It seems CNN is going all out promoting Black In America 4. Expect to see @Soledad_OBrien live tweeting, plenty of Facebook status updates and more. Yesterday CNN announced that viewers watching Black In America 4 can pre check-in and check-in with GetGlue for limited-edition stickers.

GetGlue is offering limited-edition stickers for the next installment of CNN’s Black in America.

Before the premiere of The New Promised Land: Silicon Valley on Sunday, Nov. 13, GetGlue users can ‘check in’ to unlock exclusive stickers.

CNN anchor and special correspondent Soledad O’Brien reports that the ownership of the digital bloom is mostly young, white, and male.  For her fourthBlack in America documentary, O’Brien asks why, according to industry analyst CB Insights, less than one percent of all venture capital money went to digital startups with African-American founders in 2010 – and she profiles a unique, technology-focused “accelerator” developed to help African-American digital entrepreneurs secure funding to establish their businesses.

Reminder
Watch CNN Black In America 4 this Sunday 8pm EST on CNN and then go to your computer to watch the official after Black In America 4 online live video panel and discussion with Mario Armstrong called “Innovation Nation:Startup Success”. Join us in the live chat, google hangout and more as we’ll talk about Black In America 4, Silicon Valley and more. We’ll also take questions from the online audience. When tweeting about the online live broadcast use the hashtag #bialive. The Black In America 4 hashtag is #blackinamerica. For more information about the live broadcast visit: http://www.marioarmstrong.com/on-air/innovation-nation-the-official-live-webcast/

How to Check-in

To check-in and claim your Black In America 4 sticker go here: http://getglue.com/tv_shows/black_in_america?checkin=true#checkin Like the page and fireup GetGlue mobile apps and check-in.

This weekend starts the annual foursquare global hackathon along with the launch of foursquare’s new/updated API boosting new features. Foursquare has a development community over 10,000 strong and this weekend participates are looking to add to the number along with a chance of winning a few prizes. There’s not a foursquare hackathon event being held in Raleigh, NC but I have a few friends across the country participating at other city hacathons. I’m looking forward to seeing their progress and ideas being launched over the weekend.

While thinking about the hackathon I thought about what I would build if I attended and also some of my previous foursquare check-ins. This had me thinking about something I almost tweeted during the summer while I was in CA for NewMe Accelerator. I felt it would come off a little arrogant but I’ll post it in this blog post now. The tweet was something like this. ” I may be the only black guy (not that race matters,oh wait) or person in the world who has check-in into both foursquare SF HQ and foursquare NY HQ, Apple Inc, Twitter Inc, Facebook HQ, Gowalla HQ, Hipster HQ, Google HQ (googolplex 43), Google Ventures HQ, Envolve HQ, Yammer HQ, Path Inc, Disqus, Yobongo, 500startups, Mozilla HQ, iContact HQ and bonus BlueRun Ventures all in the past year or year and a half. I may haven’t launched a popular startup or one with million of users, YET but if you was to judge my experience and relationships based off my foursquare check-ins it won’t be long. Oh yeah, I have the check-ins to prove it too. Just click on the links but…. who cares right?

As for ideas if I was at the foursquare global hackathon I have a few, one I won’t share because I still may build it, the other would be to finish Hound App that I started working on during the summer and another would be a few better ways to embed a previous single foursquare check-ins into a website/blog and ways to check into a website to foursquare that mashes up with google analytics or another real time analytics platform. Just a thought.

Speaking of embedding foursquare check-ins, a few ways you can visualize all one your foursquare check-ins, are by accessing your rss or kml feed of your foursquare history and embedding it into google maps or using an app like weeplaces. Take a look at my 2806 foursquare check-ins below.

View Larger Map

What would you like to see developers build using the foursquare api during foursquare’s global hackathon?

foursquare.

Geosocial is huge trend that continues to entertain us all. As we all know, things change incredibly quickly in the world of the internet, so we decided to update our infographic The Geosocial Universe a few months short of the one year anniversary of its first iteration

via JESS3 Labs – The Geosocial Universe 2.0 | JESS3™.

With that being said here’s some valuable information from the “U.S. Smartphone App Users Concerned with Privacy When it Comes to Location” post via the Nielsen Wire.

According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders, which Nielsen defines as those mobile subscribers who have downloaded an application in the past 30 days, are concerned about privacy when it comes to sharing their location via mobile phone. This concern is more pronounced among women app downloaders, with 59 percent reporting they have privacy concerns compared to 52 percent of male app downloaders.

Age is a factor as well. Mobile app downloaders between the ages of 25-34 were the least likely to have privacy concerns. Privacy concerns were considerably higher among those over the age of 45.

Is privacy your number one concern for not using location-based apps to check-in or you just want better check-in rewards/specials?

via Privacy Please! U.S. Smartphone App Users Concerned with Privacy When it Comes to Location | Nielsen Wire.

Photo credit: 2011 Mercedes SLS AMG Gull Wing Photo by: ccho on flickr at the New York 2011 International Auto Show.

Here’s a quote from the press announcement.

In its first-ever Foursquare promotional offer, geo-social users checking in at the Jacob K. Javits Center in Manhattan, NY, will be encouraged to locate a Mercedes product specialist and show him or her their phone screen. Then, they will receive a $1,000 off voucher for a new car purchase. NYIAS 2011 runs from Friday through May 1.

“We are not nibbling around and watching Ford, Lexus, and GM try these things,” said Steve Cannon, the German carmaker’s U.S. VP of marketing. “I believe you’ve got to dive in.”

While I’ll give Mercedes-Benz a B- for using foursquare at the New York Auto Show and I’m sure some people who are looking to buying a new Mercedes-Benz are like awesome a $1,000 the promotion is also like giving away a one free doughnut when you’re buying a dozen. But at least Mercedes-Benz is trying and didn’t just try to offer a check-in badge. I think a better deal and/or promotion would have been the following:

• A special 2011 Mercedes-Benz auto show foursquare check-in badge with the $1,000 off
• One free Mercedes-Benz to a foursquare user  checking in during the  2011 New York Auto Show
• Either $4,000 off for the first 400 or 100 foursquare check-ins (get it, “4″) plus badges
• A nation wide foursquare badge and special at all Mercedes-Benz dealerships during the New York Auto Show
• Include all marketing channels (TV, Radio, Web/social) which I’m still don’t get why more companies don’t use all of their marketing resources to promote a LBS and/or social promotion. Then they wonder why it didn’t provide the results they thought it would.

Note: Mercedes-Benz may have offerend more and I just haven’t read or seen it.

Do you think the “Save $1,000 off a Mercedes-Benz with a foursquare Check-In at The New York Auto Show” was a good idea or do you think Mercedes-Benz could have done more or something else with foursquare?

via Mercedes’ 1st Gear on Foursquare: $1,000 Check-Ins [Video] | ClickZ.
tip Mercedes-Benz offers $1,000 off a car for checking in at the NY Auto Show | About Foursquare

Have you scanned or seen a Microsoft Tag recently?

Fast forward to the end of quarter one of 2011 and four new minority founded location based iPhone applications are prepping to establish their own footprint in the space. Each one with a unique location based twist and with an awesome landing page design. I’m truly excited to see more minority entrepreneurs go after their dreams and launch a startup no matter if it’s in the location space or not. I wish each one of them much success. Here are the four minority founded location based apps coming soon.

1.

Cued

change the way you experience location”

founder – Angela Benton
url – getcued.com

2.

Mosion

Mosion is a mobile relationship discovery service that uses location-based technology to introduce you to people that you really ought to know.


founder – Wesly Michel
url – signup.mosion.me

3.

Arrived

Let them know you’ve arrived

founder – Clarence Wooten
url – getarrived.com

4.

Toour

Create, share, and discover toours

founder – Jessica Faye Carter
url - ontoour.com

+1

As for the +1 it’s Aaron Bannister who I got a chance to meet at SXSW 2011 and was recently covered on Black Web 2.0 about his location based startup called locaii. Locaii provides a way for you to interact with others while at your favorite places.

Regardless if you apart of the minority tech bubble, I think you should check out all five of the location based apps. If you’re aware of other minority founded location based apps let me know in the comments.

Which iPhone app above are you excited to see launch the most?

Over the past year, team TriOut had an amazing opportunity to participate at various location based conference such as geom with some of the other location-based services like foursquare, gowalla and scvanger and at blogworld 2010 we launch version two of our iPhone app. With version two of our app we decided to open up TriOut for anyone to use in the world but still remain a hyper local focus. We also launched an API and a HTML5 version of TriOut.

In the first year of TriOut we have learned a lot and watch as the entire location space has evolved and continues to grow. One opportunity that opened to us was to make TriOut a white label platform in which we could build geo based mobile apps using the TriOut api for businesses, brands, universities and more. This led us to a conversation with NC State University to build a location-based social network for the school called “OnCampus”. We’ll have more news about OnCampus and how other schools can have their own location-based social network soon.

During SXSW 2011, I caught up with Robert Scoble for an update on TriOut and showed him a demo of OnCampus along with a sneak peak at TriOut version three iPhone app in the works. Take a look.

Thanks for the support, especially the local Triangle, NC community. We’re excited about the future of TriOut!

That’s right, those of you who have been dying to test Yobongo and/or attending SXSW the wait is over. Yobongo is finally out of private beta and ready for you to chat with people nearby on your iPhone. Today Caleb and David the cofounders of Yobongo announced first in the Yobongo private beta room that you can now download yobongo from Apple iTunes App store. But there’s a catch, Yobongo is launching in selected cities starting with Austin, New York and San Francisco, Yobongo’s HQ. More from Louis Gray about the Yobongo launch.

The service is following Foursquare’s roots in starting slow geographically, which will no doubt draw some irritation from expectant users outside the covered geographies, but there’s a method to the madness. San Francisco and New York are well-known social media hubs, central to the success of Twitter and Foursquare, and Austin is home to the SXSW event starting next week, which could be a high-profile beginning for Yobongo.

The launch also comes only days after the announcement of Facebook’s acquisition of Beluga, a well-received group chat application also expected to make waves at the show. Caleb Elston, cofounder and CEO of Yobongo, says, “If we are not in your city, don’t fret! You can vote to bring it to your city next ”

As a yobongo beta tester I’m excited to see yobongo launch and use it at SXSW next week. As a NC resident I’m crushed, but it’s a smart move by yobongo to launch in selected cites. You can download Yobongo iphone app at here [iTunes link]

Update:

You can vote to have yobongo launch in your city at http://yobongo.com/cities. Raleigh, NC is on the list and can be requested here: http://yobongo.com/cities/North-Carolina/Raleigh You can expect to see more we want yobongo tweets and facebook status updates for users still wanting in. Other cities on the list are Los Angeles, CAm Chicago, IL, Boston, MA, San Diego, CA, Salt Lake City, UT, New Haven, CT, Seattle, WA Dallas, TX, , Miami, FL. Kansas City, KS and Atlanta, GA.

If you live in Austin, New York or San Francisco let me know about your yobongo experience in the comments

I first wrote about Yobongo back in early January when it was seeking more beta testers quietly sparking interest from location-based geeks. A lot has changes since then. Yobongo now has a new logo and is one of the most anticipated startups to open to launch for the general public to test along with being predicted as one of the breakout apps of SXSW 2011 on Quora and other news sites. I’ve been lucky enough to be one of the few East Coast beta testers of Yobongo and I must say the app is great.

Yobongo is founded by Caleb Elston and David Kasper. Caleb is former VP Of Product of Justin.tv and David is programming ninja. Yobongo’s goal is to make “it fun and easy to chat with people nearby on your iPhone“. By creating rooms based on your location, Yobongo will connect users to serendipitous conversations. For example lets say if you’re at a coffee shop, conference or university and launch Yobongo. Based on your location you would be “magically” placed in a room with other Yobongo users to start a conversation about what’s happening. From there you can leave the room and/or join other rooms or send private messages to have a private conversation with someone nearby. Yobongo is a chat app but with a slick and simple interface but has powerful functionality to live up to the hype and be used not only by early adopters but the everyday mobile users.

As Yobongo is prepping for public release they recently recorded a promotional video to show how you can “Yobongo”. Take a look.

There are still a lot of questions surrounding Yobongo as the two cofounder competes with other Location-Based Messaging Apps but between the current users and conversations I’ve seen in Yobongo so far I believe the app is a winner. For instance I’ve seen employees from Twitter, Zynga, foodspotting, groupon, along with bloggers and entrepreneurs such as Om, Robert Scoble, Louis Gray and Andrew Hyde using Yobongo. Just yesterday I had conversation with Boy Genius Report founder Jonathan Geller in Yobongo and conducted a short Yobongo interview as you can see below.

For Yobongo to succeed it will depend on the continued growth of mobile users starting off with the iPhone iOS platform, the social media/word of mouth buzz and early beta testers telling their friends. Yobongo cofounder Caleb Elston says “Yobongo’s goals is to create a stealer communication experience” and so far with Yobongo they have done just that.

Here are few more screenshots of Yobongo.

Yobongo is still in private beta but you can sign up for early beta at Yobongo.com.

After watching Yobongo commercial video, do you think you will use Yobongo?

Not shown is ScreenTribe but early numbers looks like over 68,000 people checked into the Super Bowl with Foursquare, Getglue, Miso, IntoNow & ScreenTribe. Note, these numbers are just an estimate right after Super Bowl 45 half-time and does not include check-in numbers from the actual Super Bowl game in Texas.

Did you check into Super Bowl 45 and/or earn any new badges?

Update:
From @alexiskold CEO/founder of GetGlue

foursquare Super Bowl Venue numbers

Super Bowl 45 is today between the Green Bay Packers vs the Pittsburgh Steelers and the NFL along with various brands have all gone social media crazy this year. For Super Bowl 45 we have everything from pre released Super Bowl commercials trying to go “viral” such as my personal favorite the VW’s “The Force” Super Bowl Ad to anti super bowl marketing such as the Network Solutions GoGranny campaign. Visa even has a social media, twitter, measuring dashboard where you can tweet from at superbowl.com.

Not to be left out of the social media conversations and Super Bowl hype foursquare has partnered with the NFL.com to reward foursquare users who check into the actual Super Bowl game in Texas with a special badge. For everyone else watching the big game, you can shout “Go Steelers” or “Go Packers” with your foursquare check-in to unlock a Steelers or Packers team badge. The foursquare Super Bowl Sunday promotion is the startups first global venue and something I believe is the beginning of a pivot for foursquare as they could join other media check in apps to allow foursquare users to check into TV shows, movies along with offering group discounts to compete with Groupon and living social. It’s something I mentioned yesterday during an interview with News14. You can watch the News14 interview here: Foursquare offers ‘Super’ deals for football fans.

But what if you’re not using foursquare? There now four applications that allow you to check into any TV show or movie. Three of the apps I reviewed previously in a post called 3 Ways to check-in to your favorite TV show or movie which mentioned Miso, GetGlue, ScreenTribe and now there’s a forth one called IntoNow.

IntoNow tagline reads “Connect with your friends around the shows you love” and the iPhone app acts like a Shazam but for TV shows. I really like the simplicity and interface of IntoNow. It’s a much watch startup.

What is your favorite media/tv check-in app?

Also see:
7 Awesome Foursquare infographics showing how users are collecting badges and checking in.

The Interview | Agent-X Comics

via SoicalWayne.com and The Location Based Marketing Association

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via SoicalWayne.com and The Location Based Marketing Association[/code]

Other data not shown in the location infographic:

Favorite location-based marketing promotion of 2010:

Foursquare and Starbucks………………………………………………………………………… 26%
Whrrl and Murphy USA $50 free gas………………………………………………………………2%
Facebook and Gap free jeans or 40% off……………………………………………………….17%
Gowalla and New Jersey Nets free game tickets scavenger hunt…………………………5%
TriOut and Golden Corral 50% off for checking in……………………………………………6%
Loopt and Virgin America tow for one Cancun or Los Cabos tickets……………………1%
Foursquare and Gap 25% off ………………………………………………………………………10%
Gowalla and Chevy SXSW driving attendees from Airpot to conference………………..4%
Topguest hotel rewards for checking in …………………………………………………………0%
Foursquare I’m on a boat record day sales…………………………………………………… ..2%
Other……………………………………………………………………………………………………….26%

Does any of the data from the infographic surprise you? Does the data from the location-based infographic reflect how you use location-based applications?

Strategy, insights and reactions from the geo/location-based industry for business, small and large. Sent once a month with bonus messages. Just $2.99 a month.

You can sign-up here: http://letter.ly/waynesutton

F.A.Q.
Why $2.99 ?
Because “The Check-in” will offer premium content and research not featured on SocialWayne.com

How often and when?
“The Check-in” will be emailed once a month. The first email will be sent on Tuesday, January 18, 2011.

Can you repost content sent in the “The Check-in”?
Not without permission.

What if I don’t want to a pay?
Then join my free newsletter here: http://socialwayne.com/swnewsletter/

Will there be ads in your newsletters?
The free newsletter: Yes, via sponsors.
The Check-in: No

If you have any additional questions feel free to email me at info at socialwayne.com or leave a comment below.

Then there were the failed acquisitions for Google. Earlier this year Yelp turned down a half billion dollars buy out and recently Groupon declined Google’s 6 billion dollar deal. Before trying to acquire Groupon Google promoted their vice president of search products, Marissa Mayer, to a new role focused on location and local services. Regardless of being turned down from both Yelp and Groupon and with Marissa in charge Google has a list of location-based related products for the enterprise, small business and location-based fanboys to choose from. Here’s the list of Google location related products.

Google Latitude

See where your friends are right now.
Google Latitude lets you stay close with your friends from your phone, computer, or both

Google Places

Local recommendations powered by you and your friends

Google HotPot

Rate places and get personalized recommendations.

Google Maps

(for web and mobile devices)

Google Tags

Google Tags are yellow markers that allow business owners to promote important aspects of their businesses in Google Search results. Scroll over tags on Google or click on the sponsored link to view offers, photos, or other select features.

Google Boost Ads

Boost ads are eligible to appear in the “Sponsored Links” section of Google.com and Google Maps search result pages.

Google Goggles

Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.

Google NFC with mobile devices

(New)

Google.com Search location filters

TBD:

Google +1

aka Google.me future social networking layer.

Google Ventures Investments:

SCVNGR and Miso

Google clearly has a plan to dominate the location-based industry in 2011 with all nine of their products and when Google +1 launches I’m sure location will be a key element linking all the data points. If not Google will probably make another attempt to acquire a location-based platform and this time not make the same mistake as when Google purchased Dodgeball in 2005.

Will Google dominate location in 2011 or will Google look to acquire another location-based service? How many Google location platforms do you use?

The long awaited Google Latitude iPhone application was released this week with much fan fair but little talk about privacy and what Google Latitude is good for. Google promotes Latitude as a service that allows you to “See where your friends are right now” and no matter if you’re using the new Google Latitude iPhone app or Android version or updating your location from the browser Latitude can let your friends know where you are in real-time.

If you still need help understanding Google Latitude watch the Latitude video below.

While Google Latitude iPhone app may be new, Latitude is one year old and is reportedly to have over 9 million users. I would say most of those numbers are being counted because every Android powered phone comes with Google Latitude installed. I would also note that Google is saying that Latitude has 9 million users but we are not aware of how many of those 9 million users are active or use Latitude at least once a week.

Even though Google Latitude is a location-based service many would like to compare it to other popular location-based applications such as Foursquare, Gowlla, TriOut, Whrrl, Loopt and the list goes on. But as of right now there’s no official check-in action and business application use. I believe in the future Google Latitude could be used to see nearby businesses with deals or coupons from Google’s Places and data from Google HotPot. Regardless, if you’re looking for a location-based application to update your location in real time and run in the background Google Latitude does just that.

This brings me to the the stalker friendly part. Do not treat Google Latitude as just another location-based service or social network do to the fact that if you accept someone as a friend on Google Latitude they can see your location updates in real time. If you’re using the iPhone or Android app Google does make it easy for you to adjust your background tracking settings and the option to hide your location updates from others.

If you are a Google Latitude user, Google will send you email reminders to adjust your location sharing history and it is recommended to visit http://www.google.com/latitude to adjust/check your Latitude sharing options too.

Do you use Google Latitude or see value in using Latitude to update your location in real-time?

Also included in the article was a merchant chart showing the top check-ins for the past seven days. Here’s the list of the top 10 merchant locations foursquare users are checking into from the last seven days.

Are you surprised by the merchants on the list? Any merchant locations you thought would be on the list but didn’t make it?

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

As I stated in one of my previous blog post called I just checked into your blog, the act of checking in has created a new wave of applications to enable people to check into almost anything. You could always create fake locations in location-based applications and check into miscellaneous items. For example I recall one dinner at SXSW where people where checking into a woman’s bra and another situation where people were checking into a guys pants. That’s all fun for the moment and it was a somewhat ok thing to do when you’re at a conference with friends. But what if you could actually check into your favorite TV Show, movie, video, celebrity or product? Now you can with GetGlue, Miso and newly launched ScreenTribe.

GetGlue:

GetGlue is a leading social network for entertainment, with more than 700,000 users and 10M new unique ratings and check-ins for TV shows, movies, music and books every month. Fans use GetGlue apps to check-in while consuming entertainment to share with friends and to earn exclusive rewards from our partners.

CrunchBase Information

GetGlue

Information provided by CrunchBase

Miso

Miso is a social platform that makes watching media content more fun. Miso was created by the team at Bazaar Labs, located in Pier 38, San Francisco, CA.

CrunchBase Information

Miso

Information provided by CrunchBase

ScreenTribe

ScreenTribe is an application that allows users to experience television and movies in a whole new way. It’s a social service for people who love media. With ScreenTribe, users can see what their friends are watching or share what they’re watching with friends. Every time someone shares what they’re watching, they earn points. The points can then be redeemed later for real life prizes like movie tickets or gift cards.

No Cruchbase profile found.

Each one of the apps allow you to check into your favorite movie or TV show but GetGlue focus extends beyond the screen experience allowing you to check into products and topics. Again, here’s another way to for brands in this case producers to connect with customers using mobile applications. As we have seen with the increase intereste with “social tv” these apps are leading the charge. A few examples are the HBO and GetGlue partnership where if you checked into True Blood, Hung, or Entourage you may receive a GetGlue sticker along with Miso’s Hot Tub Time Machine badge promotion. If you’re thinking no one would check into a TV show or movie take a look at Miso’ trending screenshot below where thousands of people where checking into to various TV shows and games such as Fringe, Glee and the Miami Heat vs Cleveland NBA game.

I’m sure this weekend all three check-in apps will see a bump do to the new TRON movie. Although TriOut is not a TV/media check-in app we have created a special TRON badge. To collect the TRON badge just mention “TRON” in your check-in Tweet and it will be added to your TriOut awards profile.

Have used GetGlue, Miso or ScreenTribe to check into a TV show or movie before? Do you see the value of using mobile media check-in apps?

]]> http://socialwayne.com/2010/12/14/check-show-movie-tron-badge-favorite/feed/ 0 http://socialwayne.com/2010/12/13/top-location-based-marketing-trends-marketing-applications-news-2010-articles/ http://socialwayne.com/2010/12/13/top-location-based-marketing-trends-marketing-applications-news-2010-articles/#comments Mon, 13 Dec 2010 22:42:42 +0000 Wayne Sutton http://socialwayne.com/?p=4926 It’s that time of the year again. Time to take a look back at the year that defined mobile marketing and location-based apps. You could almost call 2010 the year of the check-in or the year that checkins went mainstream. Regardless the 2009 technology predictions were true. 2010 was all about location, location, location. Here’s a look back a the top 143 location articles from 2010.

