Archive for the ‘Social Media’ Category

Posted on March 9, 2010 - by Wayne Sutton

The Team NC #ncchevysxsw pedicure experience at Mystic Nails Salon & Spa @mysticnailspa for #chevysxsw @chevorlet

Posted on March 9, 2010 - by Wayne Sutton

My photo of Steve Jobs at the Oscars 28,000 views later, a media/blog frenzy & my side of the story.

As many of you know Sunday I had the opportunity to be a guest blogger on the Red Carpet Bleachers at the Oscars thanks to Kodak’s marketing team Tom and Jennifer @KodakCB. Before attending the event I knew I would probably see celebrities such as Tyler Perry or Steve Carell.

But little did I know I would see Mr. Steve Jobs himself walking the red carpet. Yes, the CEO of Apple walked right in front of me with a guest trying to go unnoticed on the red carpet and he almost pulled it off too. I was using one of the Kodak’s cameras to zoom in and I saw what looked liked the back of his head. Then it hit me, OMG that’s Steve Jobs! Immediately I started screaming trying to get his attention and he glanced at me out of the corner of his eye with an aww you spotted me look. Also there was security guard behind him who had a similar smirk on his face who looked at me with a yes, that’s Steve Jobs look on his face.

So before I knew it, while everyone else was yelling at Quentin Tarantino and Lenny Kravitz who was right behind Mr. Jobs I was screaming, “it’s Steve Jobs!” When I say, I was screaming, Steve Jobs I mean literally screaming. Two other red carpet friends who I just met earlier on Sunday both gave me a look and one of them said. “Why are you screaming about Steve Jobs when Quentin Tarantino is standing right there? ”

My first answer was, you know he’s the CEO of Apple right. They’re response was, yes and somewhere between seeing and screaming “It’s Steve Jobs” I snapped a far off photo of him on the red carpet with my iPhone. Then realizing that the picture may be too far off I tried to take a close up picture of Mr. Jobs with one of the Kodak cameras but it was too late. Steve Jobs vanished on the red carpet sneaking past main stream media and all of the entertainment reporters unnoticed. So I emailed the picture to my posterous site which crossed posted here on SocialWayne.com but tweeted the Posterous link.

Daniel & Carrie from the bleachers.

From there after calming down and thinking, wow I just saw Steve Jobs in real life, I was still trying to convince my red carpet bleachers friends how big of a deal it was that we just saw Steve Jobs. They brushed it off and everyone continued to take photos of other celebrities walking the red carpet. After a few minutes I checked my Twitter stream and saw that @TUAW had retweeted me, then the story was on CNet.com in which they called Apple’s PR to confirm that Steve Jobs attended the Oscars. Next I received an email from Peter Kafka senior editor of AllthingsD.com asking if he could use my photo and if I had any more information to add to the story he was working on. Soon after that, I received a few tweets that the photo was on Mashable and Apple had released a new iPad commercial during the Oscars. The rest is what you can say is history from retweets, to more blog post to even being listed on Techmeme as a source. I’ve been trying to get on Techmeme for years!

I’m not going to go into why  Steve Jobs was at the Oscars or about the iPad but even if it was for a brief second, I can say I saw Steve Jobs in real life at the Oscars and I owe it all to Kodak. Thanks Tom and Jennifer @KodakCB.

As for the media/blog frenzy here are a few of the blog post about Steve Jobs walking on the red carpet for the Oscars 2010.

1. Cnet: Steve Jobs spotted at the Oscars; iPad ad runs
2. CnnMoney.com: Steve Jobs’ big night at the Oscars
3. All Things Digital: “OMG It’s Steve Jobs! I’m the Only One Yelling at Him!”
4. Huffingtonpost.com: Steve Jobs’ Oscar Cameo: PICTURES Of Tux-Wearing Apple CEO On The Red Carpet
5. Venture Beat: Steve Jobs attends Academy Awards, Apple runs iPad commercial during the Oscars
6. Good Morning Silicon Valley: Jobs and iPad make Oscar cameos
7. theappleblog.com: Apple at the Oscars
8. Mashable: First iPad Commercial Airs During the Oscars [VIDEO]
9. Steve Jobs spotted at the Oscars; iPad ad runs
10. Thanks to Pixar, Steve Jobs Makes an Appearance at 2010 Oscars
11. The Oscars Featuring Steve Jobs and iPad Commercials
12. Market Recap: Nasdaq Composite Rises to a New 52-Week High
13. Steve Jobs Takes iPad Promotion to the Oscars
14. Apple’s iPad invasion: First stop, Hollywood
15. Steve Jobs hits the Oscars

As for the photo that started it all, here it is with one more blurry head shot of Mr. Steve Jobs.

