Last week I had the opportunity to interview former chief evangelist of Apple and co-founder of Alltop.com, Guy Kawasaki about his new book available today called Enchantment: The Art of Changing Hearts, Minds, and Actions.
Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too
Earlier this week I had the opportunity to reunite with Caleb Elston and IdoNotes to record an episode of the TheSocialGeeks podcast. It’s been a while since I’ve been able to join the team but as always I had a blast. During the podcast we discussed some of the lasted trends in technology, startups and the social web. You can find articles on our topics by following our groups bookmarks on Diigo here. Here’s a link to the show.
Last I was a guest for the On the Record podcast hosted by Eric Schwartzman. During the podcast we discussed the recent intrest in QR Codes by marketeers, how to deploy and implement QR Codes and some QR Code use cases. Also on the podcast was Don, who gave a few examples how he’s using QR Codes overseas.
The On the Record…Online: Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing the news media and entertainment businesses.
This week on the SocialWayne.com Podcast I interview Rob Reed @maxgladwell, founder of @MomentFeed. MomentFeed is a new location-based marketing agency that is committed to developing “Location-Based Engagements” as a new marketing channel. During the podcast we discussed the recent Forrester location-based marketing report, the success of Foursquare and what’s Facebook and Google’s plans for location. We also discussed MomentFeed’s products, the future of location-based services and more. Subscribe to the podcast and/or listen below.