Archive for the ‘28 Days of Diversity’ Category

Posted on March 12, 2010 - by Wayne Sutton

Photos from the 2nd Blacks In Tech Meetup @ SXSW sponsored by Ogilvy

Photos from the 2 Blacks In Tech Meetup @ SXSW sponsored by Ogilvy

Posted on March 2, 2010 - by Wayne Sutton

The social media report of #28daysofdiversity – blogs, press, hashtags & new series

Sunday ended the 28 Days of Diversity Project, where I featured someone new everyday for the month of February for just being awesome in their own right. The list included some of the leaders in the social web space from startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Over the course of the month long project I monitored the social web for blog post, tweets and was even interviewed a few times about the project. I want to say thanks for the support to everyone who help share the project. Take a look at the one month social media report from the 28 Days of Diversity project below searching the web for “28 days of Diversity” and the hashtag #28daysofdiversity.

Articles Trending Map (PDF link)

The highest mention day was February 5, 2010

---

Source Analysis: (PDF link)

For “28 days of Diversity” – 94 blogs mentions and 46 social mentions
For #28daysofdiversity – 114 Blog mentions, 696 social mentions and 246 comments.

---

Week 4: TweetReach

Week 3: TweetReach

via : http://tweetreach.com/

Week 2: TweetReach

via : http://tweetreach.com/

Week 1: TweetReach

---

Interviews & Press
Technorati: #28DaysofDiversity with Wayne Sutton
PR Week: Promoting diversity in Black History Month

Other 28 Days of Diversity Projects launched:
28 Days of Diversity in Design
28 days of black nonprofit leaders

Links to 28 Days of Diversity or about Diversity in February.

---

If you missed the series you can see all of the 28 here at: http://28daysofdiversity.com

Also a special thanks to Angela Benton from BlackWeb 2.0 for cross posting the series and everyone who retweeted the post. As for what’s next? There’s been talk about a 365 Days of Diversity and more.

What would you like to see next?

Posted on February 28, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 28 @jeffreylbowman of @OgilvyWW

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 28, I would like to introduce to some and present to others: Jeffrey Bowman

Website: www.ogilvy.com
Twitter: @jeffreylbowman

Jeffrey Bowman is a Partner within OgilvyConsulting at OgilvyOne. Considered by some a leading multi-channel strategy expert, he is responsible for dissecting client’s business problems, developing 360 degree integrated communication channel plans, building customer and influencer relationship marketing programs, and developing demand generation programs across digital and traditional marketing channels. He is charged with connecting the creative with the brand’s business objective. He provides client services across technology, retail and consumer packaged goods verticals.

It was around 1999 when Jeffrey was peaking in his brand management career after experiences at Pepsi, P&G and the Miller Brewing Company (now SAB Miller). There TV, Radio, Print and Out-of-Home were the dominant communication channels and on-line was less than 1% of most Brand’s total advertising spend. He often wondered why Brands were not jumping into on-line channels. He made the decision to “go direct” at Dell where demand generation and marketing optimization were king across dell.com, call center, broadcast, catalog, e-circ, on-line display, search, affiliate, email, direct mail and radio channels for desktop, laptop and home entertainment verticals. There he led annual business planning, channel integration, dashboard reporting and budget planning & optimization. At Dell he was responsible for the Intel and Microsoft co-op relationships for the consumer group. After Dell he was complete and armed as a “true” multi-channel strategist with not only understanding how to drive business results but also the “know how” of building relationships within the digital and traditional communication channels.

Some ask what does he know about social media. His response would be “have you heard of the Conversation Prism by Brian Solis & JESS3? Conversation channels continue to emerge and expand today. These are the platforms where brands are being developed, built or destroyed. It is his job to make sure his clients comprehend what’s not only being said about their brands but make sure they understand their value proposition and how they are positioned across all relevant channels of communication whether in the form of digital, analog, text or video. His belief is to not necessarily start with the channels in building a brand but instead, start with listening, developing or refining the brand’s value proposition, plan the business, develop the brand’s messaging, activate and engage. His desire is to have his clients provide something unique to say or offer and build life-long relationships with customers and consumers. Jeffrey once again finds himself at an intersection where channels of communication are converging.

Before crossing over to the Ogilvy Red side, Jeffrey spent 15 years on the client side in marketing building brands within Pepsi, P&G, SAB Miller, Whirlpool, Dell and Sears. It is his passion and love for all things tech and digital that keeps him in tune with trends and tools used for communicating. He is active in the tech community and passionate about Blacks, Asians and Latinos In Technology. He holds a BS and MBA in Marketing.

