Archive for the ‘Celebrities’ Category

Posted on May 17, 2011 - by Wayne Sutton

How to manage social media success like American Idol 2011 contestant Scotty McCreery

I’m not a huge American Idol viewer as a matter of fact I don’t watch a lot of TV outside of V (now canceled), Smallville (series just ended), sports and news. But when a North Carolina native makes it on the big screen especially in a reality contest I try to tune in and support. This year for American Idol, Scotty McCreery from Garner, NC is one of the top three finalist. Scotty is the third North Carolina native that has made it to the top three joining Clay Aiken from Raleigh, NC and Fantasia Barrino from High Point, NC. As I stated in my Ignite Raleigh talk a few years ago “we own that show”. Regardless if Scotty is crowned the next American Idol he has won in so many ways already .

This past Saturday Scotty returned from Idol headquarters to provide his Garner hometown fans with a concert. During his return Scotty signed a lot of autographs, put in a few miniutes at his old job at Lowes Food and gave a lot of hugs to screaming fans young and old. There even was a short but packed Scotty / Garner, NC parade. It was suppose to rain Saturday so I was staying in but decided to watch some of the Scotty mania on TV and check to see if any of my friends were tweeting from the event. Yes, Scotty’s concert was broadcasted live on WRAL and from Twitter I saw that @isellmoney and @lisasullivan were in attendance… I think. Also on twitter were a few Scotty McCreery hashtags to follow such as #Scottystock, #goscotty and #garnerNC. During “Scottystock” aka the live concert Scotty McCreery was surprised by country music star Josh Turner. Over all it was a great day for Scotty McCreery, American Idol and Garner, NC.

While watching Scotty’s success going from a small hometown grocery store cashier to now national superstar it reminds me of how … wait for it… yes. It reminds me how some businesses can succeed in using social media. After a business/brand has use social media to gain new customers, get more followers/fans if that’s their goal or increase sales numbers how does a business manage the success? I’m glad you asked. Here are 10 ways you can manage your social media success like Scotty McCreery.

1. Be Humble

Scotty thanked everyone for voting him in to being one of the final three American Idol 2011 contestants.

2. Stick to what you’re good at

Scotty, did try a few songs outside of his natural element but he knows what he’s good at and doesn’t stray to far from it. After you find a winning formula build off of it but don’t forget what lead you to your success.

3. Act surprised when you meet the rock stars

I not 100% sold if Scotty knew Josh Turner was coming on stage or not but when you meet an experience veteran it’s good to show a little respect and try to think about way you can work together unless they call you a clown.

4. Thank Everyone

Scotty knows that without his fans he wouldn’t have made it to the final three. The same for your social media success. Every now and then you need to just say thanks to your blog readers, Facebook fans/likes, twitter followers and/or friends who share your content.

5. Give “free” Hugs

Everyone loves a good hug. We’ll almost everyone. Regardless you may not be able to give your social media supporters a free hug but you may have a group discount or a free product to over them for supporting you. Information is also considered valuable. Continue to provide good valuable content that lead to your success.

6. Work the media

When you have the media’s attention let them have full access. Let the media help you tell your story but always remember everyone is watching so be on your best behavior.

photo via Idol chatter

7. It’s ok to cry

Showing a little emotion shows that you’re human and helps builds relationships.

8. Be awesome all the time

It’s hard but the phrase is called “being on” after you become successful everyone except the “haters” think you’re awesome. Always remember that. From that point on… be awesome all the time or at least do you best faking it.


photo via Idol chatter

9. Live up to the hype

After you have some social media success the expectations bar has been lifted and the world is waiting to see what will you do next. I’m not sure how Scotty is going to preform this week but he has a lot of hype to live up to and I wish him well. Also think about this in terms of the Old Spice commercials, they were cool and funny at first but now I’m ready for something new.

10. Use the right tools

Scotty is active on Twitter sharing his experiences with his followers around the world. I think he is actually sending the tweets. I’m not sure if he’s using Facebook or other platforms but for him right now Twitter helps him share his story in real time and hopes help him win American Idol.

11. Keep it simple

K.I.S.S.

Scotty from one NC guy to another good luck. You know you’re already a winner.

How do you manage your social media success?

Posted on December 5, 2010 - by Wayne Sutton

infographic – If Web Browsers Were Celebrities, I’m using Samuel Jackson

This is a funny infographic by the guys at Walyou comparing web browsers to celebrities. I’m currently using Safari so that would Samuel Jackson. The funniest is IE 6 which is Betty White and I like the no browser version which is Keanu Reeves (Matrix version).

If Web Browsers Were Celebrities is brought to you by Wix.com
Use creative design to make a Flash website.
You are most welcome to share this infographic with your audience.

via If Web Browsers Were Celebrities [Infographic] | Walyou.

Which celebrity browser do you use?

Posted on November 23, 2010 - by Wayne Sutton

Video: What’s on Oprah’s favorite things 2010 list? The iPad. This is better than any iPad app commercial

First Twitter had it’s Oprah moment, then Mark Zuckerberg made an appearance on the show and today, no it wasn’t Steve Jobs but the iPad. During the Oprah show today, the queen of all media announcing her favorite things 2010 list dropped down a floating iPad with what looked like either Victoria Secret wings or Angle wings, either way the iPad had wings! Before Oprah even announced that everyone in attendance was receiving a free iPad the crowd was going crazy! Steve Jobs couldn’t make a better iPad commercial if Apple tried. Take a look!

