JESS3 and Eloqua releases The Content Grid v2 infographic

Posted on June 23, 2011 - by Wayne Sutton

JESS3 and Eloqua releases The Content Grid v2 infographic

The JESS3 latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. An added value of v2 is its outline for measuring content marketing success.

The original grid was recognized for giving insights into content marketing. But v2 goes even further: explaining the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content, and delivering it all in an easily digestible grid.

JESS3 and Eloqua's Content Grid v2

View more presentations from JESS3

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Tags: content eloqua featured Grid infographic infographics jess3
This entry was posted on Thursday, June 23rd, 2011 at 6:32 pm and is filed under Featured, infographics, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via web development, user experience, brand strategy and marketing (Mobile and Social).

Wayne Sutton is an Entrepreneur, Advisor and Partner of NewMe Accelerator.