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Posted on April 30, 2011 - by Wayne Sutton
Home > marketing > This awesome QR Code example will help you not to hate QR Codes

This awesome QR Code example will help you not to hate QR Codes

marketing Mobile Technology

Looks like my friend Jeff Turner has seen enough bad QR Code marketing examples the he was about to go postal on QR Codes.

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. via  Jeff Turner

I know what you mean Jeff!  It’s not QR Codes as the technology but poor implementation and the lack of value people think of when using QR Codes in mobile marketing.  Lucky enough Jeff received a tweet from Jason Crouch about the Reporters without Borders book project where they use QR Codes similar to the genius QR code resume idea. Take a look:

via I Don’t Hate QR Codes | Jeff Turner.

Do you hate QR Codes or just the hype and bad implementations of people trying to use them?



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This entry was posted on Saturday, April 30th, 2011 at 6:40 pm and is filed under marketing, Mobile, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • http://twitter.com/SpotlightNC SpotlightNC

    Thanks for posting this – the best use of QR codes I’ve seen.

    • http://socialwayne.com Wayne Sutton

      Welcome

  • http://twitter.com/3rhinomedia Don Stanley

    Wow, this is not only super cool, but more important it’s targeted and relevant. Any idea what the total impact of the campaign has been (e.g. donations, etc.)? Also, do you know what publications these ads were in?

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