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Infographic: Successful Growth Hacks To Get People To Your Website

Originally posted on the Wall Street Journal, Wayne Sutton: Keep Startup Partnerships Mutually Beneficial


The right partnerships for startups can lead to user growth, brand awareness or can be a key way to learn more about potential customers. Partnerships often take place in various ways such as an event partnership, product integration or product placement. For startups looking to partner with a potential company, I would consider analyzing the partnership in three ways: mutual benefits for firms, company values/mission and customer experience.

Mutual benefits are usually why partnerships are formed. The “What’s in it for me?” has to be addressed. Each company participating in the partnership should evaluate the other company’s values to see they align from a marketing or customer perspective. If your customers don’t see the value or understand why your brand would partner with another brand then you should not consider the partnership.

For early-stage startups, event partnerships can be a simple way to get started working with other companies that align. Twillo and Sendgrid partnered on events such as hackathons because they are targeting a similar user base, early stage companies and developers. They have since collaborated on a messaging platformfrom the success of partnering on events.Here are three examples of partnerships that started as mutually beneficial. Some flourish while others parish along the way:

When you look at brand placement partnerships, who can forget the most tweeted selfie of all time? During the 2014 Oscars, Samsung and Ellen DeGeneres took the opportunity of a high-visibility event with celebrities to use the selfie for product placement of their Samsung Galaxy Note 3. It didn’t seem to matter to Samsung that people noticed Ellen still using her iPhone for tweets behind stage. The televised event hosted by Ellen brought Samsung the attention it desired to launch its brand and new product. Samsung in turn donated $3 million to the charities of Ellen’s choice.

Other partnerships can be complex such as Apple’s iPhone with Google maps. From a beneficial standpoint it allowed both companies to provide value to their users and understand location behavior. Then in 2012, Apple decided to launch its own navigation app ending the partnership. But after consumer complaints about the new app, Apple apologized and encouraged consumers to continue using Google maps through their web browsers and shortly returned the Google maps app.  This can be a lesson on how not to end a partnership without thinking about your customer’s behavior first.

If you are looking to establish a partnership with your startup, you can start from a simple email, coffee meeting or conversation at a conference. Planning and communication with staff and marketing departments should be strategic along the entire process. Remember

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/

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Nielsen, a leading global information and measurement company that provides market research, insights & data about what people watch, listen to & buy hosted a #ConsciousConsumer luncheon focused on their “Diverse Intelligence Insights” during Essence Festival 2014. Nielsen also had a large interactive booth at Essence, that featured a DJ, iPad sign-ins and a photo booth.


I attended the luncheon session focused on the Conscious Consumer lead by Nielsen executives Rebecca K. Roussell and Cheryl Pearson-McNeil. Below are some of the photos from the Nielsen Essence booth, the #ConsciousConsumer luncheon along with Nielsen’s Diversity Intelligence Data that Will Make You Rethink Inclusion.

Nielsen's Diversity Intelligence Data

Nielsen's Diversity Intelligence Data

Nielsen's Diversity Intelligence Data

Read NIELSEN CAPTURES CONSUMER “CONFESSIONALS” THROUGH INTERACTIVE EXPERIENCE AT 20TH ESSENCE FESTIVAL Press Release below:

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/

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The #YESWECODE hackathon at ESSENCE Festival was a tremendous success. I was honored to be a mentor and see the energy of the kids work on real world solutions. Below are 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon.

You can read more about the YESWECODE Hackathon on thegrio.com.

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/

2014 ESSENCE Festival

This was my first year attending ESSENCE Music Festival. The event is targeted primary to African- Americans women and this year had record attendance reaching 550,000 attendees. ESSENCE is a true mix of music, entrepreneurial workshops, trade shows, film/tv screenings and panels. The only big piece missing from ESSENCE is more technology. This year ESSENCE held it’s first “tech village” in partnership with YESWECODE. IMHO it was a great start but was very underserved every time I walked over. Regardless ESSENCE reminded me of another conference that has little diversity, at least in the technology portion, SXSW.

I posted the thought below on FacebookIt hit me.. ‪#‎essencefest‬ is ‪#‎sxsw‬ for black people…, Thoughts?” and the comments were surprising.

Regardless I believe as we live in this digital/technology world I hope to see more technology related events during ESSENCE in the future.

What are your thoughts?

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/

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Beyond The Lights is an upcoming movie written and directed by Gina Prince-Bythewood. Gina is well known for her work as director of acclaimed feature films, Love & Basketball and The Secret Life of Bees. Gina’s new movie Beyond The Lights is a story of a young female musician on the brink of stardom and struggles with the pressure of her new-found success. The movie stars Gugu Mbatha-Raw as Noni Jean, Danny Glover as Captain David Nicol and Nate Parker as Kaz Nicol.

During ESSENCE I had a chance to participate in a round table press Q&A with Beyond The Lights Star Nate Parker. During the Q&A Nate discussed how he connected with the character, the type of the movies he likes to work on and the plot of Beyond The Lights. You can watch part of the interview below.

Watch The Beyond The Lights movie trailer below.

See Beyond The Lights in theaters November 14, 2014.

Read More ESSENCE on SocialWayne.com
2014 ESSENCE Festival
Part 1: ESSENCE Festival 2014 New Attendee Record with over 550,000 attendees
Part 2: Interview with ESSENCE president Michelle Ebanks on Women and Innovation with Google Glass
Part 3: P&G Uses Behavior Change Technology and The Braxton Sisters For More “Gains” During ESSENCE
Part 4: Verizon Connects ESSENCE To the World
Part 5: An ESSENCE Fest with McDonald’s @mcdscene + #365BlackAwards
Part 6: Ford Empowers Culture during ESSENCE #fordup
Part 7: An interview with Anthony Anderson on Black-ish at ESSENCE
Part 8. An actor with a purpose, Nate Parker talks Beyond the Lights
Part 9: Can ESSENCE Festival be the SXSW for African- Americans?
Part 10: 6 Inspiring photos from the ESSENCE Festival YESWECODE Hackathon
Part 11: Nielsen’s Diversity Intelligence Data Will Make You Rethink Inclusion
Part 12: Photos From ESSENCE Festival 2014

Full ESSENCE coverage on SocialWayne.com can be found at: http://socialwayne.com/category/essencefest/