Archive for the ‘Speaking’ Category

Posted on July 13, 2010 - by Wayne Sutton

11 challenges for social media / technology conference speakers

So…. you want to be a social media conference speaker? Last year when @OurHashtag planned the social media business forum we started receiving tons of submissions via our speaker request form from people all over the USA wanting to speak at our conference. Also as someone who’s been lucky enough to speak at various national and local conferences I often get asked about finding speakers for other conferences. Over the past two years, I’ve seen/experienced both the good and bad sides of speakers at conferences. I’ve seen people get upset and bash others just because they where not chosen or asked to speak.

The question I have for some is why do you want to speak at social media or tech conferences? To show everyone how smart you are? To help build your speaking resume? To get paid for sharing your knowledge? Regardless of what reason you may want to speak at a social media or technology conference, it’s not as easy as some may think. Here’s a list of 12 challenges for social media / technology conference speakers

1. New unique content
The last thing someone wants to hear after paying to hear you speak is a bunch of case studies that you have read from your favorite social media guide that the rest of the world is reading. When speaking at conference be prepared to come with new unique content or at least be entertaining enough so attendees can say they enjoyed your presentation.

2. Peer pressure / expectations
Don’t let the conference organizers over hype you or your presentation. When your times to give your talk the expectations may be to high and the audience is expecting you to wow them with social media case studies and shiny tools that most have heard before.

3. Adding value
This should be goal for every speaker or panelist who would like to speak at a social media conference or any event. Ask yourself how are you adding value to the conference.

4. Real-time critics and feedback
When speaking at social media conferences 9 out 10 times you can guarantee there’s a hashtag or twitter steam flowing somewhere in the background. If you’re sucking or crashing, expect a few angry/mean tweets to show-up in real-time. If you have the opportunity to see the stream during your talk, my advice is get through your presentation as fast as you can, jump to Q&A and write a blog post about what happen afterwards. Also you can try to either send a direct message or public reply to your critics. Most are fine with just a one way bashing but if you approach them some will go as far as deleting tweets or just apologizing.

5. Being always on
It doesn’t matter if you’re sick or had a recent death in the family. iIf you’re speaker at conferences and built a brand for yourself people will approach you and expect you to be same bubble of social media joy you are online. For example, I’m still upset about how I treated a Sony exec who approached me at SXSW 2010 while I was tired as heck. Not from drinking because I don’t drink but just tired. I was headed to the bloggers lounge and she walked over to me and said hello. I wasn’t mean or anything but was a little down. I don’t think she was too happy with my reactions and since then I have yet to hear from here even after reaching out a few times. If you’re reading this… I’m sorry.

6. Your quotes last forever
Be careful what you tweet is a motto of mine but when speaking at conferences be careful what you say. Audience attendees are trigger happy with their laptops and smart-phones ready to tweet a quote from your session. If you say the wrong thing it could be game over and stored in Google and quoted in recap blog post for life.

7. Getting paid for your knowledge
With so many people talking about social media today you’ll think everyone is an expert. The truth is there are no real experts, some just have more experience than others. Regardless you’ll find tons of people who are willing to speak for free at social media conference therefore set your price but be willing to negotiate.

8. Budgeting
You’re now getting paid to speak at a social media conference, your travel and hotel stay is covered. But don’t forget about food, taxi, parties and other miscellaneous charges. Especially if you travel to Las Vegas where everything cost almost as twice as much than any other location.

9. Preparation for the target audience
Make sure you ask the right questions to the conference organizer such as, who is the target audience for the event / session. Most will tell you marketers and agencies but that’s like saying everyone who’s trying to make money using twitter and facebook. If you have the opportunity, reach out to the local community for more information about the attendees if your speaking at an conference in a new city or ask the organizers for a list of companies represented from the registration list so you can be prepare your presentation for the right audience.

10. Winging it
Winging it is a term used by speakers when they wait to the last minute to prep for a talk or they’re speaking off the top of their heads. It’s something I think a few are proud to say afterwards, especially if they did nailed their talk. I’ve seen both professional speakers and newbies attempt to “wing it” but it’s not recommended. You audience deserves better if they come to hear you speak.

11. Dress code
You can almost guarantee that if you’re speaking at a social media conference someone is going to take your picture. With that being said the last thing you want is a ton of flickr photos tagged of you at various events with the same outfit on. Pull out the credit card and start shopping for your social media conference wardrobe.

So, do you still want to be a social media conference speaker?

