Posts Tagged ‘check.in’

Posted on April 26, 2011 - by Wayne Sutton

Save $1,000 off your next Mercedes-Benz with a foursquare check-In at The New York Auto Show

I’m a few days late on this post as I was traveling last week to attend Where 2.0 location conference but if you were lucky enough to attend the The New York Auto Show last week and wanted to save $1,000.00 off your next Mercedes-Benz all you had to do was check-in with foursquare. Awesome right?

Photo credit: 2011 Mercedes SLS AMG Gull Wing Photo by: ccho on flickr at the New York 2011 International Auto Show.

Here’s a quote from the press announcement.

In its first-ever Foursquare promotional offer, geo-social users checking in at the Jacob K. Javits Center in Manhattan, NY, will be encouraged to locate a Mercedes product specialist and show him or her their phone screen. Then, they will receive a $1,000 off voucher for a new car purchase. NYIAS 2011 runs from Friday through May 1.

“We are not nibbling around and watching Ford, Lexus, and GM try these things,” said Steve Cannon, the German carmaker’s U.S. VP of marketing. “I believe you’ve got to dive in.”

 

While I’ll give Mercedes-Benz a B- for using foursquare at the New York Auto Show and I’m sure some people who are looking to buying a new Mercedes-Benz are like awesome a $1,000 the promotion is also like giving away a one free doughnut when you’re buying a dozen. But at least Mercedes-Benz is trying and didn’t just try to offer a check-in badge. I think a better deal and/or promotion would have been the following:

• A special 2011 Mercedes-Benz auto show foursquare check-in badge with the $1,000 off
• One free Mercedes-Benz to a foursquare user  checking in during the  2011 New York Auto Show
• Either $4,000 off for the first 400 or 100 foursquare check-ins (get it, “4″) plus badges
• A nation wide foursquare badge and special at all Mercedes-Benz dealerships during the New York Auto Show
• Include all marketing channels (TV, Radio, Web/social) which I’m still don’t get why more companies don’t use all of their marketing resources to promote a LBS and/or social promotion. Then they wonder why it didn’t provide the results they thought it would.

Note: Mercedes-Benz may have offerend more and I just haven’t read or seen it.

Do you think the “Save $1,000 off a Mercedes-Benz with a foursquare Check-In at The New York Auto Show” was a good idea or do you think Mercedes-Benz could have done more or something else with foursquare?

via Mercedes’ 1st Gear on Foursquare: $1,000 Check-Ins [Video] | ClickZ.
tip Mercedes-Benz offers $1,000 off a car for checking in at the NY Auto Show | About Foursquare

Posted on April 15, 2011 - by Wayne Sutton

Coming Soon! 4 New Location Based iPhone apps by minority founders with awesome landing pages, +1

In October of last year while speaking at the Blogalicious conference I bumped into James Andrews, founder of Social People.TV. Both of us were speaking at the conference and had a quick moment to catch up. James, busy traveling and working with celebrity clients discussing social media strategies and I spent most of last year speaking about location-based marketing, apps and TriOut. James also knows Tristan Walker who manages business development at foursquare and we both smiled at the fact that two minorities are very active and visible in the location based startup space.

Fast forward to the end of quarter one of 2011 and four new minority founded location based iPhone applications are prepping to establish their own footprint in the space. Each one with a unique location based twist and with an awesome landing page design. I’m truly excited to see more minority entrepreneurs go after their dreams and launch a startup no matter if it’s in the location space or not. I wish each one of them much success. Here are the four minority founded location based apps coming soon.

1.

Cued

change the way you experience location”

founder – Angela Benton
url – getcued.com

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2.

Mosion

Mosion is a mobile relationship discovery service that uses location-based technology to introduce you to people that you really ought to know.


founder – Wesly Michel
url – signup.mosion.me

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3.

Arrived

Let them know you’ve arrived

founder – Clarence Wooten
url – getarrived.com

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4.

Toour

Create, share, and discover toours

founder – Jessica Faye Carter
url - ontoour.com

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+1

As for the +1 it’s Aaron Bannister who I got a chance to meet at SXSW 2011 and was recently covered on Black Web 2.0 about his location based startup called locaii. Locaii provides a way for you to interact with others while at your favorite places.

Regardless if you apart of the minority tech bubble, I think you should check out all five of the location based apps. If you’re aware of other minority founded location based apps let me know in the comments.

Which iPhone app above are you excited to see launch the most?

Posted on February 6, 2011 - by Wayne Sutton

Updated: Over 222,996 people checked into the Super Bowl with foursquare, GetGlue, Miso, IntoNow & ScreenTribe

Earlier today I wrote a post about how to earn various Super Bowl check in badges with foursquare, Getglue, Miso, IntoNow & ScreenTribe. During the Super Bowl, I checked in using all five apps earned four badges and took a few screenshots to estimate the check-in numbers. Take a look:

Not shown is ScreenTribe but early numbers looks like over 68,000 people checked into the Super Bowl with Foursquare, Getglue, Miso, IntoNow & ScreenTribe. Note, these numbers are just an estimate right after Super Bowl 45 half-time and does not include check-in numbers from the actual Super Bowl game in Texas.

Did you check into Super Bowl 45 and/or earn any new badges?

Update:
From @alexiskold CEO/founder of GetGlue

foursquare Super Bowl Venue numbers

Posted on December 21, 2010 - by Wayne Sutton

Social Media-Integrated POS chatterbox luncheon with BJ Emerson of Tasti D-Lite at Designbox

If you’re downtown Raleigh tomorrow join us for chatterbox Wednesdays at Designbox 12:00 P.M. With guest speaker BJ Emerson of Tasti D-lite. BJ is the Social Technology Officer for Tasti D-lite. Earlier this year Tasti D-lite received a lot of media attention by launching the first Social Media-Integrated Point of Sale (POS) Loyalty Application that implements Twitter, Facebook and Foursquare with are loyalty cards. Recently Tasti D-lite was mentioned on Mashable by installing iPads and using QR Codes in their stores.

BJ brings a strong blend of technical and creative abilities as VP of Technology for Tasti D-Lite. His experience in the early and effective implementation of social technologies within a franchise system has earned him recognition as a pioneer and leader. Featured in Twitter’s Business 101 Case Studies, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through social media.
In 2010, BJ led the deployment of the first ever POS loyalty program to feature an integration with social sites Facebook, Twitter and Foursquare. His passion for empowering others with technology can be seen through the award winning and innovative solutions he manages.

We’re excited to hear BJ speak and looking forward to learning more about the future of Social Point of Sales systems and the Tasti D-Lite story.

Designbox is located at 323 West Martin Street, Raleigh, NC.
http://Designbox.US on twitter as @DBRaleigh
RSVP is not requred but if you’re attending feel free to add it to your plancast: http://plancast.com/p/3alg.

Posted on December 15, 2010 - by Wayne Sutton

infographic: The Top 10 merchant locations foursquare users are checking into

Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.

Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here’s the list of the top 10 merchant locations foursquare users are checking into from the last seven days.

Are you surprised by the merchants on the list? Any merchant locations you thought would be on the list but didn’t make it?