Apple

Apple Launches its Own Check-in Service

Brightkite

Social Network Brightkite Axes Check-Ins to Focus on Group Texting
Helping solve check-in fatigue, Check.In updates adds @TriOut and @Whrrl.
Universal Check-in App Confirmed: Brightkite’s Stealth Service

CauseWorld

CauseWorld: Checking in for Charity

Facebook

Facebook Announces “Deals” Program: Is This The Death Knell of Groupon And Foursquare?
Facebook to Launch Local Shopping Deals With Check-ins; Look Out Groupon
Introducing Gowalla U
Facebook’s Location Feature Gets More Hands on Deck With Acquisition of Ex-Googler Startup NextStop
Facebook Tests “Presence”, RFID Location at F8 Conference
Facebook Partnering With Gowalla And Foursquare For Places
Confirmed Hot Potato: Yup, Facebook Bought ‘Em, Will Soon Shut Them Down

Foodspotting

Foodspotting & Zagat Partner to Share Restaurant Photos and Guides
Foodspotting Upgrades Its App To Include Celeb Chef Guides, Real-World Rewards (INFOGRAPHIC, VIDEO)

Foursquare:

Foursquare’s Dennis Crowley Is On The Cover Of Wired U.K.
Foursquare Checks In On The Las Vegas Strip
Foursquare and Starbucks Team Up to Offer Customer Rewards
Foursquare Checks In For Charity (2009 but used a lot in 2010)
Foursquare Surpasses 5 Million Users
Foursquare Down for Nine Hours and Counting
Harvard Teams Up With Foursquare For Collegiate Check-Ins
Foursquare Makes it Easy for Businesses to Sign Up
Foursquare Founders Strike a Pose in New Gap Ad
Foursquare Partnership Paves Way for TV Series
Gap Wants You to “Add to Foursquare” in New Online Ad Campaign
Foursquare and MTV Team up for First-Ever Cause-Related Badge: STD …
The New York Times and Foursquare Partner for the Olympics
Foursquare Goes To School With 20 University Partnerships
Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite
MTV Teams Up with Foursquare for VMAs
15-Year-Old Foursquare User First to Check in at the North Pole
Bravo Testing Foursquare Badge Rewards with Sephora
Foursquare Enthusiasts Race to Check In at the North Pole
The Wall Street Journal Partners with Foursquare
Whole Foods to Feature Foursquare Window Clings
Foursquare Gets Mainstream Exposure on “The Today Show”
MTV And VH1 Strike Deal With Foursquare | PerezHilton.com
VH1 Promotes Foursquare in New Ad [VIDEO]
McDonald’s Foursquare Day Campaign Increased Checkins by 33%
Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Non-Profit Creates Foursquare Venues for Homelessness Awareness
“Foursquare Cops” Web Show Catches Checkin Cheaters in the Act [VIDEO]
Foursquare has a grader too! Measure Your @Foursquare Mojo with …
Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
Foursquare Partnership Seeks to Reinvent Grocery Store Loyalty Program
Astronaut Checks in to Foursquare from Outer Space
Guy becomes Foursquare mayor, gets free sandwiches for a year
Foursquare Introduces New Tools for Businesses – NYTimes.com’
Gap Offers 25% Discount for Foursquare Checkins
Starbucks Using Foursquare For Customer Rewards Program
Bravo TV Teams With Foursquare, Report Says
“I Voted”: A truly important Foursquare badge, for Election Day

Foursquare Launching New Must-Have Button for Websites

Google

Google Launches ‘Places’ to Increase Local Business Exposure
Google Executive Marissa Mayer Takes New Role in Location, Local Services
Trailblazing in Portland
Google Launches Hotpot, A Recommendation Engine for Places
Google Rolls Out Ad Tags Nationwide
Official Google Latitude iPhone app returns to the Store

Gowalla

Go Out with Gowalla…and Incase!
Check In with the Nets!
Gowalla Goes to the Polls!
Win the New Incase Item: Perforated Snap Case
A Russian Billionaire, Jay-Z, And Gowalla Loom Large Over New York
Go with Disney on Gowalla
Gowalla Keeps Innovating – Invents Private Geo Messaging
Gowalla launches an API, awaits creative developers
Gowalla 3.0: One Check-In to Rule Them All
USA TODAY and Gowalla Team Up for Summer Travel Fun

Loopt

Virgin America Rides Loopt Taco Truck Special To Fifth Largest Revenue Day Ever
Loopt Star Running Nationwide Sports Authority Promotion

MyTown

Booyah! MyTown hits 1 million users before Foursquare or Gowalla
Powermat Charges Up Promotion Through MyTown
MyTown gets users to barcode scan over 250,000 shampoo bottles

SCVNGR

SCVNGR Adds a Refreshing Twist to Holiday Shopping, Launches Nationwide Campaign with Coca-Cola®
SCVNGR Goes Global and Becomes the First Service to Use Google’s Places API

ShopKick

Shopkick Brings Real-World Incentives to the Check-in Game

TopGuest

Topguest launches mobile apps for earning exclusive rewards and travel perks through check-ins
Checkins Starting to Pay Off? Topguest Nabs World’s 2nd Largest Hotel Chain
Sick of Useless Badges and Mayorships? Topguest Makes Check-ins Meaningful

TriOut

TriOut launches API along with a new HTML5 check-in web app for Android and iPhone users
TriOut check-in contest with Empire Eats
Golden Coral TriOut 50% off
Eat Free at Golden Coral
NC State Fair QR Code Scavenger Hunt
Is TriOut a Geo Model for All Local Media Companies?
TriOut v2 is open to the world… and foursquare

Twitter

Twitter Joins The Place Race — Foursquare, Gowalla Come Along For The Ride
Twitter Places API Gains New Data Partners

WeReward

Foursquare with Cash Rewards? WeReward Wants to Pay you for Check-ins
congratulations emily!

Whrrl

Whrrl Partners with USA WEEKEND to Offer Readers In-Store Tips, Recommendations & Prizes from Top Brands
See Whrrl on the big screens in the City of Lights
We’re on the home page of USAWeekend.com today!
Whrrl Gets Results for Murphy USA

Yelp

Yelp Begins Offering Local Deals
Yelp updates with check-ins, Foursquare not happy
Yelp Challenges Foursquare, Adds Checkins to iPhone App
Yelp Goes Head-to-Head with Foursquare, Adds Badges & Royal Hierarchy

SXSW Location Wars

Foursquare vs. Gowalla: Inside the Check-In Wars
Geowars…Really?
foursquare launches SXSW Badges
Foursquare And Gowalla In A Dead Heat In The Location War
Gowalla and Chevy Team Up At SXSW
Foursquare, Gowalla Get the SxSW Bump
The Location-Based Wars Rage On: Gowalla Adds Comments, Photos & More
Foursquare vs. Gowalla: Location-Based Throwdown
Vicarious.ly: SimpleGeo’s One Location-Based Stream To Visualize Them All

Marketing

Are FourSquare and Gowalla Just Shiny Objects?
How Geolocation Technology is Changing the World
Restaurant Uses Foursquare and a Boat to Hit Sales Record
What location services can do for your business – with examples
Location-Based Cola Wars: Pepsi, Coke, Foursquare and SCVNGR
21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown

Privacy

How TriOut handles privacy and what you need to know about check-ins
Are We All Asking to Be Robbed?
Robbers Checked Facebook Status Updates To See When People Weren’t Home
Please Rob Me Makes Foursquare Super Useful For Burglars

The books:

Location Based Marketing – We Are Just the Dummies
Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit
foursquare How To Boot Camp: The Fast and Easy Way to Learn the Basics with World Class Experts Proven Tactics, Techniques, Facts, Hints, Tips and Advice
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

infographics

9 location-based infographics showing how and why the mobile world is checking in
7 Awesome Foursquare infographics showing how users are collecting badges and checking in.
Infographic: How Check-Ins Work in Location-Based Apps

Other:

The CarZar Launches at Paris Motor Show: World’s First Location-Based Social Automotive App
The unofficial check-in guidelines for using location-based services
A Location-based Marriage Proposal
Location-Based Dating Site Skout Hits 1 Million
SimpleGeo brings Context and Places APIs into public beta – makes them “free forever”
DoubleDutch: Build Your Own Check-In App For Your Event, Business or School
Groupon + Foursquare = GroupTabs, Group Deals for Check-Ins
Verizon Wireless announces location APIs, but not for webOS
Why Dave McClure is Wrong about LBS
Check-Ins are Coupons. Game Mechanics are Bullshit. Show Me The MONEY or Go Home (Loser).
Footfeed Jumps into the Check-in Aggregation Game
Waze Adds iOS4, Juices Up Twitter, Facebook, Foursquare
New GPS Satellites Will Help Apps Better Pinpoint Your Location
Location Services: Let the Battle Commence

The conferences and panels

GEOM
58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for.
Location-Based Marketing Summit – September 29-30 – New York City
Geo-Loco: the next big thing in advertising, social media and discovery!

The Location Marketing Reports

Location-Based Social Networks: A Hint Of Mobile Engagement Emerges
The Data Digest: Who Uses Location-Based Services?
4% of online Americans use location-based services
Two-Thirds of iPhone Users Now Use Location-Based Services at Least Once a Week
90% of businesses would not pay to be on Foursquare. So what now?
Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd

Sources:

ReadWriteWeb
Mashable
Techcrunch
SocialFresh
HubSpot
SocialWayne.com
and then some.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application Location-Based Marketing/Application Survey.

What was the biggest location news of 2010 to you?

]]> http://socialwayne.com/2010/12/13/top-location-based-marketing-trends-marketing-applications-news-2010-articles/feed/ 6 http://socialwayne.com/2010/12/13/location-based-marketing-applications-services-survey/ http://socialwayne.com/2010/12/13/location-based-marketing-applications-services-survey/#comments Mon, 13 Dec 2010 14:49:28 +0000 Wayne Sutton http://socialwayne.com/?p=4919

2010 is coming to an end and if one technology predication lived up to the hype it was the adoption and growth of location-based applications. There were check-in specials, swarm badges and various brands starting to take location-based applications main stream.

What will 2011 hold for location-based services? Only time will tell but you can help determine the success of your favorite application and future marketing trends by filling out the location-based marketing / application survey below. Thank you!

]]> http://socialwayne.com/2010/12/13/location-based-marketing-applications-services-survey/feed/ 3 http://socialwayne.com/2010/12/08/check-blog-badges-loyalty-website/ http://socialwayne.com/2010/12/08/check-blog-badges-loyalty-website/#comments Wed, 08 Dec 2010 18:37:02 +0000 Wayne Sutton http://socialwayne.com/?p=4911

At the core of location-based services is the term check-in. The act of checking in using location-based applications can announce to your friends and/or social graph that you are physically present at a location. From there a business/location owner can reward you for visiting the location or by publicly announcing that you’re at a location your friends may join you. The location could instantly turn into a hot spot with more of your friends joining you in a matter of minutes. Now, take the same concept and apply it to websites.

With most static websites there’s very little interaction. You read information and if the information is valuable you may email a link to a friend and the only interaction the website owner may have with you is a cookie or IP address. If you have a blog there are a few ways to interact with your visitors. They can leave a comment, like a post via, Facebook or Disqus and if they share a link via Twitter or other social networking sites you can enable social backtracks to see who they are.

Now playing off the success of location-based apps a new wave of web applications have launched or either added features to enable site visitors to check into your website. Some are calling it participation engine or add game mechanics to your website and others saying turn your visitors into loyal fans. Either way, here are seven web applications to allow your website visitors to check-in.

1. Badgeville

2. OneTrueFan

3. Meebo check-in bar

4. Marginize

5. Bigdoor

6. bunchball

7. Reputely

Bonus: You could create a location for your blog using TriOut World, give it a QR Code and let people scan the QR Code to check-in. For super geeks only. #TriOutShamelessplug

You may be wondering why would anyone want to check into a website? I’m sure the same question was asked four or five years ago about using a mobile device and checking into a businesses. By offering a way for visitors to check-in to your website or blog provides a way for you to reward them with badges, points and can increase time spent along with social sharing. Just like with a few popular location-based applications these platforms are building on the success of adding game mechanics to increase visitor loyalty and engagement. There’s always talk about moving beyond the check-in and rewarding customers, in this case you could reward your visitors if they check into your website or blog.

I’m currently using OneTrueFan on SocialWayne.com via hat tip to LouisGray. Have you check into a website or blog before? Would you add a check-in bar to your website or do you think the whole idea of checking into a website is lame?

]]> http://socialwayne.com/2010/12/08/check-blog-badges-loyalty-website/feed/ 15 http://socialwayne.com/2010/12/07/comic-batman-tells-robin-stop-checking-into-the-batcave-fourwhere-privacy-location-based-apps/ http://socialwayne.com/2010/12/07/comic-batman-tells-robin-stop-checking-into-the-batcave-fourwhere-privacy-location-based-apps/#comments Tue, 07 Dec 2010 22:14:38 +0000 Wayne Sutton http://socialwayne.com/?p=4910 This is too funny especially if you’re a location-based services fan and love a good comic. Batman tells Robin to stop checking into the Batcave on FourWhere. Ironically Fourwhere is an actual product made by the guys at Sysomos.

To the Batcave | Agent-X Comics

Tip: GreggVM

Although the comic is funny, it is a simple reminder about privacy using location-based applications to check-in such as Foursquare, TriOut, Whrrl, Gowalla, loopt and the many others. Basically don’t check-in at your home base or other places where you don’t want people to find you or a secret place. I think this may be my new meme when speaking about location-based apps and privacy, “Don’t check-in at the Batcave!”

Do you check-in at home using location-based applications?

]]> http://socialwayne.com/2010/12/07/comic-batman-tells-robin-stop-checking-into-the-batcave-fourwhere-privacy-location-based-apps/feed/ 6 http://socialwayne.com/2010/12/03/location-based-marketing-roles-applicaitons/ http://socialwayne.com/2010/12/03/location-based-marketing-roles-applicaitons/#comments Fri, 03 Dec 2010 16:12:21 +0000 Wayne Sutton http://socialwayne.com/?p=4896

For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to codeThu Dec 02 18:54:02 via CoTweetWayne Sutton
waynesutton

Yesterday I posted the tweet “For the record: There are no location-based experts. Everyone is learning. Brands are testing, agencies talking ROI & Devs. continue to code“. I was venting a little but the tweet reminded me of a slide in my Location Based Marketing in 2010 presentation from June of this year. The slide was a list of roles in location-based marketing. Here’s an update and description on the 8 roles in location based marketing.

The Location-based startup / app / company

The location-based startup creates mobile applications that allow users to check into location, search for nearby businesses, content, deals or information. The Location-based startup can allow users to see their friends check-ins, upload photos, videos, write recommendations, reviews or tips for everyone to see.

The Agency

To role of the agency in location-based marketing is to educate clients about various location-based applications, how they can be used with existing promotions or new marketing campaigns that will be valuable for both the business and the consumer. Other roles of the agency is to make sure their clients offer value deals/specials to customers in return of checking in. Also the agency works with brands/businesses to create various online and offline marketing strategies align with have access to location-based services dashboards to monitor the checkins.

The Business or Brand

The role of the a business and/or brand in location-based marketing is to create a valuable deal, special or reward for both the business and the consumer that increase sales, customer retention, word of mouth or social media presence, page views or highlight feature product and services.

The mobile location-based application user / consumer

The role of the a mobile application user is to take advantage of location based promotions, let their friends know where they’re at, write reviews about location, share their experience while at a location by posting photos/videos or use location-based services as a discovery engine to decide where they want to go.The check-in cheaterThe mobile user who uses location-based apps to check into places they are not physically at or close to. The check-in cheater may check into 10 places in 5 minutes or check into a location just to earn a badge or try to win a prize, coupon or something free while not at that location.

The location-based expert.

There are none. Although Foursquare & Dodgeball cofounder Dennis Crowley and Loopt cofounder Alok Deshpande have been in the geo mobile location space since 2005/06, they could be considered as location-based experts but both are more known as entrepreneurs. Others users who have been using location based apps for at least 3 years or launched their own location-based startup could go into this category too, but with all the excitement around location-based services it is too early to call someone a location-based expert. Location-based applications shouldn’t be treated as social media but as a feature and/or additional channel. The entire location industry is evolving as with the Gowalla news announced yesterday.

The fanboy

Check-in everywhere, collect badges, points, joins societies, try to look cool and eat/drink for free by being the mayor or key holder or duke.

The apathetic

This person who doesn’t’ care about checking in, allowing their friends know where they’re at and thinks location-based services are just a big waste of time and have very little or no value. They may use the a location-based application only if a brand or store offers a coupon they find valuable.

What category do you fit in and/or did I leave out?

]]> http://socialwayne.com/2010/12/03/location-based-marketing-roles-applicaitons/feed/ 3 http://socialwayne.com/2010/11/28/google-goggles-mobile-marketing-experiment-with-brands/ http://socialwayne.com/2010/11/28/google-goggles-mobile-marketing-experiment-with-brands/#comments Mon, 29 Nov 2010 00:05:32 +0000 Wayne Sutton http://socialwayne.com/?p=4881

As we start to wrap up 2010, brands continue to experiment with technologies to bridge online, offline and mobile users to increase customer interactions. Last month Google along with T-Mobile, DIAGEO, Buick, Walt Disney Pictures, and Delta Airlines launched a new Google Goggles marketing experiment with the focus for people to explore the world using mobile devices. Here’s an excerpt from the announcement.

They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

For a closer look at these specific campaigns, take a look at our video:

To read more about the Google Goggles marketing experiment read the blog post: Offline, meet online: a marketing experiment with Google Goggles

If you are not familiar with Google Goggles watch the Goggles video below from Google.

As some of you know I’m a big proponent of QR Codes over, Microsoft Tags, and even Google Goggles. Why? Because of the simplicity to create, measure and implement with your existing or new mobile marketing strategies. I’m not sure if or when Google will release a way for all businesses to use Google Goggles technologies in print ads or other marketing campaigns. Although I do see an advantage over using Google Googles being that if a mobile user scans a Goggle’s enabled print ad they may seen different content depending on the “goggled enabled” products in the ad versus a QR Code. For QR Codes it’s one scan then directed to mobile content of choice.

Have you scanned or seen Google Goggles marketing poster before?

]]> http://socialwayne.com/2010/11/28/google-goggles-mobile-marketing-experiment-with-brands/feed/ 12 http://socialwayne.com/2010/11/19/triout-location-based-services-checkin-facebook-places/ http://socialwayne.com/2010/11/19/triout-location-based-services-checkin-facebook-places/#comments Fri, 19 Nov 2010 16:08:05 +0000 Wayne Sutton http://socialwayne.com/?p=4786 Guest Post by Lawrence Ingraham @lawpower, cofounder and lead developer of TriOut

The latest update to the TriOut iPhone app hit the App Store today. Version 2.0.2 brings some great performance enhancements and increased stability. I think we’ve fixed the Photo Upload bug once and for all.

Most importantly, we’ve integrated the new Facebook check in system within TriOut. In order to take advantage of this, you’ll need to re-authenticate Facebook in the app to approve check in access. Just tap on Settings >> Facebook to approve. Then the next time you check in, select Facebook from the menu of services and we’ll check you in on Facebook. It couldn’t be easier.

We’ve also added a new Help menu to get new users familiar with the app. The help menu shows the first time you launch the app and is always available in the settings menu. We hope this clears up any confusion users have had trying to check in.

Your feedback is extremely important to us. We beta tested TriOut v2 for 4 months prior to release but are still finding bugs and tweaks to make it better. If you find a crash, a bug, or something you just can’t figure out, please let us know either by email or through our feedback. We want to make TriOut your go-to app for connecting with your friends, tell us how to make it better.

]]> http://socialwayne.com/2010/11/19/triout-location-based-services-checkin-facebook-places/feed/ 1 http://socialwayne.com/2010/11/02/geospatial-revolution-episode-now-available-how-local-governments-and-business-use-geospatial-technology/ http://socialwayne.com/2010/11/02/geospatial-revolution-episode-now-available-how-local-governments-and-business-use-geospatial-technology/#comments Tue, 02 Nov 2010 21:57:07 +0000 Wayne Sutton http://socialwayne.com/?p=4713 Produced by Penn State Public Broadcasting
This episode looks at how local governments and business use geospatial technology to deliver services and run efficiently, keeping a continuing eye on future developments and applications.

About the Geospatial Revolution Project from their website:

The Geospatial Revolution Project is an integrated public service media and outreach initiative about the world of digital mapping and how it is changing the way we think, behave, and interact.

The mission of the Geospatial Revolution Project is to expand public knowledge about the history, applications, related privacy and legal issues, and the potential future of location-based technologies.

Geospatial information influences nearly everything. Seamless layers of satellites, surveillance, and location-based technologies create a worldwide geographic knowledge base vital to solving myriad social and environmental problems in the interconnected global community.

Learn more about the Geospatial Revolution project the following ways:
Web: http://geospatialrevolution.psu.edu
Twitter:  @geospatialrev
Facebook: http://www.facebook.com/geospatialrev

]]> http://socialwayne.com/2010/11/02/geospatial-revolution-episode-now-available-how-local-governments-and-business-use-geospatial-technology/feed/ 0 http://socialwayne.com/2010/10/12/how-find-code-reader-for-mobile-phone/ http://socialwayne.com/2010/10/12/how-find-code-reader-for-mobile-phone/#comments Tue, 12 Oct 2010 16:21:02 +0000 Wayne Sutton http://socialwayne.com/?p=4645

Update #2:

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

---

Update: TriOut v2 for the iPhone with built-in QR Code reader is now available. Here’s the iTunes App store [iTunes link]

Last week we announced the first ever NC State Fair location-based scavenger hunt powered by TriOut that will take place on Thursday, October 14 from 3:00 P.M. to 8:00 P.M. To navigate the scavenger hunt we have placed eight QR Codes around the NC State Fair that you will need to scan with a QR Codes Reader for clues. The first QR Code is placed at the Deep Fried TriangleTweetup tent which has the first clue to get you started, where you can pick up a map to help guide you and met Lawrence Ingraham @lawpower, Founder/lead developer of TriOut to answer any questions you may have. Once you start the scavenger hunt look for the QR Code signs around the NC State Fair like the one below to scan.

Note you must start at the Deep Fried TriangleTweetup tent and go in order from one to eight to successfully complete the scavenger hunt and finish back at the tent to claim your prize.

Although the location-based scavenger hunt is powered by TriOut, we would love for everyone to use our new iPhone app [iTunes link] to scan the QR Codes around the NC State Fair but we realize that everyone doesn’t own an iPhone. Keeping that in mind while working with the fair’s planning/pr team we made sure that any mobile phone user with a QR Code reader could participate in the scavenger hunt. Still, with QR Codes being fairly new to the majority of the USA population most mobile phone users are unaware if they have a QR Code reader on their mobile phones. With that being said here’s a list of resources to find a free QR Code reader for the iPhone, Android, Palm Windows Mobile, Nokia & Blackberry mobile phones so everyone can participate in the scavenger hunt.

Blackberry:
Blackberry Messenger has a build in QR Code reader or search blackberry app world for QR Code Reader

Windows Mobile:
i-nigma (tip @karlkoelle )
Scanlife.