If you’re currently a speaker what are some of the challenges that you have faced over the years?

Posted on July 12, 2010 - by Wayne Sutton

Thank You!

This past Thursday, I had the opportunity to speak to a group of teenagers at SAS on social media and personal branding online. The kids were either in high school or college and taking part in the SAS summer internship program. I was invited by SAS’s social media manager and friend David B. Thomas (@DavidBThomas). David also spoke about how SAS uses social media and their social media policy.

Prior to the event David and I used @GoogleWave to collaborate on the agenda to make sure we provide value to the session. We really wanted to give the kids action items, along with showing examples of how they can use social media tools for career development / advancement.

As I prepared my presentation I didn’t want to give the general this is how to use social media media examples or case studies being the audience were kids and knowing how the session could go a few ways. It could be interactive and fun or boring or just blah. Therefore I decided to go with the somewhat fun / interesting approach and show a few opportunities I have been lucky enough to participate in that past few years due to what some would call my brand, social media/ online footprint which includes my blog here, @twitter accounts, @facebook and @linkedin profiles. Many you can see on the right sidebar.

While giving the presentation I looked at the eyes of some of the kids. Some where impressed, others were like just finish already and I think a few found it very interesting some of the places I’ve been and opportunities I’ve had because of my online presence. It also was a time of self reflection and a time of gratitude knowing that without any of my blog readers, @twitter followers, @facebook fans/likes or people who have shared any content I’ve published a lot of those opportunities may never happened. With that being said I want to say Thank you! Also a big thanks to SAS and David for for opportunity to speak.

To read a review about the SAS session see: My Summer at SAS: Social media essentials for students and new grads by @stacemiiister

Also read: The Two Most Important Words in Social Media by @JayDolan

Flickr Thank You photo by: bandita I’m not sure who is Marisa is but I thought it was a nice photo.

Have a great day!

Posted on May 27, 2010 - by Wayne Sutton

Presentation: Using WordPress to build your brand & telling your start-up story from @WordCampRaleigh #wcraleigh

This past weekend I had the chance to attend and speak at WordCamp Raleigh @WordCampRaleigh. I think this was my fourth or fifth time attending a WordCamp event and my third time speaking at one. I must say by far that WordCamp Raleigh was the best one yet. The event was organized by Steve Mortiboy @wpsmort, Michael Torbet @michaeltorbert and Craig Tuller @craigtuller, along with a great team of volunteers. During the 2 day camp I met some awesome WordPress developers and speakers such as Syed @wpbeginner, Lisa Sabin-Wilson @LisaSabinWIlson, Dave Moyer @DaveMoyer and more. Also I had a chance to catch up with a few friends who I normally don’t see unless we’re at SXSW or BlogWorld such as Patrick O’Keefe @ifroggy, Brandon Eley @Eley, Stephan Segraves @ssegraves and Aaron Brazell @technosailor. It was great seeing everyone!

One of the highlights of WordCamp Raleigh was watching and participating in the SitePoint Podcast hosted by @iFroggy and team. The podcast was live video streamed and you can watch it here: http://www.ustream.tv/recorded/7124319

My topic for WordCamp Raleigh was “Using WordPress to build your brand and telling your start-up story” in which Lawrence Ingraham @LawPower, TriOut founder joined me discussing how we used WordPress and blogged the launch of TriOut. Below is the presentation and you can see the notes on SlideShare.

Here are a few more blog post about WordCamp Raleigh:
WordCamp Raleigh 2010 Pictures – Part 1
WordCamp Raleigh 2010 (Overview)
WordCamp Raleigh 2010

Thanks to WordCamp Raleigh @WordCampRaleigh for having me and planning a great event. See you next year!

Posted on March 24, 2010 - by Wayne Sutton

SXSW Presentation: Becoming Real-Time Video Blogger in 2010 – Future15 Session

I’m still playing catch-up from SXSWi but I wanted to share the presentation from the Future15 Becoming Real-Time Video Blogger in 2010 session I presented at SXSW. The Future15 sessions were new to SXSWi this year allowing for more speakers to participate in a 2 hour time block on a niche topic with each speaker having 15 minutes to present. I like to call it a mix of “ignite” like talks meets SXSW. Take a look at the presentation below and let me know what you think. It’s currently being featured on Slideshare’s Spotlight: South by SouthWest SXSW 2010 section today too.

