Marketing | SocialWayne.com by Wayne Sutton

Archive for the ‘marketing’ Category

Posted on May 14, 2011 - by Wayne Sutton

The psychology behind the motivations of brand advocates who influence others – infographic

The psychology behind the motivations of brand advocates – Infographic

via [Infographic] The Actions, Motivations and Influence of Brand Advocates « BzzAgent Blog – Social Marketing Insights.

Posted on May 7, 2011 - by Wayne Sutton

Manage your daily social media with 5 tools, 5 steps and 5 minutes

The next web has a post called How to monitor social media mentions in five minutes a day. In the post they include five tools and it’s a five step process and says you can get the job done in five minutes. The tools the next web suggest that you use are listed below. Head over to the post to read the rest.

The social media tools

Addictomatic – a multi-platform buzz dashboard

Social Mention – a slightly more sophisticated multi-platform buzz dashboard

Samepoint - another dashboard that includes some additional platforms the others don’t offer

Twazzup – a real-time news dashboard (with a bias towards Twitter)

BackTweets – a tool which tells you who has been sharing your content on Twitter

Blogpulse – a tool that searches blog posts for specific mentions

Google (weekly + in date order) – this will take you to the advanced search box but we’ll make this even more useful during the next phase

via How to monitor social media mentions in five minutes a day – TNW Lifehacks.

What social media tools do you use and how much time do you spend each day managing social media?

Posted on May 1, 2011 - by Wayne Sutton

Livingsocial vs groupon vs facebook vs google – Which daily deals/group buying site is winning? – infographic

I almost called this post “Which Daily Deals Site / platform is truly winning” and mashable calls it The Daily Deals Bandwagon Dissected so for SEO I’m going with ”Livingsocial vs groupon vs facebook vs google – Which Daily Deals Site is winning?” Either way below is an awesome daily deals comparison infographic from Online MBA.

Courtesy of Online MBA, here’s a cheat sheet for how four of the most popular daily deals sites and services — LivingSocial, Groupon, Facebook Deals and Google Offers — work, including how much money these companies are making and how many users each one might have.
via Mashable.

[Source: OnlineMBA.com]

What is your favorite daily deals / group buying site?

Posted on April 30, 2011 - by Wayne Sutton

This awesome QR Code example will help you not to hate QR Codes

Looks like my friend Jeff Turner has seen enough bad QR Code marketing examples the he was about to go postal on QR Codes.

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. via Jeff Turner

I know what you mean Jeff! It’s not QR Codes as the technology but poor implementation and the lack of value people think of when using QR Codes in mobile marketing. Lucky enough Jeff received a tweet from Jason Crouch about the Reporters without Borders book project where they use QR Codes similar to the genius QR code resume idea. Take a look:

via I Don’t Hate QR Codes | Jeff Turner.

Do you hate QR Codes or just the hype and bad implementations of people trying to use them?

Posted on April 27, 2011 - by Wayne Sutton

PepsiCo Introduces new Social Vending System™

Ok, I just think this is cool and has NFC and/or QR Code but more so planned for NFC technology integration in the future. The problem is most USA smartphones outside of a few new Google smartphones are not equipped with NFC technology. Regardless it looks like Pepsi is getting ready and providing new innovative ways to interact with their mobile soda drinking customers/fans. See the press release below.

PURCHASE, NY, April 27, 2011 –Today, PepsiCo (NYSE: PEP) announced the launch of its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago, April 27-29.

Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message*. There’s also the option to further personalize the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems his or her gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to someone else.

PepsiCo’s innovative use of telemetry with the Social Vending System also delivers tremendous operational benefits, allowing customers to closely manage inventory levels and delivery scheduling remotely, and easily update digital content online, enabling them to change messaging and media content as needed.

“Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase,” said Mikel Durham, Chief Innovation Officer at PepsiCo Foodservice. “Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they’ll want to return to, again and again.”

Social Vending also enables “Random Acts of Refreshment” – the ability to buy a drink for a complete stranger through any other Social Vending system. For example, a consumer could send a symbol of encouragement someone in a city that has experienced challenging weather, or a congratulatory beverage to a student at a university that just won a championship. The platform holds potential to extend PepsiCo’s digital and social programs for its food and beverage brands