If you had a chance to interview Steve Jobs what would you ask him?

Posted on March 7, 2010 - by Wayne Sutton

The Oscar & my badge test post #oscars #kodakredcarpet

Posted on March 7, 2010 - by Wayne Sutton

Mary Hart of Entertainment Tonight at the #oscars #kodakredcarpet

Posted on March 2, 2010 - by Wayne Sutton

The social media report of #28daysofdiversity – blogs, press, hashtags & new series

Sunday ended the 28 Days of Diversity Project, where I featured someone new everyday for the month of February for just being awesome in their own right. The list included some of the leaders in the social web space from startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Over the course of the month long project I monitored the social web for blog post, tweets and was even interviewed a few times about the project. I want to say thanks for the support to everyone who help share the project. Take a look at the one month social media report from the 28 Days of Diversity project below searching the web for “28 days of Diversity” and the hashtag #28daysofdiversity.

Articles Trending Map (PDF link)

The highest mention day was February 5, 2010

---

Source Analysis: (PDF link)

For “28 days of Diversity” – 94 blogs mentions and 46 social mentions
For #28daysofdiversity – 114 Blog mentions, 696 social mentions and 246 comments.

---

Week 4: TweetReach

Week 3: TweetReach

via : http://tweetreach.com/

Week 2: TweetReach

via : http://tweetreach.com/

Week 1: TweetReach

---

Interviews & Press
Technorati: #28DaysofDiversity with Wayne Sutton
PR Week: Promoting diversity in Black History Month

Other 28 Days of Diversity Projects launched:
28 Days of Diversity in Design
28 days of black nonprofit leaders

Links to 28 Days of Diversity or about Diversity in February.

---

If you missed the series you can see all of the 28 here at: http://28daysofdiversity.com

Also a special thanks to Angela Benton from BlackWeb 2.0 for cross posting the series and everyone who retweeted the post. As for what’s next? There’s been talk about a 365 Days of Diversity and more.

What would you like to see next?

Posted on February 27, 2010 - by Wayne Sutton

After a long day of moving, now about to try the new @dominos pizza

div style=text-align: left; padding: 3px;
a href=http://www.flickr.com/photos/waynesutton/4393763882/ title=photo sharingimg src=http://farm5.static.flickr.com/4010/4393763882_b594cd82ee.jpg style=border: solid 2px #000000; alt= //a
br /
span style=font-size: 0.8em; margin-top: 0px;a href=http://www.flickr.com/photos/waynesutton/4393763882/After a long day of moving, now about to try the new @dominos pizza/a, originally uploaded by a href=http://www.flickr.com/people/waynesutton/waynesutton12/a./span
/div
p

/p

Posted on February 25, 2010 - by Wayne Sutton

What’s happening with @TriOut ? A Location-Based Social Network for NC.

If you’re live in the Raleigh, Durham, Chapel Hill, NC area also known as the Triangle and/or follow me on Twitter I’m sure you have seen a few Tweets about @TriOut. TriOut which stands for Triangle Out is an idea that was first conceived in October 2009 by Lawrence Ingraham @Lawpower (founder of TriOut). Lawrence knew I was a fan of location-based apps and said we have the perfect community in North Carolina to launch our own location-based service.  After a few meetings over coffee and iPhone app beta testing, I joined Lawrence in helping make TriOut go from an idea to a reality. Mostly in #vampiremode at night.

Fast forward 5 months later and last week we held a launch party at the RTP Headquarters with about 100 attendees and  launched the website http://TriOutNC.com for non-iphone users and the community.

Ealier this week we emailed our first newsletter to our subscribers thanking everyone and announcing our first check-in special with 3 local  Dairy Queen locations and a top 5 Empire Eats check-in contest. It has been a pleasure working with Lawrence and we’re excited about the future of TriOut. Thanks for the support NC and if you’re not subscribed to our email newsletter you can do so here and on our blog.

Take a look at our first email newsletter below from TriOut with more details about the launch party, check-in specials and our contest.

TriOutNC.com launches

Hello everyone Last Wednesday, at the RTP Headquarters (@theRTP) around 100 people were in attendance from early TriOut beta users and bloggers, venture capitalists and, programers/developers, along with friends and family – as we officially launched TriOutNC.com and removed the invitation-only mode for the TriOut iPhone app. We would like to thank our sponsors and everyone who was in attendance. You can read the official press release here and recap post here. Also check out some the photos here by John Rees.

