Archive for the ‘Sports’ Category

Posted on February 11, 2010 - by Wayne Sutton

Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in.

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Up first is Scout Labs.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships. http://scoutlabs.com

24hr Volume graph: UNC vs Duke on blogs, forums, news and Twitter:

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Twitter Volume peaks for #Duke and #UNC

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Share of Voice for Twitter: #duke vs #unc

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Quotes from fans of both sides from across the web. Unique Scout Labs feature.

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So it looks like UNC lost the Social Media Challenge too. A big thanks to Scout Labs and the entire team for the report and I’m looking forward to working with the team more in the future. You can follow @ScoutLabs on twitter or visit their web site: Scoutlabs.com for more information about their social media analytics platform. As soon as I have the data from the other two platforms I’ll post them here.

Still, Go Heels!

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.

Posted on December 18, 2008 - by Wayne Sutton

My one month social media job with Terrell Owens aka T.O., Changing a personal brand.

 

While working out this morning and watching Terrell Owens on ESPN being interviewed by Stephen A. Smith I felt like I was watching another athlete trying to reach out to the public to tell his side of the story to protect his image but failing to do so. I think at this point its safe to say that if Dallas doesn’t win the Super Bowl, T.O. will be gone and blamed for their disappointed season.  But T.O. has a bigger problem, he has an image / personal brand problem. T.O. is a very talented and gifted athlete but like most “troubled” athlete the media loves them because they make news. They are like T.O. Himself said in the interview the “villains” in sports and if you look at they way sports news or any media for example would talk about Shaq in one segment and then T.O. in another you’ll be able to tell that Shaq is Superman and T.O. would be Lex Luther.

 

So what is T.O. to do? He said today in the interview that because of the way the media and people view him he can’t get endorsement deals like other athletes. I think his buddy is still doing those “chucky soup” commercials. We’ll I’m not sure who is handling Terrell Owens  marketing or who advised him to talk to Stephen A. Smith about the Cowboys after rumors about a possible altercation and sideline arguments with his teammates but as social media strategist this is what I would do to “TRY” to change his personal brand using social media. 

My suggestions to Terrell Owens as his social media strategist

1. No more interviews with media (print or tv) besides after game required interviews and in those, keep it short. 
2.  If you must do an interview have your teammates with you
3.  Make http://terrellowens.com a more personal website and not a selling tool. Record personal videos on the site, talking about pre-game, family and community events. Include your teammates, family and friends with a good image.
4.  Have a personal photographer around and upload images to flickr of your non football life but not doing anything crazy. (going to the club, girls etc) Think like those flickr pictures of Barack Obama on election night.
5.  Create a fun fan user generated contest that includes kids.
6.  Stop talking so much and try not to look so hollywood, we’re in a recession people like someone they can relate with.
7.  Live stream charity events, using ustream.tv or mogulus
8.  Have a weekly fan only online  Q&A moderated live video show
9.  Blog daily, it can be short during the season but during the offseason let everyone know what you’re doing.
10.  Take responsibility for your actions and stop yelling at your coaches and teammates during games in front of the world.
11.  Get more involved with technology and businesses, help fund a few startups and encourage others to be successful
12.  Start a video UGC site called: I am T.O. so other people can talk in 3rd person about you
13.  Allow his online community manager to see what others are saying about him to reach out to them or leave a comment
14. Create a Terrell Owens iPhone application like Lil Wayne Where people can dress like T.O.,  workout tips, and a mini football game
15. Create a fun workout video…dude you’re in great shape!
16. Create a twitter account and use it, then after you score your next touchdown pull out your cell phone and tweet. “I just scored a touchdown did you see it? “

Now I’m not sure if all or anything of these ideas/suggestions will work and a lot does have to do with T.O. Himself changing but I think if you could break down the walls of T.O. the football player and get to know Terrell Owens the man you’ll either start to like him, say he’s not that bad of a person, he’s just like me or T.O. will never change.

 
Either way, if someone from Terrell Owens camp is listening I asked the question on twitter “What are 3 things you don’t like about Terrell Owens?” and see some of the responses below. If you don’t hire me, hire someone and just play football. 

@mortimas: @waynesutton nothing, he is great… except for the arrogant d-bagness

@5Alarms: @waynesutton with terrell owens its never his fault and he wants someone to cry for him. everything comes back to that

@ronaldlewis: @waynesutton T.O. is a bit arrogant at times. The quickest way for me to lose interest in someone is when they blast people with an ego.

@ujdmc: @waynesutton mouth, ego, and willingness to blame everyone else while not wanting to be held accountable.

@MigWickert: @waynesutton leave the poor guy alone. I don’t like the sports media most of the time- phony so called experts- what a joke.

@ChrisTejeda: @waynesuttonspeaking about himself in the third person.

@MIKEMCGHEE: @waynesutton ok Saturday we gon kick but. WE GON BEAT BALTIMORE. I LOVE UR POSTS TOO. VERY INFORMATIVE. IM A FAN.

@CInscoe: @waynesutton 1) He won’t shut up. 2) He blames everyone else for his problems. 3) He can’t back up his talk.

@browning: @waynesutton 1. nothing 2. nothing 3.nothing – TO is the man, he is just misunderstood

@TiffanyPR: @waynesutton-Cocky, arrogant & off his rocker at times. But those may all be qualifications of a professional football player. LOL.

@vikingsports: @waynesutton Appearance of arrogance, he’s cocky & doesn’t adequately defend himself.

@amitsomani: @waynesutton Haven’t followed him a while, but he sure was way TOO arrogant.

@eyediom: @waynesutton Everything I don’t like about T.O. I’ve read/heard from a homogenous group of journalists. Hope most of it’s true, if not ..