Also check out the entire 28 on http://28daysofdiversity.com

Posted on February 27, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 27 Yvette Ferry @yvetteferry

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 27, I would like to introduce to some and present to others: Yvette Ferry

Twitter: http://twitter.com/yvetteferry
Website: Ferry and Company: http://ferryandcompany.org

Yvette Ferry is a recruiter, a small-business specialist, a human resources consultant, and a writer. After spending 10 years in the management-consulting industry as an administrative and human resources manager, she founded Ferry and Company, a professional network of service providers comprised of small businesses, entrepreneurs, and freelancers.

A natural communicator and people-connector, Yvette likes to quip that she’s been knee-deep in social media since 1852. In the early days of the Internet, she was a regular Usenet user and contributor and recognized its rich potential for engaging large audiences around specific areas of interest. She was a system administrator and moderator for CompuServe’s pets forums and moderated topical online chats in the earliest days of AOL Chat. She also blogs.

Yvette is a member of several new-media organizations and speaks regularly at local events about new media and social recruiting. She enjoys introducing existing and emerging technologies to small companies, for intra- and extra-organizational communications.

Today, Yvette is helping to create the South Florida chapter of Digital Media Alliance Florida, a non-profit media-industry association created to bridge digital media, digital arts, and digital entertainment companies, institutions, and professionals throughout the state.
She lives in Miami, Florida.

Digital Media Alliance Florida link: http://www.dmaflorida.org/

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 26, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 26 Damond L. Nollan @damondnollan

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 26, I would like to introduce to some and present to others: Damond L. Nollan

Website: http://www.damondnollan.com
Twitter: @damondnollan

Damond L. Nollan is the IT Manager for Web Services at North Carolina Central University. He provides leadership to a team of developers responsible for the creation and maintenance of NCCU.edu. He has over 10 years of professional experience building and managing the web infrastructure for both private companies and public universities. Most notably, he served seven years with his alma mater Elizabeth City State University.

As a speaker, Mr. Nollan has presented at numerous professional conferences, which include ScienceOnline2010, Educause Southeast Regional Conference, Thurgood Marshall’s Member University Professional Institute, C. Rodger Wilson Leadership Conference, and the Middle Eastern Province Council Meeting.

As a blogger, Damond, along with close family and friends, started an online journal community known as The Labyrinth in 2002. The award-winning site helped to nurture a number of talented artists and musicians over the years. In 2009, after a three-year hiatus, he returned to blogging with his current project DamondNollan.com, where he writes about social media, fatherhood, IT management, and higher education.

Mr. Nollan holds a B.S. from Elizabeth City State University, an M.B.A. from the University of Phoenix and is presently working on the Doctorate of Business Administration from the School of Advanced Studies at the University of Phoenix.
Damond is an active member of Kappa Alpha Psi Fraternity, Inc. where he serves on the board of directors for the Middle Eastern Province, Chairman of the province training committee, and Chapter Polemarch of Smithfield Alumni.
In his off time, Damond enjoys watching movies, reading, and spending time with his family of five in Smithfield, NC.

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 25, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 25 Nichelle Stephens of @pepsiweinspire

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 25, I would like to introduce to some and present to others: Nichelle Stephens

Website: http://www.cupcakestakethecake.blogspot.com
Twitter: http://twitter.com/pepsiweinspire

Nichelle Stephens is a blogger, cupcake enthusiast, and social media strategist. She is the community editor of Pepsi We Inspire, a lifestyle blog for African American women. She is the founding editor of Cupcakes Take The Cake, a blog devoted the cupcakes. Nichelle is also the founder of KeepingNickels, a blog about small business bookkeeping and personal finance.

Nichelle will also be moderating a panel on March 12 at SXSW interactive (http://my.sxsw.com/events/event/676) and hosting a Cupcake Social (http://bit.ly/cupcakesxsw) on March 14.

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 24, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 24 James Andrews @keyinfluencer

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 24, I would like to introduce to some and present to others: James Andrews

Website: http://www.thekeyinfluencer.com
Twitter: http://www.twitter.com/keyinfluencer

James Andrews is the managing partner/co-founder of Everywhere specializing in the creation of digital strategies, online communications, and web content production. Everywhere is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. Their clients include Delta, Macy’s, PGI, Promethean, Georgia Public Broadcasting, Actress/Author/Activist Jane Fonda, and Music Producer Jermaine Dupri. Everywhere is a Guinness World Record holder for the most widespread social media message within 24 hrs for #BEATCANCER (www.beatCancerEverywhere.com)

Before launching Everywhere, Andrews was Vice President, Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. As an internationally respected digital thought leader, Andrews helped start a Social Media practice in the Ketchum Brazil office and has been a keynote speaker in Sao Paulo, London and Norway. Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Urban Box Office, Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Coca-Cola/Sprite, Truth.com and Proctor & Gamble places him in a unique category of entrepreneurs that understand the convergence of new media, content, social activism and digital lifestyle.