Mad Treats, Inc, Dairy Queen Check-in Special

Another announcement we made at the launch party was our “check-in” special with Mad Treats, Inc. at 3 local Dairy Queen Locations.The current specials are available at the locations: DQ Grill & Chill (New Bern Ave) DQ Grill & Chill w/Orange Julius(Morrisville Carpenter) DQ / Orange Julius (Brier Creek) After you have checked-in you’ll see one of the following badges for either a Buy one Medium Blizzard, Get the Second Free or get $1.00 off any smoothie. From there just show the badge to the cashier to receive your TriOut “check-in” special. Be sure to join us at the Triangle FreezeUp! FreezerBurns Live! @DQ on Monday, March 01, 2010 7:00 PM – 10:00 at the DQ Grill & Chill w/Orange Julius(Morrisville Carpenter) location hosted by Gregory Ng. You’ll recieve 10 TriOut points for attending and you can RSVP here: http://freezeup.eventbrite.com

Top 5 wins free $25 Gift Certificate at Empire Eats via Check-in Contest.

As some of you may have noticed every Monday morning the @TriOut Twitter account sends out a Tweet of the top 5 TriOut users for the week. With the new TriOutNC.com website you can see the leaderboard updating in real-time. We’re please to announce the Empire Eats Top 5 TriOut Check-in Contest for the week of February 22 – 28. The top 5 users for the week will receive a $25 gift certificate at one of the following Empire Eats locations below. You can read the full contest details including how to get points here.

Thank You Launch Party Sponsors

Connect with us

Blog	@TriOut	TriOutapp	TriDot pics	iPhone app	Feedback

TriOut | 4501 New Bern Ave.STE 130-252, Raleigh, NC 27610 919.295.0824 | contact@TriOutNC.com| icons via http://icondock.com.

Posted on February 12, 2010 - by Wayne Sutton

Google Buzz: 11 Must Read Blog Post About Privacy, Extensions & Tips

The web is still buzzing about Google Buzz, sorry I just had to say it and everyone has their opinions about it. Personally I thank  google buzz is great and I have my reasons to think that way but I’ll share those in another blog post. I did leave a comment on a webworkerdaily.com blog post called: Google Buzz: Already Better than Wave (and Maybe Facebook, Too) Saying: Yes, I think buzz is better than Wave at the moment for conversations but not for private collaborations. For that I’ll stick to Google Wave. Buzz is more like friendfeed than anything else. As for using it more than Twitter or Facebook in the future, I’m not sure but the possibility is there because it’s linked to google reader and my gmail.

But what about you? What are you thoughts on Google Buzz? Regardless here are 11 must read blog about privacy, extensions & tips.

1. How to Do Everything in Google Buzz (Including Turn It Off)
2. Google Buzz Explained
3. Google Buzz findings (review from an old techie)
4. How To Bring Your Google Buzz Entries to Twitter
5. How to protect your privacy on Google Buzz
6. 12 Undocumented Tricks for Google Buzz
7. Google Buzz Tips and Tricks
8. Google Buzz ER: Google Buzz for Wordpress
9. Access Google Buzz in Google Chrome via Chrome Buzz
10. Google Chrome Extension: Google Buzz Checker
11. Publish on Google Buzz using Google Reader.

Google Buzz YouTube Video:

You can find me on Google Buzz via my Google Profile here: http://www.google.com/profiles/waynesutton

If you found any useful articles on Google Buzz let me know in the comments.

Posted on February 12, 2010 - by Wayne Sutton

Social Media Conversations report from @CrimsonHexagon of the Duke vs UNC game Tweets

Here’s the last report from the #Duke vs #UNC Social Media Challenge. This report is provided by Crimson Hexagon. Crimson Hexagon has a VoxTrot listening platform that provides companies with actionable insight into consumer opinion of their brand, product, or market.” VoxTrot technology can identify opinion from large quantities of text, whether it’s an in-house content repository or the vast blogosphere.” - http://www.crimsonhexagon.com

Here are the results:

We knew ScoutLabs and Sysomos would provide plenty of data on volume. We wanted to tell you something new. We analyzed almost 10,000 tweets from Feb. 10th and Feb. 11th that contained either Duke or UNC (with or without the hashtag).

By our tally, Duke won the online contest (in addition to the game), with 22% of Twitter conversation expressing support for the Blue Devils. Since Opinion Monitors don’t use keywords to make this determination, Cameron Crazies who tweeted their distaste for the Heels without mentioning Duke by name can rest assured that we captured their support as well.