Oprah also stated how she plays her favorite game on the iPad, which is Scrabble and you can now read the O magazine on the iPad as well.

What do you think? Is this the best iPad commercial of all time that’s really not an iPad commercial?

Via: TUAW

Posted on November 22, 2010 - by Wayne Sutton

Spotify USA Playlist from Kanye West Day on Twitter

If you’re one of the lucky Spotify USA beta users and a Kanye West fan, I created a play list of the songs from Kanye West day on Twitter. As I stated in the tools and tracks post Spotify was one of the apps that help me create the tweets. Also it looks like Kanye was wondering if Spotify was working in the U.S. yet. Not yet Kanye!

Regardless here’s the Spotify USA Playlist from Kanye West Day on Twitter. The widget was provided by http://www.spotidj.com

If you’re using Spotify and have Spotify social enable, use the image below to find me if you want to share your tracks.

Are you looking forward to the Spotify USA release?

Posted on November 22, 2010 - by Wayne Sutton

The Songs, Tweets and Tools used for Kanye West Day on Twitter

I just finished Kanye West day on Twitter and wanted to post the 24 songs and tweets that was scheduled throughout the day, with a few bonus tweets that didn’t make the cut.

1. Touch The Sky
“Now let’s go. Take ‘em back to the plan…Me and my momma hopped in the U-Haul van.” #TouchTheSky #kanyewest

2. Never let me down
“Now ****** can’t make it to ballots to choose leadership, But we can make it to Jacob and to the dealership” #kanyewest

3. Run This Town,
“I bought my whole family whips, no Volvos,Next time I’m in church, please no photos” #kanyewest http://goo.gl

4. Hey Mama
“Forrest Gump mama said, life is like a box of chocolates, My mama told me go to school, get your doctorate” #kanyewest

5. Runaway
“I’m so gifted at findin’ what I don’t like the most, So I think it’s time for us to have a toast” #runaaway #kanyewest

6. through the wire
“But I’m a champion, so I turned tragedy to triumph, Make music that’s fire, spit my soul through the wire” #kanyewest

7. Jesus walks
“I’m just trying to say the way school need teachers,The way Kathie Lee needed Regis that’s the way I need Jesus” #kanyewest

8. Last Call
“Now I could let these dream killers kill my self-esteem, Or use my arrogance as the steam to power my dreams” #kanyewest

“Ain’t nobody expect Kanye to end up on top, They expected that College Dropout to drop and then flop” #kanyewest

9. Bad News
“Didn’t you know, I was waitin on you, Waitin’ on a dream that’ll never come true” http://goo.gl/wEzsA #kanyewest

10. Homecoming
“Every interview I’m representing you making you proud, Reach for the stars so if you fall you land on a cloud” #kanyewest

11. Diamonds
“I thought my Jesus Piece was so harmless, “till I seen a picture of a shorty armless” #SierraLeone #kanyewest

12. Heard ‘Em Say
“They say people in your life are seasons, And anything that happen is for a reason” #HeardEmSay #kanyewest

13. Power
“I just needed time alone, with my own thoughts, Got treasures in my mind but couldnt open up my own vault” #kanyewest

14. Love Lockdown
“I’m not loving you, the way I wanted to, What I had to do, had to run from you” #LoveLockdown #kanyewest

15. Back Like that remix
“Second I walked in, the whole room got still, I don’t know how to put this but, I’m kind of a big deal” #kanyewest

16. Cack Music
“Cuz dreams of being ‘Hova went from bein a brokeman ta bein a dopeman, Ta bein a president look theres hope man” #kanyewest

17. Good life
“Whether you broke or rich you gotta get biz, Having’ money’s not everything, not having it is” #kanyewest

18. Lost in the World
“I’m lost in the World, I’m down on my mind, I’m new in the city, and I’m down for the night” #kanyewest #LostInTheWorld

19. SouthSide
“Dreaming of the day they push a phantom to the operas, Can’t wait till they say, “Yeah, ran up at the Oscars.” #kanyewest

20. Stronger
Bow in the presence of greatness, ’cause right now thou has forsaken us, You should be honored by my lateness” #kanyewest ”

21. swagger like us
“My swagger is Mick Jagger, Every time I breathe on a track, I asthma attack it, Why he so mad for? Why he gotta have it?” #kanyewest

22. Spaceships
“Lock yourself in a room doin’ five beats a day for three summers, That’s a different world like Kree Summers” #kanyewest

23. All of the lights
“Restraining order, Can’t see my daughter, Her mother, brother, grandmother hate me in that order” #allofthelights #kanyewest

24. Champion
“When it feel like living’s harder than dyin’, For me givin’ up’s way harder than trying’” @kanyewest #Champion

Also, here are few websites and tools I used to make the process easy to schedule tweets, count characters and find song lyrics.
1. CoTweet
2. Character Count
3. A-Z lyrics
4. Spotify (I’m early beta USA access) If you’re on spotify you can listen to the plan

What did you think about Kanye West day on Twitter?