Android:
QuickMark QR Code Reader
i-nigma

Nokia:
Nokia barcode reader

If you have a Nokia N82, N93, N93i, N95, N95 8GB, E66, E71, E90 or 6220 Classic (APAC variants) you will find the Nokia Barcode Reader pre-installed on your device, ready to scan mobile codes around you. For Nokia N78, 6210 Navigator, N96 and 6220 Classic (non-APAC variants) you can download the application via the following link: Nokia Barcode Reader. Download to a computer and transfer it to your mobile device. Via http://mobilecodes.nokia.com/scan.htm

Palm OS:
i-nigma

iPhone: Again we would love for you to use the new TriOut iPhone app [iTunes link] but other iPhone QR Code reader apps are:
Mirascape [iTunes link]
QR Code Reader and Scanner [iTunes link]

Scanlife seems to have a QR Code reader for most mobile platforms too:

Also note if you downloaded the SPARKcon iPhone or Android app it has a built in QR Code reader as well.

Other QR Code Reader resources are:
PercentMobile – QR Code Reader Finder
http://getqrreader.com/
QR-Code Readers
QR Code readers
QR Code and 2d Barcode Readers

Good luck to everyone participating in the NC State Fair location-based scavenger hunt powered by TriOut. If you have any questions during the scavenger hunt we’ll be monitoring Twitter most of the day so feel free to send a tweet to @TriOut if needed.

If you use a QR Code Reader that’s not listed above let me know in the comments.

]]> http://socialwayne.com/2010/10/12/how-find-code-reader-for-mobile-phone/feed/ 6 http://socialwayne.com/2010/10/12/check-fatigue-triout-foursquare-gowalla/ http://socialwayne.com/2010/10/12/check-fatigue-triout-foursquare-gowalla/#comments Tue, 12 Oct 2010 13:01:35 +0000 Wayne Sutton http://socialwayne.com/?p=4644 Guest Post by Lawrence Ingraham @lawpower, Founder/lead developer at TriOut. This is the tenth in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

We’ve shown you how you can see your friends recent activity of Foursquare, Gowalla and Facebook. Now we’re going to share how you can use TriOut to check in with Foursquare and Gowalla. Here’s a screencast I took today at lunch showing it in action.

Now, to make things clear, I’ve checked into Jimmy John’s using TriOut, Foursquare and Gowalla before. If this were a new location which nobody has ever checked into, it would take a bit longer to associate the Foursquare and Gowalla locations. However, it’s still multiple times faster than any other solution out there.

]]> http://socialwayne.com/2010/10/12/check-fatigue-triout-foursquare-gowalla/feed/ 0 http://socialwayne.com/2010/10/11/triout-friends-check-ins/ http://socialwayne.com/2010/10/11/triout-friends-check-ins/#comments Mon, 11 Oct 2010 13:33:40 +0000 Wayne Sutton http://socialwayne.com/?p=4639 Guest Post by Lawrence Ingraham @lawpower, Founder/lead developer at TriOut. This is the ninth in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

Sorry for the lack of updates lately. We’ve been absolutely slammed trying to get the app complete in time for the NC State Fair. (If you’re in North Carolina, plan on coming by the State Fair on Thursday to take part in the TriOut scavenger hunt and say hi while you’re there!)

We submitted the new app to Apple last Monday and hope to see it approved later this week. I thought I’d review some of the main things we’re focusing on this week so you know what to expect. We’ve done a lot of thinking about user habits for Location Based Services since launching TriOut in November of last year. Features are great, badges and coupons are great, but what people really care about are their friends.

Of all the users we’ve asked, the biggest reasons to use any service are:
1. Tell my friends where I am
2. See what my friends are up to.

TriOut 2 makes your friends the priority. The first thing you see when you launch the app is where your friends have been recently. Not just your TriOut friends, but your friends on Foursquare, Gowalla or Facebook too. If you’re already a Gowalla, Foursquare or Facebook user, signing up with TriOut is just a few clicks.

We show you your friends last 3 hours of activity. With most services (not Gowalla just yet), we can also filter it down to just your friends who are local to you. Since I live in North Carolina, I’m less interested in Jeff eating at St Johns in Sunnyvale, CA than I am with Branson having a cappuccino at 3cups down the street.

Friends are the core of TriOut 2. It doesn’t matter what service you use, or what service they use, your friends are what’s important.

We’re really excited about TriOut 2 and looking forward to seeing everyone outside of North Carolina using TriOut. TriOut version 2 has been submitted to the app store and we’re waiting for Apple to approve it in the next few days.

]]> http://socialwayne.com/2010/10/11/triout-friends-check-ins/feed/ 0 http://socialwayne.com/2010/10/06/scvngr-boston-geochat-liveshow-check/ http://socialwayne.com/2010/10/06/scvngr-boston-geochat-liveshow-check/#comments Wed, 06 Oct 2010 19:57:11 +0000 Wayne Sutton http://socialwayne.com/?p=4632

Yesterday while in Boston for #geoM, I had a chance to visit Boston’s location-based startup SCVNGR for another #GEOchat live show. For the show I sat down with @NickHerbold SCVNGR’s Guru & Recruiter and went on a tour of their amazing office space. You can watch the live show below.

Here are some of the questions I asked with Nick Herbold @NickHerbold

1. Tell us about SCVNGR, when did it launch and how it’s different from other LBS
2. Who is SCVNGR target business (small, b2b, large brands) ? and users?
3. Your title says, SCVNGR guru and Seth is chief Ninja, you like to have fun with titles what are some of the other titles here at SCVNGR and your role with the company
4. With SCVNGR you’re focus is all about the game play, do you see that is the leading way to gain more users and why?
5. How would you describe SCVNGR ‘s brand/identity?
6. Will game play lead to mass adoption outside of the early adopters/geeks?
7. What do you think will make LBS in general more successful? Will it be the game play, more coupons/rewards or something else?
8. SCVNGR works with various museums and universities. Universities are an ideal target but why museums and what have some of the most popular museums in terms of activity?
9. Are there any unexpected/surprised use for SCVNGR that you didn’t think you would see people using the app for?
10. How has being one of the google venture backed companies played a role in the success of SCVNGR ?
11. If you could implement one feature to make SCVNGR better what would it be?
12. What has been the most requested feature people wanting to see from SCVNGR?
13. I was walking the other night and saw the SCVNGR window cling and play SCVNGR poster, how does a businesses go about receiving one of those?
14. What advice do you give businesses to help increase the amount of check-ins / (play SCVNGR)?
15. Seth said yesterday at #GEOm that SCVNGR is already making money, what’s SCVNGR revenue model?
16. What would be your number one reason you would tell someone to use SCVNGR over other LBS?

Thanks SCVNGR & Nick for the interview.

]]> http://socialwayne.com/2010/10/06/scvngr-boston-geochat-liveshow-check/feed/ 1 http://socialwayne.com/2010/10/04/scvngr-window-cling-code-boston/ http://socialwayne.com/2010/10/04/scvngr-window-cling-code-boston/#comments Mon, 04 Oct 2010 19:56:31 +0000 Wayne Sutton http://socialwayne.com/?p=4626

Tomorrow while I’m in Boston for #geoM and FutureM events I’m stopping by SCVNGR HQ to host another #GEOchat live show. The live show will be hosted on the SocialWayne.com/live url and feel free to leave any questions you have for SCVNGR and/or about location-based services in the comments. Also while walking downtown Boston last night I saw both of the images included in this post. The SCVNGR window cling and the “Play SCVNGR” poster. Is interesting to see other location-based services do offline marketing and/or provide a way for businesses to promote their location special offline. Have you seen other location-based services provide window clings & posters for businesses using their platforms?

About SCVNGR

SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points and unlock rewards! (Think free coffee!) Individuals and enterprises build on SCVNGR by adding challenges and rewards to their favorite places.

]]> http://socialwayne.com/2010/10/04/scvngr-window-cling-code-boston/feed/ 10 http://socialwayne.com/2010/10/04/location-based-scavenger-hunt-tweetup/ http://socialwayne.com/2010/10/04/location-based-scavenger-hunt-tweetup/#comments Mon, 04 Oct 2010 14:05:07 +0000 Wayne Sutton http://socialwayne.com/?p=4625

Last year during the North Carolina State Fair my partners and I joined forces with the State Fair organization team to plan the fair’s first ever tweetup. It was called the Deep Fried TriangleTweetup with the theme “A Whole Lotta Happy”. We wanted to say it was the first ever tweetup held at any state fair but we were the second state fair to do so but by fare the largest with over 150 attendees last year. This year, we’re doing it again, bigger and better with more prizes, a live video show featuring @GregoryNG of Freezerburns and of course more deep fried food. The theme for the 2010 North Carolina State Fair is Celebrate What’s Great and the Deep Fried Triangle Tweetup is held on October 14, 2010, opening day. You can purchase tickets here at the discounted price of $5.00 that includes your entry to the State Fair and the TriangleTweetup.

Also returning is the State Fair Tweetup scavenger hunt. We wanted to make things a little better than last year and doing so the North Carolina State Fair partnered with TriOut to set up the 1st ever State Fair location-based scavenger hunt using QR Codes. The scavenger hunt will start October 14 at 3:00 P.M. and will end at 8:00 P.M. and if you collect all of the clues you’ll win a few prizes at the Deep Fried TriangleTweetup tent. To start the scavenger hunt you’ll scan a QR Code at the tweetup tent for your first clue and then you’re on your way scanning various QR Codes around the fair for more clues and other social sharing activities that will give you a new North Carolina State Fair experience. Also note to participate in the scavenger hunt you don’t need an iPhone, just a QR Code reader that is found on most smartphones but using the TriOut [iTunes link] will provide you with a better experience.

More details are to follow and we’re excited to be working with the North Carolina State Fair to host the first ever State Fair location-based scavenger hunt with QR Codes. You can find more information about the event over the next few weeks here onTriangleTweetup.org blog and over on the Deep Fried blog. If you haven’t already, you can also follow the NC State Fair folks on Twitter (@NCStatefair) for the latest updates on the 2010 N.C. State Fair.

---

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

]]> http://socialwayne.com/2010/10/04/location-based-scavenger-hunt-tweetup/feed/ 4 http://socialwayne.com/2010/09/25/geospatial-revolution-project-penn-state/ http://socialwayne.com/2010/09/25/geospatial-revolution-project-penn-state/#comments Sat, 25 Sep 2010 16:25:40 +0000 Wayne Sutton http://socialwayne.com/?p=4609

While going through my Google Reader this afternoon I came across the Geospatial Revolution Project by Penn State University. The project goal is to cover location mapping, GPS technology and how the world is using it today. For the project they’re releasing a four-part YouTube video series. I just watched episode one. It was very inspirational and educational on various ways GPS/location data can be used in crises situations. It was also a history lesson on GPS technology. Take a look below:

About the Geospatial Revolution Project from their website:

The Geospatial Revolution Project is an integrated public service media and outreach initiative about the world of digital mapping and how it is changing the way we think, behave, and interact.

The mission of the Geospatial Revolution Project is to expand public knowledge about the history, applications, related privacy and legal issues, and the potential future of location-based technologies.

Geospatial information influences nearly everything. Seamless layers of satellites, surveillance, and location-based technologies create a worldwide geographic knowledge base vital to solving myriad social and environmental problems in the interconnected global community.

Learn more about the Geospatial Revolution project the following ways:
Web: http://geospatialrevolution.psu.edu
Twitter: @geospatialrev
Facebook: http://www.facebook.com/geospatialrev

]]> http://socialwayne.com/2010/09/25/geospatial-revolution-project-penn-state/feed/ 0 http://socialwayne.com/2010/09/24/geochat-transcript-setp/ http://socialwayne.com/2010/09/24/geochat-transcript-setp/#comments Fri, 24 Sep 2010 15:41:38 +0000 Wayne Sutton http://socialwayne.com/?p=4607
Original graphic by Jess3!

GEOChat covers all things location/geo related offline and online. The discussion also covers your favorite location-based applications such as Foursquare, whrrl, brightkite, Gowalla, TriOut, Facebook Places, SCVNGR, MyTown and more. Other topics includes privacy, API application mashups, offline marketing of location-based campaigns, and how does the entire GEO spaces affects businesses today.

If you have suggestions/questions/topics for #GEOChat please let me know in the comments. #GEOchat is held every Tuesday at 2:00 P.M. EST.

Here’s the #GEOChat Transcript from September 21, 2010

]]> http://socialwayne.com/2010/09/24/geochat-transcript-setp/feed/ 0 http://socialwayne.com/2010/09/23/geo-location-geom-boston-futurem/ http://socialwayne.com/2010/09/23/geo-location-geom-boston-futurem/#comments Thu, 23 Sep 2010 12:14:45 +0000 Wayne Sutton http://socialwayne.com/?p=4601 Originally posed by and on SchneiderMike.com

October 4-8, MITX presents Future M week in Boston. On October 4th, brands, marketers, technologists, entrepreneurs, venture capitalists, students and business people and will gather in Cambridge at the Microsoft NERD to talk about the future of geo location and the future of geo marketing. Yes. This is a promotional post for an event that my company, Allen & Gerritsen is planning, but since you have read this far, I think you will find the content helpful in making a decision as to whether or not you should attend. For the record, I think you should, particularly if you are a B2C brand or working in the B2C space.

Making Money with Location

Everyone needs to be able to make money to be able to be a going-concern. In this panel, Jason Keath of Social Fresh leads a discussion that will look at revenue streams and service models that make sense. We’ll talk to two platforms that started with revenue models. David Chang will represent Where.com and Wayne Sutton will talk about Triout’s model. We also have Josh Karpf of mega-brand PepsiCo who can tell us about how applications like Pepsi Loot are important to their marketing and revenue stream. Jason Keath is not known for shyness, so I expect he will pose the tough questions and drive panelists toward talking about useful models and cases that drive business results.

Data and Loyalty

Why does it matter? Location is an important component in doing what every brand would like to do – provide a relevant message to its audience at a time when the receiver is ready to hear and act on the message. Everyone would like a reduction of noise and an increase in overall signal. The future of marketing is not casting a wide net, rather brands conitinue to hone their communications and become trusted companions that better the lives of those who need them. In order for this to happen the way we all would like it to happen, brands need access to data and they need to be willing to give something in return to receive.

In the panel entitled “Data and Loyalty”, Melissa Parrish of Forrester leads a discussion with 2 of the industry’s top thought leaders on LBS, Aaron Strout of Powered Inc and Simon Salt of Incslingers. They have not only been vocal about the space, but built solutions that incorporate their thinking. With the focus of this panel being data, we are elated to have the founder of SimpleGeo, Matt Galligan coming out to talk about how their database / backbone aligns the ecosystem by eliminating the disparity across platforms thereby making near limitless applications possibilities – possible.

The Future of Geo

The day culminates in a visit from 3 of the top LBS platforms on the market. In the last panel we will talk to three heads of LBS technology shops and give them the opportunity not only to talk about their current plans for word domination, but about how they see the industry evolving. Jeff Holden of Whrrl, Seth Priebatsch of SCVNGR and Dennis Crowley of Foursquare, three very different location based platforms, will be asked to talk about why location is important today and what it means in the grand scheme and how it becomes increasingly useful for everyone. The end game needs to be a win for brands, consumers and for platforms and currently the fog-of-new is still very prevalent. Each company has a story to tell about engagement with the consumer, rewards, loyalty and relevant content.

This conversation will be 90 minutes so there will be plenty of time to get deep on the topic and to get the crowd involved. I’ll be moderating and as I prepare, would love to get your thoughts on some of the things you would like to hear about from these 3 gurus. Just leave a comment.

How Much?

$130 per person. Beam Interactive thinker and disruptor, Graham Nelson tweeted about the charge and I think this is the proper forum to address the question. We want to be able to provide snacks and libation to our audience and record the event while covering some of our costs. As you well know, it takes a lot of time and effort to plan an event of this size (and it’s nothing compared to the entire Future M event, kudos to MITX!). The point of this session is to provide an atmosphere to push the conversation to the next level. As one of the missions of Future M, the parent conference, is to promote innovation in Boston, we are currently talking to MIT about donating any profits to an innovation scholarship.

Where’s Gowalla?

Because some of you have asked: Where’s Gowalla? Brightkite and Gowalla both expressed regret for being unable to attend. Facebook is still a non-responder.

See You There!

Come out for a day of discussion filled with a balance of best practices, ideas, innovation and though leadership.

To register, go to the official Geo M site and click register.



]]> http://socialwayne.com/2010/09/23/geo-location-geom-boston-futurem/feed/ 1 http://socialwayne.com/2010/09/22/location-based-marketing-summit/ http://socialwayne.com/2010/09/22/location-based-marketing-summit/#comments Wed, 22 Sep 2010 13:30:16 +0000 Wayne Sutton http://socialwayne.com/?p=4594

Early registration for the Location-Based Marketing Summit ends this Friday.  Promo code SPEAKERVIP gets you in for $495. A one day option is available for $395. The Summit, taking place next week, Sept. 29-30, 2010 in NYC is the leading event for Fortune companies seeking to maximize business, marketing and commerce using location-based services. We give you an inside look at the location-based marketing activities of major brands and agencies.

Join senior level executives from Marc Ecko Enterprises, Pillsbury, ESPN, Google, Deep Focus, Verizon, Microsoft, Mashable, Adweek, New Jersey Nets, Booyah, Advertising Age, Location Labs, SimpleGeo, FortiusOne, Brightkite, 360i, Trendrr, American Express, Bayer, USA TODAY, Tasti D-Lite, JWT, Bridge Worldwide, VaynerMedia and many more who will be speaking and attending. The full schedule is available at http://www.LocationMarketingSummit.com

KEYNOTES

- Ian Schafer, CEO, Deep Focus (leading digital advertising agency)
- Marc Ecko, Founder, Marc Ecko Enterprises (fashion, retail and lifestyle entrepreneur)
- Marc Horine, Vice President of Digital Partnerships, ESPN (world leader in sports and media)

For the location-based marketing summit I’ll be moderating the location-based marketing consumer behaviors and the evolution of social networking, how to plan for it panel at 3:15pm. See the description below.

Are Location Based Marketing consumers trend setters? Are they early adopters? Understand the demographics of Location Based Marketing participants so you can plan your presence accordingly. What do they respond well to? How do you communicate your efforts… from launch to day-to-day management… understand the “in’s” and “out’s” of your audience. Are Location Based Marketing platforms the Facebook-and Twitter killers or will the services be integrated?
Aaron Strout, CMO, Powered Inc.
Geoffrey Lewis, Co-Founder / CEO, Topguest
Phil Thomas DiGiulio, Co-Founder, Pegshot.com
Jodi Gersh, Content Manager / Social Media, Gannett Company Inc
Wayne Sutton, Biz. Dev/Marketing Strategist, TriOut (moderator)

You can see the full schedule here: http://www.locationmarketingsummit.com/schedule/index.html .  I’m excited to take part in the event and if you’re attending be sure to check-in and say hello.

]]> http://socialwayne.com/2010/09/22/location-based-marketing-summit/feed/ 0 http://socialwayne.com/2010/09/21/triout-api-2/ http://socialwayne.com/2010/09/21/triout-api-2/#comments Tue, 21 Sep 2010 14:26:20 +0000 Wayne Sutton http://socialwayne.com/?p=4590 Before check.in was release TriOut founder Lawrence Ingraham and I new at some point TriOut would need an API. What we didn’t know is how soon it would be created after the initial launch in February 2010. Then we saw the first beta release of check.in announced and I contacted my friends at Brightkite to see if they were interested in including TriOut for the second beta version and the response was yes. Some may have wondered why include a hyper-local location-based platform in a national check-in web app where the goal is to help solve check-in fatigue but the answer is simple. Why not? One being North Carolina users have check-in fatigue too and it was just the push TriOut needed to go ahead and develop an API (http://api.trioutnc.com). After the go ahead yes, Lawrence developed the TriOut API and announced it along with the release of the TriOut Andriod/iPhone HTML5 web check-in application (http://mobile.trioutnc.com) in June.

Since the launch of the API some developers/partners/friends have made a few web and mobile applications using the TriOut API. Here are a few.

1. Google Chrome TriOut Check-in Extension [download link]

Beta on http://github.com/hyperlink/triout
Develiped by Xiaoxin @hyperlink

2. FT TriOut NC – WordPress Plugin

Developed by Glenn Ansley of Full Throttled Development

3. SPARKcon iPhone & Android native apps

iPhone app made by Sal Conigliaro of Acme, Inc

Android app made by Media Box Studios

4. Custom TriOut Widgets http://trioutnc.com/u/widgets.php

Developed by TriOut

5. Check.In made by Brightkite

Speaking of the TriOut API, we’re using it to develop the next version of our iPhone app along with an upgrade to our web app. Yes, we’re working on an Andriod app built off of the API too but if you’re an Android developer and want to get a head start let us know. A big thanks to everyone creating apps using the TriOut API.

]]> http://socialwayne.com/2010/09/21/triout-api-2/feed/ 0 http://socialwayne.com/2010/09/20/this-week-location-articles/ http://socialwayne.com/2010/09/20/this-week-location-articles/#comments Mon, 20 Sep 2010 19:18:49 +0000 Wayne Sutton http://socialwayne.com/?p=4587

Videos

@schneidermike and @EricLeist check out SCVNGR rewards

Social Media Tulsa What is Whrrl

Blog Post

1. The real Facebook burglaries story
2. Pros And Cons Of Mobile Marketing
3. How Local Businesses can use Facebook Places
4. Plan and share your trips with Tripline
5. The U.S. is Catching Up to The World in the SMS Marketing Race
6. Nick’s Crispy Tacos offers free taco via mobile challenge
7. SCVNGR Debuts Web-Based, Self-Serve LBS Rewards Platform For Businesses
8. PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]
9. Comparing Check-In Apps: the Location-Based Check-In and More
10. Skyhook Adds Location Engine to Layar App for Android
11. Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
12. Foursquare Gets Down To Business With Insights
13. Indoor Positioning and Navigation – The Next LBS Frontier?
14. Gap Taps Foursquare Cofounders for Holiday Ad Campaign
15. Today in Location Based Services and Apps
16. Retailers find value in location based services Shopkick, WeReward and SCVNGR
17. Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs
18. WeePlaces adds Gowalla and Facebook to visualize check-ins
19. Stickybits at the Zoo
20. Skyhook: Google forced Motorola to drop our location service, delay the Droid X
21. Bravo celebrates their newest show with the Just Desserts Badge — and free desserts
22. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hour
23. Why Geo Location Matters and Why You Should Attend Geo M
24. The Panthers Purrsuit is On — A Social Media Challenge!
25. You Can’t Beat the Location
26. 10 Ways Touring Bands Can Leverage Location Apps
27. 10 foursquare secrets worth making ‘public’
28. Case Study: McDonald’s ups foot traffic 33% on Foursquare Day
29. Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing
30. 5 Important New Trends in Location

]]> http://socialwayne.com/2010/09/20/this-week-location-articles/feed/ 2 http://socialwayne.com/2010/09/15/video-geochat-live-from-gowalla-with-jonathan-carroll/ http://socialwayne.com/2010/09/15/video-geochat-live-from-gowalla-with-jonathan-carroll/#comments Wed, 15 Sep 2010 22:08:59 +0000 Wayne Sutton http://socialwayne.com/?p=4580 GEOChat Live from Gowalla HQ with Jonathan Carroll

]]> http://socialwayne.com/2010/09/15/video-geochat-live-from-gowalla-with-jonathan-carroll/feed/ 0 http://socialwayne.com/2010/09/13/geochat-live-gowalla/ http://socialwayne.com/2010/09/13/geochat-live-gowalla/#comments Mon, 13 Sep 2010 13:45:06 +0000 Wayne Sutton http://socialwayne.com/?p=4569
Original graphic by Jess3!

