Posts Tagged ‘Blogworld’

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Video: The role for blogs in an age of micro-blogging from Rick Klau @rklau of Google

The role for blogs in an age of micro-blogging from Rick Klau @rklau of Google

Video from session:

Notes
Microblogs are complementary not competitive
Conversations are fragmenting
You can either go where the readers are or wait for them to come to you
People will only engage with people where they are already commenting
You can go to where they are or you can wait for them to come to you
Measure what matters: Traffic != influence
Keys to building a lasting community = Content + Passion + Engagement
Success with a blog is about commenting to values
Don’t become a slave to focus on your blog without having fun

What are the keys = I control every pixel on my blog
You can personalize your blog over micro-blogs: widgets, links, theme, header,

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Notes: The State of Technology & the Real Time Web via @louisgray #bw09

Lead by: Louis Gray

Video from WayneSutton.TV

My Notes:
Session Introduction
Everything is moving faster even it we like it or not

More data is being creating today more than ever
What is real-time
search and discovery
transport of data
live activity with requiring refresh

Real-time search
1st friendfeed
twazzup
Collecata
searchtastic.com
Google isn’t providing real-time search like twitter and/or friendfeed

Friendfeed is like twitter search ++ and it has rich media
Real-Time search

Real-Time data export
Data is flowing everywhere
Problem is trying to get data
Pubsubhubbub = middle man form your content from your data to the networks
RSSCloud

Apps
Twitter Feed
Reader2Twitter – google reader shares to twitter
Pingie
Gnip

Eliminating the Refresh
Hitting the F5 or the refresh button shows you
Facebook is implementing the real-time web
Google Wave – massive collaboration system all at one time in real-time
LazyFeed – great way for finding information by content
Comments: Disqus & JS-Kit Echo

Real Time Summary
More Data. More Places. Faster
Real Time Enables Social Elements
Real Time Keeps Services Synched
Real Time is About Now
Real Time is Real

Best tool to manage brand in real-time
BackType
Tweetbeep

Posted on October 16, 2009 - by Wayne Sutton

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra CEO of technorati @blogworld #bwe09

BlogWorld Notes: State of the Blogosphere keynote by Richard Jalichandra @jalichandra @blogworld #bwe09
Keynote link: http://blogworldexpo09.sched.org/event/25e08630a9d573177753f49af79d031e

Notes:
The state of the blogosphere is strong
The blogosphere is not dying or leveling off but thriving
Blogging is becoming mainstream
Mainstream is using blogging platforms and writing style
Blogs are media

Professional bloggers are keeping the blogosphere strong

Hobbyist – 72%
Professionals 28%
Professional Self-Employed
Professional Corporate
blog full-time for a company

Who are the professional bloggers?
2/3 male
60% 18-44
More affluent and educated than the general population hobbyist bloggers
2 out 3 blogging more than 2 years
Average of 4 blogs
17% say blogging is their primary source of income

Professional are even more prolific in 2009
Main stream media says bloggers are unprofessional,

Why are people blogging more:
Enjoy interacting with audience
interacting with other bloggers
valuable for promoting business
enjoy the attention

Professional bloggers and mainstream media
40% of bloggers have worked with traditional media
27% are still employed by traditional media
73 agree blogs are taken more serious
more agree newspapers won’t be around

Twitter
73% of bloggers use twitter
All bloggers #1 use of Twitter is to promote their blogs
Share links
understand what people are buzzing about
interact with readers

Style & Tone:
Hobbyist Personal, Professional Topical

Professional invest more time & resources
24-32% blog 10+ hours a week
10% blog 40+ hours
Pros invest 7x more money
The top 5,000 generate 100x more post
Professional are using tools:
a. commenting
b. search
c. trackbacks
To drive traffic
a. technorati
b. google
c. paid ads

The upside of bloggging
Success metrics
a. unquie and page views

Pros’ the benefits of credibility
a. 71% have greater visibility in their industry
b. 63% clients have purchased
c. company now a thought leader
d. asked to speak

Monetization and Revenue
Professional bloggers monetize their blogs via
a. 40% display ads
b. search ads
c. affiliate links
d. paid postings
e. self-employed bloggers are likely to sell their inventory through a blog ad network
f. 2 out of 3 part-time bloggers use self-serve ad platforms

Brands and the blogosphere
a. 70% of bloggers blog about brands

Professionals plan for the future :
Expansion and brand extension
a. blog more frequently
b. expand the topics that I blog about
c. Publish a book
d. speaking opportunities

Advice from the pros
a. Be Passionate

So…..How Many bloggers does it take to screw in a light bulb?

On Monday morning Technorati will start posting the State of the Blogosphere on Technorati.com

Posted on October 15, 2009 - by Wayne Sutton

BlogWorld Notes: Sponsored Conversations panel. What does the Tweets say

Sponsored Conversations:
http://blogworldexpo09.sched.org/event/a9c8a662737c21bd982764e5572d242b

Panelist(s) Jeremiah Owyang (Moderator), Ted Murphy, Wendy Piersall
Panel Goal: To identify the goals of sponsored blogging. Pros and cons

What are sponsored conversations:
When a brand or advertiser give a product to a blogger to blog about it in an editorial conversations.
During the session they used the tag #sponblog

PS: This was a

Posted on October 15, 2009 - by Wayne Sutton

BlogWorld Notes: Internet Marketing For Smart People Panel at @blogworld #bwe09

Internet Marketing For Smart People

Panelist(s)
Darren Rowse, Brian Clark, Chris Brogan

Notes:
Story behind #Tribe3

Is email marketing dead?
No, email marketing drives traffic on days
Is a great connecting point
Is good for connecting the brand
Don’t abuse your email newsletter
It’s not cool to add me to your email newsletter if you receive an email from me.

Relationships
Blogs going from your blog to “our” blog
Be a match maker and set your blog readers where they can interact with each other as much as possible
Being a part of a community is a privalge
The one sell marketing is the kiss of death
It’s all internet marketing even if you call it, content marketing, social media marketing, blog marketing
You have to have relationships with other people in your market
Sometimes having a big blog is a like a battleship
Sometimes smaller blogs having a smaller tighter community is better

What is it do you have a sell and how to find out what to sell?
Listen to your community and see what they want
Provide different type of content to sell
Ask your community before you start selling
Don’t ask for anything, then ask once
Don’t be afraid of selling (baby got to eat)
Wrong: selling is trying to get people to buy something they don’t want
Our entire economy

Audience Question:
Q. Thoughts on Google sidewiki
A. I think it’s stupid

Q. Thoughts on the FTC ruling
A. It’s OK, there are no difference between beginners and professionals selling products
B. Honesty is a great selling point
C. Don’t believe the hype

Q. How do you determine a price to sell.
A. Never ask your audience what they should pay
B. Look around for similar products
C. Check your competition

Q. How do approach and schedule your content
A. You schedule content if you don’t have time
B. Rhythm, find yours and stick
C. Create an agenda and deliver value with your content
D. Social media is great for creating something out of nothing
E. Try to get your reader to transit from a reader to a customer

Q. Discussion between social media marketing / internet marketing / marketing/ PR
A. Add social media to your existing marketing
B. Media is marketing
C. Become a media outlet

Q. How is important is video in the future conversations
A. Video takes work
B. Use videos to help build relationships
C. Video shows your personality

Announcement: 3Tribe
Inside the 3Tribe new product
Copy Blogger Email Newsletter: Internet Marketing For Smart People
Education is the best selling tool.