Posts Tagged ‘2010’

Posted on December 13, 2010 - by Wayne Sutton

Top 143 Location-Based Articles from 2010

It’s that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here’s a look back a the top 143 location articles from 2010.

What was the biggest location news of 2010 to you?

Posted on December 13, 2010 - by Wayne Sutton

Location-Based Marketing/Application Survey

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!

Posted on November 23, 2010 - by Wayne Sutton

Video: What’s on Oprah’s favorite things 2010 list? The iPad. This is better than any iPad app commercial

First Twitter had it’s Oprah moment, then Mark Zuckerberg made an appearance on the show and today, no it wasn’t Steve Jobs but the iPad. During the Oprah show today, the queen of all media announcing her favorite things 2010 list dropped down a floating iPad with what looked like either Victoria Secret wings or Angle wings, either way the iPad had wings! Before Oprah even announced that everyone in attendance was receiving a free iPad the crowd was going crazy! Steve Jobs couldn’t make a better iPad commercial if Apple tried. Take a look!

Oprah also stated how she plays her favorite game on the iPad, which is Scrabble and you can now read the O magazine on the iPad as well.

What do you think? Is this the best iPad commercial of all time that’s really not an iPad commercial?

Via: TUAW

Posted on June 8, 2010 - by Wayne Sutton

The really big news that Steve Jobs made at WWDC that no one is talking about

Yesterday, Steve Jobs graced the stage at WWDC 2010 to announce the iPhone 4, iOS and allowed Zynga to demo Farmville for the iPhone. Gadget, social media and Apple fanboy blogs live blogged and lusted over the new iPhone and and the upcoming features of iOS but here are a few quotes/notes that Steve Jobs made during WWDC that stand out to me that I don’t see to many bloggers talking about.

1. “Apple / iTunes has the over 150 million user accounts with credit cards enabled for one-click purchasing. Making it the largest store online.”
Why is this big? When you think about online stores you think about Amazon, ebay etc but with the success of iTunes and App store Apple tops them all. Apple may not sell other electrionics that are not compatible with their hardware but if you’re in the music or book industry or a developer why not have your product for sell in iTunes? There are over 150 million credit cards waiting to buy your product.

2. The A4 processor
First off every current iPhone user should be jumping for joy because the A4 processor is the savor of iPhone battery life. But now with the A4 processor being included in the iPhone 4 and the iPad when or if will we see the A4 processor in other Apple hardware such as the Apple TV? Everyone is waiting to see an Apple TV and Mac Mini upgrade and they could they be the first devices outside of the iPad and iPhones to include the A4? Well, you may not waiting on the Mac Min upgrade but you know what I mean.

3. Apple paid over $1 billion to iPhone developers so far!
Wow, was my first reaction when Steve Jobs showed the check on stage of $1 billion dollars. Now I see why developers get so upset when there app is rejected. I often tell people about why Apple has been so successful is that they make products that allows others to make money off of their products. Just look at the accessory business for the iPhone and the new line of bags/cases for the iPad. Now with iAd Apple is looking to help monetize their entire mobile platforms from iPhones, iPads and iPod touches. If Apple can help brands generate millions using iAD they will be cutting not only developers a huge check but brands as well.

I do have a question around HTML5 apps. If developers start to launch more web apps outside of Apple’s control how or if will Apple try to restrict access to those HTML5 apps that include ads not associated with Apple or iAd? I don’t think they can but if developers want to serve ads outside of iAd a HTML5 web app may be the way to go.

4. The next generation iPad is going to be awesome!
I could be wrong but I don’t remember reading anything about when iOS4 will be available for the iPad but regardless by looking at hardware specs of iPhone 4, the next generation iPad is going to be amazing. I currently own an iPad and the display i great, runs the A4 processor but I’m sure the next iPad will include a front faceing camera supporting Facetime, the Retina Display technology and the new new gyro sensor. If I wasn’t such an Apple fanboy I would have waited too but for those of you who have, the new iPad is going to be worth it.

Don’t’ get me wrong, I’m excited about the iPhone 4 so I can record videos, edit them in iMovie for the iPhone and have video calls with my friends/partners using Facetime but from these overlooked snippets of the WWDC keynote Apple is truly going for mobile/world domination online and offline. I’ll see you in line on June 24!

More links on the Steve Jobs Apple WWDC 2010 Keynote Address:

• Watch the official Steve Jobs Apple WWDC 2010 Keynote Address:
• The iPhone 4 features roundup.
• Everything announced at WWDC in one handy
• Steve Jobs’ WWDC 2010 keynote: Live coverage Apple WWDC 2010 Keynote Address

What impressed you during the WWDC keynote and will you be either upgrading or buying the new iPhone 4?

Posted on February 28, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 28 @jeffreylbowman of @OgilvyWW

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 28, I would like to introduce to some and present to others: Jeffrey Bowman

Website: www.ogilvy.com
Twitter: @jeffreylbowman

Jeffrey Bowman is a Partner within OgilvyConsulting at OgilvyOne. Considered by some a leading multi-channel strategy expert, he is responsible for dissecting client’s business problems, developing 360 degree integrated communication channel plans, building customer and influencer relationship marketing programs, and developing demand generation programs across digital and traditional marketing channels. He is charged with connecting the creative with the brand’s business objective. He provides client services across technology, retail and consumer packaged goods verticals.

It was around 1999 when Jeffrey was peaking in his brand management career after experiences at Pepsi, P&G and the Miller Brewing Company (now SAB Miller). There TV, Radio, Print and Out-of-Home were the dominant communication channels and on-line was less than 1% of most Brand’s total advertising spend. He often wondered why Brands were not jumping into on-line channels. He made the decision to “go direct” at Dell where demand generation and marketing optimization were king across dell.com, call center, broadcast, catalog, e-circ, on-line display, search, affiliate, email, direct mail and radio channels for desktop, laptop and home entertainment verticals. There he led annual business planning, channel integration, dashboard reporting and budget planning & optimization. At Dell he was responsible for the Intel and Microsoft co-op relationships for the consumer group. After Dell he was complete and armed as a “true” multi-channel strategist with not only understanding how to drive business results but also the “know how” of building relationships within the digital and traditional communication channels.

Some ask what does he know about social media. His response would be “have you heard of the Conversation Prism by Brian Solis & JESS3? Conversation channels continue to emerge and expand today. These are the platforms where brands are being developed, built or destroyed. It is his job to make sure his clients comprehend what’s not only being said about their brands but make sure they understand their value proposition and how they are positioned across all relevant channels of communication whether in the form of digital, analog, text or video. His belief is to not necessarily start with the channels in building a brand but instead, start with listening, developing or refining the brand’s value proposition, plan the business, develop the brand’s messaging, activate and engage. His desire is to have his clients provide something unique to say or offer and build life-long relationships with customers and consumers. Jeffrey once again finds himself at an intersection where channels of communication are converging.

Before crossing over to the Ogilvy Red side, Jeffrey spent 15 years on the client side in marketing building brands within Pepsi, P&G, SAB Miller, Whirlpool, Dell and Sears. It is his passion and love for all things tech and digital that keeps him in tune with trends and tools used for communicating. He is active in the tech community and passionate about Blacks, Asians and Latinos In Technology. He holds a BS and MBA in Marketing.

Also check out the entire 28 on http://28daysofdiversity.com