A few weeks ago I launched #GEOChat a weekly location-based twitter hashtag conversation about all things location. #GEOChat is just one out of three location-based twitter hashtag chats. There’s @4sqchat and LBSChat that take place on Monday and Thursday night at 9:00 P.M. EST. #GEOChat takes place every Tuesday at 2:00 P.M. EST and the response has been great so far with various individuals from marketing agencies, media outlets, and location-based services participating. Today I’m pleased to announce that I’m taking #GEOChat on the road as I travel to Austin, TX tomorrow for an OnStar event (more on that later). #GEOChat will be streamed live from Gowalla’s HQ with a spacial guest host from Gowalla. I’m still going to use the Twitter hashtag #GEOChat but adding video to the mix.

How can you participate? Be ready tomorrow at 2:00 P.M. EST with questions for team Gowalla about their future plans, past and present location-based promotions and the entire location space. You can also leave questions in the comments below. See you Tuesday and one more thing… you can watch it live here: http://socialwayne.com/live

]]> http://socialwayne.com/2010/09/13/geochat-live-gowalla/feed/ 3 http://socialwayne.com/2010/09/12/foursquare-twitter-the-mtv-video-music-awards-foursquare-user-checkins-win-vma-tickets/ http://socialwayne.com/2010/09/12/foursquare-twitter-the-mtv-video-music-awards-foursquare-user-checkins-win-vma-tickets/#comments Mon, 13 Sep 2010 01:23:45 +0000 Wayne Sutton http://socialwayne.com/?p=4568 Tonight during the 2010 MTV Video music awards members from the Foursquare team was tweeting for everyone to watch during the pre-show to see something special.

Tune into MTV nowMon Sep 13 00:41:29 via txtDennis Crowley
dens

Tuning into @MTV to see @Foursquare on the red carpet. Got here a bit early and getting treated to my first Jersey shore episode. OyyyyySun Sep 12 23:59:49 via Twitter for AndroidFred Wilson
fredwilson

VMAs…ten minutes. watch.Sun Sep 12 23:58:47 via webtristan walker
tristanwalker

What was the big news? One lucky Foursquare user who checked into the MTV Video Music awards red carpet won tickets to the VMAs. Cool right? Tristan Walker, business dev. for Foursquare recorded the contest give-a-way and posted it the clip to youtube. Take a look.

What did Foursquare fans think of the contest?

Loving #foursquare and #twitter representing at the VMAs. #goingmainstreamMon Sep 13 00:57:44 via EchofonLauren
LCrampsie

It looks like Foursquare isn’t the only startup at MTV Video Music awards. Twitter co-founder Evan Williams @EV tweeted he was as the 2010 MTV Video Music awards show too.

Watching the white carpet from above. #vma http://t.co/glVxSHZMon Sep 13 00:18:28 via Twitter for iPhoneEvan Williams
ev

]]> http://socialwayne.com/2010/09/12/foursquare-twitter-the-mtv-video-music-awards-foursquare-user-checkins-win-vma-tickets/feed/ 1 http://socialwayne.com/2010/09/12/this-week-location-round-links/ http://socialwayne.com/2010/09/12/this-week-location-round-links/#comments Sun, 12 Sep 2010 04:03:35 +0000 Wayne Sutton http://socialwayne.com/?p=4563

Another week and that means it’s time for This Week in Location wrap up. A list of articles about location-based services. Here are 41 location-based articles from last week that you may have missed along with a few videos.

Inside the most-popular location game maker

What Sucks About Foursquare Today

View more presentations from JESS3.

The Video Guide to Facebook Places for Businesses

1. Tourality – Location-Based Game
2. GetGlue: The Entertainment Social Networking App for iPad
3. Miso is a PepsiCo10 Company!
4. Marketing Nuggets: Cause Awareness, Location Marketing & Getting Ideas from Local Media
5. TriOut opens new office at Design Box downtown Raleigh
6. Virgin America Sees Success!
7. Geolocation is now rewarding
8. Beyond the check-in to the check out
9. Will Check-Ins Spur the Return of ‘Must See TV’?
10. People Robbed After Checking-In On Facebook
11. Geo-location is where it’s at, but should financial services brands check-in?
12. Moviefone 2.0: National Post is using Foursquare to add content and context to the Toronto Film Festival

13. Foursquare usage curve

14. The Video Guide to Facebook Places for Businesses

15. Foursquare 2.0 to leverage webOS 2.0
16. SCVNGR Review: Could this be the foursquare of real estate
17. IFC and Foursquare: The Always On, Slightly Off Guide to America

18. Why Your Church Should Be Listed On Foursquare

19. Foursquare & Buzz: Building Community or Too Close for Comfort?

20. Location-based services not connecting with consumers

21. Colleges Discover Foursquare
22. Location-Based Services and Social Media
23. Study: Location-Based Services Users are Passionate but Niche
24. Foursquare’s Indonesia “problem” isn’t really a problem at all
25. Will Facebook Places pay off for location-based companies?
26. PlacePunch Launches Location-Based Marketing Platform For Foursquare, Twitter And Facebook
27. Reggie Bush Uses Foursquare and Stickybits for Football Scavenger Hunt
28. Context Optional Helps Brands Run Location-Based Promotions On Facebook Places
29. I’m the mayor of cinnabon on foursquare

30. Inside the most-popular location game maker

31. Volvo, H&M Eye Unique “Virtual Currency” Mobile Marketing In Booyah’s MyTown App
32. Bizarre findings from Myxer’s location based survey
33. The State of Localization, InfoGraphic
34. State of Location Based Services
35. GetGlue for iPad Wants to Be Your Couch Surfing Companion
36. Four Seasons Joins Geo-Social Gold Rush With California Campaign
37. Washington Redskins Tackle Foursquare
38. Facebook Places Propels SCVNGR to 100,000 Downloads in 48 Hours
39. Why larger firms are losing out under Google Places Optimisation
40. Location-Based Marketing Takes Center Stage At Upcoming Event- Promo For MMW Readers
41. 3 Questions About Location-Based Social Networks with Loopt CEO Sam Altman

Old School: From IBM in 2002 Location-based services: Wherever you are, wherever you go, get the information you want to know

]]> http://socialwayne.com/2010/09/12/this-week-location-round-links/feed/ 1 http://socialwayne.com/2010/09/05/this-week-location-brightkite-loopt-incrowd/ http://socialwayne.com/2010/09/05/this-week-location-brightkite-loopt-incrowd/#comments Sun, 05 Sep 2010 04:18:19 +0000 Wayne Sutton http://socialwayne.com/?p=4519

If you read the same old tech blogs you’ll think it was a light week in the location space. It was light compared to the last two weeks as everyone catches their breath and move forward from the Facebook Places announcement but the location industry was very much active this week as ever. Over the last seven days two of the very first location-based services announced check-in rewards/specials. Brightkite teamed with McDonald’s and Visa and Loopt announced a deal with Virgin wich equaled their fifth largest day ever. Also this week the creators of MyTown, Booyah’s new InCrowd iPhone app was released. InCrowd was first announced during the Facebook Places announcement. My thoughts so far on InCrowd? It’s not for hardcore check-in users. It’s more like an avatar game made for kids who want to check-in, IMHO. Perhaps the biggest news last week was a report saying Location-Based Marketing To Reach $1.8B In 2015 and you wonder why we started TriOut? Speaking of TriOut founder @LawPower posted this week about the future plans for the service along with more version two features. So was it a slow week? No, to catch up here are 41 location-based articles from last week that you may have missed.

Video: Shopkick CEO: Here’s What Sets Us Apart From Foursquare

---

1. ABI: Location-Based Marketing To Reach $1.8B In 2015
2. Seven upcoming location-based events you should follow… I mean attend
3. GEO M. Future of Location Half-Day Conference
4. Huge Facebook Places Backlash Spreads Through Status Updates
5. do you want to triout foursquare for real estate?
6. Scobleizer on Google, Facebook, Location, iPad, and Android
7. Shopkick CEO: Here’s What Sets Us Apart From Foursquare
8. TriOut v2 Dev Journal: Right Now Screen
9. Foursquare offers reward for checking in after STD checkups
10. Technology Aside, Most People Still Decline to Be Located
11. Foursquare: Shiny Object or Mainstream?
12. How SCVNGR is turning the world into a game, one location at a time – with Seth Priebatsch, Chief Ninja
13. Check (In) Yo’ Self Before You Wreck Yo’ Self: Why Foursquare Users Check In “Off The Grid”
14. Foursquare Now 3 Million Strong
15. How to Hack Nike+ for Automatic Foursquare Check-ins
16. Nearby Friends: New Cyber-Stalking App for Tracking Facebook Places Check-Ins
17. iTunes Features Location Apps with New “On the Grid” Section
18. Facebook Places, Revisited
19. How Amazon gave Whrrl’s founder his startup inspiration
20. Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive
21. Location-based services not connecting with consumers
22. Virgin America Checks In to Fifth Largest Revenue Day Ever with Loopt
23. Booyah releases InCrowd for iPhone and iPod touch
24. Mobile marketing has a new friend in WeReward
25. Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign
26. Start Saving Today: SCVNGR Announces Rewards Programs for 50+ Local Businesses in Boston
27. Gowalla adds new Highlights feature
28. Will Americans Be More Likely to Share Location With Facebook Places?
29. Which Geolocation Platform Is Best For Sports Marketers?
30. Facebook Places is Terrible
31. 5 New Ways Small Business Can Offer Location-Based Deals
32. The History of the Cell Phone Infographic
33. Check-in, Chicken
34. Sharing Locations with Google Maps
35. Booyah’s InCrowd Helps Find Mr. and Mrs. Popular with New App on the App Store
36. Payless Shoe Source offers a nationwide foursquare special for first-timers
37. Why Foursquare is the (almost) perfect travelling companion
38. Gowalla rolls out Gowalla 1.0 for BlackBerry
39. AOL Acquires Mobile Development Firm “Rally Up” To Bolster New “Mobile-First” Initiative
40. Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS
41. PlacePop Facebook App Brings Places Check-Ins Feed To The Web Interface

]]> http://socialwayne.com/2010/09/05/this-week-location-brightkite-loopt-incrowd/feed/ 0 http://socialwayne.com/2010/09/03/location-based-events-meetups/ http://socialwayne.com/2010/09/03/location-based-events-meetups/#comments Fri, 03 Sep 2010 13:31:41 +0000 Wayne Sutton http://socialwayne.com/?p=4512

It’s Friday and that means it’s Follow Friday on Twitter but like last week I’m going to do a blog post instead a follow Friday tweet but with a little twist. This week I’m listing events and not just any kind of events but location-based conferences/meetups events. Here are seven upcoming location-based conferences/meetups/events/summits you should follow… I mean attend.

1. NYC Geo/Mobile Hack Day
Friday, September 10, 2010 at 9:00 AM – Sunday, September 12, 2010 at 7:00 PM (ET)
RSVP

2. Location Business Summit USA
September 14-15 2010, Crowne Plaza, San Jose,)
RSVP

3. Social Media Week LA: Location-Based Marketing: To Check-in or Not to Check-in?
Tuesday, September 21, 2010 from 6:00 PM – 9:00 PM (PT)
RSVP

4. Location Based Marketing Summit
New Yorker Hotel, New York · September 29 – September 30, 2010
RSVP

5. Geo M – The Future of Geo Marketing and Technology
Microsoft New England Research and Development Center · Monday, October 4, 2010
RSVP

6. BlogWorld LOCATION! LOCATION! LOCATION! Panel
October 14-16, Mandalay Bay Convention Center, Las Vegas, NV
RSVP

7. Internet Summit, Location Panel
November 17-18, 2010, Raleigh Convention Center, Raleigh, NC
RSVP

I’ll be attending a few of the conferences above, please check-in and say hello if you’re planning to attend. Enjoy your Friday and have a safe weekend.

]]> http://socialwayne.com/2010/09/03/location-based-events-meetups/feed/ 0 http://socialwayne.com/2010/08/28/this-week-location-scvngr/ http://socialwayne.com/2010/08/28/this-week-location-scvngr/#comments Sat, 28 Aug 2010 17:44:04 +0000 Wayne Sutton http://socialwayne.com/?p=4483

Looking back at the last seven days there was no where near the amount of location-based news as there was last week due to Facebook Places announcement but there still was plenty of buzz floating around the location industry. One location-based service this week did stand out over the rest, even the blog/media giant Foursquare and that service was SCVNGR. From the Techcruch post about their secret game mechanics playdeck to their new AT&T partnership. SCVNGR is one LBS to keep an eye on. Not to be left out of the spotlight this week Foursquare updates their Mayor algorithmic and Foursquare founder @Dens was misquoted saying Facebook Places is boring. Yelp also made a little news this week by announcing their group deals as they try to keep up with not only the other location-based services but Groupon too.

Another location-based service called Foodspotting received funding this week and TriOut continues pound away with version two of their much anticipated iPhone app with another video sneak peek.  Also this week we saw two location twitter hashtag community chats launched. One called #GEOChat and the other @LBSChat.  GeoChat is held on Tuesday’s at 2:00 P.M. and #LBSChat on Thursdays’ at 9:00 P.M.  Here are 52 location-based articles and videos you may have missed from last week.

Videos:
Seth Priebatsch runs SCVNGR,

TriOut version two beta video uploading features

Really!?! with Mike and Eric: Facebook Places

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch (Warning profanity used)

SCVNGR

Facebook Places: Google-backed SCVNGR Says It Will Win

SCVNGR’s Secret Game Mechanics Playdeck

AT&T Teams With Location-Based Game SCVNGR To Help Launch Samsung Captivate

SCVNGR Launches Support For Facebook Places

Checking in While Driving? Zipcar Partners with SCVNGR

Foursqure

There is Toyota and there is BMW

Looking into the foursquare crystal ball: 10 things “coming soon” to foursquar

Foursquare building self-serve tool for brand profiles

Facebook Places ‘boring’ says Foursquare chief

In Response to Foursquare’s New Mayor Feature

London’s FourSquare Location Data Mapped

How I Became A Cyber Stalker…On Foursquare…

People Magazine points you toward celebrity hot spots on foursquare

7 Awesome Foursquare infographics showing how users are collecting badges and checking in.

How beneficial is Foursquare for businesses and individuals?

TriOut

5 recent check-in specials from local businesses using TriOut

TriOut v2 Dev Journal: Photo and Video Sharing

New 3rd Party Integration: TriOut

Other Location-Based Services and news

Foodspotting & Zagat Partner to Share Restaurant Photos and Guides

It’s Still Too Early to Value Location Services, Businesses Say

TIME’s 50 Best Websites 2010: Gowalla Picked over Foursquare?

Why Recommended Places Are the Next Big Thing in Location

Start Location-Based Conversations With Qilroy

Sneak Peak at Yelp Deals

Facebook Places: What are Facebook users saying about Places one week later

Amid LBS Storm, Booyah’s MyTown Hits 3.1M Users With 15M Checkins Per Week

Why Loyalty and Mobile Marketing is the Future for Retail

Location, Permission, and Receptivity

The Price Isn’t Always Right: How Courting Customer Loyalty Through Discounts Fails

Geo-location and Privacy: A Subtle Balance

Grindr – A Gay Location Based Service

the race to 1,000 rewards

Yelp Officially Testing Yelp Deals

The Booty Call Goes Mobile

Facebook Places: The McDowell’s of LBS

Location Based Real Time Stalking w/ FourSquare, GoWalla, HTML5 vs Flash CageMatch

Foodspotting Investors Put Their Money Where Their Mouths Are With $750K Seed Round

Why the future of mobile is hyper local

LBS for Close Friends and Family Only

Facebook Launched Places to Bore Me Silly

Exclusive interview with the AARP: How the 50+ crowd sees geolocation and social media

Why Location-Based Social Media Needs to Get “Passive” Aggressive

Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive

Beyond Foursquare: 5 Location-Based Apps for Your Small Business

What location-based services, brands and marketers need to know from 11 tweets of #GEOChat one

9 location-based infographics showing how and why the mobile world is checking in

TappLocal Ads Coupons & Rewards To Existing iPhone & Android LBS Apps

Follow Friday: The Location Edition. 15 twitter users to follow who’s all about location

House Hunters Stickers from HGTV

Should Hollywood Begin Rewarding the Most Frequent Moviegoers?

Waze Review and $25 Gas Gift Card Giveaway!

GetGlue, Miso and Philo: Check-in apps for couch potatoes

]]> http://socialwayne.com/2010/08/28/this-week-location-scvngr/feed/ 0 http://socialwayne.com/2010/08/27/follow-friday-the-location-edition-twitter-users-follow-whos-all-about-location/ http://socialwayne.com/2010/08/27/follow-friday-the-location-edition-twitter-users-follow-whos-all-about-location/#comments Fri, 27 Aug 2010 13:00:35 +0000 Wayne Sutton http://socialwayne.com/?p=4471 It’s Friday and you know what that means! Follow Friday on Twitter. Millions are tweeting with the hashtag #FF or #followfriday. There are so many people to suggest to follow on Twitter I usually avoid it. But this week due to all of the location conversations between #GEOChat and #LBSChat I decided to post a Follow Friday location edition blog post. Hat-tip to Chris Brogan for the blog idea.

Follow Friday the Location Edition:

1. @jodiontheweb
2. @incslinger
3. @maxgladwell
4. @EricLeist
5. @mrahmey
6. @ShannonRenee
7. @rojoroach
8. @HarrisonPainter
9. @GreggVM
10. @LawPower
11. @aaronstrout
12. @bryanperson
13. @schneidermike
14. @holaphil
15. @Jakrose
16. @lawrencecoburn

If you’re looking for Twitter list to keep up with the growing list of location-based apps and other geo related news here are  10 geo location Twitter list to follow.

1. http://twitter.com/ericleebow/geo-location-services by @ericleebow
2. http://twitter.com/Scobleizer/geolocation by @Scobleizer
3. http://twitter.com/lawrencecoburn/geolocation by @lawrencecoburn
4. http://twitter.com/jeffcarroll/location-checkin by @jeffcarroll
5. http://twitter.com/jasonbirch/geo by @jasonbirch
6. http://twitter.com/GeoEntelechy/geo by @GeoEntelechy
7. http://twitter.com/tlists/gis-geolocation by @tlists
8. http://wefollow.com/twitter/location by @wefollow
9. http://wefollow.com/twitter/geo by @wefollow
10. http://mashable.com/twitterlists/tech-science/gis-geolocation by @Mashable

Who are your favorite person to follow on Twitter for location-based news?

]]> http://socialwayne.com/2010/08/27/follow-friday-the-location-edition-twitter-users-follow-whos-all-about-location/feed/ 1 http://socialwayne.com/2010/08/26/foursquare-infographics-data/ http://socialwayne.com/2010/08/26/foursquare-infographics-data/#comments Thu, 26 Aug 2010 20:23:26 +0000 Wayne Sutton http://socialwayne.com/?p=4467 Earlier this week I posted 9 location-based infographics showing how and why the mobile world is checking in, not including a series of Foursquare infographics I’ve seen around the web. Foursquare data and how people are using the platform ranges from how many checkins are created by various communities to what if President Obama used Foursquare. It seems people who love createing infographics love Foursquare too therefore I deiced to have a separate post for Foursquare infographics. If you’re a data and/or Foursquare fanboy/lady here are seven awesome Foursquare infographics showing how users are collecting badges and checking in.

1. Foursquare Check-In Analysis: July 11th through July 17th

Via: Trendrr

2. London’s FourSquare Location Data Mapped [Infographic]

Via: thenextweb

3. Top 10 Most Popular Foursquare Badges [Infographic]

Via: Hubspot

4. INFOGRAPHIC: If Obama Used Foursquare

Via: ReadWriteWeb

5. Ogilvy On: Foursquare For Business

Via: ogilvyprworldwide

6. Foursquare & Central London Transport [Infographic]

Via: Advertising Aphasia

7. Foursquare vs. Gowalla: Who’s Winning the Geolocation War? [INFOGRAPHIC]

Via: Mashable

You can find me on Foursquare here: http://foursquare.com/user/waynesutton

]]> http://socialwayne.com/2010/08/26/foursquare-infographics-data/feed/ 2 http://socialwayne.com/2010/08/26/facebook-places-users-check-review/ http://socialwayne.com/2010/08/26/facebook-places-users-check-review/#comments Thu, 26 Aug 2010 14:20:38 +0000 Wayne Sutton http://socialwayne.com/?p=4466
Uploaded with plasq‘s Skitch!

It has been one week since Mark Zuckerberg along with the Facebook Location team stood on stage, told us scary stories about sharing life experiences around locations and announced Facebook Places. The announcement sent ripples through the location space as Foursquare, Gowalla, Yelp and MyTown each had a moment to share how excited they were to see Facebook launch Places and how they we’re early beta testers of the places read/write API. After months of rumors and dealing with a backlash of privacy concerns from previous updates Facebook Places was now live. You can now visit touch.Facebook.com or launch the Facebook iPhone to preform the following seven core Facebook Places task and more.

1. Create a location
2. Check into a location
3. Tag a friend and check them into a location
4. Like a location
5. Comment on a location
6. Claim a location if you’re a business
7. Mark a location a duplicate or inaccurate

As expected some have called Facebook places a Foursquare killer, others have said Facebook Places main target is Google and Yelp. It was misquoted that Foursquare founder @Dens called Facebook places boring although a lot of people tend to agree with the statement and more have said, Facebook Places just misses point altogether. Regardless Facebook Places is hear to stay and being used by early adapters, geeks and users who would never checked in before via another location-based service. I asked via a Facebook Status Update the question “Has anyone stopped using other check-in/location based apps since Facebook Places was announced”? Here are a few of the responses:

• 

  Adam Holden-Bache Nope and don’t plan to. Just add it to the list of check-in apps. Wondering how this category is going to play out. I figure we’ll start seeing some services merge, others drop off, etc. Anyone have any projections?

  
  

• 

  Anjuan Simmons Nope. Foursquare is still my location based service of choice.

  
  

• 

  Herb Hernandez No still using multiple. But I’m seeing people who NEVER used Foursquare or Gowalla (for example) now checking in on Facebook.

  
  

• 

  Ryan Boyles No. still haven’t tried Place yet. I just got my new iPhone 4 last night. Using Triout only for now.

  
  

• 

  L Curtis Muldrew Still using Foursquare

  
  

• 

  Roger Benningfield I quit messing with Foursquare and Gowalla a long time ago, since no one I knew actually used either. But having similar capability in FB means checking in actually has an impact on people who might care.

  
  

• 

  Corvida Raven No in fact I forgot to use both of them today.

  
  

• 

  Anjuan Simmons ‎@Corvida: You raise a great point. Location based services won’t be adopted by the masses until they become easier to use. There is no reason why these services can’t automatically check me into places I frequently visit. They should also recommend nearby places to visit. Smartphones know where I am and apps need to do a better job of using that information.

  
  

• 

  Niguel Valley I still use nope Gowalla.

