Archive for the ‘Blogging’ Category

Posted on January 31, 2012 - by Wayne Sutton

28 + 1 Days of Diversity Starts Tomorrow AKA #29DaysofDiversity for 2012 Year 3

It’s that time of the year again, the emails have been send and the list has been made! February is black history month and for the past two years I’ve posted a series called 28 Days of Diversity.

The History

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible(in 2010). That’s why I started 28 Days of Diversity on SocialWayne.com in 2010.

The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends NOT ranked in any particular order. Each post will include a picture, bio, social media profiles provided from the selected individual and this paragraph. It’s my simple way of giving back.

via About 28days of diversity

Since 2012 is a leap year that means it’s 29 Days of Diversity. Like the previous years I’ll cross post the profiles here on SocialWayne.com, the 28daysofdiversity.com, weekly recaps on BlackWeb20.com and this year on google+ along with sharing the post on twitter and facebook. The hashtag for this year is… #29DaysofDiversity

I’m excited about the 29 individuals selected for 2012. Last year I asked each participate “How can we use technology to close the digital divide?” The question for 2012 is “What motivates you to become successful?” I’m looking forward to the responses.

As always, thank you for the support, friendship, following on social networking sites and reading SocialWayne.com. Have a great 2012!

Posted on December 31, 2011 - by Wayne Sutton

Guest Post: 3 Smart Ways for Small Business Viral Growth

About Guest Author: Victoria Kushner is a blogger and PR manager at Freemake.com. She writes about top multimedia apps and tech startups.

Nowadays everyone is talking about word of mouth promotion success. Viral marketing is a promising method, especially for small business and new companies. As matter of fact, viral campaigns bring substantial traffic, attract new audience and help build warm business-friendly atmosphere. Each business owner dreams about vast public support and good attitude to his/her startup.

However, many useful social media tools are still rarely implemented by small business. The reasons for such viral marketing reluctance are lack of knowledge, fear to fail or viral concept misinterpretation. Let’s dispel myths around viral marketing and explore 3 real viral growth cases that every business owner may apply to own company.

Cool Infographics

Infographics is a powerful viral tool. People love to share it. You can see thousands of Twitter updates with word “infographics”. If you plan to boost your company name mentions in social media – design impressive infographics.

First of all, you need thoroughly research your industry-related topics that may be interesting to wide audience. Visit such popular infographics galleries as visual.ly, Killer Infographics, or Daily Infographics and view ready infographics for your niche.

Then, work out ideas and connect them with your company product/services. Hire a designer and make your infographics dream come true.

Next step is to place your excellent infographics on your website and supply it with social sharing buttons. Don’t forget to promote it among your existing customers via newsletters, Facebook, Twitter feeds or offline announcements.

After that pitch bloggers and suggest your slide for magazines. If you target right journalists and make appealing image, people will talk about it. For, instance, “YouTube Killed TV” infographics has numerous tweets that reached people worldwide.

By Freemake, proud developer of YouTube Converter

Great YouTube Video

For complicated products or services, just an infographics will not do. In this case, try demo or promotional video. There’s no need to hire Hollywood producer or New York Video Agency. A video can simply show your company internal processes or have a video message from CEO. Audience is always excited to learn inside information and to meet real people who stand behind a small company.

Make your video unique, short and outstanding. Compare other YouTube videos and write compelling video title and description. Add as much information as your want. It’s important to put your website, social media links and contacts. Then, buy YouTube ads to drive extra traffic to your video channel – it’s cheap and does not require much online advertizing skills.

A vivid example of this viral tool success is Orabrush “Bad Breath” video that gained 16 million views and lots of comments.

Catchy Social Networks

Invite your current customer to join your Twitter, Facebook or Google+ pages. Offer incentives, coupons and exclusive bonuses to your social networks buddies. Logos Bible Software generated over $300 000 through Facebook promotion. They prepared custom discounts for each fan. The campaign resulted in mass social message distribution and additional orders. Follow Logos way and create active social community.

