Basketball | SocialWayne.com by Wayne Sutton

Posts Tagged ‘basketball’

Posted on April 2, 2012 - by Wayne Sutton

Video: Community, Basketball Legends and the Lower 9th Ward During the 2012 NCAA Final Four in New Orleans

While attending the 2012 NCAA Final Four in New Orleans with Buick, Hajj Flemings and myself wanted to visit the Lower 9th Ward to reflect on life, community and New Orleans after hurricane Katrina. Just five miles down the road there was an entire community that was dealing with life after one of the nation’s worst national disasters Hurricane Katrina that took place seven years ago. Buick captured our thoughts as we visited the area.

We felt strongly about telling this story from an outsiders perspective on the weekend of college basketball’s biggest stage. Because telling this story draws the connection between those who are fortunate and those less fortunate; while communicating the importance of giving back when given the opportunity.

During our trip to New Orleans and working with Buick, we also spent time at Dr. Martin Luther King Charter school participating in the Samaritan’s Feet shoe donation that included the “Barefoot Movement”. Samaritans Feet is a non-profit, humanitarian aid organization with a community over 70,000 volunteers. Their mission is to make a difference in the lives of young people by washing their feet, providing them with a new pair of shoes, and inspiring them with a message of hope.

Other activities we took part in along with enjoying the final four games includes: Buick’s Bracket Town, co-hosting the first ever Buick Final Four Social Media Meetup and meeting basketball legends: “The Big O” Oscar Robinson, Howard Garfinkel, Bill Raftery, Shaquille ‘Shaq’ O’Neal and Coach Mike Krzyzewski. Check out some of the photos form our 2012 NCAA Final Four trip so far.

Bill Raftery

legend Howard Garfinkel

Coach Mike Krzyzewski

A big thanks to Tom Shea @tomshea for recording the video.

Posted on February 11, 2010 - by Wayne Sutton

The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Sysomos provides customers with the tools to measure, monitor, understand and engage with the social media landscape. http://sysomos.com

Here are the results:

A Sysomos comparison of activity using the query terms: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) and “Duke” AND (“Blue Devils” OR “Devils”).
unc duke

A Sysomos comparison of activity using the query terms: “#duke OR (duke AND vs) OR (duke AND unc) OR (duke AND (fan OR fans))
OR (duke AND game) “#unc OR (unc AND vs) OR (duke AND unc) OR (unc AND (fan OR fans)) OR (unc AND game) ”
dukeunc2

There were 26,947 tweets that used #duke, and 14,982 tweets that used #unc.

For overall social media sentiment:
For: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) was 18% positive, 25% neutral and 57% negative.

For “Duke” AND (“blue devils” OR “devils”), it was 11% positive, 23% negative and 66% negative.

So it looks like UNC lost the Social Media Challenge from Sysomos too but more negative reactions around Duke.

. A big thanks to Sysomos/Mark Evens and the entire team for the report. You can follow @Sysomos on twitter or visit their web site: Sysomos.com for more information about their social media analytics platform.

Are Duke fans more negative than UNC fans?

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.