Also here a six must read blog post about Facebook Places

1. Top Five Ways to Use Facebook Places Effectively
2. 5 Initial Thoughts on Facebook Places
3. Is Facebook Places Boring? Foursquare CEO Crowley Thinks So
4. Facebook Launched Places to Bore Me Silly
5. A Field Guide to Using Facebook Places
6. 5 Ways B2B Companies Can Use Facebook Places

Since the launch of Facebook Places how are you using it and do you see value in checking in?

]]> http://socialwayne.com/2010/08/26/facebook-places-users-check-review/feed/ 3 http://socialwayne.com/2010/08/25/geochat-one-recap-location-based-twitter-chat/ http://socialwayne.com/2010/08/25/geochat-one-recap-location-based-twitter-chat/#comments Wed, 25 Aug 2010 21:42:17 +0000 Wayne Sutton http://socialwayne.com/?p=4463
Original graphic by Jess3!

Yesterday kicked off the first #GEOChat about all things location on Twitter. It started at 2:00 P.M. EST and lasted to 3:00 P.M. During #GEOChat I asked four different questions and received a lot of great feedback from location-based fanboys/ladies and a few from existing location platforms such as Pegshot and TriOut. You can read a full archive of #GEOChat via the TriOut blog here: #GEOChat one Archive .

Below are the four questions I asked during #GEOChat:
1. Who’s using Facebook Places as their primary location-based service?
2. What is your number one concern about privacy using location-based apps & what apps has the best privacy features?
3. What will drive the success of location-based services in the future? Gaming or group buying or coupons and why?
4. What features not in your favorite location-based service you would like to see implemented?

There were a lot of great tweets/feedback from the #GEOChat participates and if I was location-based service, brand or an agency I would pay close attention to what users are saying about the location space. Here are a few highlighted tweets from #GEOChat.

What I want is real-time, geo-specific, personally-relevant information (content) about what’s happening around me #geochat @MomentFeedTue Aug 24 18:26:22 via TweetDeckMax Gladwell
maxgladwell

A3: Gaming is only sustainable for a small subset. Discount promos and long-term customer engagement will drive growth. #geochatTue Aug 24 18:29:04 via TweetDeckCarissa O’Brien
CarissaO

Consumers don’t care about the app or technology. They care only about the value and relevance of the deal! #geochatTue Aug 24 18:31:47 via TweetChatAsif Khan
AsifRKhan

I anticipate a tradeoff Privacy for Relevance via mobile shopping. Mobile banking will change the meaning of loyalty #geochatTue Aug 24 18:51:19 via TweetDeckDeanna Lawrence
DeannaLawrence

@waynesutton I’d like to be able to private message people on Foursquare via the Android app. Don’t think I can do that now. #geochatTue Aug 24 18:57:32 via TweetDeckMatthew Gallizzi
notixtech

I’ve seen many of my non-tech friends trying Facebook Places where they hadn’t used any other LBS before #geochatTue Aug 24 18:05:17 via TweetDeckMomentFeed
MomentFeed

@HarrisonPainter @ripsup and value for the masses is discounts, coupons or cash rewards…virtual “dukedoms” only lasts for so long #geochatTue Aug 24 18:57:40 via TweetDeckShannonRenee
ShannonRenee

@waynesutton Places is pretty lame as is IMHO, I don’t plan on using it. Will stick with @gowalla, @foursquare, and of course @trioutTue Aug 24 18:08:37 via TweetDeckLucas Myers
unthunk

Q5 biggest “features” missing from LBS? real value, non-gimmickable need, 1000 more experiments to see what sticks #geochatTue Aug 24 19:00:34 via Seesmic twhirlDan Rockwell
floozyspeak

RT @AsifRKhan Brands need to think LBS in the context of a multi-channel media buy that’s location-centric. #geochat [savvy guy]Tue Aug 24 19:01:44 via Tweetie for MacGregg Morris
greggvm

Q1: Foursquare is still my primary LBS. Facebook’s “places” database isn’t as accurate. #geochatTue Aug 24 18:06:01 via TweetChatMike Templeton
miketempleton

@waynesutton Shopkick has carved out a nice niche. But it will be limited by implementation & adoption. Still powerful #geochatTue Aug 24 18:52:38 via TweetDeckMomentFeed
MomentFeed

Again, thank you to everyone who participated. Next week we’re going to cover a slew of new location-based apps, QR Codes and mobile coupons during #GEOChat.

Looking for more location-based conversations on Twitter? @LBSchat will be starting this Thursday at 9:00 P.M. and/or join us for #GEOChat two next Tuesday.

]]> http://socialwayne.com/2010/08/25/geochat-one-recap-location-based-twitter-chat/feed/ 1 http://socialwayne.com/2010/08/25/check-specials-triout/ http://socialwayne.com/2010/08/25/check-specials-triout/#comments Wed, 25 Aug 2010 19:45:10 +0000 Wayne Sutton http://socialwayne.com/?p=4459

TriOut For Business (TFB) is a location-based check-in analytics dashboard for businesses who would like to communicate with their customers. TriOut for business also works as a GEO customer relationship management (CRM) platform that allows businesses to set up first time check-in specials, loyalty programs and coupons. I like to call it “Google Analytics” for people. TFB was launched in July, via the TriOut blog post here “TriOut for Business is Now Live” and since then we have worked with several companies launching location-based promotions.

One of the goals of TFB was to make it a self-service platform so businesses large and small with little time could easily verify and manage their location page on the TriOut platform. We’re really excited about the platform and looking forward to see more local businesses offer check-in/loyalty programs to their customers. Here are five recent location-based check-in specials from businesses using TriOut.

1. Electric Beanz Coffee Bar – @electricbeanz
“Show us that you checked in and get 10% off your order”

2. Market Restaurant – @MarketRaleigh
“Every 3rd check-in, get a free glass of wine or bottled beer”

3. Ruckus Pizza Pasta & Spirits – @RuckusCary
“Every 5 times you check in you get a free slice of Key Lime Pie!!!”

4. Martin’s Curry Rice – @MartinCurryRice
“Every 5 times you check in your drink is on the house”

5. Carole Hoffman, CNDP Holistic Health – @carolehoffman
“Just for checking in, we’d like to offer you a 10% rate reduction off of your first visit.”

Creating a check-in special is simple with TriOut, take a look at the TriOut for business video demo:

If you’re a business and would setup a coupon or first time check-in special for your customers using TriOut visit http://trioutnc.com/business/. To see other TriOut specials visit: http://trioutnc.com/specials

What are your favorite geo/location check-in specials/coupons you have seen?

]]> http://socialwayne.com/2010/08/25/check-specials-triout/feed/ 0 http://socialwayne.com/2010/08/24/geochat-twitter-hashtags/ http://socialwayne.com/2010/08/24/geochat-twitter-hashtags/#comments Tue, 24 Aug 2010 13:58:31 +0000 Wayne Sutton http://socialwayne.com/?p=4458
Original graphic by Jess3!

Topical Twitter hashtags conversations started a few years ago with #journchat by @prsarahevans. Now we have #b2bchat, #aptchat, #smchat, #blogchat and more. Today I’m pleased to announced #GEOchat starting today at 2:00 P.M. EST on Twitter. #GEOChat will cover all things location/geo related offline and online. The discussion will cover your favorite location-based applications such as Foursquare, whrrl, brightkite, Gowalla, TriOut, Facebook Places, MyTown and more. Other topics we’re going to cover will be privacy, API application mashups, offline marketing of location-based campaigns, and how does the entire GEO spaces affect businesses today.

To participate in #GEOChat setup your Twitter search for the hashtag #GEOChat at 2:00 P.M. EST and I’ll start the conversations off with about three questions and depending on your answers the chat will last for 30 minutes. If the conversation last longer, we’ll continue to 3:00 P.M. EST. In the future there will be guest host from other location-based platforms and marketing agencies leading in the location-based marketing space.

Kicking off #GEOChat here are a few of the questions we’re going to ask during #GEOChat:

1. If you’re a longtime user of other location-based apps are you now using Facebook Places as your primary LBS?

2. What is your number one concern about privacy using location-based apps?

3. What will drive the success of location-based services in the future? Gaming or group buying or coupons and why?

4. Outside of Facebook Places what new location-based service has impressed you? Ex. ShopKick, BarCode Hero, Hotlist, Picplz?

5. What features not in your favorite location-based service you would like to see implemented?

If you have suggestions/questions/topics for #GEOChat please let me know in the comments and I’ll tweet you at 2:00 P.M. for #GEOChat

]]> http://socialwayne.com/2010/08/24/geochat-twitter-hashtags/feed/ 3 http://socialwayne.com/2010/08/22/location-based-infographics-showing-how-and-why-the-mobile-world-checking/ http://socialwayne.com/2010/08/22/location-based-infographics-showing-how-and-why-the-mobile-world-checking/#comments Mon, 23 Aug 2010 01:46:16 +0000 Wayne Sutton http://socialwayne.com/?p=4454 Two of the most blogged about topics right now are location-based services and infographics. Location-based services user numbers are growing, along with the amount of new geo / location startups launching what seems like every week. Many are questioning the value of location-based services even with the recent announcement of Facebook Places. Regardless location-based services are here to stay and being implemented in brand strategies, mobile marketing campaigns and more. If you’re scratching your head around the check-in phenomenon and the mobile industry take a look at these 9 location-based infographics showing how and why the mobile world is checking in.

The History of Location Technology


Via: Mashable

Everything You Ever Wanted to Know About Location

Via: Gigaom

Infographic matrix: Foursquare vs Facebook vs Gowalla vs Yelp vs BrightKite vs. Where.com vs Booyah vs. Loopt comparison guide

Via: Mark Fidelman

the Geosocial Universe

Via: Jess3

a&g’s Location-Based Services Cheat Sheet

Via: @schneidermike

How Check-Ins Work in Location-Based Apps

Via: Wayne Sutton

GeoLocal: The Rise of Consumer Location-based Services

Via: Gigaom

The Rise of Mobile Games

Via: jackpotcity

Mobile Advertising and the Rise of Coupons

Infographic By Promotional Codes

What are your thoughts on the mobile location-based industry?

]]> http://socialwayne.com/2010/08/22/location-based-infographics-showing-how-and-why-the-mobile-world-checking/feed/ 3 http://socialwayne.com/2010/08/21/gap-uses-codes-marketing-but-signs-foursquare-stores/ http://socialwayne.com/2010/08/21/gap-uses-codes-marketing-but-signs-foursquare-stores/#comments Sat, 21 Aug 2010 19:54:52 +0000 Wayne Sutton http://socialwayne.com/2010/08/21/gap-uses-qr-codes-marketing-but-no-signs-of-foursquare-in-stores/

Update

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

---

Today while visiting Crabtree Valley Mall I walked into the Gap store to see if they had any offline location based marketing signs due to all of their recent promotions with Foursquare and groupon. I know the groupon promotion was a one day special but I thought the Foursquare promotion was still going on.

I decided to ask one of the Gap employees about the Foursquare promotion and they said they think it was a certain percentage off after checking into a least three Gap locations. Little did they know that was a test question. Cool and thank you I said the the employee and walked away. I’m glad they were aware of the Foursquare promotion, where often times you ask employees about national location or social marketing efforts and they have no clue.

I did see a nice QR code by the cash register before leaving that said “Do you believe in magic?”, “scan for customer reviews and styling ideas….”. Me being the geek I am, scanned the QR code and it sent me to the page below.

Also the QR code sign mention if
I didn’t have a QR reader I could download the Scanlife qr / barcode app.

It’s interesting to see brands finally start to use QR codes in stores for marketing but I’m also wondering when we’ll see brands start placing logos/signs saying check-in here outside of window clings.

Regardless I give Gap 2 thumbs up for all of their recent success and trying new social/local/group/coupon marketing efforts.

Have you seen QR codes used in other stores recently? If so how?

- Posted using BlogPress from my iPhone

Location:Glenwood Ave,Raleigh,United States

]]> http://socialwayne.com/2010/08/21/gap-uses-codes-marketing-but-signs-foursquare-stores/feed/ 11 http://socialwayne.com/2010/08/21/facebook-places-the-world/ http://socialwayne.com/2010/08/21/facebook-places-the-world/#comments Sat, 21 Aug 2010 17:13:19 +0000 Wayne Sutton http://socialwayne.com/?p=4445

What a week for the location-based space. It could be summed up as Facebook Places vs. The World in the battle for check-in supremacy. It could also be described as how Facebook Places want to be the check-in hub for location-based apps. Regardless almost everyone had an opinion about how Facebook Places would either kill Foursquare, Gowalla, yelp and other location-based startup, honestly I think most are wrong but that’s another blog post. Soon after Facebook Places was announced people were blogging about deleting their other location app profiles and more.

Before Facebook Places was announced Barcode Hero and Shopkick was launched and TriOut was showcasing more of their upcoming version two features but by the end of the week the web was still debating the value of Facebook Places. Here are 57 must read location-based articles plus videos from last week.

Videos:
TriOut Background Check-in

Shopkick App Preview

Facebook Places commercial

Facebook Places

• Going Places with Facebook
• Facebook Places: Check This Out Before You Check In
• A Field Guide to Using Facebook Places
• Who, What, When, and Now…Where
• 5 Initial Thoughts on Facebook Places
• Facebook Set To Announce Its Own Location Based Service
• 5 Ways B2B Companies Can Use Facebook Places
• Facebook Places: The Real Target Is Yelp
• Facebook Kept Thousands Of Check-Ins On Lockdown For Months. Impressive.
• The Facebook Location Perspective, Then and Now
• Facebook Vs. Foursquare: What You Need To Know About Today’s ‘Location’ Announcement
• Facebook Has Been Working On This Location Feature For 8 Months
• Everything You Need To Know About Facebook Places
• Facebook Places takes aim at Google
• Facebook steals Foursquare’s location crown
• Bing, Google get split decision in Facebook Places mapping feature
• Red Bull Alert for Facebook Engineers: Mark Zuckerberg Promises Many More Feature Launches Coming Soon to a Social Network Near You!
• Facebook Places: A Guided Tour of Features and Privacy Settings
• Facebook Places: Check This Out Before You Check In
• Facebook Places: Your Friends Are Here, But What About Your Privacy?
• Facebook Places Is An Obvious Foursquare Rip-Off And It’s Going To Be Huge
• How to change your Facebook Places privacy settings in 6 steps: Screenshots
• We’ve Moved to Facebook

Foursquare

• Foursquare’s Dennis Crowley: Still deciding on Facebook Places
• Foursquare CEO Fights Back! Promises Redesign, Says “We’re Still A Platform For Location”
• Why I Deleted Foursquare For Good
• Facebook Places Will Crush Foursquare
• Top 10 Reasons People Check-In to Foursquare
• Foursquare’s Future Slowly Takes Shape
• Are Check-In Apps Beneficial to the Real Estate Industry?
• Foursquare Has Been Trying (And Failing) To Trademark “Check-In”
• Why Facebook And Booyah Could Burst Foursquare’s Location Bubble
• Ideal restaurant social media flow
• Facebook Places: What’s Foursquare’s Next Move? [INTERVIEW]
• Foursquare, The Social Cowboy
• A big marketing problem how the world view location-based apps and why it’s good for Foursquare
• Foursquare’s Crowley: The Giants Are “Generic,” We Are Fun. I Wonder Who He’s Referring To…

TriOut

TriOut v2 Dev Journal: Background Check In

Location General and other apps

• Groupon Teaches You Why Coupons Are Better Than Checkins For Deals
• WeReward Announces Location Based Check-In Land Grab
• deCarta gets $6.2M for location-based platform
• Do teens check in and does it matter?
• Shopkick, Launching Today, Is Foursquare For Shopping — With Actual Rewards
• To 100 million and beyond with Google Maps for mobile
• Mobile Users Prefer Coupons to Checkins [REPORT]
• GeoPosty: A WordPress plugin that lets your site serve location-aware content.
• MyTown Sees 350K Product Check-ins A Week; Pantene and H&M Join In On The Fun
• Opensource and Javascript: Polymaps Used To Make PrettyMaps
• Best Buy Launches ShopKick Program
• Barcode Hero Attacks In-Store Shopping With An Addictive Social Game
• Tweetworthy: Geosocial Universe, Real Life ‘Like’, GoldFish Music Box, and More
• Forget Check-Ins, AisleBuyer Is An LBS App That’s All About The Check-Out
• 58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for.
• 7 Location Based Apps for Finding Local Businesses – Guest Post by James Adams
• Geosocial Universe: Design Round One at JESS3
• Edge Theory Conversation 10: On Location Services’ Use, Social Impact… and Defining Cheating.

Did you read any interesting location-based articles this week that I may have missed? If so let me know in the comments.

]]> http://socialwayne.com/2010/08/21/facebook-places-the-world/feed/ 1 http://socialwayne.com/2010/08/20/geolocation-based-panels-submitted-for-sxsw-2011-check-ins-foursquare-augmented-reality-and-more-vote-for/ http://socialwayne.com/2010/08/20/geolocation-based-panels-submitted-for-sxsw-2011-check-ins-foursquare-augmented-reality-and-more-vote-for/#comments Fri, 20 Aug 2010 20:40:20 +0000 Wayne Sutton http://socialwayne.com/?p=4441

SXSW Interactive in the past has been known as THE conference to launch new startups and have conversations about what will be the next big thing. In 2006 Twitter was launched at SXSW and Foursquare was launched at SXSW 2009.  This year at SXSW 2010 some said it was over crowded and too many social media topics lacking the interactive geek flavor it once had.  There were also a lot location-based panels featuring Brightkite, Gowalla and Foursquare with Mapquest and Yelp tagging along.  Since March 2010 the location space has truly exploded and moved out of the geek tech bubble of will this work and become main stream to now everybody is trying to cash in on the check-in race.

Scanning through the panel picker for SXSW 2011 I found at least 58 geo, check-in, location-based panels submitted. Some of the panels are from founders of location-based apps such as Josh @JW from Gowalla and/or part of one such as Heather from @whrrl. Others are submitted by marketers, agencies and location-based fanboys. Knowing what happen at SXSW 2010 and despite being a location-based geek/ partner of TriOut a location-based service, I decided to skip submitting a location-based talk  and submit a talk on diversity. A topic SXSW asked for more submission on. You can vote for it here “Exploring Lack of Diversity In the Technology Industry”

If you’re planning to attend SXSW 2011 I suggest you carefully read through the 58 panels GEO/location-based panels below and vote for the ones you would like to see present at SXSW Interactive 2011.

Fueling Fun – “Checking in” to Customer Loyalty

Casey Petersen, Murphy Oil USA
With the growing popularity of Location Based Apps, how can retailers profit off of “check-ins” at t… READ MORE With the growing popularity of Location Based Apps, how can retailers profit off of “check-ins” at their locations? Restaurants and bars have found some success in specials for check-ins, but many retail stores struggle to find a way to implement Location in a meaningful way. This panel will discuss: * Success story from Murphy USA Gas Stations on uses of location to increase customer engagement, customer loyalty, and online buzz. * Which special offers work, and how to implement them in ways that actually work at the register * How Location Based Services like Whrrl are adapting to provide great offers to users, and value to Retailers * Profiting – Using LBS to continue to engage and draw in repeat business – Getting vendors and suppliers to pay to market at your locations
Branding / Marketing / Publicity location, promotions, retail

Go Here, Do This: Location + Collective Action

Sam Altman, Loopt
Grassroots movements, flash mobs and now group purchasing–they all have an intimate relationship wi… READ MORE Grassroots movements, flash mobs and now group purchasing–they all have an intimate relationship with location; it’s the linchpin that ties the movement together. For some time now, advertisers have tried to say “Go here. Buy this. Do it now.” But as consumers, we’ve been pretty reluctant to give in easily—there’s always another holiday for a car dealership to celebrate, and a liquidation sale at a furniture store just doesn’t motivate us anymore. Flash mobs, grassroots movements—they have been exceedingly difficult to create. They’re purely organic movements, born out of internet chatrooms, with a bitter reaction to rigid organization. The holy grail—a sudden influx of consumers—has always been just out of reach for most businesses. But more and more, brands are finding interesting ways to cultivate flash mobs of their own. Location based services play an important role in aiding these movements. Whether it be group purchasing sites created around local communities or mobile check in apps with flocks of users descending on a bar or restaurant, new tools continue to emerge for businesses and brands to create their own mobs. We’ll look at what tools are available for building mobs and how they are being focused towards completing a specific action. We’ll envision what tools have yet to emerge. And we’ll explore the delicate balance between pushing an action or a message while maintaining the organic feel that characterizes these movements.
Geolocation flashmob, location, Social Networking

Match.com and Foursquare… Sitting in a Tree

Andrew Weinreich, MeetMoi
Online dating has, since its inception, been primarily about people sitting in front of their comput… READ MORE Online dating has, since its inception, been primarily about people sitting in front of their computers, endlessly composing and perusing (often highly contrived) profiles, hoping to find the right combination of words and flattering photos to lead them to true love. Location-based technology in mobile phones (both browser-based and apps) means that dating can make its way back to the streets. New services like MeetMoi and others put the dating back in digital dating, facilitating introductions to like-minded singles within a certain proximity. This panel will address: 1) what privacy concerns need to be taken into consideration when people begin meeting IRL through this technology? 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? And 3) how do daters change the way they present themselves when their potential paramour may be right around the corner? Location-based dating is the future of online dating… and it’s about more than just hookups with the new technology that increases the “intent-to-date” among users. Now that people read books on their iPhone, keep their entire music library on their BlackBerry, and use their Android to house their entire family photo collection, why wouldn’t a mobile phone become a personal matchmaker extraordinaire?
Geolocation Dating/Relationships, Social Networking

Beyond the Checkin: Transforming Geolocation into Geoexpression

Dean Terry, University of Texas at Dallas
The mobile experience is about context and to date we are “checking in” to a very limited layer … READ MORE The mobile experience is about context and to date we are “checking in” to a very limited layer of context: the consumer layer. What this panel explores is geoexpression: the imaginative layer. What are the creative uses of geotools? What new tools might allow us to express ourselves in relation to place? Fictional characters and places live in books, films, and games but what if they lived in the real world, as part of the mobile experience? What if you could “check in” to an imaginary places, characters, and story lines? How might we creatively invoke the nether-places where we spend much of our time – traffic jams, parking lots, security lines – that stand in sharp contrast to the officially sanctioned check-in spots? How might we turn locative media from gimmicky Entertainment coupon books and glorified historical guidebooks into platforms for renegotiating space and telling stories? Place-based transmedia probes real/fictional boundaries, enhancing the experience of place by creating imagined states in real world locations. This approach turns a consumer-based model of mobile computing into an authorship-based model. In this presentation we look at examples of place based storytelling, art and big picture ideas about location and place as they relate to creative expression of culture. We will map the creative side of context, navigating real, imagined, and in between spaces.
Geolocation art and technology, place, storytelling

Local Online Communities: Won’t You Be My Neighbor

Micki Krimmel, NeighborGoods
Americans are increasingly turning to high tech tools to recreate the small town experience. Join us… READ MORE Americans are increasingly turning to high tech tools to recreate the small town experience. Join us for a discussion with pioneers of local tech to learn about how location-based technologies are connecting people to create the next generation economy and a more engaged citizenry. We’ll cover tools of the trade, best practices and give you tips on how you can infuse place into your project. Finally, we’ll envision what the ideal connected neighborhood might look like in the future.
Geolocation community, location, neighborhoods

