Archive for the ‘Mobile’ Category

Posted on January 12, 2012 - by Wayne Sutton

Enterprise Mobility – Apps, Platforms and Devices – infographic

Infographic Description: The enterprises are witnessing a transformation led by smartphones and Tablets. Mobility is slowly becoming a critical part of IT strategy. As employees and business processes go mobile, we tried to decode enterprise mobility, crunch numbers to present before you an informative infographic detailing out the technology used in enterprise mobility, industry verticals that are at the forefront of mobilizing its operations and why enterprises are adopting mobility solutions. Our enterprise mobility infographic also takes a look at the state of enterprise applications, the smartphone deployment approach by industries and how big brands are increasingly deploying apps.

Infographic by Enterprise mobile consultants at [x]cube LABS

Posted on December 14, 2011 - by guest

Guest Post: A Driving Force in Mobile Technology

Social media has already been firmly established as the new paradigm of electronic communications, and in 2012 it is expected to become even more prevalent thanks to the rapid development of mobile applications which will allow us to constantly receive update in real-time, wherever we may be. Online social networking is moving towards an “always-on” model; an efficient way to be tied-in to the people and organization that matter most in our lives.

Smarpthones are the new de rigueur electronic platforms for receiving social media updates. Twitter, the leading short messaging and micro-blogging social network, is constantly being redesigned to improve user experience on mobile devices such as an Android phone or Apple's iPhone. Other popular online social media platforms like Facebook and Google+ are also experimenting with different new features for their mobile apps that take full advantage of the improved functionality of smart handheld devices.

Both Apple and Google are engaged in a veritable arms race for mobile operating software (OS) dominance. Apple's iOS 5 and Google's Gingerbread and Ice Cream Sandwich Android recent upgrades were focused to accommodate the advanced multitasking capabilities of smartphones and tablet computers. Both mobile OS platforms are centered on the idea of social media being keenly integrated in users' lives. The ability to receive and create social media updates is taking center stage in the new mobile OS offerings and their third-party apps. Thanks to the vastly improved hardware features in video, audio and connectivity, users of the next-generation mobile devices are poised to become the most prolific group in terms of contributing social media content.

Internet and software giant Microsoft is also actively engaged in transforming its ubiquitous Windows OS into a premium platform for providing a rich social media experience. The upcoming Nokia Lumia lineup of Windows-powered smartphones promises to be a solid contender in mobile social networking. Microsoft's social media strategy is not limited to its partnership with Nokia. The company's next iteration of its flagship OS, Windows 8, is being developed with a strong social media and cross-platform functionality in mind.

Disclosure: Sponsored post

Posted on May 16, 2011 - by Wayne Sutton

Why wait two years for Mobile and Social sales? The question is are you ready?

Mobile, along with social and local, will be one of the largest drivers for Groupon’s deals business over the next few years.

Groupon VP Mobile Partnerships Michael Shim said: “Mobile is huge for Groupon…I believe we could see us doing 50 percent of deals sold/purchased in the next couple of years.”

via Groupon Sees Half of All Sales Coming From Mobile in Two Years | Tricia Duryee | eMoney | AllThingsD.

Posted on April 30, 2011 - by Wayne Sutton

This awesome QR Code example will help you not to hate QR Codes

Looks like my friend Jeff Turner has seen enough bad QR Code marketing examples the he was about to go postal on QR Codes.

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. via  Jeff Turner

I know what you mean Jeff!  It’s not QR Codes as the technology but poor implementation and the lack of value people think of when using QR Codes in mobile marketing.  Lucky enough Jeff received a tweet from Jason Crouch about the Reporters without Borders book project where they use QR Codes similar to the genius QR code resume idea. Take a look:

via I Don’t Hate QR Codes | Jeff Turner.

Do you hate QR Codes or just the hype and bad implementations of people trying to use them?

Posted on April 28, 2011 - by Wayne Sutton

Google announces Video Chat for Android Phones moving one step closer to unified mobile video calls

Today Google announced Video Chat for Android Phones starting with the Nexus S device as part of the Android 2.3.4 over-the-air update and will launch on other Android 2.3+ devices soon. This comes on the heels as Fring just announced their free four way video calling  service and the recent Skype acquisition of Qik video calling platform. But as RWW posted when will video calling work across smartphones natively from the mobile OS?  Example iPhone facetime video call to a google voice user and a google voice video call to a skype call?  Only time will tell but this is a good start and I’m sure Android users are happy about the pending update.

 

The offering, when it ships, sounds like it will be more compelling than Apple’s Facetime but less useful than independent mobile video chat apps like Tango that offer iPhone to Android video chat. A number of mobile video chat apps have been launched in just the past few weeks from Skype, Qik, Fring (now with group video calling on iPhone!) and others. But how long will we have to wait until Android users can video call iPhone owners without any more thought than voice calls require today? via

Android Joins the Mobile Video Chat Party but We’re Still in the Dark Ages | RWW

via: Video Chat on Your Android Phone – Official Google Mobile Blog.