 19, 2009 - by Wayne Sutton

Talk Social News Episode 21: Adam Wallace of Roger Smith Hotel talks social media in New York, plus cotweet, twickie, hulu vs boxe and facebook TOS noise

There’s buzz about a hotel in New York that’s tweeting, blogging and doing almost everything that a hotel could do to embrace social media. That hotel is called The Roger Smith Hotel @rogersmithhotel and they’re hosting Social Media Breakfast events, they sponsored @NYCTwestivl, live streaming events and embracing the local NY local tech community. If you’re like us, you wondered how they got started using social media and who’s the man behind the tweets and movement. That man is Adam Wallace @adamjwallace and we had a chance to talk with him about the Roger Smith Hotel, how he got started in social media, advice for other hotels and business looking to do the same.

The interview: Talk Social News Episode 21 – length 48:00 download or click to play:[audio:TalkSocialNews0021AdamWallacerogersmith.mp3] Subscribe to podcast in iTunes:

Other segments of the podcast are:

News of the week:
twickie from @chrispirillo

@Cotweet

The fail of the week:
Hulu vs Boxee

Here’s a link to Kipp’s tweet on how to add Hulu back to Boxee

News of the week:
Facebook Terms of service (TOS) noise

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