Posts Tagged ‘check-in’

Posted on November 12, 2011 - by Wayne Sutton

CNN’s Black in America 4 offers GetGlue limited-edition Check-in stickers

It seems CNN is going all out promoting Black In America 4. Expect to see @Soledad_OBrien live tweeting, plenty of Facebook status updates and more. Yesterday CNN announced that viewers watching Black In America 4 can pre check-in and check-in with GetGlue for limited-edition stickers.

GetGlue is offering limited-edition stickers for the next installment of CNN’s Black in America.

Before the premiere of The New Promised Land: Silicon Valley on Sunday, Nov. 13, GetGlue users can ‘check in’ to unlock exclusive stickers.

CNN anchor and special correspondent Soledad O’Brien reports that the ownership of the digital bloom is mostly young, white, and male.  For her fourthBlack in America documentary, O’Brien asks why, according to industry analyst CB Insights, less than one percent of all venture capital money went to digital startups with African-American founders in 2010 – and she profiles a unique, technology-focused “accelerator” developed to help African-American digital entrepreneurs secure funding to establish their businesses.

Reminder
Watch CNN Black In America 4 this Sunday 8pm EST on CNN and then go to your computer to watch the official after Black In America 4 online live video panel and discussion with Mario Armstrong called “Innovation Nation:Startup Success”. Join us in the live chat, google hangout and more as we’ll talk about Black In America 4, Silicon Valley and more. We’ll also take questions from the online audience. When tweeting about the online live broadcast use the hashtag #bialive. The Black In America 4 hashtag is #blackinamerica. For more information about the live broadcast visit: http://www.marioarmstrong.com/on-air/innovation-nation-the-official-live-webcast/

How to Check-in

To check-in and claim your Black In America 4 sticker go here: http://getglue.com/tv_shows/black_in_america?checkin=true#checkin Like the page and fireup GetGlue mobile apps and check-in.

Posted on June 21, 2011 - by Wayne Sutton

foursquare check-ins with 10,000,000 members – animated infographic

foursquare.

Posted on July 19, 2010 - by Wayne Sutton

Two NC Startups partner to offer location-based check-in contest: @TriOut and @Shoeboxed

It’s good to see local startups working together! Originally posted on TriOut’s blog

Since we launched back in February one of our goals has been to work with local businesses to offer a check-in learderboard contest each month. Previous contest have included working with Empire Eats, Arrichion Hot Yoga , Golden Corral and today we’re excited to announce that TriOut has partner with the Durham startup Shoeboxed for a top 5 check-in leaderboard contest.

“Shoeboxed is the easiest way to get rid of your paper clutter. Send receipts, business cards, and other documents to them in postage paid envelopes or via mobile phone and Shoeboxed will scan, data enter, categorize, and upload everything into your secure online account. Download expense reports, PDFs, or enjoy unlimited organized online storage at no extra charge. www.shoeboxed.com.

For the Shoeboxed top 5 check-in learderboad contest, the top 5 TriOut users for the week of July 19 – July 25 will win a 60 day free Classic trial Shoeboxed account and a Shoeboxed T-Shirt. The winners will be announced on Monday, July 26 via the @TriOut twitter account.

The Leaderboard is based on our check-in points systems and you can earn extra points for checking in at locations with specials. You can see all of the locations with specials here: http://trioutnc.com/specials/. For more information about the TriOut points system read: TriOut Points System.
You earn more points the following ways:
5 points for each check-in per location, per day.
3 points for each photo.
3 points for each review.
10 points for checking into an event.
10 points for checking into a location with a special.

We’re excited to be working with the Shoeboxed team and would like to congratulate them on their continued success as a NC Startup. You can find more about Shoeboxed and connect with the company via their online profiles below:

Web: Shoeboxed.com
Twitter: http://twitter.com/Shoeboxed
Facebook: http://www.facebook.com/shoeboxed
Phone: (888) 369 4269 |

Good luck to everyone and thanks for using TriOut. We’re working with other local businesses to provide more sponsored leaderboard contests in the future. If you’re interested in sponsoring a TriOut leaderboard contest please email wayne at TriOutNC dot com or call 919-200-0933.

