Posts Tagged ‘bwe09’

Posted on October 19, 2009 - by Wayne Sutton

BlogWorld Video: How Twits Lay Golden Eggs – The Art of Social Engagement for Business #bwe09

BlogWorld Expo 2009 Session: How Twits Lay Golden Eggs – The Art of Social Engagement for Business

Session Description- How Twits Lay Golden Eggs: The Art of Authentic Engagement for Business Twitter has not only become an online communication phenomenon, but also an invaluable business tool. Learn how to utilize Twitter for business effectively without offending your target audience. Top tweeps will provide you with specific examples of how best to engage your network, tools and tips for sharing tweets creatively, as well as a Tweet Plan for streamlining your Twitter efforts!

Panelist: Nicole Nicolay, Jodee Rich, Chris Brogan, Nick Halstead, Laura Fitton

Video

Posted on October 18, 2009 - by Wayne Sutton

BlogWorld: Time Management Strategies for Social Media, guest notes from @JasonPeck & @DJwaldow

Guest BlogWorld Expo 2009 notes post from Jason Peck and DJ Waldow

Jason Peck @jasonpeck

Social media manager at @eWayDirect.

BlogWorld Expo 2009 Session:
Fitting It All In: Time Management Strategies for Social Media

Panelist:
Amber Naslund

Notes
Get organized, figure out where to spend your time
have tangible goals
netvibes – good way to build a dashboard for listening – twitter search, socialmention, boardtracker, google alerts, addictomatic
spend time on 2-3 tools that are valuable – don’t go chasing all of them
measuring and analyzing – it’s a must

social media maturity
Passive – listening 80%, 20% measuring
Responsive – monitoring, responding, measuring
Engaged – monitoring, research, initiating, responding, measuring
Creating – monitoring, research, initiating, responding, measuring and creating

allocating resources
listening – 1 person, 10-15 hrs per week
engaging, initiating, creating – 1-3 team members, 1-3 hrs per day
measuring – 1 person, 5-10 hrs per week

Managing disruptions – turn off twitter, turn off email

---

DJ Waldow @djwaldow Director of Community @BlueSkyFactory

1. Limit # of SM monitoring tools
-Radian6
-Tweetdeck/Hootsuite
2. Turn email off for a few hours a day. Don’t reply immediately
3. Get a task management program and USE IT. “Think” for Mac
-Pick 3 things you must accomplish and do nothing else until they are done
-Pick the ugliest one first
4. Routines
-Sit down for 2 hrs/day, 5 days a week and focus on blogger (or whatever)
-Allocate blocks of time
5. Give yourself permission to forget – read something and write it down.
6. Unplug – take your offline time
7. Pick a finite number of items to respond to and stick with it. It’s okay to not reply to everything. Get over it.

---

Amber’s presentation:

Amber’s blog post about Social Media Time Management

How do you manage your time using social media?

Posted on October 17, 2009 - by Wayne Sutton

BlogWorld Video Interview: Jermaine Dupri @LTLline on blogs, music & social media #bwe09

Jermine Dupri was one of the celebrities to be apart of the “The New Celebrity” keynote panel at BlogWorld Expo 2009. After the keynote I had a chance to interview Jermine Dupri about blogs, the future of the music industry, what insprires him, and social media etiquette. Take a look.

Are you following Jermaine Dupri @LTLline and do you agree with his points?

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Notes: The State of Technology & the Real Time Web via @louisgray #bw09

Lead by: Louis Gray

Video from WayneSutton.TV

My Notes:
Session Introduction
Everything is moving faster even it we like it or not

More data is being creating today more than ever
What is real-time
search and discovery
transport of data
live activity with requiring refresh

Real-time search
1st friendfeed
twazzup
Collecata
searchtastic.com
Google isn’t providing real-time search like twitter and/or friendfeed

Friendfeed is like twitter search ++ and it has rich media
Real-Time search

Real-Time data export
Data is flowing everywhere
Problem is trying to get data
Pubsubhubbub = middle man form your content from your data to the networks
RSSCloud

Apps
Twitter Feed
Reader2Twitter – google reader shares to twitter
Pingie
Gnip

Eliminating the Refresh
Hitting the F5 or the refresh button shows you
Facebook is implementing the real-time web
Google Wave – massive collaboration system all at one time in real-time
LazyFeed – great way for finding information by content
Comments: Disqus & JS-Kit Echo

Real Time Summary
More Data. More Places. Faster
Real Time Enables Social Elements
Real Time Keeps Services Synched
Real Time is About Now
Real Time is Real

Best tool to manage brand in real-time
BackType
Tweetbeep

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra @blogworld #bwe09
Keynote link: http://blogworldexpo09.sched.org/event/25e08630a9d573177753f49af79d031e

Notes:
The state of the blogosphere is strong
The blogosphere is not dying or leveling off but thriving
Blogging is becoming mainstream
Mainstream is using blogging platforms and writing style
Blogs are media

Professional bloggers are keeping the blogosphere strong

Hobbyist – 72%
Professionals 28%
Professional Self-Employed
Professional Corporate
blog full-time for a company

Who are the professional bloggers?
2/3 male
60% 18-44
More affluent and educated than the general population hobbyist bloggers
2 out 3 blogging more than 2 years
Average of 4 blogs
17% say blogging is their primary source of income

Professional are even more prolific in 2009
Main stream media says bloggers are unprofessional,

Why are people blogging more:
Enjoy interacting with audience
interacting with other bloggers
valuable for promoting business
enjoy the attention

Professional bloggers and mainstream media
40% of bloggers have worked with traditional media
27% are still employed by traditional media
73 agree blogs are taken more serious
more agree newspapers won’t be around

Twitter
73% of bloggers use twitter
All bloggers #1 use of Twitter is to promote their blogs
Share links
understand what people are buzzing about
interact with readers

Style & Tone:
Hobbyist Personal, Professional Topical

Professional invest more time & resources
24-32% blog 10+ hours a week
10% blog 40+ hours
Pros invest 7x more money
The top 5,000 generate 100x more post
Professional are using tools:
a. commenting
b. search
c. trackbacks
To drive traffic
a. technorati
b. google
c. paid ads

The upside of bloggging
Success metrics
a. unquie and page views

Pros’ the benefits of credibility
a. 71% have greater visibility in their industry
b. 63% clients have purchased
c. company now a thought leader
d. asked to speak

Monetization and Revenue
Professional bloggers monetize their blogs via
a. 40% display ads
b. search ads
c. affiliate links
d. paid postings
e. self-employed bloggers are likely to sell their inventory through a blog ad network
f. 2 out of 3 part-time bloggers use self-serve ad platforms

Brands and the blogosphere
a. 70% of bloggers blog about brands

Professionals plan for the future :
Expansion and brand extension
a. blog more frequently
b. expand the topics that I blog about
c. Publish a book
d. speaking opportunities

Advice from the pros
a. Be Passionate

So…..How Many bloggers does it take to screw in a light bulb?

On Monday morning Technorati will start posting the State of the Blogosphere on Technorati.com