James blogs at Fastcompany.com as an Expert Blogger as well as Huffington Post. Andrews can be seen as a regular contributor on CNN Weekend discussing current news and social media stories.

James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. His community involvement includes volunteer work at GCAPP, The Paideia School and Morehouse College.

DIGITAL REAL ESTATE

http://www.twitter.com/keyinfluencer

LIFESTREAM
www.jamesandrews.tv
Blog
http://www.thekeyinfluencer.com

http://bit.ly/VSV5w

http://www.facebook.com/jamesandrews

http://www.linkedin.com/in/keyinfluencer

http://www.fastcompany.com/user/james-andrews

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 23, 2010 - by Wayne Sutton

#28DaysofDiversity: People of color impacting the social web. Day 23 April Davis @AroundHarlem

As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human.

As someone in the technology/web/social space, I often travel and attend various events in the industry and notice a huge lack of diversity, and when it comes to getting attention from mainstream media/tech blogs it’s almost impossible. That’s why I’m starting 28 Days of Diversity on SocialWayne.com. The goal of 28 Days of Diversity is to feature someone new everyday for the month of February for just being awesome in their own right. The list will include some of leaders in the social web space, startups, bloggers, conference organizers, IT professionals and friends not ranked in any particular order. Each post will include a picture, bio, two links from the selected person and this paragraph. So for the next 28 days, come back to visit SocialWayne.com to see who’s on the list. For day 23, I would like to introduce to some and present to others: April Davis

Website: http://blog-aroundharlem.com/
Twitter: http://twitter.com/aroundharlem

April Davis is a tech savvy individual with a strong entrepreneurial spirit. A Jill-of-Some-Trades, her areas of expertise include Creative Project Management, Online Marketing, Writing/Editing and Web/Social Media Consulting. She has dabbled with self-employed since the age of 22. The desire to work for herself began as a freelance graphic designer where she realized the opportunities and experienced the benefits of working independently.

She is currently Publisher of AroundHarlem.com, and has other online properties currently in development. April also works with local businesses and arts organizations on social media initiatives.

AroundHarlem.com is an online magazine currently in the beta stage. The current blog (Blog-AroundHarlem.com) has local event listings and in depth articles focusing on and highlighting Harlem, African Americans, Latinos and other People of Color. The beta stage has been a phenomenal success with unique visitors reaching almost 30,000 people during it’s busiest month.

The final website will focus on Business and Finance, Health, Children and Parenting Concerns, Arts & Culture, Food and Style, Politics, and People. The latest digital technology including social media incorporation, podcasting and video interviews will be incorporated into the website. The site’s ultimate goal is to bring it’s readers information typically missing from contemporary urban/local media.

Prior to entering the publishing industry, April worked as Creative Director for Exceed Communications, the full service graphic design firm that she started in 1998. Concurrently, she worked as a consultant in the National Marketing Department of Ernst & Young, a global professional services firm.

A lifelong Harlem resident, April has always worked in the Harlem community on a personal and professional level. During the last 10+ years, she has worked with the New York Club of the National Association of Negro Business and Professional Women’s Clubs, Inc., a community service based organization that focuses on Health, Education, Employment and Economic Development. In addition to her active membership, she held positions as Membership Coordinator, PR Chairperson and eventually became President of the Young Adults Club. In the past, she was also a member of the New York Urban League Young Professionals.

Professionally, she has been a member of the Greater Harlem Chamber of Commerce and has also received training from two local entrepreneurial organizations, Project Enterprise and Workshops in Business Opportunities.

April has received several awards for her community service participation and entrepreneurial endeavors. They include an Appreciation Award presented by the New York Young Adult Club of NANBPWC, the Young Adult Community Service Award and Business Woman’s Award presented by the New York Club of NANBPWC, Best Business Plan Award presented by the Harlem Venture Group and she was also a Professional Women of Color Dream Grant Recipient.

Come back tomorrow to see who’s next on the list.

Also check out past entires on http://28daysofdiversity.com

Posted on February 22, 2010 - by Wayne Sutton

Stats: #28daysofdiversity Week 3 in review. Hashtags and new projects start

The last week of #28daysofdiversity starts today. Here’s a look at some the stats from last week.

via : http://tweetreach.com/

via http://twittersentiment.appspot.com

Via: via http://wthashtag.com

Blog/Media coverage about the 28 Days of Diversity project.

A new series started by Tina Shoulders laidbackchick: called 28 Days of Diversity in Design

You can see all of the first 22 here at http://28daysofdiversity.com/