Posted on September 5, 2011 - by Wayne Sutton

How Apple could disrupt the QR Code Reader App business and make QR Codes main stream in iOS5

When it comes to the QR Code marketing / implementation business one question I often would get is what is the best QR Code reader for xyz smartphone. That would include blackberry and nokia smartphones that come with a built in QR Code Reader/Scanner. But for the iPhone, Android and windows mobile smartphones you would have to search the various App stores for QR Code Reader or QR Code Scanner, read the reviews and try out the growing list of QR Code reader apps that for the most part does the exact same thing with the exception of a few security features or a faster reader.

With the growing interest in QR Codes being used in the USA (already mainstream and popular overseas) Apple and Google/Android OS could disrupt the QR Code Reader App business and make QR Codes main stream by just adding the “Scan QR Code” option the native camera app. That’s it, that’s all. From there every iPhone or Android powered device would have a built in QR Code Scanner app by default. It’s something that a few apps are already doing with their camera option. I think both AT&T and best buy iPhone apps have this feature as well. The new version of TriOut has the “Scan QR Code” option as you can see in the screenshot below. Apple could add this option easily.

Now, will Apple or Google add or include a default QR Code reader app/feature? Only time will tell but I would think Google would add it first being how a lot of Android apps use QR Codes for quick installation.

Just a thought.

SocialWayne.com Channels
Subscribe via email	Subscribe to RSS Feed
Follow on Google+	Subscribe to iTunes Podcast
Follow on Facebook	Follow on Twitter