Posted on July 14, 2010 - by Wayne Sutton

9 offline lead generation tips for businesses exploring location based marketing

From TriOut to @Foursquare to @Whrrl to @Brightkite and Yelp, some businesses are struggling finding ways to promote their check-in specials and other location-based promotions. Even with the recent news of @Loopt reaching 4 million users, myTown with 2 million users and Foursquare just passing the 2 million user mark last week the main stream adoption of location based services still has a long way to go. Currently more businesses are using Facebook and Twitter for social media marketing but for businesses looking to cash in on the location check-in wave businesses may have to put a bigger investment in offline marketing to show a return on investment (ROI). To help here are 9 offline lead generation tips for business exploring location based marketing.

1. Cash register signs

At @themorningtimes cafe downtown Raleigh, you’ll find stickers that read follow us on Twitter on the cash register. This could easily read, check-in here or join our society. It’s a simple way to reach every customer that purchases items from your store.

2. Check-in here Window clings

Window clings have been around for a while with both @Google & @Yelp mailing out free window clings to businesses years ago. Now both @TriOut and @Foursquare are sending window clings to help promote not only their platforms but to help users see that businesses have a check-in special at their locations.

3. Signs and posters

Signs and posters are extremely valuable for marketing especially if your business is near a high traffic area. If the signs include the right words like free or coupons it may be enough for your potential customers to walk-in or check-in or subscribe to your mobile SMS geo fence promotion.

4. Receipt promotions/feedback/survey forms
Printing urls to feedback forms/surveys on receipts is a great way to collect information about your customers. But you have to make the incentive valuable enough where your customers would fill out the survey form and give you their information. Suggestions are 15% off the next order or enter to win a free trip, etc. @BananaRepublic have great receipt promotions. After collecting the data you can find your customers on social networking sites and other location-based platforms.

5.Zip code submissions
This is important especially if you’re a national chain. By asking for your customers zip codes you can find areas of your frequent shoppers and focus on location-based promotion based off the data you collect.

6. Email newsletter sign-ups

There are a few ways for businesses to ask for your email address. The most common is during the check out process. The other is by having a clip board or sign-up from near the cash register. By increasing your email list and sending out monthly newsletters it provides more opportunities to let your costumers know about new or upcoming location promotions.

7. QRCodes & Barcodes

With startups such as @stickybits and neogence both QRCodes & Barcodes will play a big roll in how business use location-based services. You can attach almost any type of content to either one. Currently you can use both to check-in with Foursquare and and by placing QRCodes or Barcodes on printed materials you can simplify the check-in process.

8. Billboards
Photo by: dennis crowley
Yes Billboards, have seen the @Foursquare billboard in Las Vegas? Again billboards are great for highly traffic / visible areas. But purchasing a billboard with your check-in spacial or sms mobile subscriptions short codes can increase the awareness of your location promotion faster than any yellow page ad and you’re almost guarantee that your local community will see the promotion.

9. Table tents

Table tents are a no brainier especially for coffee shops and restaurants. No matter if it’s your sms mobile subscription promotion or posting what location-based apps your customers can check-in too, table tents can lead to instant check-ins.

Have you seen other creative ways businesses are promoting location-based specials? If so let me know in the comments.

Posted on July 13, 2010 - by Wayne Sutton

Would you check-in to win free Gas? Whrrl partners with Murphy USA for social loyalty program

As many question the value of using location-based services a lot users are still asking the question, what am I getting out of it for checking in? A few years ago using your favorite geo app was just a cool tech/geek thing to do but now it’s all about value. Fast forward to 2010 and the tech blogging space is dominated by post about Foursquare vs Gowalla and very few mentions of the other 20+ location-based apps that are working on partnerships to add value to their users.

Photo via Clickz.

Enter Whrrl, is a Seattle based app founded by Pelago. Last week Whrrl launched Society Rewards, a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. Whrrl also launched a partnership with Murphy USA for a chance to win free gas by just checking in. From the press release:

… Whrrl has teamed with Murphy USA to reward the customers who love
them. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide,
they will be accepted into the “Murphy USA Society” and earn a chance to immediately win free
gas.

Now with a chance to win free gas is it enough to make geo fanboys and others to check-in? In terms of value for check-ins what type of location-based promotion or partnership would you like to be rewarded with?

Disclosure: I have no affiliation with Pelago/Whrrl outside of the fact that I’ve met with the owners/team at various tech events and have visited their Seattle based office once