Posts Tagged ‘brands’

Posted on May 31, 2011 - by Wayne Sutton

7 recent QR Code marketing examples by major brands, music artist and publications

Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders” or a super savvy “social media guys/gals”. I chuckle because there’s a huge educational curve for QR Codes to go main stream in the USA but they have taken off and proven valuable as when have seen over the years in Japan/China with all of their smart technology. Personally I think the biggest problem for some marketers is that no one person can claim to “own” the QR Code space and you can’t put QR Codes in a box to say, QR Codes are only good for one thing because QR Codes have various use cases. See 101 Ideas for Using QR Codes.

Also using QR Codes for marketing/promotion in any type of campaign requires more than just thinking of tweets and things to say to make you sound cool. Using QR Codes requires thinking about the time and location of where a QR Code may be seen offline. It requires working with various teams about creating smart, fast, valuable mobile content. It requires thinking about mobile users, social users and offline users along with existing marketing efforts. It requires thinking about in-dept /instant mobile analytics. Thus is one of the reasons I think we have seen a lot of bad QR Code examples so far.

During my recent travels and keeping an eye on QR Code usage in the wile I came across a few smart ways major brands, music artist and publications are using QR Codes. Below are a few photos and examples after I scanned some of the QR Codes with my iPhone app.

1. 2011 Ford Explorer magazine QR Code with Kevin Hart.

After you scan the QR Code you’re sent to a mobile content/video page.

2. Hartsfield-Jackson Atlanta International Airport QR Code ad

After you scan the QR Code you’re sent to an airport mobile directory page.

3. Download load the Delta app QR Code print ad:

4. American Heart Association QR Code Kroger sign

After you scan the QR Code you’re sent to the American Heart Association local information mobile site.

5. deliver magazine QR Code

(note the qr code is on the back but I photoshopped it on the front)
After you scan the deliver QR Code you’re sent to a mobile deliver website

6. Download the Redbox app using QR Codes

via http://qreateandtrack.com

7. Starbucks, Lady Gaga, Srch QR Code Digital scavenger hunt

More on this later but check out the Starbucks qr code frappuccino scan video below via QR Codes Anywhere blog.

To sum it up out of the seven QR Code marketing examples we have.
Scan the QR Code to download a mobile app (2x)
Scan the QR Code to see a promotional video and learn more information about a product.
Scan the QR Code for additional magazine or location or venue information
Scan the QR Code to start a digital scavenger hunt

Note if you’re looking for a fast QR Code reader/scanner iPhone app try my app here.

What are some other creative ways you have seen QR Codes being used recently?

Posted on February 16, 2011 - by Wayne Sutton

Top Social Media Brands – infographic

Top Social Media Brands: Infographic

Via The Blog Herald.

Posted on January 30, 2011 - by Wayne Sutton

Which U.S. brands are spending the most on advertising? – infographic

Which U.S. brands are spending the most on advertising? – infographic
KISSmetrics

Posted on December 18, 2010 - by Wayne Sutton

infographic – online reputation by the numbers and why reputation management is important

No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. The team at Digimind created a statical infographic outlining online reputation by the numbers.

A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. Reputation risk is ranked first among risk priority for company mangers, along with 58% of executives believe the risk of reputation should be addressed by the management committee but only 15% monitor their online reputation.

Source: Digimind

Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality. Clearly giving an important reason why you should always monitor your brands reputation.

What tools do you use to manage your online reputation?

Posted on December 15, 2010 - by Wayne Sutton

infographic: The Top 10 merchant locations foursquare users are checking into

Yesterday Ad Age posted an interesting article about how they measure foursquare check-ins using Trendrr. In the post Ad Age stated they look at what are the popular cities that foursqure users check into Starbucks locations with New York Starbucks locations topping the list followed by Washington, D.C., Los Angeles, Boston and Chicago.

Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here’s the list of the top 10 merchant locations foursquare users are checking into from the last seven days.

Are you surprised by the merchants on the list? Any merchant locations you thought would be on the list but didn’t make it?