During the Future15 Online Video section other speakers and friends presented on other video topics such as:

• Video Search Optimization Strategies To Grow Your Business – Bill Leake, Apogee Search
• Hyperlocal Focus: Growing A Vibrant Community Media Ecosystem – Bill Simmon, VCAM
• Just the Host: Web Video Divas Dish! – Amanda Congdon, Oxmour Entertainment Inc / Sometimesdaily LLC – Amanda Congdon
• Web Video: Can We Now Say Something Sucks? – Liz Shannon Miller, NewTeeVee – Liz Shannon Miller
• Attracting Big Sponsors With a Super-Niche Webshow, Freezer Burns, Gregory Ng

I lived streamed 3 out of the 5 presenters and will be posting some of their presentations and video from there talks too. After my talk Tod Plotki from Green Buzz Agency asked me what did I think about the role of video in corporate marketing. Here’s my video response below. Note: I think I was still nervous from the presentation

How do you see video being used in social web in the upcoming months?

Posted on October 6, 2009 - by Wayne Sutton

How to become a social media conference speaker. Tips and a free conference pass.

Photo: by chrisheuer

If you listened to my podcast yesterday on the ROI in attending Social Media Conferences, then you know I just returned from IZEAFest a marketing / social media conference in Orlando, FL. organized by Ted Murphy. In my podcast I mentioned how the ROI for attending various social media conferences is relationships and from the relationships it could lead to more business deals and/or speaking opportunities. While it seems that everyone now is a social media guru or expert, or ninja or “fill in the blank”, the next social media must prove yourself thing to do is write a book or speak at various conferences. While my book is on the way, haha, I have been fortunate enough to take part in both local and national conferences / events such as SXSW, CLT WordCamp, SoFresh, Social Media Club meetings, Triangle Chapter of the American Marketing Association meetings, IZEAFest and more before the end of the year such as BlogWorld Expo, the Social Media Business Forum and Internet Summit 09.

Often I get asked how was I able to take part at various events or how can someone become a speaker at those events. While I’m no “keynote” speaker … yet  :), you can see a list of my past speaking events here on FriendWayne.com.  I still have a long ways to go, but here are a few tips on how to become a social media conference speaker that I have seen and done.

How to become a social media conference speaker:

• Start local – Be known in your own backyard before you try to go global
• Establish a personal brand / identity / voice – What will people say about you.
• Keep your social networking profiles updated (outdated info can cost you a gig)
• Attend other social media conferences – Network!
• Create valuable content to showcase your skills. No blog, no videos, no podcast = no gig. Unless you work for a major brand!
• Start your own conference / event and ask others to speak – if it works out they may return the favor… maybe.
• Have a travel budget
• Share your existing presentations on http://www.slideshare.net

Speaking Tips – As you start  becoming social media speaker, you need to do a few things such as:

• Be memorable and awesome
• Provide great content
• Provide new content (dont’ just talk about post you read on Mashable)
• Tell jokes and stories
• Rap – hat tip (Chris Brogan), I dare you! Wait, that’s Chris’s thing so …
• Don’t copy other speakers ( I know it’s hard to be creative)
• If you’re a quiet person, provide Really great content
• Practice, breath and have thick skin
• Don’t think about the tweets or “noise” that are being posted while you’re giving your talk.
• Have someone video your talks so you can post online for later.
• Ask yourself what separates you from the rest and why do you want to become a speaker.
• Be yourself.

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Free passes to the Social Media Business Forum

If you have Never spoken at a conference in the past and would like to Attend the Social Media Business Forum on Friday, October 23 in Durham, NC, the first Two people who leave a comment on this post saying “I want to attend the Social Media Business Forum” will receive a free pass to the 1 day event. *Tweets or ReTweets of this post do not count.

If you’re a speaker I would love to hear any thoughts you have in the comments or if you have any speaking tips.

Posted on September 16, 2009 - by Wayne Sutton

See you at IZEAFest – October 01-04

IZEAFest organized by Ted Murphy and company, is an interactive event designed to educate, inform and connect social media enthusiasts at SeaWorld on October 1-4. I’ll be joining an awesome list of speakers by moderating the “Screen Gems” session on growing your community and increasing your reach with Sarah Austin of Pop17.com andJulia Roy JuliaRoy.com. Some of the other topics we’ll cover in our session will be video blogging, content creation and monetization in the social media space.

IZEAFest is marketed to bloggers, podcasters, tweeters, marketers & agency professionals, PR & communications practitioners. Thanks to Ted and others for invitation.

Do you have any questions you want me to ask Sarah and Julia?