Our analysis also uncovered some unrest among those who bleed Carolina Blue. While 10% of tweets backed the Tar Heels, an additional 7% expressed frustration at UNC’s fast fall from glory. Coach Roy Williams’ comment about Haiti certainly didn’t help matters – 5% of tweets expressed disbelief at his remarks.

In addition to measuring the “interesting” conversation, it is worth pointing out that Crimson Hexagon also identifies the boring bits of Twitter with equal precision.  All those tweets (47%) that contained the words Duke or UNC without referencing the game make up the irrelevant conversation, while boring tweets about the final score or straightforward “I’m watching the game” messages are classified appropriately as facts (9%).

From Crimson Hexagon’s point of view, there’s more than volume to the final score.

---

A big thanks to Crimson Hexagon/ Megan and the entire team for the impressive report even thoughs it shows another lost for UNC.  You can follow @crimsonhexagon on twitter or visit their web site: http://Crimsonhexagon.com for more information about their social media analytics platform.

Here are the links to the other reports from Sysomos and Scout Labs
Sysomos Report
Scout Labs Report

Posted on February 11, 2010 - by Wayne Sutton

The @Sysomos results are in from the #Duke vs #UNC Social Media Challenge

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Sysomos provides customers with the tools to measure, monitor, understand and engage with the social media landscape. http://sysomos.com

Here are the results:

A Sysomos comparison of activity using the query terms: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) and “Duke” AND (“Blue Devils” OR “Devils”).

---

A Sysomos comparison of activity using the query terms: “#duke OR (duke AND vs) OR (duke AND unc) OR (duke AND (fan OR fans))
OR (duke AND game) “#unc OR (unc AND vs) OR (duke AND unc) OR (unc AND (fan OR fans)) OR (unc AND game) ”

---

There were 26,947 tweets that used #duke, and 14,982 tweets that used #unc.

---

For overall social media sentiment:
For: “Tar Heels” AND (“UNC” OR “NC” OR “North Carolina”) was 18% positive, 25% neutral and 57% negative.

For “Duke” AND (“blue devils” OR “devils”), it was 11% positive, 23% negative and 66% negative.

---

So it looks like UNC lost the Social Media Challenge from Sysomos too but more negative reactions around Duke. :). A big thanks to Sysomos/Mark Evens and the entire team for the report. You can follow @Sysomos on twitter or visit their web site: Sysomos.com for more information about their social media analytics platform.

Are Duke fans more negative than UNC fans?

Posted on February 11, 2010 - by Wayne Sutton

Social Media Challenge Report: #Duke vs #UNC. The @ScoutLabs results are in.

Yesterday was the big game between Duke and UNC and I’m sure you know by now that Duke won the game and I lost a Twitter bet. Just take a look at my Twitter background to see ugly Duke icons everywhere. It’s a sad day as a UNC fan but lets see how well did UNC fans do in the “Social Media Challenge”. The challenge was basically to see which team had more conversions on Twitter and other social web outlets. To measure the results I reached out to Scout Labs, and Sysomos to provide the data. Also Crimson Hexagon sent me an email about helping out too. So not only are we looking at a Duke vs. UNC social web report but a comparison of social media analytics platforms. Up first is Scout Labs.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships. http://scoutlabs.com

24hr Volume graph: UNC vs Duke on blogs, forums, news and Twitter:

---

Twitter Volume peaks for #Duke and #UNC

---

Share of Voice for Twitter: #duke vs #unc

---

Quotes from fans of both sides from across the web. Unique Scout Labs feature.

---

So it looks like UNC lost the Social Media Challenge too. A big thanks to Scout Labs and the entire team for the report and I’m looking forward to working with the team more in the future. You can follow @ScoutLabs on twitter or visit their web site: Scoutlabs.com for more information about their social media analytics platform. As soon as I have the data from the other two platforms I’ll post them here.

Still, Go Heels!

Posted on February 10, 2010 - by Wayne Sutton

How you can take part in the Duke vs. UNC Social Media Challenge and the Sysomos & Scout Labs reports

Today is one of the most talked about games of the year in men’s college basketball. It’s the rivalry between Duke and the University of North Carolina. For those who follow me across the social web know that I’m a big UNC fan and even though UNC is having a rough season this year, I still believe they can beat Duke tonight. I believe so much that made a Twitter background bet with Duke fan, fellow NC resident and president of Ignite Social Media, Jim Tobin. The bet is if and when UNC beat Duke tonight, Jim has to change his Twitter background to custom UNC themed background for one week. If Duke gets lucky enough to win, I’ll have to change my Twitter background to a Duke themed background.

