In a society that’s part looking for the next “big thing” in terms of apps, social networks split with a society that doesn’t like change, for traditional companies looking to be innovative it came be challenging. Innovation though may come in small increments or in one big swoop. When looking at Marriott Hotels recent #TravelBrilliantly campaign launch. Marriott decided it was time for innovation in one big swoop. Before we continue let’s look at the word “innovation” which is the action or process of innovating. Innovating is to make “make changes in something established” source.
“ Travel Brilliantly is a transformative way for the next generation traveler to inspire, create, connect and dream, while seamlessly blending work and play in a mobile and global world.”