Location-Based-Services is so 2010 – Behold Context-Based-Services

Rob Gonda, SapientNitro
Defined as using large mashup of data services to enable amazing experiences through mobile devices…. READ MORE Defined as using large mashup of data services to enable amazing experiences through mobile devices. What’s not digital nowadays?! Mobile is replacing the pc and becoming that unique personal technology gadget that no one lives without — and with it, comes connectivity, content, productivity, and entertainment. The magic is that mobile links the gap between digital and real world, extending experiences, and more importantly, making is easy, simple, and intuitive. Foursquare and Gowalla gaining momentum, Twitter added Places, Facebook launched their location based service and integrate with the Open Graph, Google “Me” relies on Latitude, location-location-location. But checking-in requires too much effort… Location will evolve from a reactive engagement to a proactive engagement … background services will be always-location aware. Apps will automatically react to actual location, history, friends, places, and a new set of data source mashups such as weather, humidity, light sensitivity, noise ambiance, and more. If you want to get inspired by innovations galore, this is a session you can’t miss.
Mobile / Wireless Facebook, google, Location-based services

Beyond the Check-In: Location and the Social Web

Josh Williams, Gowalla
Location-based services (LBS) are continuing to experience exponential growth, however, mass adoptio… READ MORE Location-based services (LBS) are continuing to experience exponential growth, however, mass adoption is making the check-in ubiquitous. Sometimes lost in those discussions about technology and thousands and thousands of check-ins is the secret sauce behind these services – the basic and ever-present human desire to share. Josh Williams, co-founder and CEO of Austin-based Gowalla, will detail why he and his team have been looking beyond the concept of simply checking in at locations — and how people’s interest in sharing where they are and what they’re doing with friends, family, and the public-at-large is a stepping stone on the path to how people will continue to communicate and express themselves.
Geolocation location, sharing, social web

LatAm Mapping Re-Invented: Combining Web & Mobile Geolocation Technologies

Anderson Thees, Apontador
Proposal: to showcase how a company in Brazil aims to leverage 3 major global trends meeting in thei… READ MORE Proposal: to showcase how a company in Brazil aims to leverage 3 major global trends meeting in their backyard: i) geo-location going mainstream; ii) platforms as the model for Internet innovation; and iii) emerging markets gaining relevance globally; Goal: to enable users and businesses with the power of search and location to simplify everyday life, helping people discover what they want, where it is, and how good it is in the view of the public in general and of the people they know. Through its mission to connect people, places and information around you, Apontador puts cutting edge web and mobile technologies to work where life really happens – near you. Challenge: Today, geo-location has gained fantastic momentum, and the number of applications for the technology and data developed in the company over the last 10 years became nearly infinite, almost overnight. To fully explore this unique opportunity, the company is opening its technology and data to external developers through an open API, betting on the ecosystem model. We have a great list of projects. We’d love to do it all, but it is not feasible. So we will provide the tools and let people cherry-pick from it. More important, bright minds elsewhere will certainly come up with applications that are far more interesting an innovative than those we thought of so far. Results: the open platform will go life soon, and by March 2011 we’ll know the results and would love to share it with SXSW 2011 audience…
Geolocation geo, Latam, local

AugmentedRetail: Geo-location as a Tool for Retail

Lee Tone, Greene8
The basic function of the mobile app allows customers to see what they’re looking for as an AR point… READ MORE The basic function of the mobile app allows customers to see what they’re looking for as an AR point on the horizon, or be directed to the item by an AR compass. Customers simply type in what they’re shopping for on their smartphone and the app shows them where the item is in relation to where they’re standing and which way they’re facing. The app can even plot an efficient course through the store based on a shopping list prepared ahead of time. The app can be automatically customized by keeping track of customer’s purchase habits, their shopping path and their subjectivity to promotions. The app can change the way a person shops by making their experience customizable and convenient based on real-time interaction. The app is good for retailers (grocery stores, hardware stores, etc.) because it allows them to see what their customers are looking for and how they react to promotional materials and product placement. Ad space can be cultivated in the app’s digital space and ads can be personally customized to each customer based on their purchasing habits. For example, if a customer buys Wheaties every week a suggestion ad can be generated to suggest similar products like Kashi. The app uses Twitter API so that customers can tweet about deals and review certain products, “These apples look delicious and they’re only 5 for a $1.” These tweets are viewed visually with AR markers geo-located to the exact spot the customer tweeted from.
Mobile Applications Augmented Reality, Geo-location, iphone

Foursquare Strategy 101

Jesse Thomas, JESS3
Foursquare: sure it’s fun, useful, and addicting, but how can it really work for you? This panel inv… READ MORE Foursquare: sure it’s fun, useful, and addicting, but how can it really work for you? This panel invites foursquare insiders to share some of the secrets on how to make it work for businesses and individuals and what the future of geolocation applications hold.
Geolocation foursquare, geolocation, social media marketing

Mobile Madness: When Online Ad Optimization goes In-Store

Todd Dipaola, Checkpoints LLC
Once upon a time, interactive advertising was exclusively the domain of online ads. The analytics u… READ MORE Once upon a time, interactive advertising was exclusively the domain of online ads. The analytics unique to the Internet revolutionized marketing efficiencies and monetization rates forever. The marketing magic of A/B testing, conversion pixels and media units like CPC and CPA required tracking tools previously only available on a web-connected computer, and made in-person targeting seem as legacy as the 8-track. But the dawn of open mobile development platforms, location-based services, and codes takes marketing science on a new level. The resulting insights now put us directly into the minds of in-store shoppers, enabling us to turn bricks and mortar advertising hotter than lava. The tool to create real world mass-market experiments and game-changing advances is now literally in the hands of every US adult consumer. Mobile handsets empower permission-based data collection at every stage of purchasing behavior. Evaluating web analytics taught us how to create websites that maximize users’ interaction while minimizing their frustration. Mobile marketing allows us to display diverse offers to users passing by retail locations and immediately assess the most effective offers to get them into the store and maximize interest (and spending!). Multivariate testing in the aisles of Wal-Mart becomes not just possible, but as easy as a barcode scan by a shopper. Targeted closed loop mobile feedback fundamentally personalizes and enhances the offline customer relationship.
Advertising LBS, mobile, ROI

LBS 101: the Arrival of Ubiquitous Geolocation

Jason Finkelstein, Location Labs
LBS is still a highly relevant subject and given that people are still curious and learning about LB… READ MORE LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there’s an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones — can all phones really be located commercially? How? What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint? (2) The economics of locating phones — what does it cost? How are wireless carriers and handset manufacturers involved? How are advertisers involved? (3) Types of LBS apps — are downloadable iPhone/Android apps the only LBS apps? What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage? (4) LBS app use cases — what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc. (5) The future of LBS — who’s using LBS today and who will be using LBS in the coming months/years? With always-on location becoming more pervasive, what new and compelling services will we see? (6) Privacy — how much transparency do end users have when sharing their location? What incentives are being offered to end users to share location constantly?
Geolocation Geo-location, LBS, location-based technology

How “Mocial” Apps Help Dorothy Kill The Witch

Anders Rosenquist, ZAAZ
What if Dorothy had had access to social, mobile, and location-based services on her journey to Oz?… READ MORE What if Dorothy had had access to social, mobile, and location-based services on her journey to Oz? How would that have changed her experience getting back to Kansas? This panel will explore that very question with the aid of an innovative case study from Alaska Airlines. Location-based services can build customer loyalty, provide value and support a brand. We’ll discuss how the marriage of mobile with social can integrate real world places through mapping and destination content. Connecting conversations based on location, these “mocial” apps can help people like Dorothy understand where to go and what to do during the journey while avoiding the witch, or the perils of air travel.
Mobile Applications LBS, mobile, social

Location Based Monetization: How Can Geogames Make Money?

Zach Saul, Retronyms
The location-based services market has recently expanded from location-based utilities into the loca… READ MORE The location-based services market has recently expanded from location-based utilities into the location-based entertainment space, and this emerging market provides fertile ground for experimentation with new business models. Foursquare and Gowalla have demonstrated a promising potential business model around competitive check-ins and offers in a location-based social network, but this is just the beginning of the opportunities. There are many other potential business models, including sales to users, virtual goods, technology hosting, location-based advertising, technology licensing and brand promotions. This panel will bring together experts from varied backgrounds to discuss each of these potential business models. Panelists will include developers of geogame technology and their customers: advertisers, technology licensors and brand marketers. The conversation will focus on the business models that the developers see as viable and on the needs of these big customers. We’ll make sure to cover both current and emerging business models, and everybody will make their predictions about the next big thing!
Entrepreneurism / Monetization geolocation, GPS, LBS

Killer Applications of Geo-Data

Kate Imbach, Skyhook
One zillion third party services know your location when you tweet, when you checkin, when you searc… READ MORE One zillion third party services know your location when you tweet, when you checkin, when you search. This isn’t scary – no, my friend – it’s awesome. Because companies are starting super cool projects with large scale location data. Like mapping real-time population density around events, crazy-stimulating traffic data visualizations, and tracking demographic information for advertisers. Location data analysis it will change our lives.
Geolocation LBS

Beyond Check-Ins: Location Based Game Design

John-Paul Walton, Retronyms
This dual presentation will explore common play elements in location-based games. We’ll analyze th… READ MORE This dual presentation will explore common play elements in location-based games. We’ll analyze the popular “Check-In” mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We’ll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond “social” Check-In systems, to “true games” that engage, challenge, and stimulate players.
Gaming on Mobile Devices geolocation, GPS, LBS

Local Motives: Monetizing Mobile Discovery Without Traditional Ads

Joe Stump, SimpleGeo
Location-based services (LBS) and adding location as a feature – particularly in the mobile space … READ MORE Location-based services (LBS) and adding location as a feature – particularly in the mobile space – have become mainstream for developers and consumers, growing faster than social networking services and features on most websites, pioneered by Friendster in 2002. How will all these great services use location to make money? While AdMob and a handful of other mobile ad networks have proven they can build a business by adapting a worn-out web model to mobile, they are just the beginning of a far more comprehensive LBS monetization landscape. SimpleGeo has positioned itself as the leading LBS platform, providing ready-to-use location infrastructure to the LBS rush. With the growing demand for location knowledge, both large and small companies alike are looking for ways to access location data. Instead of spending months to build their own infrastructure, SimpleGeo equips these companies with a platform overnight. Anttenna has evolved the tired, web classifieds model into a faster, smartphone-powered service with Twitter-sized listings, geo-tagging, and real-time in-app chat. Anttenna’s business model weaves together scheduled premium listings, micro-payments, and mobile payments, all of which are strengthened by location.
Entrepreneurism / Monetization LBS, Location Based Advertising, Mobile Applications

Make Your Event Pop with Location Based Services

Christina Coster, CRC Productions
Everyone goes out to events. Every Friday night is an event. How do I get people to come to my event… READ MORE Everyone goes out to events. Every Friday night is an event. How do I get people to come to my event, both offline AND online? Technology has advanced to the point that people are able to interact with your event before, during and after the event – all while on the go. Are you as a brand prepared for the oncoming wave of technologically empowered individuals? How are you embracing them at your events, your competitor’s events, your partner’s events? This panel will delve into the different types of social media services that individuals and businesses planning events can rely on. Location based services and mobile apps will be heavily looked at in conjunction with more traditional social networks like Facebook and Twitter. We will show you how you can embrace and engage your audience leading up to the event by seeding information in these mobile networks as well as pulling out the metrics and analytics after the event. Events don’t just take place the day of the event. They now take place online for a duration before and after. We’ll look into all the different mobile apps you can use for your event including, but not limited to: Foursquare, Gowalla, Scvngr, Foodspotting, Whrrl, Plancast, Hot Potato and PegShot. Don’t think that only formal events are events. If you have a house party then that’s an event. This panel is for anyone who’s ever thrown a party, impromptu or formal.
Geolocation Events, geolocation, Location-based services

Match.com and Foursquare… Sitting in a Tree

Andrew Weinreich, MeetMoi
Online dating has, since its inception, been primarily about people sitting in front of their comput… READ MORE Online dating has, since its inception, been primarily about people sitting in front of their computers, endlessly composing and perusing (often highly contrived) profiles, hoping to find the right combination of words and flattering photos to lead them to true love. Location-based technology in mobile phones (both browser-based and apps) means that dating can make its way back to the streets. New services like MeetMoi and others put the dating back in digital dating, facilitating introductions to like-minded singles within a certain proximity. This panel will address: 1) what privacy concerns need to be taken into consideration when people begin meeting IRL through this technology? 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? And 3) how do daters change the way they present themselves when their potential paramour may be right around the corner? Location-based dating is the future of online dating… and it’s about more than just hookups with the new technology that increases the “intent-to-date” among users. Now that people read books on their iPhone, keep their entire music library on their BlackBerry, and use their Android to house their entire family photo collection, why wouldn’t a mobile phone become a personal matchmaker extraordinaire?
Geolocation Dating/Relationships, Social Networking

Mobile+Location: There’s more than just Foursquare

Jeremy Wacksman, Zillow
While location sharing check-ins and badges are all the rage of late, many traditional Web businesse… READ MORE While location sharing check-ins and badges are all the rage of late, many traditional Web businesses have been utilizing location-based services to tap into the growing number of consumers carrying pocket GPSs via their mobile phones, transforming the way people connect with their brands. Hear from category leaders (like) Fandango, Zillow, and OpenTable how they are using location to create richer, more relevant interactions for millions of users of their mobile applications, as well as from VCs, that are counting on location beyond social sharing and games to deliver favorable returns in the years ahead. Want to find out how best to integrate location into your business without cannibalizing it? My users aren’t going to check-in, why should I bother? How can location help me make money on mobile? We’ll learn lessons in development and advertising from each of these companies, and discuss how other businesses can capitalize on location in their mobile efforts to enhance the customer experience and increase value for advertisers.
Mobile Applications applications, Location Based Services, location-based technology

Foursquare Day: Realizing the Location-Based Services Revolution

Walter Elly, MicroArts
Location-based services are here and are revolutionizing the way people experience the world. Events… READ MORE Location-based services are here and are revolutionizing the way people experience the world. Events like Foursquare Day 2010 fueled the growth of this revolution, but we haven’t fully realized the future of what location-based services have to offer. See what the future holds for location-based services. Examine how Foursquare Day went from idea to grassroots international movement in 1 month and what its effects were on the growth of location-based services. Learn how to supercharge the growth of location-based services and realize their future by bringing Foursquare Day to your town or city on 4/16/11, Foursquare Day 2011.
Community / Online Community Location Based Services, mobile, Social Networking

Leveraging Mobile Marketing Methods In My Strategy

Brandon Prebynski, FKQ Marketing and Advertising
What does “Mobile Marketing” mean to you? You have undoubtedly heard the term thrown around a lot la… READ MORE What does “Mobile Marketing” mean to you? You have undoubtedly heard the term thrown around a lot lately. With success rates recently showing higher conversions than that of traditional marketing, email, and social media marketing, this is an area of your strategy that should not be ignored. This session provides an overview of the multiple methods to mobile marketing. Brandon Prebynski (@prebynski), Emerging Media Strategist at a Flordia-based agency, will outline the many ways that marketers can leverage mobile channels to increase leads, drive foot traffic, or increase sales conversions. Mobile marketing channels consist of SMS, MMS, Mobile Browser, Mobile Application, and Mobile Advertising. This presentation details the various ways to build a mobile marketing strategy, deciding which type of mobile marketing is best for your business objectives, what it takes to get started with each type of mobile marketing, and how to grow an audience through mobile marketing channels. As an additional takeaway, Prebynski will provide details on how to leverage social media mobile applications within your strategy to help achieve business objectives.
Mobile / Wireless applications, mobile, sms

Mobile Social Gaming: The Next Frontier

Volker Hirsch, Scoreloop
80% of the world population has access to mobile vs. only 23% with access to the Internet! Social in… READ MORE 80% of the world population has access to mobile vs. only 23% with access to the Internet! Social interaction has revolutionized (online) digital media as it has opened new demographics and provides for a more compelling and relevant experience for users in addition to opening new tangents for search, recommendations, etc. The transformative power of social context was especially pronounced in gaming (cf. Zynga ["Farmville"] et al. who have grown into large businesses very quickly). The mobile landscape is significantly more complex than the Internet (dozens of platforms, hundreds of distribution channels, hundreds of jurisdictions), and the medium has indeed very different underlying dynamics (screen size and general form factor, input methods, mobility, use cases, etc). It is therefore vital to gain deep understanding about the underlying dynamics of both the medium as well as the users’ approach in using that medium. It is essential to avoid a “Galapagos effect” where certain models only work on limited platforms (e.g. iPhone) or in specific territories (e.g. Japan). Only a fraction of the world’s 5bn (!) mobile subscriptions are on iPhones or are in Japan, and one needs to look to tackle the fragmentation dilemma in order to unlock the enormous potential the largest medium in the world has to offer. This session will show the rationales that need to be applied to understand the medium and will outline paths to successfully address it.
Mobile Applications gaming, mobile, social

Speed-Launching Location Web Apps

Adam DuVander, Map Scripting
Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long? Adam DuVander… READ MORE Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long? Adam DuVander, author of Map Scripting 101, will show you how to “write it tonight and launch it tomorrow.” Adam will introduce the juicy tools and services now available to turn on the “where” in any website — on desktops, laptops, tablets and phones. Learn how to find any user’s location, make sense of it, store it away or flag it on a map, and find nearby locations with APIs or from your own database. It’s all presented with Adam’s signature good humor and curious CalifOregon accent.
Mobile Applications location-based technology, mapping, mobile

Mo-Social Shopping is Here: Are Brands and Retailers?

Molly Garris, Arc Worldwide / Leo Burnett
Shoppers are getting savvier, armed phenomenal online tools that zero in on the best deals and sort … READ MORE Shoppers are getting savvier, armed phenomenal online tools that zero in on the best deals and sort through ratings and reviews from experts to peers. But now that Smartphones have reached critical mass, shoppers are empowered to seek on the go tools to help them on their shopping mission but we see many brands and retailers under delivering. Let’s examine mobile / social (mo-social, portable social) tools that are helping shoppers and where additional opportunities for brands and retailers exist to insert themselves into the decision process.
Mobile Applications mobile, Mobile Consumers, Shopping

Scan This! The Mobile Barcode Showdown

Benny Simon, 360i
Mobile barcode tech is red hot – and there are a lot of new players on the scene. Watch David Berk… READ MORE Mobile barcode tech is red hot – and there are a lot of new players on the scene. Watch David Berkowitz play referee as several start-cups duke it out in these interactive session. Which tech has the coolest features and biggest shot at mainstream love? They’ll show you some of their best stuff; you decide and vote. This is a SXSW panel you won’t want to miss.
Mobile / Wireless barcode, mobile, tech

Microtransactions, Mobile and Purchasing Power

David Marcus, www.zong.com
A variety of solutions exist to convert shoppers to purchasers from standard credit card payments to… READ MORE A variety of solutions exist to convert shoppers to purchasers from standard credit card payments to PayPal to CPA offers to mobile payments. Recent innovations within the mobile payments space include new hardware products that allow for physical purchases both from the vendor and from the end-user perspective (such as Square, VeriFone, NFC wallet, etc). Other innovations have linked mobile phone numbers to payments cards lowering the barrier to entry for vendors with smaller margins or larger ticket items. Balancing factors such as customer conversion rates, transaction size, customer demographics, user experience and user demand, the mobile payments market is constantly exploring new options that will further streamline users’ purchasing processes. As the market continues to expand and evolve, what will emerge as the best practices in the mobile payments space? Additionally, as users continue to demand ways to easily purchase digital products such as mp3s, newspaper articles and online donations, what is the next frontier in micro-payments and where does mobile commerce fit in? David Marcus, Founder & CEO Zong, will draw from online payment case studies, customer feedback and additional data, to add to this panel on the current landscape of mobile payments and discuss where the future of the space is heading.
Mobile / Wireless digital goods, mobile, payment platform

Without a Mobile Strategy You’re Screwed!

Rachel Pasqua, iCrossing
There is no such thing as mobile media – or social media for that matter. Rather, the way we use the… READ MORE There is no such thing as mobile media – or social media for that matter. Rather, the way we use the web is increasingly social and our means of accessing it and each other, increasingly mobile. For the next wave of internet users, mobile will be their first – and for many, their only – web experience. Smartphones and tablets are coloring the expectations of tomorrow’s digital generation and understanding the influence of emerging platforms is essential for any brand hoping to stay connected with its audience. Mobile Group Director, Rachel Pasqua leads a discussion designed to help attendees understand the business and technical underpinnings of a successful mobile strategy.
Mobile / Wireless applications, mobile, Strategy

Freelancing in the Future: When and Where Ever

Kevin Reeth, Outright
With the advent of geolocation and fantastic payment services such as Square, the future of freelanc… READ MORE With the advent of geolocation and fantastic payment services such as Square, the future of freelancing is about geolocation (the fastest growing freelance job industry), mobile, and cloud based business. How do you get started? How do you succeed? This panel will deal with the foundations of working on the go, including the cloud apps that allow mobile workers to get things done, accept payments and stay organized while working from anywhere. It will also touch on the legal issues, such as taxes, licenses and permits that mobile workers face. Finally, it will talk about how the rise of industries such as geolocation are allowing more and more people to work as on the go consultants.
Entrepreneurism / Monetization cloud, freelance, mobile

Mobile Apps – When New Technologies Go Mainstream

Lee Williams, Symbian
This year location-based services and augmented reality took the app world by storm. Hear from the f… READ MORE This year location-based services and augmented reality took the app world by storm. Hear from the founders of top apps in these areas on how they were able to predict the popularity of these trends several years ago and create compelling apps that leverage the still cutting-edge technology. During this session, they will discuss what’s next and how mobile app developers can capitalize on new concepts while differentiating themselves from other apps that are being developed with similar premises. These successful app developers will also provide input on how they were able to stand out in a generally crowded market and take advantage of global market opportunities based on current consumer needs and wants in different regions and cultures.
Mobile Applications application, developers, mobile

Cha-Ching! Monetizing Mobile Location-Based Service

Chris Mirabile, The Hotlist
Location-based services (LBS) mobile apps are hot this year, but even at their tipping point, they h… READ MORE Location-based services (LBS) mobile apps are hot this year, but even at their tipping point, they haven’t yet reached their monetization potential. What keeps the consumer motivation afloat to simply post their location, “check-in” or for businesses to provide location-based incentives when the novelty wears off? How can location service developers benefit from the massive increase in user activity? And, how do you maintain strong UX while monetizing? Users and businesses alike need to see tangible value in order for any LBS mobile apps to be properly monetized. Coupled with exclusive deals and discounts, special events in close proximity and info about nearby friends, the motivation for consumers to use location services appears much clearer. Additionally, LBS’s can shed insight into a business’ traffic and help capitalize on nearby customers by offering various incentives and sales to drive customers through doors. This panel will discuss the monetization opportunities available for LBS mobile apps, how revenue will be created by hyper-local retail establishments and campaigns and how commissions from retailers receiving a sale from provided incentives will drive the greatest ROI. Co-founder/President of The Hotlist Chris Mirabile will speak alongside an exec from a mobile advertising company, an exec from a brand that’s had experience in monetizing location services, an exec from a mobile app developer with a moderator who is an analyst in the mobile space.
Mobile / Wireless Location-based services, mobile, monitization

Are we there yet? Location, advertising finally converge.

