Archive for March, 2011

Posted on March 29, 2011 - by Wayne Sutton

Marketing research on the use of QR Codes – infographic

via austin-williams.com

Want more information about QR Codes? I was quoted in the “Marketers embracing QR codes, for better or worse” on CNN.com article.

Update:

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

Posted on March 27, 2011 - by Wayne Sutton

How Effective Are QR Codes?

About 72% of smart phone users say they would be likely to recall an advertisement that contained a QR code, according to a recent study by Baltimore advertising agency MGH. Of course, that’s just people who own smart phones, which is only a fraction of the overall population (about 27% according to Comscore).

Recalling an ad with a QR code in it is one thing. Actually using the barcode is quite another. According to the survey, only 32% of smart phone users say they’ve used a QR code. Of those that have, they tend to use them to enter contests or to access extra information or other content.

via RWW

 

In short, this data shows that: (1) consumers are interested in interacting with advertising that bears a QR code – thus, the promise of additional benefits in the form of deals, coupons, videos, sweepstakes, social media interactions, etc.; and (2) QR codes can help an ad break through the clutter by increasing the chance it will be remembered, great news for advertisers who  have already integrated a QR code strategy into a traditional advertising campaign or are looking to insert them in a future campaign.

QR Code Survey Results and Executive Summary via mghus

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Update:

Looking for a fast QR Code Reader / Scanner? Try my new iPhone app: CLICK HERE

Posted on March 22, 2011 - by Wayne Sutton

How to Improve Your SEO With Social Media Links – infographic

via designbysoap

Want more to learn more about SEO and Social Media see, An infographic guide to getting started with SEO

Posted on March 21, 2011 - by Wayne Sutton

What’s new with TriOut and the Robert Scoble SXSW video interview with a sneak peak at TriOut v3

Originally posted on TriOut’s blog
How time flies in the location space. Just one year ago, Lawrence Ingram and myself held a TriOut launch party at the Research Triangle Park HQ and launched TriOutNC.com. At the launch party we announced our first hyper local check in deals contest. Since then a lot has changed. TriOut has added a sales manager Gregg Morris and anther iPhone developer, Josh Johnson.

Over the past year, team TriOut had an amazing opportunity to participate at various location based conference such as geom with some of the other location-based services like foursquare, gowalla and scvanger and at blogworld 2010 we launch version two of our iPhone app. With version two of our app we decided to open up TriOut for anyone to use in the world but still remain a hyper local focus. We also launched an API and a HTML5 version of TriOut.

In the first year of TriOut we have learned a lot and watch as the entire location space has evolved and continues to grow. One opportunity that opened to us was to make TriOut a white label platform in which we could build geo based mobile apps using the TriOut api for businesses, brands, universities and more. This led us to a conversation with NC State University to build a location-based social network for the school called “OnCampus”. We’ll have more news about OnCampus and how other schools can have their own location-based social network soon.

During SXSW 2011, I caught up with Robert Scoble for an update on TriOut and showed him a demo of OnCampus along with a sneak peak at TriOut version three iPhone app in the works. Take a look.

Thanks for the support, especially the local Triangle, NC community. We’re excited about the future of TriOut!

Posted on March 11, 2011 - by Wayne Sutton

SXSW – Holler! The next great mobile meetup app?

@allnick, entrepreneur and founder ofAllFacebook.com. Nick is working on a new mobile app that’s going to make it easy for you to plan meetups with friends. Sounds cool right? Just wait until the app launches. Nick showed me a few screenshots of the app and I was very impressed with the look and feel and the workflow along with the thought process he has put into the app.

The app is called Holler and you can sign-up to be notified when it’s ready for launch at http://holler.com/ and/or follow Holler on Twitter at @holler