Hat tip to @JeffreyLCohen for idea.

The Social Media Challenge and Sysomos
While thinking about the idea further I reached out to a few social media analytics platforms to see if they were willing to monitor the conversations around the Duke vs UNC game tonight. Sysomos which provides customers with the tools to measure, monitor, understand and engage with the social media landscape has agreed to monitor the conversations online before and after the game. So, how can you participate? Easily, if you’re a Duke fan just tweet using the hashtag #Duke and a if you’re a UNC fan just use the hashtag #UNC. A few things we’re going to look at tonight is the amount of conversations around each team, conversations location and sentiment level.

It will be interesting to see which team brand will have the most conversations posted tonight and how will the conversations change do to the outcome of the game. Basically how will Duke fans react when UNC wins tonight. (Sorry I just had to say it.)

On a personal note. my wife @LaToyamSutton, a Duke fan wrote a blog post about what its like in the Sutton house when it’s game time. You can read it here: I love my husband but …

Sysomos will post the social media analytics results a few days after the game and I’ll blog about it here too.
A big thanks to Sysomos for helping out and good luck to both teams and their fans. Go Heels!

UPDATE:
Scout Labs has agreed to use their platform to monitor the #Duke vs. #UNC conversations online before and after the game tonight too.

Scout Labs is a powerful, web-based application that finds signals in the noise of social media to help teams build better products and stronger customer relationships.

Also you can already see some of the smack talking on twitter.

Posted on February 9, 2010 - by Wayne Sutton

Announcing Team North Carolina for Chevrolet Social Media Road Trip to SXSW #ChevySXSW

Can you say road trip! That’s right folks, Chevrolet looking to take advantage of social media by having teams from eight cities blog and participate in 50 challenges on the way to Austin, TX for SXSW. The cites included are San Diego, Detroit, Lansing, Chicago, Atlanta, South Florida, North Carolina and New York. I’ll be joining NC team North Carolina which includes:

Jason Keath @jakrose
Nicole D’Alonzo @nikisnotes
Ryan Boyles  @theRab.
Wayne Sutton @WayneSutton

Here’s more information about Chevrolet’s SXSW Road Trip Challenge via GM’s FastLane Blog: http://fastlane.gmblogs.com/archives/2010/02/chevrolets_sxsw_road_trip_challenge.html
Here’s how it works: starting today and running through February 28th, we’re asking you to submit your ideas to @chevrolet on Twitter, or to facebook.com/Chevrolet, of the challenges you’d like to see the eight teams complete on their trip. We’re selecting 10 tasks from each of five different categories: Charity (ex: stop at an animal shelter and walk the dogs), Collection (ex: collect a sample of water from a famous body of water near you), Physical Challenge (ex: climb a rock wall, or stuff your trunk full of balloons), Interaction (ex: meet up w/one of your followers and give them a test drive, or get a group of people to sing a famous song, flash-mob style), and Digital Image (ex: take a photo of a cactus or rock that looks uncannily like one of your team members). We’ll take our favorite 45 ideas that come in to @chevrolet or to the teams involved, and make them required missions for the teams on the road trip. (We’re going to pick one challenge for each category ourselves; hey, it’s our promotion, so we get to pick at least one, right?) On March 8, when the teams are starting to head off to Austin, we’ll reveal the 50 missions – and then you get to follow along and see how they’re doing!

Over the next few weeks here on (FastLane/Chevy’s Facebook page), we’ll be profiling each of the eight teams competing in this road trip challenge so you can get to know the contestants a little better. Since the teams are going to be collecting ideas for challenges from their fans and followers as well, you’re going to want to keep a close eye on them on Twitter in the next few weeks to get a sense of the kinds of things they’re coming up with. Here are the eight teams and their captains’ Twitter IDs:

Team Detroit: Henry Balanon (@balanon)

Team Lansing: Betsy Weber (@betsyweber)

Team San Diego: TrendHunter.com (link) (@brassfield )

Team Chicago: Tim Jahn (@TimJahn)

Team Atlanta: Tessa Horehled (@tessa)

Team North Carolina: Jason Keath (@jakrose)

Team South Florida Tammy Camp (@tammycamp)

Team New York Brian Simpson (@rshotel)

Jason Keath is our team captain and we’re excited about the opportunity to work with Chevrolet @chevrolet / Christopher Barger @cbarger and to the other teams good luck but team North Carolina will win!