Tina Unterlaender, AKQA
Location-aware applications have been the once and future king of advertising for the past 10 years … READ MORE Location-aware applications have been the once and future king of advertising for the past 10 years or so. Tech-savvy early adopters are driving the popularity of location-centric check-in apps such as Foursquare, Gowalla, and Loopt. But, the novelty has already worn off for the still small numbers of consumers using theses apps, and brands still struggle with how to leverage the power of where. The result – every major player in digital media is integrating location into preexisting products, developers continue to over-engineer location-based features and functions that consumers don’t want, need, or even like. Almost all of these location-based apps are about sharing one’s location in a clumsy and egotistical fashion, or providing basic navigation. Most importantly, the critical demographic groups necessary for real mainstream adoption still don’t know or care about these apps. Mothers, 25-50 with children, DINKY professional couples, and professional men 35-50 still don’t use these apps in numbers that are meaningful for advertisers. A big question is how these apps must evolve to get these key demos involved enough for brands to care. Our panel will explore what brands and real people want, as opposed to what developers can create. For now, consumers and advertisers are still asking, “are we there yet?” as the mobile media industry continues to struggle with how to bring brands, people, and LBS applications together in a way that works for all involved.
Advertising Advertising, geolocation, mobile

Sensing and Communication in Social Systems: Disruptive Approaches

Nadav Aharony, MIT Media Lab
Social networking, mobile communications, location based services, and data-mining-the-heck-out-of-a… READ MORE Social networking, mobile communications, location based services, and data-mining-the-heck-out-of-all-of-these are the hot topics of the day. However, many of us – as developers, policy makers, corporate executives, and especially as end users, are taking the technologies that underlie these services as a given. It is key to understand what goes on “under the hood” so that we could understand the benefits of alternatives. This talk will cover topics and emerging technologies of sensing, learning, and communication in social systems and communities. This will be approached from two directions: – The first is from “Social” to “Network”: How can we leverage human level properties for improving the way our data and communications networks work? Main discussion will address ad-hoc communications technologies that can use everyday consumer devices to augment the communications infrastructure with new capabilities,. – The second direction is from “Network” to “Social”: How we can leverage information extracted from lower layers of the communication stack and other sensor data to generate meaningful social inferences? How can we use that information to learn about social systems as well as provide actionable feedback? I will also present approaches to implement these types of systems and other data-collection architectures in a user-centric way. Such approaches could better protect the users’ privacy while still providing meaningful data and supporting viable business models.
New Technology / Next Generation mobile, Privacy, social

Socializing, Shopping and Entertaining with Location-Aware Services

Tero Ojanperä, Nokia
Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the bl… READ MORE Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it. Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand. Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.
Geolocation Entertainment, experience, mobile

Location Footprints: Viewing Digital Crumbs through LBS

Sam Altman, Loopt, Inc.
Check In. Snap a photo. Browse some ratings. Write a tip. Comment on an update. Read a review. There… READ MORE Check In. Snap a photo. Browse some ratings. Write a tip. Comment on an update. Read a review. There are layers and layers of information about the place where you’re standing right now. Which ones can you see? Location-based services know where you are, and where you’ve been, and certain tools can give you a fascinating peek into the labyrinth of digital crumbs around you. Sometimes this information is extremely interesting, helping you discover a trendy new restaurant (or avoid a bad one); sometimes it’s not. But it’s there, ready to be consumed. These days, friends know where friends are going and where they’ve been. They can see the places they frequent regularly, or ones they’re trying for the first time. Friends trust the opinion of people they know, and businesses need to keep an eye on opinions shared by these connected groups. How much of this information is accessible to businesses and brands? What can be learned from the behavior of friends and strangers online? Can recommendations about places to go and things to do be made relevant based on what your friends do … Like “your friends like this place, you may too.” This panel will explore those digital crumbs and try to make sense of them. Which ones are important? Which ones aren’t? How much control should a business have over what their digital experience looks like? Which brands are doing the best? And how private is the information about where you’ve been?
Accessibility branding and marketing, Location Based Advertising, mobile

“Check-in is out, Check-out is in”

Matt Curtin, SocialSmack, Inc.
An engaging discussion around social mobile networks that leverage game technology to crowdsource tr… READ MORE An engaging discussion around social mobile networks that leverage game technology to crowdsource trends like location trending, brand sentiment, brand discovery, location discovery. There has been much talk about the concept of “check-in fatigue”. So where does that leave the future of “check-in”, and is that really where the value is for the consumer and the brand/location. Or is the “check-out” and capture of sentiment and the experience really what we will find is most important in the end?
Social Networking funware, mobile, social

Why Can’t More Advertisers Design Relevant Mobile Experiences?

Richard Lent, AgencyNet
Mobile is the most self aware computing platform to date. It’s location aware, time aware, context … READ MORE Mobile is the most self aware computing platform to date. It’s location aware, time aware, context aware… so why is the state of mobile advertising and app-vertising so random? Digital marketers need to take a page from the CPG industry and develop with a purpose and usage occasion in mind — such a solution would be more valuable to both consumers AND advertisers.
Mobile Applications Apps, mobile, relevancy

Shopping 2.0: Mobile Devices Reinvent Brick and Mortar

Michael Matthews, MobileBehavior
As stores lose business to eCommerce sites, mobile could be their savior—or the nail in their coff… READ MORE As stores lose business to eCommerce sites, mobile could be their savior—or the nail in their coffin. For example, a location-based service can lead someone into a store just as a price comparison app could lead them out. Mobile is also becoming increasingly significant in point of sale decision-making. According to Compete, 40 percent of smartphone owners have called someone to get an opinion on an item they are considering purchasing while in a store. And 39 percent have sent a text and 30 percent have sent a picture of the product to solicit feedback. Consumers checking their phone before they buy something will create opportunity to influence their purchase decisions. The hope is that mobile marketing — from mobile ads to shopping apps to SMS coupons – will influence each stage of the consumer journey, increase loyalty, and also bring the benefits of online marketing (specifically measurement and metrics) to brick and mortar stores. But there is a fine line between convenient or creepy, and we’re still figuring out what works in retail settings. This panel will look at how shoppers are using their phones and how business can best leverage these mobile behaviors to their advantage.
Mobile / Wireless marketing, mobile, retail

Location Nation: Blow Your Doors Off with Social

Patricia Crowell, The Agency Inside Harte-Hanks
Live whiteboard discussions with three leaders in the social-local atmosphere take us through the ne… READ MORE Live whiteboard discussions with three leaders in the social-local atmosphere take us through the next generation of localized marketing on the web. Social Commerce is happening on every street in every town. This is an engaging panel discussion with three top social commerce strategists who deliver specific technology strategies that address the local needs useful for any business (national, regional and local). Come for the insights, come for the banter or come for the enticing aroma of magic markers.
Other Localization, mobile, social

Loco for Geo-Loco: Brand Marketing Strategy Lessons & Limitations

Caesar Vielmas, IDEA
The craze for geo-location apps and games is sweeping the digital nation. FourSquare is increasing a… READ MORE The craze for geo-location apps and games is sweeping the digital nation. FourSquare is increasing at a rapid rate. Innovative, risk-taking local businesses and large brands are creating entries in Gowalla to increase visibility and interactivity with consumers on the go. However, marketers and agencies alike are still on the search for the silver bullet to monetize, or simply add value, in this space. Attendees from both the agency and marketing sides will learn successful strategies, downfalls, limitations, and lessons learned in the geo-loco space.
Geolocation geolocation, Location-based, mobile

Rockin’ the Check-in: Location Strategies for Musicians

Cindy Royal, Texas State University – San Marcos
Emerging social media platforms offer musicians unprecedented opportunities to distribute music and … READ MORE Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors. Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. The key is engaging passionate fans wherever they are in the world via mobile devices. Co-presenting will be Jonathan Carroll, Community Manager at the Austin-based company Gowalla. Jonathan will address features of the Gowalla platform that can be implemented for musicians and fans.
Music geolocation, mobile, Social Networking

Checking in with Successful Location-Based Campaigns

Dustin Jacobsen, Barkley
In this presentation we’ll discuss the different location-based services and mobile social network… READ MORE In this presentation we’ll discuss the different location-based services and mobile social networks such as Foursquare, Gowalla, Whrrl, MyTown, Brightkite & others. We’ll review some of the successful campaigns to date and discuss the different opportunities for running campaigns including game theory, incentives, paid media, badges, loyalty programs, the various API’s available and keeping consumers interested. We’ll provide some examples for required media support, such as in-store marketing and cross-pollination of campaigns across media channels. We’ll take a look at incentive based services, such as WeReward and others whereby users receive incentives for sharing location information with their social network connections. Lastly, we’ll present our predictions for where location-based services and mobile social networks are headed during the next few years as mobile devices continue to become more powerful and the barriers to location-based services becoming mainstream.
Geolocation Location-based services, mobile, retail

Do These (Virtual) Jeans Make Me Look Fat?

Tom Nawara, Acquity Group
It’s a reality that we’re living in an increasingly connected digital world, so how will always-… READ MORE It’s a reality that we’re living in an increasingly connected digital world, so how will always-on mobile, the Internet of things and multi-channel awareness impact consumer shopping of the future? What do brands and retailers have up their sleeve for the next wave of shopping? How will it become more interactive, more engaging, and how can you, the shopper, expect to connect with a brand and its products in the near future (if not right now)? Going beyond the traditional channels of today, it’s about in-store networks that push content, specials and promotions directly to your mobile device…it’s about hyper-location-aware applications that pinpoint your position in the store and direct you to where you can find that latest pair of selvage jeans in a 32 waist…it’s beyond simple catalog microsites and mobile commerce and more about socially connected, location-based “Polyvore” type functionality that allows stores to push catalog content to mobile devices so you can quickly build looks, virtually share and “try on” outfits – and buy…and it’s real-time clienteling and customer/brand engagement, with brands digitally communicating with you before your purchase, offering you the most appropriate items for you at a better price than the store across the street. Tom Nawara will leverage his deep connections with some of the top retail brands for a thought-provoking panel that discusses the digital trends that will help propel brands (and you) to the next level of shopping.
Mobile / Wireless mobile, retail, Shopping

Make Your Event Pop with Location Based Services

Christina Coster, CRC Productions
Everyone goes out to events. Every Friday night is an event. How do I get people to come to my event… READ MORE Everyone goes out to events. Every Friday night is an event. How do I get people to come to my event, both offline AND online? Technology has advanced to the point that people are able to interact with your event before, during and after the event – all while on the go. Are you as a brand prepared for the oncoming wave of technologically empowered individuals? How are you embracing them at your events, your competitor’s events, your partner’s events? This panel will delve into the different types of social media services that individuals and businesses planning events can rely on. Location based services and mobile apps will be heavily looked at in conjunction with more traditional social networks like Facebook and Twitter. We will show you how you can embrace and engage your audience leading up to the event by seeding information in these mobile networks as well as pulling out the metrics and analytics after the event. Events don’t just take place the day of the event. They now take place online for a duration before and after. We’ll look into all the different mobile apps you can use for your event including, but not limited to: Foursquare, Gowalla, Scvngr, Foodspotting, Whrrl, Plancast, Hot Potato and PegShot. Don’t think that only formal events are events. If you have a house party then that’s an event. This panel is for anyone who’s ever thrown a party, impromptu or formal.
Geolocation Events, geolocation, Location-based services

Consumer Engagement with Augmented Reality E-Commerce

Philip Rhodes, http://www.onetooneinteractive.com
Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovation… READ MORE Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovations that are available to brands to engage their customers and measure effectiveness. This panel will discuss ground breaking neuromarketing research that explores the difference between an AR e-commerce application vs. a traditional web based e-commerce application. The study will highlight perceptual changes, the level of neurological attention, and the post-purchase emotions that each experience yields. The study hypothesis is that e-commerce applications that utilize AR to enhance the buying experience will yield higher levels of positive engagement vs. traditional e-commerce applications.
Case Study Augmented Reality, ecommerce, neuromarketing

Augmented Reality for Marketers: Future of Consumer Interactions

Lynne Johnson, Advertising Research Foundation
Augmented Reality (AR), is an emerging technology that allows for digital images and information to … READ MORE Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
Mobile / Wireless AR, Augmented Reality, marketing

Brands and the Rise of Augmented Reality

Joshua Karpf, PepsiCo
From barcode-based social networking to mobile geosocial apps that share tips on any restaurant or b… READ MORE From barcode-based social networking to mobile geosocial apps that share tips on any restaurant or business within view of your phone’s camera, augmented reality is fast becoming an integral part of the new media experience. This panel provides an opportunity to hear from innovators in the field of augmented reality as they discuss game-changing milestones in the technology that have gotten us here and share insights into how users will adopt new augmented reality technology in 2011 and beyond.
New Technology / Next Generation Augmented Reality, new technology, next generation

AugmentedRetail: Geo-location as a Tool for Retail

Lee Tone, Greene8
The basic function of the mobile app allows customers to see what they’re looking for as an AR point… READ MORE The basic function of the mobile app allows customers to see what they’re looking for as an AR point on the horizon, or be directed to the item by an AR compass. Customers simply type in what they’re shopping for on their smartphone and the app shows them where the item is in relation to where they’re standing and which way they’re facing. The app can even plot an efficient course through the store based on a shopping list prepared ahead of time. The app can be automatically customized by keeping track of customer’s purchase habits, their shopping path and their subjectivity to promotions. The app can change the way a person shops by making their experience customizable and convenient based on real-time interaction. The app is good for retailers (grocery stores, hardware stores, etc.) because it allows them to see what their customers are looking for and how they react to promotional materials and product placement. Ad space can be cultivated in the app’s digital space and ads can be personally customized to each customer based on their purchasing habits. For example, if a customer buys Wheaties every week a suggestion ad can be generated to suggest similar products like Kashi. The app uses Twitter API so that customers can tweet about deals and review certain products, “These apples look delicious and they’re only 5 for a $1.” These tweets are viewed visually with AR markers geo-located to the exact spot the customer tweeted from.
Mobile Applications Augmented Reality, Geo-location, iphone

CITY AS PLATFORM:  Gameplay in the Third Space

Sara Thacher, Nonchalance
There is a growing zeitgeist of artists designing real world experiences that promote a sense of spo… READ MORE There is a growing zeitgeist of artists designing real world experiences that promote a sense of spontaneity and play throughout our urban landscapes. From epic-narrative driven adventures to casual street sports, the common interests is in taking interactivity off of the monitor and into the localized, visceral realm of our own neighborhoods. A series of case studies will be presented examining how new communities are being cultivated through these emergent forms of entertainment. The movement will be examined from a diverse range of perspectives including; Pervasive Play, Chaotic Fiction, Situationist and Performative Arts, Civic Engineering, Public Space Exploration and Reclamation. Experience-based examples will be presented from different applications (Automated Environments, Mobile Apps, Geocaching, LARPing, ARGs, Street Art, etc) and international scenes such as the Come Out & Play Festival, Hide & Seek Festival, ARG Fest-O-Con, Urban Playground Movement, and Open Engagement Conference. Presented by Sara Thacher and Jeff Hull of Nonchalance, a hybrid arts consultancy with an expertise in Situational Design. Their mission is to provoke discovery through visceral experience and pervasive play.
Visual Design art, Game Design, Geo-location

Monetizing Apps with Geofencing and Persistent Mobile Geolocation

Tasso Roumeliotis, Location Labs
Smartphones are everywhere. The market penetration of these devices is growing by leaps and bounds. … READ MORE Smartphones are everywhere. The market penetration of these devices is growing by leaps and bounds. One of the unique characteristics of smartphones is that they allow for “background processes”. From the perspective of geolocation, this means that phones can be tracked in the background nearly all the time. With ubiquitous and persistent mobile geolocation comes opportunity. If you know where someone is at all times, you can automatically trigger certain actions based on their location or even their crossing of a geographic boundary. Why is this valuable? In particular, if an end user is sent a coupon to their phone, how do you know if they “convert”. A pretty good indication would be if they walked into the store associated with the coupon. We call this a “physical click-through”. What if a user checks-in to a venue via a social game like Foursquare or Gowalla. Does the number of check-ins alone measure customer loyalty? Probably not. What if you could measure how long the end user stayed at the venue and check them out automatically when they left? Now you know that they checked-in and stayed for 1 minute or two hours. Geofencing is what makes the physical click-through and the automatic check-out possible. Want to learn more? This session is a must see…
Geolocation Geo-location, geofencing, Mobile Apps

LBS 101: the Arrival of Ubiquitous Geolocation

Jason Finkelstein, Location Labs
LBS is still a highly relevant subject and given that people are still curious and learning about LB… READ MORE LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there’s an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones — can all phones really be located commercially? How? What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint? (2) The economics of locating phones — what does it cost? How are wireless carriers and handset manufacturers involved? How are advertisers involved? (3) Types of LBS apps — are downloadable iPhone/Android apps the only LBS apps? What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage? (4) LBS app use cases — what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc. (5) The future of LBS — who’s using LBS today and who will be using LBS in the coming months/years? With always-on location becoming more pervasive, what new and compelling services will we see? (6) Privacy — how much transparency do end users have when sharing their location? What incentives are being offered to end users to share location constantly?
Geolocation Geo-location, LBS, location-based technology

ReThinking Glo-cal

Joshua Karpf, PepsiCo
Technologies are simultaneously making things more global (transnational media flows via the interne… READ MORE Technologies are simultaneously making things more global (transnational media flows via the internet, World Cup fever across social media, international commerce) and more local (geolocation, Google Street View ). What does this mean for communication, cultures, media, and brands? Are the borders of the “nation” being redefined online? Is anything truly local or global or are these terms still relevant? This panel provides an opportunity to hear from a range of voices grappling with these issues, from developers to anthropologists, and get their insights on how digital tools are helping to redefine how we view and interact with each other around the world and come to understand our place within it.
Community / Online Community community, Culture, Geo-location

Location Based Monetization: How Can Geogames Make Money?

Zach Saul, Retronyms
The location-based services market has recently expanded from location-based utilities into the loca… READ MORE The location-based services market has recently expanded from location-based utilities into the location-based entertainment space, and this emerging market provides fertile ground for experimentation with new business models. Foursquare and Gowalla have demonstrated a promising potential business model around competitive check-ins and offers in a location-based social network, but this is just the beginning of the opportunities. There are many other potential business models, including sales to users, virtual goods, technology hosting, location-based advertising, technology licensing and brand promotions. This panel will bring together experts from varied backgrounds to discuss each of these potential business models. Panelists will include developers of geogame technology and their customers: advertisers, technology licensors and brand marketers. The conversation will focus on the business models that the developers see as viable and on the needs of these big customers. We’ll make sure to cover both current and emerging business models, and everybody will make their predictions about the next big thing!
Entrepreneurism / Monetization geolocation, GPS, LBS

Converting Checkin’s to Cash: Why Location Marketing Matters

Simon Salt, Incslingers
Social Location Marketing is the latest in a long line of Social Media “shiny new objects” but is it… READ MORE Social Location Marketing is the latest in a long line of Social Media “shiny new objects” but is it really relevant to marketers? Can they convert Checkin’s to cash? Which platforms work best for which markets and how does all this sharing benefit the customer? Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.
Geolocation Social Location , Social Location Marketing, Social Location Sharing

The Future of Local: Foursquare, Twitter and Yelp

Eric Singley, Yelp
Local search as we once knew it has been redefined. Today consumers are increasingly relying on loca… READ MORE Local search as we once knew it has been redefined. Today consumers are increasingly relying on location based mobile apps to discover what’s around them. What does this shift in user behavior look like and how are small business owners leveraging these channels to attract new customers. The land grab for mindshare and a piece of the estimated $130+ billion local ad market* has been fast and furious. Product gurus from Foursquare, Twitter and Yelp sound off on what type of engagement they are seeing from both consumers and small businesses. (*BIA/Kelsey’s Local Media Annual Forecast, Feb 2010)
Geolocation local, Mobile Consumers, small business

Age of the Check-In: Gamification of the Real-World

Keith Lee, Booyah
As day-to-day activities become more steeped in the virtual world, more consumers are beginning to s… READ MORE As day-to-day activities become more steeped in the virtual world, more consumers are beginning to see a “gamification” of real life. This digital shift is the gateway to fully realized social worlds that integrate real-life elements, accessible at any time, even on the go. Suddenly, people are everywhere, literally, checking-in at real-life locations and broadcasting the results to online social networks, to friends and beyond. What kind of virtual rewards can marketers provide to incentivize the check-in? In this presentation, Keith Lee takes advertisers and marketers on a wild ride through new interactive experiences, exploring how social and mobile networks are bringing innovative and entertaining new experiences to consumers and marketers alike.
Gaming on Mobile Devices geolocation, location-based apps, mobile check-in

Exploring the Sweet Spot: Geolocation, Health, and Gov-data

Jeremy Vanderlan, AIDS.gov/ICF International
Location based services are increasingly important, especially when it comes to accessing health inf… READ MORE Location based services are increasingly important, especially when it comes to accessing health information and services. Over the past year and a half, AIDS.gov, a program of the U.S. Department of Health and Human Services, Office of HIV/AIDS Policy, has been collaborating with other Federal agencies (CDC, HUD, SAMHSA, among others) to develop an HIV/AIDS prevention and service locator. This new tool combines key Federal HIV/AIDS programs such as HIV testing, mental health services, health centers, substance abuse clinics, and housing services. Each of these programs is run by a separate agency and pulls information from a wide range of sources. Beyond addressing what it took to get each agency to collaborate and push their data in a consumable format, this presentation will focus on the steps AIDS.gov took to create this locator service. We take a technical approach to discuss the GeoRSS standard, how we built the service using mostly JavaScript, and how we pushed this service to mobile, standard web, and native application platforms. We will also talk about the iterative design and development process, and we tie it all together with the big ticket: the sweet spot of location, mobile, and health. We cover it all, location, Health IT, and Gov 2.0.
Geolocation Government and Technology, Health

What are your favorite panels from the list above?

]]> http://socialwayne.com/2010/08/20/geolocation-based-panels-submitted-for-sxsw-2011-check-ins-foursquare-augmented-reality-and-more-vote-for/feed/ 10 http://socialwayne.com/2010/08/20/location-based-apps-for-finding-local-businesses-guest-post-james-adams/ http://socialwayne.com/2010/08/20/location-based-apps-for-finding-local-businesses-guest-post-james-adams/#comments Fri, 20 Aug 2010 19:31:52 +0000 Wayne Sutton http://socialwayne.com/?p=4444 Guest Post from August 16th by: James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog.

If you want to find that perfect place, you don’t need to look any further than your iPhone. There are many location based applications which will help you to find the best nightclubs, bars and restaurants right in your home town. Here are ten of the best applications to help you discover the treasures in your own neighborhood.

1. Foursquare [iPhone, Android, Blackberry, Palm. Price: Free]

Foursquare is a social networking game which lets you use your neighborhood as the playing field. Compete to be Mayor, earn some badges and learn about some of the hidden jewels of your city with Foursquare. Create your profile and let the world know about the best bagel shops in the city. Some businesses are catching Foursquare fever and offer discounts to their Foursquare patrons.

2. Urbanspoon [iPhone, iPad, Android. Price: Free]

Take your love of great food to the streets with the Urbanspoon application. You have a wide variety of cities from which to choose. You have the best places to eat, coupons and variety at your fingertips when you download the Urbanspoon application. Looking for that great Ethiopian restaurant? Urbanspoon has it.

3. Loopt [iPhone. Price: Free]

Leave your mark on the city’s best venues with Loopt. You can get real world rewards like free music and special offers when you use Loopt. You can also receive Zagat ratings and share updates with your friends about new places that you discover. You can sign in and chat with your friends and neighbors.