Posted on October 5, 2011 - by Wayne Sutton

Why writing and blogging are so important

flickr photo By futurowoman

If you heard me speak at a conference or panel before a common line I will often say about why people should blog is that if you don’t tell your story then who will? Then I usually follow up with some ways to create blog topics and justify blogging and the whole social media building relationships, you can’t rely on news media etc. You get the picture.

But what is Blogging? Blogging is telling a story, blogging is sharing your opinion, blogging is reporting news and more. But at the core, blogging is writing! While being one of the speakers at BrandCamp Detroit last year, I got a chance to hear my friend Peter Shankman talk as well. He said, writing is one of the most important things you can do online or something like that. Then Peter went on to tell a few stories about some bad written letters he received. Since then I’ve been thinking more and more about how to improve my writing skills and constantly telling others to start or continue to write. Regardless let’s take a look at a few examples of how just being a good writer, blogger, journalist or just being able to tell good stories have paid off for a few people.

Recently it was announced that MG Siegler who is a tech journalist/blogger for TechCrunch will now become a partner at CrunchFund with Michael Arrington. This is a special case because of the nature of the deal being in Silicon Valley, TechCrunch, AOL, Arrington, etc but at the end of the day MG did a few things well and mainly he was a good writer and he used his writing skills to build relationships and the rest is history. The same can be said for Pete Cashmore. I remember when Pete started Mashable and now Mashable is not only one of the top tech blogs but it’s one of the top websites in the world. Those are rare cases but I have friends who have received book deals just from their blog that’s not even a three years old. Also look at Groupon, it was reported that Groupon has 70 writers on staff to help with marketing which has lead Groupon to be the fastest growing business ever. It was also reported recently that Cnet was trying to hire Nick Bilton, the NY Times lead technology writer and offered him a significant pay increase, which became news itself especially since he turned it down. Even myself, some of the opportunities I’ve had and clients I’ve been able to work with has come from me blogging, writing telling stories, my experiences online, mainly here on SoicalWayne.com.

As more digital content is being created today from videos, podcast, photo sharing apps, infographics, status updates, tweets, and more at the core of everything is writing. So, why is why writing and blogging are important? Writing can build relationships, tell stories, create opportunities and help educated others. Make time to write, get better at writing and just do it.

Posted on September 27, 2011 - by Wayne Sutton

infographic – The Blog Tree: New Growth. An Eloqua and JESS3 project

For more about the Blog Tree see:
The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
How it was made by Jess3 – Eloqua – The Blog Tree: New Growth

Note: Only blogs launched after 1/01/09 was considered

Posted on May 13, 2011 - by Wayne Sutton

Because of you SocialWayne.com was selected as one of the Top20 blogs for Black Enterprise Bloggers Month 2011

Over the years I have never guessed how blogging or having a blog could change or affect my life. Some people blog to share their opinion, some blog because it’s their job and some blog as a hobby and just for fun. I think I’ve all four. Regardless of the reason, I’ve received my share of privileged access to events, established partnerships, launched startups and other opportunities and this blog has been at the core of how I’ve been able to tell my story and share information with the world. Because of that SocialWayne.com has been listed as One of the Top 50 Social Media Blogs Of 2010 via Evan Carmichael, 50 Of The Best Social Media And Technology Blogs In The World via simplyzesty.com and more as you can see on my about page.

Today I’m pleased to announced that SocialWayne.com has been selected as one of the Top20 blogs for Black Enterprise Bloggers Month 2011. I want to say thank you to all of the readers, followers on twitter and others who have stopped by left a comment or share an article you found useful. Thank you Black Enterprise for selecting my blog as well. This is all motivation to continue to provide useful information about technology and more in the future.

For more about the Black Enterprise Bloggers Month check out the video promotion below and you can see the rest of the blogs listed here: http://www.blackenterprise.com/blackbloggermonth/

Thank you!