Posted on April 30, 2011 - by Wayne Sutton

How women are using social media case study via BlogHer

BlogHer just released the The 2011 Social Media Matters case study. It’s the fourth annual Social Media study, providing a definitive view of how women are using blogs, social networks and technology in 2011. Below is a slide share and other valuable information from the post.

Women who read blogs routinely trust implicitly the advice and recommendations they receive, especially if it is from a blogger that they follow on a regular basis. We find this is true in every study conducted over the past four years and the effect never diminishes. In this year’s Social Media study, 88% of the active blog readers in the total U.S. general population trust the information they get from familiar blogs. Asked why they have this level of trust, nearly half (48%) say it’s because they had made purchases in the past based on blog recommendations and were satisfied with the results. Over 50% of the active blog readers in the general U.S. online population have made a purchase based on a blog recommendation. That number jumps to 80% in the BlogHer network community. The top categories where BlogHer users turn to Blogs for reviews include Food/Beverage (67%), Clothing/Shoes (67%) Movies (62%), and Cosmetics (59%). In the general online population, the #1 vertical for Blog reviews is Consumer Electronics.

via BlogHer.

Does the BlogHer research align with how you are using social media and mobile apps?

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