4. Gowalla [iPhone, Android, Blackberry, Palm. Price: Free]

This is another great location based social networking tool. Tell people about the new bookstore that you discovered behind the auto parts place. Rave about the fried cheese platter that you found at that hole in the wall Greek place last week. Add the places that you want, let your friends explore the best that your city has to offer.

5. Where [iPhone, Android, Blackberry, Palm. Price: Free]

With the Where app, you can find Yellow Pages information, movie show times and news headlines. You can discover more about the traffic and the weather that is affecting your area. You have access to other information like gas prices and Zip car locations. This application is great for people who need information while they are traveling.

6. BrightKite [iPhone, Android, Palm, Nokia Blackberry. Price: Free]

Learn about all of the happenings and keep up with your friends using BrightKite. You can coordinate your posts with your Twitter feeds. You have a great opportunity to talk with different people who are on the network. You get to create a customized network which lets you in on all of the great places in the area.

7. Whrrl [iPhone. Price: Free]

You can do many things on Whrrl. Their goal is to remove any barriers between you and the physical world. You recommend activities and places to go. You are also responsible for creating societies which are devoted to various endeavors. If you do not see one, create your own. You can create your stories and connect your cameras on Whrrl.

Find new friends and learn about your local world through these mobile device applications. Put one on your phone and see how well it works. You might just find a new business to frequent.

James Adams is a tech analyst who works at an ink supplies store based in England where he covers the latest news in tech, writes reviews of items such as the Epson T0715 and, when he finds the time, posts about design and the media on their blog.

]]> http://socialwayne.com/2010/08/20/location-based-apps-for-finding-local-businesses-guest-post-james-adams/feed/ 2 http://socialwayne.com/2010/08/19/facebook-places-poll-results-will-users-check-with-facebook-places/ http://socialwayne.com/2010/08/19/facebook-places-poll-results-will-users-check-with-facebook-places/#comments Thu, 19 Aug 2010 20:44:58 +0000 Wayne Sutton http://socialwayne.com/?p=4439

Facebook places was announced yesterday and I created a poll to see if my social graph would use it. I asked the following question:”Will you check-in with Facebook Places?” with the options of:

• No, I’m going to stick with my current location-based app?
• Yes, I’m going to use Foursquare, Yelp or Gowalla to check-in & post to Facebook
• No, I don’t get location-based apps
• Yes, I’m going to use Facebook places only to check-in?
• and an option for other.

Here are the results below:

No, I’m going to stick with my current location-based app?		29.31%
Yes, I’m going to use Foursquare, Yelp or Gowalla to check-in & post to Facebook		24.14%
No, I don’t get location-based apps		24.14%
Yes, I’m going to use Facebook places only to check-in?		12.07%
Other answer…		10.34%

The other answers were:

• Checking in is really the biggest waste of time I have ever seen….
• No, Facebook violates my privacy too much already.
• no, i don’t care Today, 8:28AM
• Outside US, so poor cousin. @obiwan1
• No, I’m dropping out of the location-based era
• Yes only to see what they are up to

Thanks for voting!

]]> http://socialwayne.com/2010/08/19/facebook-places-poll-results-will-users-check-with-facebook-places/feed/ 0 http://socialwayne.com/2010/08/19/how-change-your-facebook-places-privacy-settings-steps-screenshots/ http://socialwayne.com/2010/08/19/how-change-your-facebook-places-privacy-settings-steps-screenshots/#comments Thu, 19 Aug 2010 05:33:28 +0000 Wayne Sutton http://socialwayne.com/?p=4426
Facebook Places will be the talk of the tech world for the upcoming days ahead. The updated Facebook iPhone app has been released but places is still being rolled out to the millions of USA Facebook users. Facebook Places not only brings an updated iPhone app and changes to the Facebook web app but new privacy options as well.

During the Facebook Places announcement Facebook described how users will be able to easily adjust their check-in privacy options. I just went through my Facebook privacy settings and it’s a 6 step process. Even though it takes 6 steps, the process is straight forward and recommended for everyone to adjust before your Facebook friends start checking you into places your not at or suppose to be at. Here are the 6 steps to adjust your Facebook Places privacy settings.

1. Edit Your profile,

2: Customize settings

3. Choose Your Privacy Settings -> Customize settings

4 & 5: Adjust your Places check in & Include me in “People Here Now” after I check in settings

6: Adjust your Friends can check me in to Places settings

]]> http://socialwayne.com/2010/08/19/how-change-your-facebook-places-privacy-settings-steps-screenshots/feed/ 12 http://socialwayne.com/2010/08/18/facebook-places-check-poll/ http://socialwayne.com/2010/08/18/facebook-places-check-poll/#comments Thu, 19 Aug 2010 03:26:33 +0000 Wayne Sutton http://socialwayne.com/?p=4424
Uploaded with plasq‘s Skitch!

Early today Facebook announced Facebook Places a way for Facebook users to check into locations. Mark Zuckerberg said that Facebook places was created for three main reasons:
1. To help people share where they are
2. To show people/places around you
3. To show what’s going on and discover new places around you

As some of you know there are over 67 location-base applications such as TriOut, Brightkite, Whrrl, Loopt along with the applications that presented at Facebook HQ tonight that included Gowalla, Foursquare, Yelp and MyTown. Now we can officially add Facebook to the list of location-based apps, making it over 68. Facebook Places will be available tomorrow at http://touch.facebook.com and the soon to be updated iPhone app. With all the concern about Facebook privacy and check-in fatigue are users willing to ditch their favorite location-based app and use Facebook Places alone being that all of your friends are suppose to be on Facebook? I know, I’m not but what about you? Let me know by taking the will you check-in with Facebook Places poll below.

Thanks

]]> http://socialwayne.com/2010/08/18/facebook-places-check-poll/feed/ 8 http://socialwayne.com/2010/08/18/foursquare-marketing-location-based-apps/ http://socialwayne.com/2010/08/18/foursquare-marketing-location-based-apps/#comments Wed, 18 Aug 2010 16:23:18 +0000 Wayne Sutton http://socialwayne.com/?p=4421
Uploaded with plasq‘s Skitch!

If you’re a location-based service/platform/applications and launched before March 2009, I’m sure your shaking your head right now at all of the attention Foursquare has been receiving. But I would say that 90% of the attention has been positive for the entire location-based industry. Foursquare has brought a new sense of awareness and education to what is a location-based service and how one can be used for marketing, customer service, sales and more. Still if you’re Loopt which was founded in 2005, Gowalla founded in 2007, Whrrl founded in 2007 or Brightkite founded in 2007 you have to be shaking your head because now almost every time someone mentions a location-based application it is compared to Foursquare. Also for new location-based platforms launched since 2009 they’re not called “loopt clones” or “brightkite” copy cats they are called “Foursquare clones” and often that is not even the case.

How bad is it for other location-based platforms? Just take a look at a few blog post headlines below.

Uploaded with plasq‘s Skitch!

Uploaded with plasq‘s Skitch!

Uploaded with plasq‘s Skitch!

Uploaded with plasq‘s Skitch!

Uploaded with plasq‘s Skitch!

Uploaded with plasq‘s Skitch!

Looking at the headlines you have Facebook, GetGlue, MyTown/Booyah, Shopkick and Whrrl all mentioned in the same post title as Foursquare. Note I know sometimes bloggers just put foursquare in post titles for SEO reasons. But what happen in the 2-4 years when Loopt, Whrrl and Brightkite were the only location based apps around but didn’t become as popular as Foursquare has become today? I think some of it is luck for foursquare and the rest is timing, along with the genius behind @Dens and @naveen to launching foursquare at the moment when the world was ready for something different at SXSW 2009. Twitter has been out for 3 years and the geeks who have been using other location-based apps were ready for something new. Social Media/networks were main stream and everybody was excited to play a check-in game to become the mayor of their favorite location.

Fast forward to 2010 and start conversation on location-based apps and nine out of ten times Foursquare is mentioned first and most have never heard of the growing list of the 67 plus other location based applications. Even with TriOut when we start to have conversations with potential users or businesses to use our platform, although we are similar to Foursquare we have more features and compatibles, the next few words are often “you’re like foursquare” ….

But does this mean there’s no place for other location-based applications? No, both Loopt with 4 million users and MyTown with 3.1 million users have more than foursquare which has 2.6 million users but foursquare is growing at a rapid rate. It does mean that foursquare’s brand has expanded out of the geek bubble that left Loopt and Brighktie from becoming the standard for location-based application being launched 4 years before Foursquare. It also means that if you’re a new location-based application you have your work cut out for you to show your value and why should users check-in with your application vs foursquare alone. Good luck the other location-based applications and congrats Foursquare. As for TTriOut, we have a plan and stay tuned!

]]> http://socialwayne.com/2010/08/18/foursquare-marketing-location-based-apps/feed/ 3 http://socialwayne.com/2010/08/16/background-checkins-triout-location-based-app/ http://socialwayne.com/2010/08/16/background-checkins-triout-location-based-app/#comments Mon, 16 Aug 2010 14:30:44 +0000 Wayne Sutton http://socialwayne.com/?p=4415 Guest Post by Lawrence Ingraham @LawPower, Founder/Lead Developer for TriOut.

This is the sixth in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

We’ve shown you two new ways to check in using TriOut version 2. First by using our new Check in Bar, and second by scanning a QR code. Today I’m going to show you our third and final new way to check in.

Back with version 1, we introduced the concept of pre-arrival check in. You could bring up a location in the app, tap on “Go Here” and send a tweet or update your facebook with a message “I’m on my way to…” with a link to the location. This was a great way to let your friends know where you’re going, and it still unmatched in the LBS space.

Today I’m gonna show you the natural progression of pre-arrival check in, Background Check In. Because iPhone iOS 4 allows for multi-tasking, we’re able to track your location even while you’re not using the app. This means that if you tell the app where you’re going, we can check you in automatically when you get there. Pretty crazy stuff.

Check out this video demo of my checking into my favorite coffee shop, 2 miles away.

As you can see, it actually checked me in while I pulled into the driveway. That’s within 100 meters of the front door, pretty good. We’ll be tweaking this in our beta to see if we can get it ever closer.

Privacy note: It’s important to mention that your location is never stored on our servers nor is this feature EVER turned on by default. You have to specifically tell us where you’re going and that you want us to check you in automatically to enable it. Once you reach your destination, location services are turned off and we check you in.

We take this privacy stuff seriously. You should too.

]]> http://socialwayne.com/2010/08/16/background-checkins-triout-location-based-app/feed/ 0 http://socialwayne.com/2010/08/14/this-week-location-location-based-marketing-news-applications/ http://socialwayne.com/2010/08/14/this-week-location-location-based-marketing-news-applications/#comments Sat, 14 Aug 2010 14:11:58 +0000 Wayne Sutton http://socialwayne.com/?p=4409

Another weekly round up of location-based news from last week. The biggest news was the once again rumors that Facebook is almost ready to announce their location plans and compete with Foursquare, Google and the rest of the location-based services. Whrrl had a good week announcing check-in societies in Vegas. Gowalla stayed in the news after last week’s API and profile page anouncments by saying that most users wanted native apps and not web / HTML5 apps. WeReward announced some big numbers and TriOut posted a few videos of the next version of their iPhone app that looks awesome with a new QR Code check-in, swipe to check-in options and more. Foursquare not to be left out of the news this week launched an online store. Here are 24 location-based articles from last week that you may have missed.

1. Facebook Places Will Be About More Than Just a Check-In
2. Geofencing: What’s Next For Location-Based Services?
3. WeReward hit s100k downloads
4. Development Journal: New User Interface for TriOut iPhone app 2.0 coming soon
5. 7 Reasons Why 4Square Sucks – And How I Became The Mayor Of My Local Strip Club
6. Foodspotting & Zagat Partner to Share Restaurant Photos and Guides
7. Gowalla Launches Full Check-In API (Finally) Using OAuth 2 Support
8. 16 trends I’ve noticed from marketers attending recent geo / location-based events
9. Tour of SimpleGeo reveals why location services can’t get along
10. Shopkick Picks Up Major Retail Momentum For Check-In App, Partners With Simon Properties
11. Gowalla CEO: Sorry Mobile Web: Users Prefer Apps
12. Storesquare! Foursquare now selling real-life stuff in an online store
13. Is TriOut a Geo Model for All Local Media Companies?
14. Does broadcasting your Foursquare check-ins on Twitter really add value for brands?
15. Foursquare Business Strategies You Don’t Want to Miss
16. Location-based check-in data on its way to becoming a commodity
17. Whrrl Ups the Ante in Vegas with Society Rewards
18. TriOut v2 Dev Journal: QR Check In
19. WeeSpaces.com Makes Inane Foursquare Check-ins Cool
20. Foursquare WordPress Plugin
21. On SCVNGR the Checkin Game Is What You Make It
22. Groupon + Foursquare = GroupTabs, Group Deals for Check-Ins
23. “Bridezillas” Explores What’s Possible with TV Show Checkins
24. As Google Wave dies, here’s what Foursquare does NOT understand about social media

Did you read any interesting location-based articles this week that I may have missed? If so let me know in the comments.

]]> http://socialwayne.com/2010/08/14/this-week-location-location-based-marketing-news-applications/feed/ 0 http://socialwayne.com/2010/08/10/location-based-marketing-trends-meetups/ http://socialwayne.com/2010/08/10/location-based-marketing-trends-meetups/#comments Tue, 10 Aug 2010 20:12:04 +0000 Wayne Sutton http://socialwayne.com/?p=4386

Flickr Photo By ashley.adcox

Over the last few weeks team @TriOut (@LawPower, @GreggVM and myself) have been on what seems like a location-based check-in speaking tour. All three of us delivered talks at the NCTech4Good conference on non-profits and location-based applications and yesterday we spoke at the inaugural Marketing Mondays at the RTP headquarters. Two weeks ago TriOut Founder, Lawrence Ingraham spoke at a NC New Tech meetup to a group of VCs. My list of recent speaking opportunities have been focused on location/geo/TriOut as well.  From giving an overview of  what is location-based marketing at the Triangle AMA Social Media Boot Camp, moderating the Triangle Interactive Marketing Associations panel called “Doing business the hyper-local Social Media Way” and participating in a  Social Fresh Panel called The Evolution of Foursquare Marketing. Next for team TriOut we’re speaking at the Triangle AMA’s August Luncheon (8/19), the topic is Location-based marketing, it’s more than simply checking in. You can rsvp here. In October I’m traveling to Miami to speak at Blogalicious a women’s social media diversity conference to cover location-based applications and privacy. We have a few more upcoming speaking events that have yet to be announced as well.

While speaking at the various events on location-based applications/services I’ve noticed a few trends such as majority of the attendees are marketers and some are not using Foursquare or any location-based app themselves. Other trends I’ve noticed from attendees have been that everyone doesn’t have a smart phone and many are looking for use cases/case studies to see why everyone is talking/blogging about location-based applications. Basically they want to know why all of the hype! Majority of the attendees have been women and surprisingly the privacy conversation has come up less than I have expected. I’ve been thinking about some of the questions from the events and created a list of 15 trends I’ve noticed from marketers attending recent geo / location-based events.

1. For many marketers their first location-based application is Foursquare which is 1 1/2 year old
2. Quite a few marketers have never heard of Loopt and/or aware of the fact that it was launched in 2005 and has 4 millions users
3. Most marketers are familiar with the following location-based applications: Foursquare, Gowalla, Brightkite, MyTown and Whrrl.
4. Agencies/Marketers are learning about TriOut via social media channels and/or speaking opportunities the TriOut team have been participating in.
5. Marketers really don’t want another application to have to manage outside of Twitter, Facebook, Linkedin and WordPress/blogs
6. Marketers are not familiar how location-based tech jargon is used such as geo-fence, check-ins, badges.
7. Marketers are unaware of the fact there are over 67 different location-based applications.
8. Few marketers are thinking about what is the value for the customers and are trying to sell products vs provide a valuable  social experience using location-based applications.
9. Marketers are not taking advantage of location-based applications that provide check-in analytics via dashboards or they’re having a difficult time gaining access to it.
10. Everyone wants an easy way to check-in to multiple location-based applications or have customers to automatically check-in but are not thinking about the user adoption.
11. Agencies/Marketers are trying to understand where does location-based applications fit in with their clients social media strategy.
12. Everyone is excited about the opportunity to use QR codes
13. Most marketers are unaware of Google’s location-based applications and how they work with businesses (Google Places, latitude, tags)
14. Some marketers don’t see the value of location-based apps using game mechanics to gain users
15. Marketers are not thinking long-term relationships with location-based applications and want instant periciatpion from consumers.
16. Everyone is looking for case studies and are trying to duplicate the success stories they read via blogs.

While speaking on location-based apps I try to drive home the message to think about the customer and what can a business/brand provide to a customer to make them want to check-in. Also when it comes to location-based marketing its sometimes about what you can do offline more than online to increase your results of a location-based promotion.

Have you attended a recent meetup/conference/panel on location-based applications? If so what were some of your takeaways?

]]> http://socialwayne.com/2010/08/10/location-based-marketing-trends-meetups/feed/ 1 http://socialwayne.com/2010/08/09/triout-iphone-new-interface/ http://socialwayne.com/2010/08/09/triout-iphone-new-interface/#comments Mon, 09 Aug 2010 12:30:14 +0000 Wayne Sutton http://socialwayne.com/?p=4378 Guest Post by
Lawrence Ingraham @LawPower, Founder/Lead Developer for TriOut.

This is the first in a series of posts detailing the history, design and features of TriOut v2 for iPhone.

Last week you learned about the history of TriOut version 1. Today I’m going to share the first full image of TriOut version 2. But first, let me tell you how we got there. (sure you could scroll down and cheat, but where’s the fun in that?)

We ended up with a grid of 9 buttons in TriOut v1. We heard from users that the interface looked great, but was really confusing. Why would I tap on All Locations to search, why can’t I just search in the Nearby section. What is a Check In button after you’ve already checked in?

You’ll notice with everything we do in v2, simplicity is the number one concern. We want to make it easy for new users to figure out what to do. We want to make it fast for experienced users to get what they want and do what they need to do. It really takes launching a v1 to figure out what users want, and I think we’ve done that.

We also cheated a bit and released a mobile html5 web version earlier this year. The mobile version was a test for the user experience we were planning for v2. We cut down from the 9 buttons on the home screen to just 3; Location, People, Events. Search was integrated with the results and a check in could be done on any screen. Couldn’t be easier to figure out.

The results were overwhelmingly positive, but we still think we can improve on the experience. So without any further delay, here’s the first screenshot of TriOut v2.

You’ll notice the design resembles the standard iPhone tab bar user interface, but it’s a little different. We’ve stuck with three buttons for Locations, People and Events, but added two more. You’ll also notice the new status bar at the bottom of the screen.

I’m going to start next week by going into detail on the new status bar, there’s more there than meets the eye.

Let the speculation begin!

]]> http://socialwayne.com/2010/08/09/triout-iphone-new-interface/feed/ 2 http://socialwayne.com/2010/08/08/whole-foods-foursquare-blackboard-check-gelato/ http://socialwayne.com/2010/08/08/whole-foods-foursquare-blackboard-check-gelato/#comments Sun, 08 Aug 2010 17:31:10 +0000 Wayne Sutton http://socialwayne.com/?p=4377
Photo by: dpstyles™

Foursquare co-founder Dennis Crowley @Dens posted a photo to his flickr stream of a Whole Foods location with a Foursquare blackboard outdoor ad/sign. The ad reads “Every 5th check-in receive a small scoop of house-made gelato from out gelato bar. Redeem offer (before it melts) at our gelato bar in our second floor cafe.” Is the idea of the ad ground breaking or new or the next level of “social media marketing” or location-based marketing? No, but it is smart. It’s smart that the owner/manager of the Whole Foods location understands that it takes an effort from the business to attract new and existing customers to check-in with @foursquare. It’s smart to understand that you can not just offer a check-in special and think people will automatically know about it and it’s smart to understand that in order for foursquare or any location-based promotion to work you have to see it as a partnership with the location-based platform. Meaning the location, in this case Whole Foods is endorsing Foursquare over other location-based applications.

I’m sure the Whole Foods location with the blackboard ad has seen an increase in check-ins since the sign has been placed outside but is it enough to make users check-in? I’m not 100% sure but I believe the answer is less about the blackboard ad itself and more about what Whole Foods is offering their customers who check-in on the blackboard ad. The blackboard sign reads “every 5th check-in” meaning I would have to visit the location 5 days just to receive a free gelato. If I visit Whole Foods everyday then the check-in promotion would be like a once a week reward. But what about the once a week Whole Foods customer? I would think a promotion such as “check-in and receive 10% off or Check-in between 11- 2 for a free gelato would be better if you’re going to use a blackboard ad. Something to make customers walk in the door and receive an instant reward for checking in. Also what if I don’t want a gelato.

Regardless it’s a good start not only for Foursquare but for other location-based platforms. Businesses have to understand if/when they decide to offer a location-based promotion to their customers it’s going to take some OFFLINE effort to bring awareness to the check-in special. It may be a window cling, a QR code, a table tent, a PA announcement or a blackboard.

Wouldn’t be awesome if you were at @WholeFoods & they announced over the PA system the first 5 people to check-in on aisle 5 wins a free ice cream by scanning a QR code. The QR code would verify that the person is there.

With TriOut we consult with business when they’re considering a location-based promotion and encourage them to use a mix of offline and online marketing to promote the check-in special. A few use window clings and table tents and others have let customers know via email and social media marketing.

Interesting read: Big fan of Whole Foods, but this Foursquare thing is the wrong direction by @jeffhilimire

Have you seen other offline examples of location-based marketing?

]]> http://socialwayne.com/2010/08/08/whole-foods-foursquare-blackboard-check-gelato/feed/ 7 http://socialwayne.com/2010/08/08/twitter-list-location-based-apps/ http://socialwayne.com/2010/08/08/twitter-list-location-based-apps/#comments Sun, 08 Aug 2010 15:19:57 +0000 Wayne Sutton http://socialwayne.com/?p=4375

As we all know @Twitter is a great way to read news/information when it happens first. For startups and other tech companies having a Twitter account is almost one of those mandatory must have for marketing and securing your digital footprint online. With Twitter list which are now almost one year old, you can group companies/industries twitter accounts together making it easy to read tweets from your competitors or from companies you want to track.

If you’re in the location space and looking for Twitter list to keep up with the growing list of location-based apps here are the Top 10 geo location Twitter list to follow.

1. http://twitter.com/ericleebow/geo-location-services by @ericleebow
2. http://twitter.com/Scobleizer/geolocation by @Scobleizer
3. http://twitter.com/lawrencecoburn/geolocation by @lawrencecoburn
4. http://twitter.com/jeffcarroll/location-checkin by @jeffcarroll
5. http://twitter.com/jasonbirch/geo by @jasonbirch
6. http://twitter.com/GeoEntelechy/geo by @GeoEntelechy
7. http://twitter.com/tlists/gis-geolocation by @tlists
8. http://wefollow.com/twitter/location by @wefollow
9. http://wefollow.com/twitter/geo by @wefollow
10. http://mashable.com/twitterlists/tech-science/gis-geolocation by @Mashable

Although it’s not a Twitter list you can follow the @mr_lbs Twitter account. I’m not sure who manages it but it will tweet/retweet various location-based news from around the web.

Do you follow a geo/location twitter list that not listed? If so, let me know in the comments.

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