What is PitchTo and How Can Founders and Investors Use It?

January 14, 2014 — 6 Comments

Today I’m pleased to announce the public beta release of PitchTo. PitchTo is a dedicated platform for managing and rating founder pitches and provides a way for entrepreneurs to get feedback on their product or pitch.

While working with founders on their pitch deck either preparing for demo day or investor meetings I saw an ongoing theme. While in person feedback is great, founders would also like a better way to get feedback on their pitch from their network. Two more areas where I saw an opportunity for PitchTo is talking with investors about how they keep track of all their companies they see at pitch events, one on meetings, hackathons and demo days. Ironically, most investors were either using a note taking application like Evernote, google docs or good old pen and paper. The other space where PitchTo could be used is judging hackathons, pitch contest or startup weekends. Surprisely, a lot of the hackathons and pitch contest still use a pen and paper rating system such as in the photo below.

With PitchTo investors, pitch event judges can easily rate pitches and share the rating via email and or on social media sites. But PitchTo is not only for investors. For founders looking to get feedback on their pitch deck or pitch video, you can upload one or both to your profile and ask for feedback or if you’re pitching at an event, ask the audience to use PitchTo to rate your pitch. My thought has always been, during a pitch event or hackathon, it would be helpful for a founder to be able to collect feedback from the audience and not just from the judges.

PitchTo also has with a built in pitch score algorithm based off of nine pitch data points. The PitchTo Score is based on my experience working with founders on their pitches and researching with investors, venture capital firms and angel investment groups. The goal is to standardize how individual pitches are rated using all of the same data points in the decision making process of rating pitches and deciding investments.

The Nine Core Pitch Data Points
Founder: Does the founder has what it takes operate a success business?
Business Model: Does the company have a hockey stick style business model?
Presentation: How well did the founder present their pitch?
Competition Scale: Does the company have a lot of competition? It ranges from none to a crowded market.
Has The Company Found Customer Validation? Does the company have traction or are they still figuring things out?
Size of the Market: What is the big opportunity in terms of revenue, or user growth?
Sentiment: How did the pitch make you feel?
Would You Invest: A simple yes or no.
Would You Use This Product: A simple yes or no.

Additional Pitch Data Points
Rate The Concept Being Pitched: What problem are they trying to solve?
Rate The Team: Is it a “A+” team?
Rate The Design: How does the product user experience and user interface look?
Rate The Originality of the Company: Has this idea been seen/done before?
Overall Polish of the Product the Demo: What was the completion rate of the product during the demo?
Rate The Key Differentiation aka the Secret Sauce: Does this company has something special to increase their chance of success?

PitchTo is still in beta and I’m excited to hear feedback on how to make it even better.

You can join PitchTo at http://pitchto.co/join

Wayne Sutton

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Wayne Sutton is a serial entrepreneur and general partner at BUILDUP.vc. Wayne has over 14 years experience in technology, design and business development. Wayne was recently recognized as one of the Silicon Valley 100 coolest people in tech, one of the 52 hottest new stars in Silicon Valley, one of the 46 Most Important African-Americans In Technology by Business Insider and one of the Top 100 most influential black people on social media in 2014.

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